1. Rashi Katyal
E-mail: rashi_katyal2002@yahoo.com
Mobile: +1 416-587-0575
Skype ID: rashi0602
Career Objective:
Attain a challenging position in the field of Digital marketing, e-mail marketing, social
media marketing. Strive to use my analytical, problem solving skills, and application
knowledge with the state-of-the-art technology that can be put in for the successful execution
of the project.
Professional Summary:
• Conceptualize, manage and execute Email Marketing Campaigns
- Knowledge and experience in different email platforms like SalesForce Exact Target
- Hands on experience of Content Canvas in Exact Target
- Email campaign and performance tracking using Google Analytics
- Knowledge of HTML and Photoshop
- Email template creation based on the target audience and purpose of marketing
• Digital Marketing Strategies & Online Campaign Optimization
• Customer Relationship Management (CRM)
• Product marketing, Direct Marketing, Reputation Management
• Global Communication and Client Management Skills
Educational Qualifications:
• Bachelor of Engineering in Computer Science (4 years)
Certifications / Trainings:
• Email Marketing and Social media marketing Workshops
• Attended various seminars on Email Marketing
• Seven Habits of Highly Effective People
Experience Summary:
1. Presently working as an Email Marketing Coordinator in The Boston Consulting Group
from 19th Nov. 2012 till date.
Job Responsibilities:
• Work with the e-mail coordinator to determine the scheduling and coordination on
open e-mail projects across a variety of BCG teams such as alumni, recruiting,
marketing, practice area, and internal functions. Provide hands-on creation of e-mails
as needed based on audience and BCG team.
• Involved in the Digital space wherein the Digital presence of the website is getting
completely revamped.
• Involved with the social media presence of our content involving SEO
• Coordinate and execute global and local e-mail initiatives and campaigns to promote
books, publications, or send invitations and surveys. Provide statistics and analytics,
best practice guidelines, as well as govern offices' use of e-mail application.
2. • Add new users to the e-mail marketing platform and provide training on features of
system and how to use to send material to the BCG audiences.
• Share strategies to increase opt-in (decrease opt-out), attain high deliverability, and
how to design an effective e-mail message or campaign incorporating the BCG brand
and ongoing online marketing strategy.
• Monitor list performance and quality in Exact Target. Assist in driving new visitor
traffic to web sites and increase existing visitor usage. Encourage adoption of e-mail
tactics such as personalization, dynamic content, tracking, targeting, etc. Assist offices
in creating more complicated e-mail campaigns as needed.
• Managing the CRM for external campiagns
• Perform A/B testing on email campaigns
Environment: Exact Target, HTML, JavaScript, Adobe Photoshop, Tridion CMS,
Adobe Dreamweaver
2. Worked as an eMarketing Analytics Associate in Agilent Technologies pvt. Ltd. from
January, 2011 to November, 2012.
Job Responsibilities:
• Worked on tools like UNICA (6 months), Siebel, Oracle for campaign
management
• Handling the CRM for data used in both internal and external campaigns
• Creating the Campaign in the internal tool and also perform the detailed Quality Check
of the campaign.
• Actively involved in Social Media marketing (SEO & SMM), Digital marketing,
Database management spaces
• Prepare the Email touches report for marketers and share the calendar with them.
Environment: Google Analytics, Omniture, Site Catalyst, Radian 6,
Exact Target, Ticket management in Oracle/Siebel
3. Worked as a Project Coordinator at “i-Strat Software Pvt. Ltd.” from January 2010 to
December 2010
Job Responsibilities:
• Worked with clients like CII, Alpha one, Sab Miller for coordination of website
development projects
• Coordinated with various teams to understand website requirement
• Managed the local teams to get various components of the website development up
and running
• Visited client side to meet with various client teams to discuss project status
4. Worked as a Software Engineer Trainee at Infosys Technology (Aug 09-Dec 09).
Job Responsibilities:
• Received training various basic languages like java, Unix, C, C++, HTML
• Worked on the eCommerce project based on the above technologies.
Languages Spoken:
