18 years of experience in creating brand awareness, establishing strategic & innovative marketing plans, and business development for B2C & B2B verticals. - Solutions-focused individual with vision, experience, business acumen, and proven ability to drive business growth through aggressive marketing initiatives that deliver revenue growth, maximize resources, market share and market penetration. - Energetic, results-driven, strategic marketing & Business Development professional with a proven track record in making notable contributions and delivering bottom line results

1. ANKUSH AGARWAL Mobile: (+91) 9591998166;
Email: ankush03@gmail.com
OBJECTIVE
 Senior Level | Leadership Role | Marketing & Business Development | Sales & Marketing
CAREER OVERVIEW
 Over 18 years of experience in creating brand awareness, establishing strategic & innovative marketing
plans, and business development for B2C & B2B verticals.
 Solutions-focused individual with vision, experience, business acumen, and proven ability to drive
business growth through aggressive marketing initiatives that deliver revenue growth, maximize
resources, market share and market penetration.
 Energetic, results-driven, strategic marketing & Business Development professional with a proven track
record in making notable contributions and delivering bottom line results.
EMPLOYMENT HISTORY
 HARMAN INTERNATIONAL INDIA PVT. LTD., BANGALORE May 2010 – Till Date
 SENNHEISER ELECTRONICS INDIA PVT. LTD., NEW DELHI Jan 2007 – Apr 2010
 HYUNDAI ELECTRONICS INDIA PVT. LTD., NEW DELHI Sep 2004 – Jan 2007
 PENTAIR WATER INDIA PVT. LTD., May 2002 – Jan 2004
 WORLDSPACE INDIA PVT. LTD., NEW DELHI Nov 2000 – Apr 2002
 SAMSUNG INDIA ELECTRONICS LTD.,NEW DELHI Aug 1997 – Oct 2000
CORE COMPETENCIES
 Strategic Marketing &
Advertising
 Strategic & Tactical
Business Development
 Brand Development  Corporate
Communications
 New Product Launch
and Product Promotion
Management
 Creative Team
Leadership
 Innovation & Change
Management
 Marketing Collateral
Design And
Development
 Internet Marketing
Strategy /Campaigns
And Web Production
 Vendor Development
 Sales & Marketing
 Global And Domestic
Marketing & Business
Development
 CRM & Customer
Loyalty Programs And
Campaigns
PROFESSIONAL TRAININGS
 Certified Management Development Program on Strategic Brand Management from IIM-Calcutta
 Certified in the One HARMAN Leadership Program (OHLP)
 Internship with HINDUSTAN LEVERS LIMITED (HLL), New Delhi
QUALIFICATIONS
 Masters in Business Administration - Marketing and Finance; Amity Business School, Noida
 Bachelors in Commerce, Delhi University
PROFESSIONAL AFFILIATIONS
 Trustee member – All India Broadcast Manufacturers and Distributors Association (AIBMDA)
KEY ACHEIVEMENTS
 Responsible for increasing brand awareness by over 45% for Brand HARMAN and its portfolio brands;
for relevant TG in all business segments of HARMAN Professional
 Responsible and support to achieve the T/O from US$ 7 million 2010 to US$ 26 in 2015.
 Responsible for designing, planning and implementing the ‘Go-Direct’ business strategy
 Created industry property- ‘HARMAN LIVE ARENA’ and Online property: ‘Friends of HARMAN (FoH)’.
 For developing business-With extensive research and market coverage- developed India specific
product- ‘Libra’ amplifiers.
 Successful execution of the two most vital and critical concept-based events - A.R. Rahman Press
conference, and Auto Expo 2012.
 Successful implemented Artist Endorsement program with a roaster of top and most popular musicians
and artists
 Successful conceptualization and implementation of the campaign--Category Creation’ –
headphones in India
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2.  Participated and responsibility with Team Sennheiser global marketing for various marketing
campaigns for professional business- G3 Launch.
