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JAYMIE C. KUSZAI
Roswell, GA 925-437-1905 jaymiechristine@gmail.com Linkedin.com/in/JaymieChristine
CAREER SUMMARY
Marketing specialist known for increasing brand awareness and market exposure. Consults and
orchestrates marketing campaigns and management delivering research, writing, design, social
media, and database administration. Practices Integrated Marketing Communications capitalizing on
promotional tools for effective marketing programs and ROI. A technology minded marketing team
player with a “dive in and get it done” reputation. Thrives in a collaborative team environment and
leverages experience and creativity to manage execution of marketing plans.
Marketing • Over 15 years delivering full life cycle marketing plans: Print & digital
• Leveraged client expertise & secured partnership in GA within 5 months
● Successfully managed online marketing projects to completion for 13 clients
• Developed online e-Commerce platform for health and wellness products & services
• Increased realtor lead capture by 60% utilizing Infusion Soft
• Media management: Secured endorsement from Clark Howard, Consumer Advocate
• Led marketing initiative for psychotherapy services from FL to GA, which expanded
client base by 12%.
Design • Created direct mail farming postcards and monthly newsletters reaching 3k homes
• Conceptualized website redesign utilizing responsive techniques for 2 businesses
• Produced agent listing presentations, “for sale” and farming cards, flyers and brochures
• Improved branding standard policies, which increased exposure by 68%
● Managed online graphic libraries for over 13 clients
• Collaborate on concepts for branding & logo revamp for non-profit branding strategy
Technologies • Windows and MAC OS
• Microsoft Office (Word, Excel, PowerPoint, Access, Outlook), Publisher
• Cloud Services (Google Docs, Base Camp, Smart Sheet, Infusion Soft)
• Adobe Creative Cloud 2014 (Photoshop, Illustrator, Dreamweaver, InDesign)
• Constant Contact, Mail Chimp, and Top Producer, ACT, familiar with Salesforce.com
EXPERIENCE
INSITES MARKETING, Roswell, GA 03/2014-Present
Co-Founder / Account Manager
Digital marketing solutions designed for small businesses and solepreneurs.
Current Clients: Chestatee Brokers, Wilmoth Inc., Psychotherapy, 5 Star Hunters, KSU, & Atlanta
Construction Co., & Bearfoot Ranch, Special Needs PATH Member Center
● Secured business partnership in GA within 5 months by expanding target reach
● Acquired 1100 New Facebook Likes in 2 months for Bearfoot Ranch, 501©3
• Secured story placement in Appen Media Group for Fundraiser/event for Bearfoot Ranch, 501©3
• Devised e-commerce strategy across multiple social channels and networks
• Updated marketing materials for 2 companies including 5 websites
• Designed 6 months of real estate advertising as part of strategic lead generation plan
• Managed editorial calendar for integrated communications for 3 clients
• Directed 8 client accounts using Smart Sheet PM Cloud Software
• Reported six-month campaign report using Power Point
KELLER WILLIAMS (KW) REALTY, Metro Atlanta, GA 01/2012-9/2014
Marketing Coordinator KW First Atlanta, Sandy Springs
Provided Integrated Marketing Communications and database assistance for 3 agents of the biggest agency in
Georgia. Increased web site traffic by 40% thru social media & email marketing campaign
• Doubled charitable funds at 2nd
annual Charity Golf - Wounded Warrior Project in 2014.
Jaymie Christine Kuszai Page 2
• Launched a direct mail farming campaign resulting in 2 home sales and 1 purchase within 7 months
• Enhanced 5 agent websites increasing SEO results and lead conversion by 30%
Operations Manager, KW First Atlanta, Sandy Springs 04/2013-04/2014
Created marketing programs to generate business for The Budden Team and Budden Luxury Homes agent
teams. Prepared presentations, planned events, coordinated advertising media buys, and facilitated production
of digital marketing collateral and 2 web sites. Assisted with creation of annual budget for executive review.
Performed database & lead management in ACT, eEdge, and Mail Chimp.
• Initiated over 6 monthly direct mail custom newsletters generating 3 listing leads
• Streamlined business operations within 6 months with a buyer’s agent & database administrator
• Implemented a customer appreciation event which engaged 9 new client relationships
Marketing Coordinator, KW North Atlanta, Alpharetta, GA 01/2012-04/2013
Coordinated agent property listings in Georgia MLS and FLMS inventory, managed contract-to-close, and
client relations. Orchestrated communications pieces and maintained agent database.
• Successfully managed 4 (avg.) contract-to-close transactions per month with 99% close rate
• Improved client support service level by 30% by using virtual cloud management tools
FROSTY ACRES BRAND, Alpharetta, GA 12/2011- 03/2012
Marketing Support Specialist
Managed administrative tasks for 20 new members enrolled within rewards points system: Data collection,
entry, auditing, reporting, and cross referencing with external audit agency.
