1. Sr. No. 18/2, Room No. 03, Premlok Park
Chinchwad, Pune -411033
Mobile no: 09673337074
E-mail: ghatesv@gmail.com
DR. SACCHIDANAND VIJAYANAND GHATE.
OBJECTIVE  To develop high level of professional acumen in strategy development and marketing by
cultivating new and capturing existing business relations, achieving targets, meeting
deadlines and implementing strategies for proper execution of assigned projects
STRENGTHS  More than 7.9+ years of experience in pharma industry with specialization in marketing
and product management
 Have worked across various specialties – Cardiac Portfolio, Gastro Therapy & Nutritional &
latest in Gynec Therapy. Adept at working with multiple brand and customer segments
 Skilled in planning and implementation; able to prioritize effectively, multi-task and achieve
objectives within time and budget
KEY SKILLS Experienced Marketing Manager with high energy levels and strong product Knowledge
with go getter attitude. Proven Track record in Brand performance with Skills and Interests
in,
Brand Management
New Launches ( Divisionas well as Brand extensions)
Brand Positioning Initiatives
Brand Communication
Key medico marketing activities with competitive sustainable Advantage
Business Development
Strategy , Need Gap analysis and Execution
Team Management
BRAND SKUs CUR YR. GRTH. CATEGORY
RANK IN
CATEGORY
PAUSE-MF 20.66 8 TXA+MF AcidCombinationMrkt. 1
PAUSE 500 18.79 11 TXA ORALSOLIDS 2
PAUSE INJ 9.13 -3 TXA ORALINJ. 2
PAUSE XT 2.47 -4 TXA + COMBINATIONS 2
Pause Group 51.05 7 HEMOSTATs MRKT. 1
LACTACYD 11.43 27 INTIMATE HYGIENE WASH MRKT. 2
CALONATD3 TABs 5.26 38 (Calcium+Vit.D3) Oral Solids 15
NEW LAUNCH –MVISTA 1.56 NA FOLICACID COMBI. MRKT. 47
TOTAL PORTFOLIO 69.3 14

2. Page 2
PAST PORTFOLIO BRAND SKUs
CURRENT VAL
(In Crs)
GRTH
ANTIHYPERTENSIVE PORTFOLIO Asomex 14 82 11%
Vascium 1 3 35%
E-Tel 5 2 NA
Atpure 5 2 5%
TOTAL CARDIO PORTFOLIO 25 89 11%
NUTRACEUTICALs Xplode 4 14 10%
GI THERAPY Dexpure 2 4 10%
TOTAL PORTFOLIO VAL 31 107 11%

3. Page 3
O
SENIOR GROUPPRODUCT MANAGER,EMCURE PHARMACEUTICALS LTD.
PHARMA DIVISION (Designation changed in the process of Realignment)
April-16 – till date
Core responsibilities:
 Developing, presenting, and implementing marketing and tactical plans to meet strategic
objectives and to ensure high level growth of overall Gynec portfolio
 Cultivating excellent long-term relationships with KOLs & KBLs, understanding their
requirements, maintaining ongoing communication and
 Planning and structuring resources necessary to sustain growth of portfolio brands
 Launch of Mvista –A brand of Multivitamins launched for Gynecs exclusively
 In Clinic Effectiveness booklets on Calonat D3 for field force series
 Next in line “ Breed Pausetivity” booklets for competitive Advantage for FF
MARKETING MANAGER,EMCURE PHARMACEUTICALSLTD. – PHARMA DIVISION
April 2012- till April 2016
Core responsibilities:
 Developing, presenting, and implementing marketing and tactical plans to meet strategic
objectives and to ensure high level growth of overall portfolio
 Cultivating excellent long-term relationships with KOLs & KBLs, understanding their
requirements, maintaining ongoing communication and
 Planning and structuring resources necessary to sustain growth of portfolio brands
GROUPPRODUCT MANAGER,EMCURE PHARMACEUTICALS LTD.
APRIL 2011 – APRIL 2012
Core responsibilities:
 Creating Value by Creating and executing the strategic Initiatives for
Antihypertensive Portfolio which includes the highest Valued Brand
"Asomex"
 To achieve growth in the portfolio. To create Initiatives and measure
the success in concept oriented selling.
 To focus on Market expansion strategy as well as to create Market
Penetration Strategies.
 To achieve desired results by strategizing, designing and executing
Mass marketing initiatives as well as to create sustainable competitive
advantage

4. Page 4
PRODUCT MANAGER,EMCURE PHARMACEUTICALS LTD.
APRIL 2010 – APRIL 2011
Core responsibilities:
 Key launches which will create a better portfolio for the division.
 Created Brand communication which are focused for SKUs as well as
for Specialty
 Co-ordination with Sales Team to set up the coverage and successfully
launched the double impact model.
 Created multiple Training Modules which included 30 Sec in Clinic
Communication.
 Done extensive field work to analyze Pulse of the market as well as
Internal customer.
 Made Cycle meetings interesting with creativity and Involvement
 Arranging internal campaigns, CMEs for doctors, patient education
camps & activities
 Handling of NEPAL product portfolio marketing for the div.
PRODUCT EXECUTIVE, EMCURE PHARMACEUTICALSLTD.
April 2009- April 2010
Core responsibilities:
 Scientific content development
 Clinical trial management

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EDUCATION MBA; B.A.M.S
MBA, PHARMACEUTICAL MANAGEMENT: NARSEE MONJEE INSTITUTE OF MANAGEMENT
SCIENCES - DEEMED UNIVERSITY, 2009
BAMS; R.A.PODAR MEDICAL COLLEGE,WORLI – , 2006
OTHER
ACHIEVEMENTS
 Gold medal for excellence in Production Management in 2nd Year of NMIMS
 Computer Literacy: Professional Course in Basics Operating System & Application
Management (which includes MS Word, MS PowerPoint, MS. Excel)
EXTRACURRICULAR
ACTIVITIES
 Successfully lead college team as a Cultural Secretary of “AAROHA
2004”an intercollegiate festival
REFERENCES Available on request