Experienced digital marketer with a demonstrated history of working in the entertainment and events industry. Skilled in HTML Media Relations and Adobe products including Photoshop, InDesign and Illustrator. Marketing and design professional with a Bachelor’s Degree focused in Marketing from The Ohio State University.

1. WORK EXPERIENCE
EDUCATION
PROFESSIONAL SKILLS
ANNA BROSSDigital Marketing Specialist & Graphic Designer
Columbus Arena Sports & Entertainment (C.A.S.E.)
Event Marketing Assistant for Ohio Stadium/Nationwide Arena/Schottenstein Center
• Designed eventgraphics, collateral material, contest information, and ad layouts for local media and sponsors
• Developed social media content for Facebook, Twitter, Snapchatand Instagram including contests, videos,
interactive media and graphics
• Captured and analyzed social media data for internal and external reports using Google Analytics
• Updated websites’ event information and advertisement placement using HTML coding
• Cultivated and executed grassroots campaigns to promote upcoming events
• Responsible for event production/promotion of 20,000 and 75,000+ seat venues
• Performed day-of-show media relations, coordinate with tour staff, and create/implement on-site promotions
• Moderated focus groups and surveys for internal venue research
• Screened, interviewed, and trained new employees
ThinkPay Payroll Services
Payroll Specialist
• Reconfigured the company’s website and the ThinkWare Software Co.’s website
• Communicated with clients in person or by phone and e-mail
• Generated weekly, bi-weekly, and monthly payroll reports for 160+ clients
• Processed payroll using Darwin software
Live Nation Entertainment
Digital Marketing Coordinator
• Created and analyzed retargeting, search and display ad campaigns
• Designed media assets and coordinated their transfer to appropriate team(s)
• Provided day-to-day maintenance and content management of all web and social properties including large
scale festivals, artists and 20,000+ seat venues with an average 15% annual growth rate
• Launched branded accounts on several social media platforms
• Managed Live Nation’s Cleveland Summer Internship Program
• On-site marketing/public relations contact for media and tour personnel
• Developed and executed digital promotions and giveaways
• Digital customer service relations manager
• Built email campaigns using standard CRM management software, audience selection and scheduling
The Ohio State University
Bachelor of Science in Business Administration – Fisher College of Business
• Ohio Union Activities Board Marketing Director for 300+ events serving 100,000+ students, faculty and staff
• Overall GPA: 3.61
• Business ScholarProgram
1.513.720.9635 ancb25@gmail.com http://bit.ly/annacb25
REFERENCES AVAILABLE UPON REQUEST
2012 – 2013
2012 – 2016
2016 – 2018
2012 – 2016