Arslan Dawood CV - Digital Marketing Specialist 5+ Years of Experience in Marketing Strategies, Social Media Marketing, Website Development, Marketing Automation and Creative work

1. ARSLAN DAWOOD
Google Certified Digital Marketing Executive
Expertise: Digital Marketing Strategies, Paid Ads Simulations, Google Ads, Social Media Marketing, Adobe Suits, HubSpot
+64225900948 advong@gmail.com www.arslandawood.com Mount Wellington, Auckland, New Zealand
Offering a sparkling track record in devising Digital marketing Strategies that have crystallized brand from relative obscurity,
building startup-ventures, developing strategic partnerships and growing profits in competitive markets. Results-oriented
and dedicated marketing professional almost 5+ years of excellent experience propelling digital marketing campaigns
to achieve – or outperform – sales targets. Worked with Financial services firm and a digital Media Agency in Auckland
also with a US Based SAAS Company, developed marketing strategies and launched marketing campaigns on multiple
channels that resulted in 40% increase in market share. Great communicator and capable leader who quickly and easily
inspires the trust, confidence and the respect of clients, peers, management and decision makers across a wide range of
industries.
CORE COMPETENCIES
✓ Digital Marketing Strategies
✓ Website Development
✓ Video Productions
✓ Google Ads
✓ Digital Marketing Podcasts
✓ SEO and PPC Optimization
✓ Paid Ads Simulations
✓ Hubspot
✓ Marketing Automation
✓ Social Media Marketing
✓ Google Analytics
✓ Content Management Systems
SELECTED ACHIEVEMENTS
✓ Generated over $150,000 in total revenue during the fiscal year of 2018. 55% of the total revenue generated during that
time was through new marketing channels as well as enhancing performance of existing channels.
✓ Managed advertising, design, and promotion strategy for Retreat Events on social media reaching 70K users in just 7 days.
✓ Created and implemented digital marketing strategies for fashion client, built an integrated marketing campaign, creative
designing and tracked analytics. Surpassed launch KPIs by 40%.
✓ Increased conversion rates, reduced bounce rates from 80 to 50%, improved web loading speed and ROI by monitoring
analytics reports and visitor behavior through heatmaps and adjust accordingly.
✓ Implemented PR Strategies by working with Top Celebrities for generating brand awareness which ultimately increase
40% Sales.
PROFESSIONAL EXPERIENCE
Technical Proficiencies: Buffer, MailChimp, Adobe Suits, Google Ads, Google Analytics, Jira, HTML5, CSS, PHP. Responsive Web
Designs, Responsive Email templates, Hubspot CRM, Google Tag Manager, Facebook Pixels, Heatmaps, Canva.
Personal Skills: Credibility, Team Player, Ability to perform Multitasks, Self-starter and Client service mindset
Founder / Digital Marketing Consultant
SMART ADVERTISEMENT | Lahore and New York | July 2021 – Present
SMART Advertisement is a digital marketing agency and has a diverse client base across the world. It services includes Paid
Ad Simulations, Digital Strategies, Video Productions, Social Media Marketing, Website development and much more.
• Supported business development through the development of comprehensive multi-channel digital advertising programs,
written proposals and client presentations based on analysis of prospect's long-term goals and available budget.
• Responsible for executing digital advertising campaigns in addition to assisting with the development of digital marketing
strategies. Exceeded Q1 and Q2 revenue goals by 29% and 24%.
• Introduced first ever digital marketing audio podcast in Pakistan, targeting South Asian audience to teach them about
new trends and strategies of digital marketing. (Smart Advertisement Podcast)
• Develop landing pages with high conversion rates, few landing page campaigns have achieved 30-40% opt-in rates, while
satisfying stringent ad network quality scores.

2. Digital Marketing Specialist (Permanent - Full-time)
Credsol Financial Services Limited | Auckland, New Zealand | Mar 2020 – Present
CredSol Financial Services Limited offers credit / finance services to New Zealanders. The services includes asset finance,
commercial finance and various business finance solutions.
• In-depth audit of old website and developed comprehensive plan for branding and upgrading website by introducing
new features for customer support, mobile friendly interface and SEO friendly content. As a result, overall 4 different
websites were developed which are now operational for the business.
• Created and implemented Inbound Marketing strategies to generate more organic traffic and leads for the company.
• On-going process of Designing and develop marketing materials including social media posts, case studies,
broachers, videos and various other graphical content.
• Conducted Keyword research and competitor analysis using various SEO Tools and written content for website
accordingly to improve SEO and implement CRM to improve business performance.
• Supporting Administrative tasks includes maintaining database of the clients. Assisting in credit applications and
resolving customer issues.
Marketing and Media Coordinator (Part time – Contract Based)
TBINAA (Digital Media) | Auckland, New Zealand | Dec 2019 – March 2020
One of the leading educational and digital media agency with massive fan following in USA/UK/Europe region that offer
a wide portfolio of products and services including E-Books, E-courses, Motivational Retreats to encourage
empowerment and social equality.
• Executed MailChimp Email Campaigns and develop Marketing Automation workflow for welcome and post purchase
emails.
• Implemented abandoned cart strategy and launched automated emails which helped in the recovery of lost revenues.
• Optimized paid social Facebook campaigns by performing A/B and multivariate experiments.
• Managed magazine-based E-commerce supported wordpress website which has 20K visitor on daily basis.
• Managed advertising, design, and promotion strategy for Retreat Events on social media which lead to 70K new users
reach in just 7 days.
• Expanded sales revenue 20% through digital marketing campaigns and developing sales funnel to support upselling.
• Track and Analyzed Customer behavior on website using Google analytics, Crazy Eggs Heatmaps and Facebook Pixels.
• Worked with Content Developers to create highly engaging and insightful copy for blog pages, landing pages and
product pages to deliver organic traffic growth.
Digital Marketing Executive
NGE Solutions Inc. | Lahore, Pakistan | Jan 2016 – Sept 2019
USA Based firm which deals with Computer Aided Business Consultancy, Strategic Business Planning, Software on
Demand Solutions, Digital Marketing services and technical Support to Harrisburg University USA and United Nations.
• Managed all digital projects which includes project / business planning, product branding, web development,
designing marketing materials, social media strategy and customer support.
• Managed all internal account management and key clients to ensure on time, on budget and top quality delivery of
all digital advertising and online marketing Projects.
• Managed multiple Ecommerce supported CMS portals at a time and recovered more than 15 hacked websites for key
clients.
• Wrote web content (blog posts, training materials, case studies, email campaigns, landing pages, etc.), produced and
aligned website and social media strategies with marketing
• Revamped PPC advertising and removed under-performing campaigns. Conducted A/B Testing to optimize all ads.

3. EDUCATIONAL BACKGROUND
MASTERS IN BUSINESS ADMINISTRATION (MBA) | Majors: Marketing
The Superior College, Lahore | Feb 2012-Oct 2015 (Master’s Degree at Level 9 – NZQA )
BACHELORS OF SCIENCE | Majors: Mathematics and Physics
Government Post Graduate College | 2009 - 2011 ( Diploma at level 5 – NZQA )
CERTIFICATIONS
• Fundamentals of Digital Marketing – Awarded by Google, IAB Europe and The Open University London
• Google Adwords – Awarded by Google Inc.
• Google Analytics – Awarded by Google Inc.
• Ecommerce – Awarded by E-Marketing Institute
• Email Marketing – Awarded by Hubspot
• Social Media Certificate – Awarded by Hubspot
REFERENCES
Reference will be provided upon demand.