1. 243 West Gilman Street Apt. #2 Madison, WI 53703
(920) 253-5218 | stramara@wisc.edu
Education
Experience
Skills
University of Wisconsin- Madison
Bachelor’s Degree | School of Journalism and Mass Communication
Strategic Communications major | Digital Studies certificate
Cumulative GPA within major: 3.7
Lindsay, Stone & Briggs | Small Agency of the Year 2014
Digital Intern
-Ran monthly data reports on Google AdWords and Facebook analytics for Softcup online campaign
-Created Facebook content posts and ads for Sunshine Growers Smoothies and Roth Cheese
-Reported competitive analyses for new business clients through research
StudentPrint, Madison, WI
Manager (Since January 2014)
-Coordinated and organized workflow of 22 students around class schedules for 50 hours/week
-Planned trip for 17 to international printing convention, PRINT13, in Chicago, IL
-Ensured strength of team and business through training and oversight of hiring process by assessing qualifications
Marketing Lead (Since September 2013)
-Managed budget of $10,000 to promote StudentPrint across campus and greater Madison area
-Designed printing package to optimize customer value and business efficiency, targeted to over 500 orgs. on campus
-Produced social media campaign for t-shirt giveaway Fall 2014, gaining 2,800+ Facebook impressions across campus
-Increased class packet sales by 32% through personal interaction with campus faculty
StudentPrint Board of Directors Secretary (August 2013-September 2014)
-Proposed and passed an increase in base pay across entire team’s wages
-Kept record of board meeting agendas, dates and minutes
UW-Madison Advertising Club
President (Since May 2014)
-Increased student involvement in Ad Club by 37%, growing membership from 153 to 241
-Delegated and supervised 7 executive members to schedule speakers and guide Ad Club mini agency
-Established and planned first annual advertising career fair, including over 30 agencies and companies
-Organization chosen for 2014 Excellence in Post-Graduate Preparation Award from UW- Madison
Mini Agency Account Manager (September 2013- May 2014)
-Facilitated weekly team meetings of 10 members to brainstorm and make progress on client work
-Rebranded student Adventure Learning Program with new logo, color scheme and slogan
-Working knowledge of Adobe Creative Cloud: InDesign, Photoshop, and Illustrator
-Working knowledge of Excel
-Industry use of Quickbooks and Point of Sale software
-Simmons OneView Data Analysis
-Marketwire Sysomos
-Google AdWords
-Facebook Analytics
May 2015
January 2013-Present
November 2012-Present
Coursework Journalism 417: Curb Magazine and Editing (Fall 2014)
-Sold advertising space to Wisconsin businesses totaling $5,100 - a 19% increase from last year
-Conducted interviews for digital magazine story content reaching over 10,000 in circulation
-Contributed insights for print and online advertisement designs targeted toward UW alumni interested in nature
Journalism 445: Interactive Media Strategies (Spring 2014)
-Developed an integrated, interactive media campaign for The Association of Surfing Professionals
-Gained knowledge of search engine optimization and search engine marketing
Journalism 345: Principles to Strategic Communication (Fall 2013)
-Represented group client, Carnival Cruise Lines, as P.R. Director
-Pitched final campaign book including strategic analysis, creative and media plan, and public relations outline
January 2015-Present