1. I am currently looking for a full time position as a Marketing Manager, Digital or Social Media Specialist or
Project Manager in an advertising agency, in house marketing department or print shop. I have 10+ years’
experience in project management in B2B and B2C marketing and have worked in all sizes of advertising
agencies (national and local) and marketing departments. I have a degree in graphic design and
photography with gives me a unique perspective on the processes involved in managing marketing
campaigns. I am experienced in managing print, web, video, and digital jobs. I have experience in social
media and web management, SEO and SEM, analytics, digital ad design, website maintenance and am
knowledgeable in all of the most current social media platforms. I am a team player, willing to jump in and
help wherever I can and enjoy a challenge. I look forward to meeting with you in person to further discuss how
my skills and experience can assist your company. Thanks for your consideration.
Robin Steele
3 Shamrock Lane
Greenville, SC 29609
864-915-4986
2. Robin Steele
3 Shamrock Lane
Greenville, SC 29609
(864) 915-4986
Job History:
SHIFT Marketing Communications 10/21/2015 to 3/15/2016
24 Vardry St Project/Social Media Manager
Greenville, SC
864-235-8821
• Managed all jobs-Print-Broadcast-Web-Digital-Social Media-coming in and out of
the agency, creating schedules and making sure all jobs were completed on time
and on budget
• Scheduled deadlines and managed work load for designers.
• Account Service Coordinator- initial contact with the client. Strong customer
service skills.
• Proficient in Social Media platform design and implementation.
• Maintained high level of quality control of all projects, very detail oriented, and
good problem solving skills.
• Helped design presentations and other internal documents and proposals
• Created estimates, schedules and quotes for print, promotional, trade show
materials, web, digital and social media jobs.
• Light Copywriting
• Production duties-communicated deadlines, obtained quotes for printing, sent
press files, approved printer proofs, created POs and kept accurate status
records of orders with printers.
• Monitor and analyze social and traditional media platforms
• Planned and executed Digital Marketing projects/campaigns (social media, digital
campaigns, online conversion monitoring and analysis)
• Planned and implemented Paid Search strategy/execution - Google Adwords
-Facebook, ect.
• Implemented Search Engine Optimization, meta tagging and keywords.
• Worked in Content Management Systems (Wordpress, etc.)
• Designed and sent biweekly newsletters for 6 clients. Maintained reports and
3. presented ideas to maximize exposure.
• Social media postings via Hootsuite for multiple clients
• Websites – design, populating with copy, blog posting, meta tagging and SEO
optimization, maintenance, domain registration and purchasing. Support of web
designer and coding. Running reports and fixing down sites and security issues.
Adventure Ad Agency 6/15/15 to 10/20/2015
201 W. Stone Ave. Digital Media Specialist
Greenville, SC
864-400-9920
• Monitor and analyze social and traditional media platforms
• Planned and executed Digital Marketing projects/campaigns (social media, digital
campaigns, online conversion monitoring and analysis)
• Reporting on campaign metrics
• Understanding of digital advertising to maximize exposure and knowledge of
digital analytics
• Ability to track online conversations and actively engaging
• Managed clients and client expectations/direct contact for clients and all project
requests
• Presented campaign strategies, recommendations and results
• Event planning and execution
• Planned and implemented Paid Search strategy/execution - Google Adwords
-Facebook, ect.
• Implemented Search Engine Optimization, meta tagging and keywords.
• Worked in Content Management Systems (Wordpress, etc.)
• Created editorial calendar content using social and traditional media platforms.
• Proof, edit and write copy when needed.
• Provided event and meeting coordination support, media relations outreach,
planning and implementation.
Martin Advertising 5/2/14 to 1/23/2015
1650 E. Greenville St Traffic Manager/Account Service
Coordinator
4. Anderson, SC
864-226-0282
• Managed all jobs-Print-Broadcast-Web-Digital-Social Media-coming in and out of
the agency, creating schedules and making sure all jobs were completed on time
and on budget
• Managed, motivated and help creative team concept designs
• Scheduled deadlines and managed work load for designers.
• Account Service Coordinator- initial contact with the client. Strong customer
service skills.
• Proficient in Social Media platform design and implementation.
• Maintained high level of quality control of all projects, very detail oriented, and
good problem solving skills.
• Helped design presentations and other internal documents and proposals
• Website quality control manager-updated sites, links and purchased and
activated domains.
• Filed and maintained all information on jobs and print samples.
• Created estimates, schedules and quotes for print, promotional, trade show
materials, web, digital and social media jobs.
• Light Copywriting
• Production duties-communicated deadlines, obtained quotes for printing, sent
press files, approved printer proofs, created POs and kept accurate status
records of orders with printers.