 Appointed Core team member for design and finalization of Sales & Distribution module of
business process with implementation of “My SAP 2004 SD Module”.
 Achieved a growth of 2% in one year for the flat Color TV segment - covering major metros -
Delhi and Kolkata for a new brand (source ORG MARG- 2006).
 Initiated, coordinated, and introduced – 'Power Shower' - a new product as an innovative idea/
concept for consumers
 Generated sales turnover to INR 5 million in 6 months of operations of consumer products and
appointed a channel network of 125 dealers for Indian market.
 Exceeded sales target by 20% in the first 6 months for sale of digital audio satellite receivers.
 Generated 45% of the total turnover of Delhi Branch. Also achieved a sales growth of 16% for
Delhi Branch and 25% for Chandigarh Branch.
 Adjudged 'BEST EXECUTIVE' for achieving highest sales in month of April 2000 for premium
products such as Projection Televisions, Side-by-Side Refrigerators and DVD’s in Delhi region.
PROFESSIONAL EXPERIENCE
HARMAN INTERNATIONAL INDIA PVT. LTD., BANGALORE
A US $5.9 Billion company engaged in designing, manufacturing and delivering a wide range of premium
audio and infotainment solutions for the automotive, consumer and professional markets and now connected
services.
Director- Marketing & Business Development, India & Srilanka July 2012 – Till Date
Sr. Marketing Manager, India May 2010 – June 2012
SENNHEISER ELECTRONICS INDIA PVT. LTD., NEW DELHI
A EURO 400 million company manufacturing and selling Electro Acoustics, Headphones and Microphones.
Marketing Manager, India Jan 2007 – April 2010
HYUNDAI ELECTRONICS INDIA PVT. LTD., NEW DELHI
Joint venture between Hyundai Corporation, Korea & Videocon International Limited, India marketing and
selling of Consumer Electronics and Home Appliances.
Manager - Marketing & SAP Support Jan 2005 – Dec 2006
Manager- Plasma & LCD Sep 2004 – Dec 2005
PENTAIR WATER INDIA PVT. LTD.
USD 3 billion group engaged in water treatment and purification business with presence in 50 countries.
Subsidiary of Pentair Inc., USA.
Manager Sales & Marketing (National) May 2002 – Sep 2004
WORLDSPACE INDIA PVT. LTD., NEW DELHI
Subsidiary of WorldSpace Corporation, USA engaged in Digital Audio and Multimedia Broadcasting
Services, having presence in 122 countries.
Territory Manager Sales & Marketing Nov 2000 – Apr 2002
SAMSUNG INDIA ELECTRONICS LTD., NEW DELHI
Korean Multination Company dealing with Consumer Electronics and Home Appliances.
Senior Executive - Sales Jan 1999 – Oct 2000
Sales Executive- Sales Sept 1998 – Dec 1999
Management Trainee Aug 1997 – Aug 1998
WORK PROFILE
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3.  Enabled highly visibility and enhanced the company’s reputation within the industry along with notable
improvement in brand and product awareness.
 Setup the Marketing and Advertising scaffold from start for HARMAN India.
 Redirected marketing focus from specific brands & products to Solutions.
 Supporting and facilitating development and implementation of marketing plans for two SBU’s
Enterprise & Entertainment with other CSU’s for each SBUs.
 Conceptualized, organized and created one of the most successful Digital marketing campaign &
community marketing- ‘FoH’; responsible for establishing the foundation for the India related web
content.
 Developed, aligned and delivered the strategy for Harman’s new business development, marketing and
communication, appropriately to meet the needs and responsiveness as per the market opportunity/
potential.
 Responsible for devising and delivering a comprehensive strategic & tactical plan for business
development, income generation and awareness-enhancement for Harman India.
 Identified trendsetter ideas by researching industry and related events and making proposals for
existing or new potential business.
 Planning and administering Harman India- Professional division’s Marketing Operations budget;
supporting the development of regional marketing budgets.
 Design, implement, and facilitate Tier-II penetration of Harman India- Professional.
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