Giovanni Sarazúa is a trilingual global sales manager with extensive experience in Latin America and Asia. He has over 15 years of experience managing sales teams, developing business, and establishing relationships with key clients. Sarazúa specialized in B2B sales across diverse industries and provides training on topics such as health and safety compliance.

1. Giovanni SarazúaGiovanni Sarazúa
3509 Adanac Ct.  Bakersfield, CA, 93309  Phone: 661-304-2419
 Email sarazua@msn.com  link http://www.linkedin.com/in/sarazua
Experience Global Sales Manager
 Tri-lingual/Tri-cultural Spanish/English/Portuguese with a working knowledge of Italian
 Expert in maintaining multilingual communications, negotiations, presentations, consulting
sales and training to the satisfaction of high profile clients.
 Ability to handle cross-cultural situations, understanding of Hofstade’s Cultural worldwide
dimensions and applications, knowledge of international etiquette, protocol, manners, and
intercultural communication.
 Comprehensive knowledge of Latin American and Asian ways of doing business, economies,
cultures, politics and geography.
 Specialized in B2B/direct sales to diverse industry clients worldwide with good Technical, Industrial
and Mechanical consulting sales ability.
 Experience worldwide traveler.
 US citizen, available for relocation and travel.
Key Skills
 Marketing analysis
 Business development and expansion
 Key account relationship management
 Sales Collateral & Support
 New Product Launch
 Creative Team Leadership
 Development of Training Materials
 Sales team training and management
 Very good at providing training to
small and large groups on HACCP,
GMP’S, SOP’S. SSOP’S, safety, proper
use of equipment, chemicals and
others to comply with health dept,
OSHA or company’s requirements.
 Public & Media Relations
 Corporate Communications
 Ability to independently act as a
company representative.
 Detail oriented and well organized.
 Ability to work effectively in a fast
paced environment.
 Effectively interact with others;
upper management, subordinates,
peers and industry contacts.
 Packaging and janitorial capital
equipment experience.
 Strong troubleshooting
skills/mechanical abilities.
Awards
Highest Percentage Budget Increase in Pacific South West area (Ecolab), 1997 No.1 out of 246
territory managers.
Pinnacle Club award for Budget Achievement (Ecolab), 1996,1997,1998, 1999
Professional Experience
Mayen Mayen International, Guatemala city Guatemala
Import Export Company selling motorcycle supplies and parts
Latin American Sales Manager, 7/2006 to Present
Manage corporate marketing and communications functions overseeing a $2.3M budget in a 60-member
sales force team. Direct brand management, PR, media relations, corporate positioning, product
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2. launches, advertising, sales collateral and tradeshow marketing. Responsible for the sales and marketing
of the entire company. Directed import and export departments.
Selected Accomplishments:
 Directed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns
that propelled sales from $1.2M (2006) to a projected $2.8M by 2008 year-end.
 Manage and developed dealer network in Latin America, creating strong personal relationships with
key clients leading to higher retention levels.
 Negotiate favorable contracts with international vendors to be more competitive and balance
pricing/quality products.
 Created and monitored sales tools: sales activity and inventory reports for local supervisors.
 Developed, designed, structured, manualized and indoctrinated on Train the Trainer program,
enhancing the sales reps’ understanding of complex product features and helped them sell more
effectively. Creating patterns based on positions not individuals focusing on minimizing COGS and
maximized profit.
 Increased profit by reducing cost and placing proper pricing based on formula.
 Started to cycle inventory with monitor rotation minimizing obsolete and lost items and maximizing
sales.
 With the help of systems engineers and technology firms consultants improve the overall control of
sales, inventory rotation and logistics of all products in order to increment revenue.
 Led market launch of constant new products. Identified opportunities, researched new product
possibilities, collaborated with engineering team and created campaigns generating $1.3M in annual
new sales.
 Performed ongoing customer/market research and demographic profiling to identify and capitalize on
unmet market needs ahead of the curve.
SAN JOAQUIN SUPPLY/EARNEST PAPER– Fresno, CA
Janitorial and Packaging capital Equipment/supplies distributor
Regional Sales consultant, 10/2003 to 7/2006
As a packaging sales consultant, I listen to the customer challenges until I understood clearly their
objectives, limitations and requirements. Following systematically the steps of observations, I presented
measurable, quantifiable cost savings solutions, explaining my recommendations, benefits and
implementations.
As a Sanitation consultant, I provided the customers with innovative products that help the Customers
meet requirements. As a competitive differential, I extended my services providing documented training
in the proper use of chemicals, equipment, cleaning procedures and safety issues to comply with
regulations from OSHA and health department (HACCP) solutions.
Selected Accomplishments:
 Increase awareness that Earnest Paper acquired San Joaquin Supply adding Packaging solutions.
 Promoted company’s products and services with yearly sales quota of 2.2 million.
 Increase sales in existing accounts by Developing and sustaining positive relationships with existing
customer’s base. Work with school districts, municipalities, and food processing and manufactures
facilities in the area.
 Increase Sales Identifying and developing new customers and prospects in janitorial equipment,
chemicals and packaging needs.
 Expanded client base by 46% in three years by consistently delivering goal-surpassing marketing
results and ensuring complete client satisfaction.
1040 TAX AND FINANCIAL – Bakersfield, CA.
Income tax, mortgage, investment and business services firm
Consultant in customer Relations, Sales and Marketing. 1/2003 to 7/2003
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3. Contracted as a temporary marketing/sales consultant to assist 1040 introduce tax and other services on
the community. Developing marketing strategies and advertising materials for a newly form tax and
financial consulting firm. Creating interactive sales presentations, sales steps and marketing studies in
order to introduce an innovative approach to income tax, payroll and bookkeeping services. Find targeted
markets for personal and via internet services. Directed advertisement campaigns.
Selected Accomplishments:
 Bring innovative ideas to growth sales, expand market and reach new customers.
 Close the gap with customers and expand the gap with competitors by aiming at customer needs and
creating differentials in services.
 Create powerful marketing presentations of the company and products.
 Create promotional, sales and training tools
ECOLAB INC.– St. Paul, MN
Global leader in cleaning, sanitizing, food safety and infection prevention products and services.
Territory Manager/sanitation consultant 6/1996 to 11/2002
As a territory manager sold, manage and administered industrial warewashing, laundry, janitorial and
water treatment chemicals for institutional and hospitality accounts.
I provided our customers with innovative products that help the Customers meet requirements. As a
competitive differential, I extended my services providing documented training in the proper use of
chemicals, equipment, cleaning procedures and safety issues to comply with regulations from OSHA and
health department, title 22, (HACCP) solutions.
Selected Accomplishments:
 Increase sells on new and existing accounts achieving 165% increase on budget. See awards
 Gain great deal of mechanical aptitudes trouble shooting and repairing industrial warewashing,
laundry machines, water treatment and automatic chemical equipment dispensers.
 Learn and train on OSHA, HACCP and health department regulations to assist direct needs of clients.
 Learn to program complex chemical dispenser to control water and chemical intakes to improve
results and minimize cost.
Technology
Software: • MS Office suite (Word, Access, Excel, PowerPoint)
• Certified on Windows, Word, Outlook and Excel.
Education
NATIONAL UNIVERSITY – Guatemala City, Guatemala
BA in Marketing
 Major: Marketing l Minor: Advertisement l
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