• Work and set up Trade Shows and Events
• Graphic Design Work-Portfolio Available upon request
Website Design and maintenance
www.trammellandmills.com
www.hillelectric.net
Digital Design including SEM/SEO/FaceBook
ads/eBlasts/eNewsletters/Print
ads/Flyers/Posters/Banners/Web graphics/Static Clings/Promo
Branding/Newsletters
Crawford Strategy 10/15/2012 to 1/2/2014
200 E. Camperdown Way #101 Traffic/Production Manager
Greenville, SC 209601
864-232-2302
• Manually trafficked all jobs, created schedules and communicated status and
monitored that job was on time, handled to completion and on budget.
• Set schedules for the graphic designers and managed their workloads for the
day.
• Helped to implement new agency software called Workamajig for scheduling and
accounting, and assisted in training agency wide on how to use new program.
• Considered the HUB of the agency, coordinated all meetings and communication
5. between creative and Account Service regarding all jobs.
• Learned new skills, by trafficking all web, social and digital media jobs as well.
• Helped design presentations and other internal documents and proposal
• Took over production job duties as well, communicated deadlines, obtained
quotes for printing, sent press files, approved printer proofs, created POs and
kept accurate status records of orders with printers.
• Filed and maintained all information on jobs and print samples.
• Created estimates, schedules and quotes for print, web, digital and social media
jobs.
• Made sure the designers had all the information they needed to complete their
assigned tasks in a timely and fiscally productive time frame.
• Experienced in graphic design (able to e-mail portfolio if necessary) so I am able
to step in as a studio designer when needed in order to make deadlines.
What was I up to between 2006 and 2012?
Due to the fact that I had a small child, I wanted to work part-time during
these years in order to be there for him. I held the following positions.
• Macy’s Shoe Department P/T commissioned sales for 1 year.
• Freelance photo restoration and retouching from home.
• Belk Shoe Department P/T commissioned sales for 5 years.
• Furman University Marketing Department for 1 year.
o P/T Traffic Manager-scheduled and created budgets and
monitored budgets
o P/T photo retouching when designers were busy
o P/T print shop assistant ran one color press, bindery
equipment, cutters, collators and sorting and packaging. Also,
ran large format printer and created the printing plates for 4
color presses.
• Godshall Staffing F/T Traffic Manager for 4 month contract
o Covered maternity leave for Traffic Manager at Jackson
Marketing.
o During this time traffic was all manual, so I used Excel as my
scheduling program and implemented a new status summary
reporting process for the company.
Henderson Advertising 9/02 to 3/06
84 Villa Road
Traffic Coordinator
Greenville, SC
• Created and managed schedules for all print advertising
• Managed studio work load
• Proofed all print projects
• Estimated and quoted jobs
• Designed PowerPoint presentations for Account Service and Event
6. Departments
• Communicated insertions and sent materials to publications
(Magazines and Newspapers)
• Kept weekly traffic report up to date
• Communicated with and sent materials to print shops for banners,
outdoor, vehicle wraps,
t-shirts, cups, chairs, etc....
• Communicated with and sent materials to trade show companies for booth
designs
• Approved flight checks and mechanical set up of all print
materials for publications, print
shops and display companies
• Voted Employee of the Year in 2005.
• One of the first companies to use Advantage, helped to implement program
and train others on the best and most efficient way for this program to be
used by the company
Education:
AA in Graphic Design and Photography
Computer Knowledge:
Most current versions for Mac and PC
Microsoft Office Suite Twitter SEO/SEM
Adobe Creative Suite FaceBook Yoast
Advantage Wordpress Subscriber Mail
Hootsuite iContact MS Project
Workamajig Fullpanel
AdWords Instagram
Google Analytics Mailchimp
Work References:
Marion Crawford Emily Holland Mike
Harrison
President/CEO Owner/Account Service Executive Owner
Crawford Strategy Martin/Holland Advertising SHIFT
Creative
Greenville, SC Anderson, SC Greenville, SC
7. Departments
• Communicated insertions and sent materials to publications
(Magazines and Newspapers)
• Kept weekly traffic report up to date
• Communicated with and sent materials to print shops for banners,
outdoor, vehicle wraps,
t-shirts, cups, chairs, etc....
• Communicated with and sent materials to trade show companies for booth
designs
• Approved flight checks and mechanical set up of all print
materials for publications, print
shops and display companies
• Voted Employee of the Year in 2005.
• One of the first companies to use Advantage, helped to implement program
and train others on the best and most efficient way for this program to be
used by the company
Education:
AA in Graphic Design and Photography
Computer Knowledge:
Most current versions for Mac and PC
Microsoft Office Suite Twitter SEO/SEM
Adobe Creative Suite FaceBook Yoast
Advantage Wordpress Subscriber Mail
Hootsuite iContact MS Project
Workamajig Fullpanel
AdWords Instagram
Google Analytics Mailchimp
Work References:
Marion Crawford Emily Holland Mike
Harrison
President/CEO Owner/Account Service Executive Owner
Crawford Strategy Martin/Holland Advertising SHIFT
Creative
Greenville, SC Anderson, SC Greenville, SC