• Developed Excel Macros to perform data functions that reduced input error by 15%
THE SHORT SALE HERO L.L.C., Atlanta, GA 08/2011-01/2012
Marketing Consultant
Implemented website campaign with social media integration aligned with WSB Radio ad campaign to build
brand credibility. Provided consultation to establish “best practices” for online marketing and blogging.
• Increased awareness in Atlanta market by 70% through delivery of WSB radio advertising
• Reduced client marketing budget by 45% through cost-effective resources
OCEAN CREST PIER, L.L.C., Oak Island, NC 02/2011-06/2011
Project Coordinator
Developed company website, coordinated fishing tournament events calendar and yearly pier activities.
• Developed website hosting live web cam with social media integration that engaged 80% more viewers
• Planned and created tournament schedule, special events, vendor sponsorships, and promotions that
increased pier traffic by 70%.
OPERATION RESTORATION, Atlanta, GA 11/2009-04/2010
Community Advocate Coordinator
• Increased landing page conversion rates by 40% among unique visitors
• Secured panel discussion with and received endorsement by Clark Howard
GLASS INC., Atlanta, GA 04/2008-06/2009
Marketing Manager
Implemented marketing and promotional initiatives of products, sales, and customer service. Managed inside sales
team and implemented front office administration.
• Expanded unique local business by 60% with “Old Fourth Ward” marketing campaign
• Re-negotiated advertising expenditures and reduced budget by $15,000
AIR TECHNIQUES AND ATI CONSTRUCTION, Marietta, GA 02/2004-03/2008
Marketing Coordinator
Launched marketing projects that supported sales, maximizing global presence among its industry, clients,
and affiliates. Served as liaison between external agencies and owner on creative projects
• Coordinated logistics for three national trade events, and served as brand ambassador
• Created content for B2B website and trade-show media that raised brand awareness by 40%
• Produced corporate statement, press releases, line sheets, media kits, and executive bios
Other experience includes Corporate Communications Coordinator for Cox Interactive Media.
Jaymie Christine Kuszai Page 2
• Secured placement in: The Atlanta Journal Constitution, Atlanta Catalyst Magazine, and Wired
E DUC ATI O N
Bachelor’s Degree – Communications / Public Relations - CHAPMAN UNIVERSITY, Orange, CA
Kennesaw Internet Professional Website Design Certification (2010) KENNESAW STATE UNIVERSITY,
Marietta, GA

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JAYMIE C. Kuszai _Marketing Comm. Specialist Resume_06_04_15

  • 1. JAYMIE C. KUSZAI Roswell, GA 925-437-1905 jaymiechristine@gmail.com Linkedin.com/in/JaymieChristine CAREER SUMMARY Marketing specialist known for increasing brand awareness and market exposure. Consults and orchestrates marketing campaigns and management delivering research, writing, design, social media, and database administration. Practices Integrated Marketing Communications capitalizing on promotional tools for effective marketing programs and ROI. A technology minded marketing team player with a “dive in and get it done” reputation. Thrives in a collaborative team environment and leverages experience and creativity to manage execution of marketing plans. Marketing • Over 15 years delivering full life cycle marketing plans: Print & digital • Leveraged client expertise & secured partnership in GA within 5 months ● Successfully managed online marketing projects to completion for 13 clients • Developed online e-Commerce platform for health and wellness products & services • Increased realtor lead capture by 60% utilizing Infusion Soft • Media management: Secured endorsement from Clark Howard, Consumer Advocate • Led marketing initiative for psychotherapy services from FL to GA, which expanded client base by 12%. Design • Created direct mail farming postcards and monthly newsletters reaching 3k homes • Conceptualized website redesign utilizing responsive techniques for 2 businesses • Produced agent listing presentations, “for sale” and farming cards, flyers and brochures • Improved branding standard policies, which increased exposure by 68% ● Managed online graphic libraries for over 13 clients • Collaborate on concepts for branding & logo revamp for non-profit branding strategy Technologies • Windows and MAC OS • Microsoft Office (Word, Excel, PowerPoint, Access, Outlook), Publisher • Cloud Services (Google Docs, Base Camp, Smart Sheet, Infusion Soft) • Adobe Creative Cloud 2014 (Photoshop, Illustrator, Dreamweaver, InDesign) • Constant Contact, Mail Chimp, and Top Producer, ACT, familiar with Salesforce.com EXPERIENCE INSITES MARKETING, Roswell, GA 03/2014-Present Co-Founder / Account Manager Digital marketing solutions designed for small businesses and solepreneurs. Current Clients: Chestatee Brokers, Wilmoth Inc., Psychotherapy, 5 Star Hunters, KSU, & Atlanta Construction Co., & Bearfoot Ranch, Special Needs PATH Member Center ● Secured business partnership in GA within 5 months by expanding target reach ● Acquired 1100 New Facebook Likes in 2 months for Bearfoot Ranch, 501©3 • Secured story placement in Appen Media Group for Fundraiser/event for Bearfoot Ranch, 501©3 • Devised e-commerce strategy across multiple social channels and networks • Updated marketing materials for 2 companies including 5 websites • Designed 6 months of real estate advertising as part of strategic lead generation plan • Managed editorial calendar for integrated communications for 3 clients • Directed 8 client accounts using Smart Sheet PM Cloud Software • Reported six-month campaign report using Power Point KELLER WILLIAMS (KW) REALTY, Metro Atlanta, GA 01/2012-9/2014 Marketing Coordinator KW First Atlanta, Sandy Springs Provided Integrated Marketing Communications and database assistance for 3 agents of the biggest agency in Georgia. Increased web site traffic by 40% thru social media & email marketing campaign • Doubled charitable funds at 2nd annual Charity Golf - Wounded Warrior Project in 2014.
