1. Curriculum Vitae
A. Individual information
Full name: Bùi Xuân Hoàng Uyên
Date of birth: 17/03/1982
Gender: Female
Marital Situation:
Home Address:
Married
29/36 TL47 street, Thanh Loc ward, District 12, HoChiMinh City
Telephone number: Mobile: 0909315244
Email: hoanguyend01@yahoo.com
B. Present employment
Professional skill
Degree: Pharmacist
Graduation: 2006
Faculty: Pharmaceutics
English proficiency
Computer skill
Advanced Microsoft Program
Education:
2006: Graduated from University of Medicine & Pharmacy.
2005: Lecture Presentation “Lactobacillus in gastric juice”
2000: Graduated from High school Vo Thi Sau
1995: Graduated from Secondary school Ha Huy Tap
1991 Graduated from Primary school Nguyen Dinh Chieu
Knowledge, Skills, and Abilities
Excellent time management skills
Ability to work with PC and Microsoft suite of products
Ability to effectively communicate with all levels of the organization as well as with all divisions/groups
within the organization
Good writing and summarization skills
Encourages teamwork
Ability to motivate others to get results
Effective presentation and public speaking skills
1
Reading Writing Speaking
Excellent Good Fair Excellent Good Fair Excellent Good Fair
x x x

2. Employment history:
2013-Recently: I have been taking care my own bussiness – BH pharma company
• Prepares medications by reviewing and interpreting physician orders
• Controls medications by monitoring drug therapies; advising interventions.
• Completes pharmacy operational requirements by organizing and directing technicians' work
flow;
• Provides pharmacological information by answering questions and requests of health care
professionals;
• Develops hospital staff's pharmacological knowledge by participating in clinical programs;
training pharmacy staff, students, interns, externs, residents, and health care professionals.
• Complies with state and federal drug laws as regulated by the state board of pharmacy, the drug
enforcement administration,
• Maintains safe and clean working environment by complying with procedures, rules, and
regulations.
• Maintains pharmacological knowledge by attending educational workshops;
• Contributes to team effort by accomplishing related results as needed.
Oct 2012-Jun 2013: I worked for JW Pharmaceutical Representative office around 1 year. There
were main points in my job:
• Displaying a high level of critical thinking in cross-functional process analysis and problem
resolution for existing products.
• To provide support for other departmental projects as needed.
• To coordinate and build strong working relations with various internal organizations (including:
IT, Regulartory, Human resource, Tender technology, Tender Operations, Sales, Marketing,
Management team).
2

3. Oct 2011-Aug 2012: Brand Manager of Bayer Viet Nam for Bepanthen & Canesten (OTC
products)
Bepanthen YTD had achieved 135% vs. Budget (19bio VND)-growth 16% , Canesten YTD had
achieved 111% vs. Budget (16bio VND)-growth 12%.
Number staffs under management: 5 sales reps in HCM, 2 sales reps in Ha Noi, 1 sales rep in
Central.
Line manager: Country Division Head
I took responsibility for developing plans and executing projects and initiatives that support the
broader short and long-term marketing strategy.
Collaborated with Consumer Insights, OTC market and Finance to ensure the brand remains relevant
to consumers and that all initiatives supported the brand promise. Additionally, I took a lead in
managing vendor partners and communication agencies (Mediacom,JWT..), and all aspects of brand
projects.
Managed OTC market research, advertising and promotion, new product development and activities
such as:
 Meeting or to exceed marketing performance measures.
 Developing and implement marketing strategy to effectively reach customers, communicate the
value proposition of the product and influence purchase of product.
 Providing monthly product updates to management.
 Achieviving product marketing objectives.
Courses:
-Consumer Connection Planning
-Personality styles
-Problem solving
3

4. COMMERCIAL
I had achieved 100% performance in 2010 both 2 products, with Ceclor grew 12%, Galderma had
grown 30% and expanded market share objectives to Pharmacy channel
-Effective implementation Marketing Programs on Hospital & Pharmacy:
-Conduct regular field work with field force to monitor implementation of programs, gather feedback
from MDs on ongoing programs and inputs for programs to be implemented.
-KOL Development
BUSINESS DEVELOPMENT: Launch new SKU
BUSINESS PLANNING: Development of Marketing Plans
ORGANIZATIONAL DEVELOPMENT: Partner with Training in the development of training plan for
Medical Representatives and Field Force Managers.
CUSTOMER POOL MANAGEMENT
- Customer data managerment (in each territories)
- Business report (monthly)
- Competitor profile analysis (quarterly)
- KOLs and hospital leaders network build up
2008-Mar 2010: Product Executive of GlaxoSmithKline Viet Nam
I was responsible for planning and developing the marketing strategy for two products (Actifed - Anti-
Histamine & Zentel - Anthelmintics).
Number staffs under management: Coporation with Zuelig Pharma
5 sales reps in HCM, 5 sales reps in Ha Noi, 5 sales reps in Central.
Line manager: Marketing Manager
I worked closely with various agency departments, including the products development, market
research, sales, advertising, and public relations and typically report to a marketing manager.
4

5. 2006-2008: Medical Communication Specialist of GlaxoSmithKline Viet Nam
I ensured that clients were aware of buying and subsequently using my GSK's products. I might also
made presentations and organised group events for healthcare professionals.
Line Manager: Area Sales Manager
Courses:
-WSFE: Worldwide Sales Force Excellence
-Antibiotic product knowledge & Disease knowledge
-Sale excellent Practice
-Representative skill
D. Experience on doing research :
Speciality field: Microorganism
Research into microorganism:1 years
5

6. 2006-2008: Medical Communication Specialist of GlaxoSmithKline Viet Nam
I ensured that clients were aware of buying and subsequently using my GSK's products. I might also
made presentations and organised group events for healthcare professionals.
Line Manager: Area Sales Manager
Courses:
-WSFE: Worldwide Sales Force Excellence
-Antibiotic product knowledge & Disease knowledge
-Sale excellent Practice
-Representative skill
D. Experience on doing research :
Speciality field: Microorganism
Research into microorganism:1 years
5