1. G. RAGU
E-Mail: mechragu_8594@rediffmail.com
Mobile: 09445565882
MIDDLE MANAGEMENT PROFESSIONAL
~ Sales & Marketing ~ Channel/Dealer Management ~ Retail Finance ~ Farm Mechanization
Industry Preference: Automobile/Auto-Ancillary/OEMs
An accomplished professional with a dynamic career in New Business Development, Brand Management & Product Launches
across multiple categories, managing multi-media campaigns across the country, leading high growth and new brand launches
Acknowledged for strengthening companies to lead in highly competitive markets and delivering innovative marketing
concepts & strategies
Profile Summary
• A result-oriented professional with nearly 12 years of rich experience in:
Vision & Strategic Planning Rural Marketing Retail Finance
New Product Launch Channel Management & Development Business Development
Branding Team Work People Management & Development
Customer Focus Product Management Result Oriented with Execution
Excellence
• Expertise in prioritizing business needs and providing specific product requirement inputs to management for decision making
• Experienced in increasing sales revenues, overseeing retail finance & billing operations, exceeding targeted sales
goals, developing profitable & productive business relationships and building an extensive client base
• Demonstrated excellence in identifying and networking with financially strong and reliable distributors/channel
partners for deeper market penetration in automobile industry
• Proficient in sales projections, budgets, cost-control systems & standardized procedures designed for stable operations &
bottom line profits; strategic leader with demonstrated abilities in accelerating growth and improving profits
• Merit of enlarging market share & business growth of Petrol & Diesel Vehicles
• Received Best Territory Manager Award, National Award, Alternative Thinking Award, Divisional Award and Best
ISO Internal Auditor Award
• Team-based management style coupled with the zeal to drive visions into reality
Core Competencies
• Supervising sales & marketing manpower as well as the hiring and training of personnel; tracking performance of
company’s sales unit
• Building a strong distribution network for achieving greater market reach and penetration
• Calculating sales forecasts for newly launched products; defining the financial budget and targets for new sales projects
• Conceptualizing and executing innovative promotions to enhance brand visibility and a suitable media plan, in
coordination with the Marketing Team and external agencies
• Responsible for sales & marketing strategy development, product planning, profit, revenue targets and market share targets
• Optimizing channel functions & flows, direct & indirect channel partner’s counter-wise targeting, all-monthly channel partner’s
incentives & payouts, BTL schemes & promotions, primary & secondary reporting systems and process automations
• Preparing client surveys for sales projects and evaluating several areas of improvements in current sales techniques
Organizational Experience
Since Sep’13 Bajaj Auto Ltd., Chennai as Manager – Commercial Vehicle Division
Role:
• Handling Delta & Southern Region of Tamil Nadu
• Enlarging business volume & targets and market share of the assigned territory for CV business

2. • Appointing channel partner and tying up with bank & NBFC for CV business
• Pioneering the launch of the new product and ensuring the same product to establish in market
• Responsible for planning & implementing strategy for channels to achieve the target
• Overseeing enquiry generation activities like Loan Mela, Exchange Mela, Auto Campaign, Pocket Mela, Demos, Service
Camp, etc. through channels to achieve the target
• Responsible for the Branding Activities like BTL -Testimonial Customer Campaign, Road Show, Caravan Campaign,
Mini Customer Meet, Hoardings, Wall Painting, Bus Panels, Bus Shelters & Auto Back Stickers and ATL - TV Ad,
Paper Ad, Mega Customer Meet, Voice SMS & Online Ad
Highlights:
• Holds the merit of increasing market share growth by:
o 1% in Petrol Vehicles & 2% in Diesel Vehicles in FY14
o 3% in Petrol Vehicles & 5% in Diesel Vehicles in FY15
• Steered efforts in Appointing 2 Channel Partners at Villupuram & Nagercoil
• Breakthrough IDBI Bank, Syndicate Bank, Canara Bank, Andhra Bank, Vijaya Bank, Indusind Bank, HLF, STFC,
Manappuram Finance Limited & Chola Mandalam Finance
• Rolled out business development programs for promoting & enhancing visibility in Delta Region
• Organized and successfully set up the infrastructure of sales in Southern Region on a sound footing
• Launched New Variant of diesel Vehicles in Delta & Sothern Region of TN; achieved a topline of 3 Crores in FY 2014-15
years against the objective of achieving the same in FY 2014-15 years
• Finalised Annual Operating Plan (A.O.P) and administered working capital management, debtors and channel
management of 4 Retail Authorised Dealers and 20 Secondary Channels who has covered 14 Districts of TN and
responsible for an area turnover of 4 Crores / Monthly
Oct’06-Aug’13 (Almost 7 Years Experience) Mahindra & Mahindra Ltd. - Applitrac Division
(Farm Mechanization Products)
Territory Handled – Tamilnadu, Karnataka & Kerala
Growth Path:
Oct’06-Jul’08 Territory Manager, Pune (Maharashtra & Karnataka)
Aug’08-Jul’10 Sr. Territory Manager, Pune (Maharashtra & Karnataka)
Aug’10-Mar’11 Asst. Area Manager, Pune (Maharashtra & Karnataka)
Apr’11-Jun’12 Asst. Area Manager, Chennai (Tamil Nadu)
Jul’12-Aug’13 Area Manager, Chennai (Tamil Nadu, Karnataka & Kerala)
Role:
At Chennai
• Led 6 Sales TMs, 2 Service TMs & 4 Technicians
• Monitored business size of 50 Crores and ensured Minimum Business of 50 Lacs in all 100 Mahindra & Swaraj
Channels
• Appointed Primary & Secondary Networks for Farm Mechanization Products and oversaw Institutional Sales
through AED, Cooperative Society, Govt. Tender, etc.
