1. Employment History: 10 years of progressive responsibility & management
Pittsburgh Technology Council, Marketing Communications Manager, Pittsburgh, PA May 2015 - Jun 2016
Professional Services Council (PSC), Senior Marketing Manager, Washington, D.C. Jan 2014 - May 2015
Professional Services Council, Marketing Manager Feb 2008 - Jan 2014
Contract Services Association, Marketing & Membership Manager (merged with PSC) Feb 2006 - Feb 2008
Education
B.S. in Marketing with Economics Minor (summa cum laude) - 2005
The Robert E. Cook Honors College (RECHC) (summa cum laude)
Indiana University of Pennsylvania (IUP), Indiana, PA
Business and Economics Summer Team (BEST) - 2004
University of Duisburg-Essen (UDE), Duisburg, Germany
Bryce Harlow Institute on Business and Government Affairs (IBGA) - 2003
Georgetown University, Washington, D.C.
Training & Skills
• Adobe Creative Suite, Microsoft Office products
• CRM, email, social media and analytics platforms
• Editing, proofing, creative writing, persuasive
writing and digital marketing
• Digital video, audio, and music production
Pro Bono Design & Consulting
• Standing Firm Pittsburgh - web and database
• The Future Fund - social media design
• Arlington Food Assistance Center - logo design
• The Ndarakwai Experience - web consulting
Expertise & Results: I’ve always played a lead role in growing brands, products, and presence
Brand Management & Product Development
• Directed overall corporate branding, including dozens of branded products and initiatives, from concept to delivery
• Developed and directed marketing teams, marketing plans and schedules, rebranding efforts, and product line expansions
• Generated significant revenue growth through tailored product offerings, increased event sales and expanded sponsorships
Digital & Print Communications
• Wrote, edited and administered corporate communications, from press releases and white papers to social media postings
• Planned, created and scheduled more than 400 digital communications each year - open rates up 7% in 6 months and new
processes established for continuing improvements
• Created original visual design and content for all executions including sales materials and presentations, large-format event
production, brochures, annual reports, research papers and catalogs
• Implemented social media marketing and content creation plans from the ground up, branded social media sites, and analyzed
returns with significant growth in monthly impressions and followers
• Produced end-to-end photography, videography and audio assets
Advertising Sales & Publications Management
• Handled advertising sales budgeting, market research and planning, invoicing, and analysis
• Directed publication business planning, including managing designers, printers, vendors and mail houses
• Developed a lagging magazine from a simple member benefit into a $100K+ revenue center
Website & Database Administration
• Administered corporate and special initiative websites and databases from concept to daily maintenance
• Championed multi-year strategy for database upgrades, website redesigns, and marketing automation system improvements
• Led website and database transition planning through two mergers, increasing staff efficiency by 50%
Graphic Design & Art Creation
• Administered creative design and layout of branded imagery, documents, programs, forms and reports
• Shaped original concepts, branding, and artwork for products and events
• Managed third-party artists and designers in meeting tight deadlines with changing requirements
Communications Technology Integration & Administration
• Planned for and managed installation and maintenance of audio/visual presentation, webinar, and office technology
• Served as on-site lead for video teleconferencing and event technology, audio mixing and recording, and audio/visual production
Marketing, communications, social media & branding specialist
bryangbowman@gmail.com | 814-935-4843 | bryanbowman.myportfolio.com | linkedin.com/in/bryan-bowman
Bryan G. Bowman