  • 2. Jaymie Christine Kuszai Page 2 • Launched a direct mail farming campaign resulting in 2 home sales and 1 purchase within 7 months • Enhanced 5 agent websites increasing SEO results and lead conversion by 30% Operations Manager, KW First Atlanta, Sandy Springs 04/2013-04/2014 Created marketing programs to generate business for The Budden Team and Budden Luxury Homes agent teams. Prepared presentations, planned events, coordinated advertising media buys, and facilitated production of digital marketing collateral and 2 web sites. Assisted with creation of annual budget for executive review. Performed database & lead management in ACT, eEdge, and Mail Chimp. • Initiated over 6 monthly direct mail custom newsletters generating 3 listing leads • Streamlined business operations within 6 months with a buyer’s agent & database administrator • Implemented a customer appreciation event which engaged 9 new client relationships Marketing Coordinator, KW North Atlanta, Alpharetta, GA 01/2012-04/2013 Coordinated agent property listings in Georgia MLS and FLMS inventory, managed contract-to-close, and client relations. Orchestrated communications pieces and maintained agent database. • Successfully managed 4 (avg.) contract-to-close transactions per month with 99% close rate • Improved client support service level by 30% by using virtual cloud management tools FROSTY ACRES BRAND, Alpharetta, GA 12/2011- 03/2012 Marketing Support Specialist Managed administrative tasks for 20 new members enrolled within rewards points system: Data collection, entry, auditing, reporting, and cross referencing with external audit agency. • Developed Excel Macros to perform data functions that reduced input error by 15% THE SHORT SALE HERO L.L.C., Atlanta, GA 08/2011-01/2012 Marketing Consultant Implemented website campaign with social media integration aligned with WSB Radio ad campaign to build brand credibility. Provided consultation to establish “best practices” for online marketing and blogging. • Increased awareness in Atlanta market by 70% through delivery of WSB radio advertising • Reduced client marketing budget by 45% through cost-effective resources OCEAN CREST PIER, L.L.C., Oak Island, NC 02/2011-06/2011 Project Coordinator Developed company website, coordinated fishing tournament events calendar and yearly pier activities. • Developed website hosting live web cam with social media integration that engaged 80% more viewers • Planned and created tournament schedule, special events, vendor sponsorships, and promotions that increased pier traffic by 70%. OPERATION RESTORATION, Atlanta, GA 11/2009-04/2010 Community Advocate Coordinator • Increased landing page conversion rates by 40% among unique visitors • Secured panel discussion with and received endorsement by Clark Howard GLASS INC., Atlanta, GA 04/2008-06/2009 Marketing Manager Implemented marketing and promotional initiatives of products, sales, and customer service. Managed inside sales team and implemented front office administration. • Expanded unique local business by 60% with “Old Fourth Ward” marketing campaign • Re-negotiated advertising expenditures and reduced budget by $15,000 AIR TECHNIQUES AND ATI CONSTRUCTION, Marietta, GA 02/2004-03/2008 Marketing Coordinator Launched marketing projects that supported sales, maximizing global presence among its industry, clients, and affiliates. Served as liaison between external agencies and owner on creative projects • Coordinated logistics for three national trade events, and served as brand ambassador • Created content for B2B website and trade-show media that raised brand awareness by 40% • Produced corporate statement, press releases, line sheets, media kits, and executive bios Other experience includes Corporate Communications Coordinator for Cox Interactive Media.
  • 3. Jaymie Christine Kuszai Page 2 • Secured placement in: The Atlanta Journal Constitution, Atlanta Catalyst Magazine, and Wired E DUC ATI O N Bachelor’s Degree – Communications / Public Relations - CHAPMAN UNIVERSITY, Orange, CA Kennesaw Internet Professional Website Design Certification (2010) KENNESAW STATE UNIVERSITY, Marietta, GA