• Ensure the Finance availability for all Farm Mechanization Products
• Involved in enrolling Applitrac Products under “Subsidy at Kerala, Karnataka & Tamil Nadu”
• Initiated complete “Cycle of Rice & Sugarcane Crop Solution” at Tamil Nadu, Kerala & Karnataka
• Responsible for the Branding Activities like ATL & BTL Activities
At Pune
• Planned & carried out enquiry generation activities like Product Demo, Competitor Demo, Van Campaign, etc. in all
Mahindra Channels and delivered expected result
• Charted out “Mahindra Way of Selling” at dealership level and monitored the same
• Led Applitrac Business in all 70 Mahindra Channels at Karnataka & Maharashtra and achieved target
• Oversaw the enrollment of the Applitrac products under Subsidy through AED, Horticulture & MAIDC at Karnataka &
Maharashtra
• Appointed Secondary Network wherever required and looked after Institutional Sales
• Pioneered the launch the new product which drived the demand in market
Highlights:

3. • Drove efforts in increasing Applitrac Business at Maharashtra from almost 0 to 1 Crore by selling more than 1000
Rotavators in FY08
• Augmented Tractor’s market share by 1% through Tractor Mounted Combine Harvester sales at Maharashtra & Karnataka
in FY09
• Pivotal in overachieving target by:
o 10 Crores Business at Maharashtra & Karnataka by streamlining Applitrac Business in existing dealership by selling of
50 Tractor Mounted Combine Harvesters, 500 Rotavators & Basic Implements in F10
o 80% Growth by selling of Rotavators, Tractor Mounted Combine Harvesters & Basic Implements in FY08-FY11
o More than 15 Crores business with less Receivables at Maharashtra & Karnataka in FY11
o Tied up with Mahindra Finance, L & T Finance, Sundaram Finance & all Nationalized Banks
o 40 Crores Business by selling of 200 Rice Transplanters, 100 Tractor Mounted Combine Harvesters, 500 Shredders &
2000 Rotavators in FY13
• Bagged tender of 10 no of 6 Row Riding Type Rice Transplanter, 5 no of 8 Row Riding Type Rice Transplanter &
100 no of 4 Row Walk Behind Rice Transplanter which is worth of Rs. 10 crores from “Agriculture Engineering
Department” & 25 no of Crawler Type Harvester which is worth of Rs.5 crores from “Tamil Nadu Cooperative
Society” at Tamil Nadu in FY12
• Appointed 5 Applitrac Dealers at Tamil Nadu, 2 Applitrac Dealers at Kerala & 4 Applitrac Dealers at Karnataka in
FY13
• Distinction of receiving Awards/Recognitions such as:
o Appreciation Letter from VP for highest ever selling of TMCH at Maharashtra in FY09
o Best Territory Manager Award for achieving the target of 10 Crores Business in FY10
o National Award for achieving the target of 15 Crores Business with less Receivables in FY11
o Alternative Thinking Award for winning the Govt. Tender in FY12
o Divisional Award for achieving the target of 40 Crores in FY13
o Best ISO Internal Auditor Award to get the ISO Certificate for Applitrac Division in FY13
Jun’03-Oct’06 (3.4 Years Experience) M/s Jayaraj Automobile Agency as Branch Manager in JCB
Construction Equipment
Territory Handled – Delta Region of Tamilnadu & Pondicherry
Role:
• Achieved target sales of Spare Parts, Oil, etc.
• Updated Customer Complaint Ledger and resolved 70% of complaint within 24 hrs.
• Enlarged sales volume of 50 JCB Machines & 10 Excavators
Highlights:
• Key role in selling 100 JCB Machines & 30 Excavators
• Took part in “National Sales Engineer Meet” at Haryana which was arranged by JCB and enhanced Company’s practices
• Bagged “Best Sales Engineer Award” for contributing 40% of overall sales
• Retained 100% Customer Satisfaction by providing prompt services
Education
2003 BE (Mechanical) from Raja College of Engineering & Technology, Madurai, Madurai Kamaraj University
Personal Details
Date of Birth: 31st
May 1982
Language Known: Hindi, English & Tamil
Address: Authentic Royal Apartment, 1/531, G9 Ground Floor, Near Manapakkam EB Office, Manapakkam,
Chennai - 600116