1.
713-248-4362
katiefranklin125@gmail.com
www.linkedin.com/in/franklinkatie
katiefranklin.wix.com/portfolio
Austin, TX
Passion
Putting the pieces together in a creative way
to come up with that one great idea.
Certifications
Inbound
HubSpot
Skills
SEO
InDesign & Photoshop
Social media management
Creating & editing blogs & eBooks
Education
Abilene Christian University, 2010-2014
Major: Advertising and Public Relations
Minor: Business
GPA: 3.78
Extracurricular
Beltway College Park
2013-2014 (Small Group Leader)
2011-2013 (Administrative Coordinator)
Thai MissionTrips
6 months total time abroad
University student outreach
Work Experience
Digital Marketing Specialist
Envision Creative Group, Austin
2014-Present
For clients in the health & wellness, marketing, food and
maintenance industries:
• Drive on-line positioning by curating content and
managing engagement for Twitter, Facebook, Google+,
LinkedIn, and Pinterest
• Create first party content based on keyword research
• Shape buyer personas based on research and interviews
• Build campaign strategies for clients
• Perform ongoing inbound marketing tactics
• Develop process for onboarding new clients
Social Media Manager
International Mission Board, Chiang Mai, Thailand
Summer 2013, Internship
• Curated content for Twitter, Facebook, and Pinterest
• Created and executed four multi-week campaigns
- 93% increase in unique visitors to website
- 64% increase in Facebook likes
- 49% increase of impressions on Twitter
• Developed social media analysis tools and process
New Business Development Team
Morris and Mitchell, Student Run Ad/PR Agency
Abilene Christian University, Abilene, Texas
Spring 2014
• Developed pitch and presented to prospective clients
• Successfully obtained new client
Planbook Layout/Creative Team
ACU Ad/PR Campaigns, Senior Capstone Course
Partnering with Balcom Agency, Fort Worth, Texas
Spring 2014
• Concepted and designed a complete creative campaign for
non-profit dairy council
• Personally laid out a 124 page planbook for full campaign
WriteDraw Game - Iphone App
Spring 2014
• Assisted with design and layout
• Created logo, splash screen, instructional overlay,
watermark and app icon for app now available in the app
store
Page 2 Editor
The Optimist, Student Newspaper Abilene Christian
University 2012-2013
• Wrote 23 articles in nine months
• Edited campus activities and opportunities page