1. Christine Somers
1 Trottingham Dr. Ballston Spa, NY 12020
(518) 885-7799 (h) (518) 878-1979 (c) Somerschristine@yahoo.com
SKILL SUMMARY
Business Administrative and Management
• Budget planning, preparation and tracking.
• Led teams; chaired committees, initiated volunteer events and activities.
• General accounting and ledger management.
• Hire, trained, coached and evaluated staff members.
• Reconciliation of data and spreadsheets.
Marketing
• Designed, developed and implemented marketing and sales campaigns, employee incentive programs and contests.
• Evaluated target markets and proposed marketing strategies.
• Managed all phases of direct mail projects, monitored production teams, recruited and guided vendors, oversaw print
operations and coordinated mailing process.
• Over 20 years of experience in Online Sales, Advertising, Strategic Planning, Key account management, traffic analysis and
campaign performance.
• Devised and implemented strategies for online marketing through email, web traffic, Google Keywords and social media.
• Evaluating customer research, market conditions and competitor data.
• Product creation, analysis, training and launch.
Communication
• Promoted products and services; generated leads and initiated sales.
• Established and improved client communications; maintained ongoing relationships.
• Addressed customer inquiries; interpreted and delivered information; proposed suggestions; provided guidance;
investigated and negotiated conflicts.
• Conducted surveys and analyzed results.
• Coordinated, planned and contributed at trade shows and special events.
• Served as representative and liaison.
Writing
• Wrote creative copy for brochures, ads and other direct mail projects.
• Researched and conceived newsletter articles.
• Produced variety of business materials including letters, reports and proposals.
• Formulated new hire job descriptions for posting.
Design
• Designed creative for brochures, ads, direct mail projects, billboards, emails and newsletters.
• Designed for websites and digital online banners.
• Proficient in inDesign, Photoshop, Illustrator, Wordpress
Fundraising and Event Planning
• Coordinated, planned and contributed to employee parties, member events and community fundraising.
• Managed budgets and coordinated venues.
• Created invitations, solicited through advertising and social media.
• Served as representative and liaison.
Digital
• Web management, including HTML coding and SEO management.
• Social Media including Facebook, Linkedin and microsites.

2. • Google Analytics Certified.
EDUCATION
College of St. Rose Albany, NY B.A., Marketing, 1988
Herkimer Community College Herkimer, NY Certificate in Radio Broadcasting, 1982
Certificates
Salesforce Advanced Excel, Access Level 1 & 2
Google Analytics Train the Trainer, Customer 1st Training
Business Communications Foundations of Leadership
Design and Page Layout Television and Video Production
Adobe Suite (Photoshop, InDesign, Illustrator, Acrobat)
EMPLOYMENT
Hudson River Community Credit Union Glens Falls, NY 2009 - 2015
Community and Electronic Media Manager 2011 - 2015
Marketing Specialist 2009 - 2011
Logical Net Schenectady, NY 2008 - 2009
Corporate Marketing Manager
Time Warner Cable Business Class Albany, NY 1999 - 2008
Marketing Manager 2002 - 2008
Marketing Coordinator 1999 - 2002
TCI of New York Schenectady, NY 1997 - 1999
Marketing Manager
Christine Somers Page 2