profile

1. Position: Director Marketing
Company: Nippon Paint India
Location: Chennai, Tamil Nadu, India
Experience: 19 years exp
Contact Info:
Email: mark.titus@gmail.com, marxmail_2000@yahoo.com, marktitus@gmail.com,
mark.titus@nipponpaint.co.in
Phone: +91 98845 33516, +91 97117 73516, +91 98949 51255, +17576174017,
+12155988047, +12152903525, +12177287608, +12178645664
Social:
Skills
Critical Thinking Decision-Making Emotional Intelligence Integrated Marketing Leadership
Marketing Communications Personal Development Team Management
Work experience
Jan 2019 - current time Director Marketing
Nippon Paint India
May 2017 - Jan 2019 General Manager - Marketing
Nippon Paint India
Jan 2012 - Apr 2017 Zonal Key Accounts Manager
Hindustan Coca-Cola Beverages Pvt Ltd
Sep 2011 - Dec 2011 Head - Acquisitions and U&R
Videocon Telecommunications Ltd
Jan 2011 - Oct 2011 Marketing Communications Head - Kerala
Videocon Telecommunications Ltd
Jan 2009 - Jan 2011 Area Marketing Manager-Delhi & NCR
The Coca-Cola Company
Based out of Gurgaon and reported into the Regional Marketing Manager
(North). Responsible for two Franchise bottlers and one Company owned
bottler. Specific focus on Brand Coke to drive the overall brand preference
scores and improve incidence. Ensured aligned execution of brand specific
marketing programs in the complex territory of Delhi & NCR by close
interaction with consumer marketing teams and bottler channel teams. (Both
National as well as Regional promotions). Spearheaded Delhi specific IMC
programs like the "Delhi Daredevils" promotions in 2009 and 2010,
right from the conceptualization phase to development of plans, settling
timelines and the final in market execution. Worked with bottling teams to drive
superior in market execution with key focus on Delhi FBO RED activation and
channel execution. Developed cost effective and high impact point of sale
material to be used in launches/promotions as well as for regular product
display. Channel specific elements designed for maximum impact. Drive
effective shopper messaging specifically for the Modern Trade channel. Monthly
RSA (Retail Sales audit) analysis of parameters like market share, numeric and
weighted distribution etc., to identify areas of improvement and lead initiatives
to address gaps. Developed an Aligned ABP for Delhi for the year 2010 by
identification of critical performance drivers in 2010.
Jun 2007 - Jan 2009 Area Marketing Manager-South
The Coca-Cola Company
Was based out of Chennai and reported into the Regional Marketing Manager
(South). Executed the aligned marketing calendar for the Southern Region to
achieve volumes and drive preference. Close interaction with CCI Brand teams
and CBO channel marketing teams to ensure seamless execution of plans.
Independently handled the Southern Region from July 08 to Oct 08 and worked
with the bottler's regional leadership team to develop & align CCI and CBO
ABP for 2009 for the Southern Region. Led execution of specific initiatives and
Integrated Marketing Campaigns in the Sothern Region. The "Hunk-a-
Day" Thums Up promotion in AP was handled by me - the TVC and all
POSM/Collaterals were all developed at the local level with the Regional Agency
(Ogilvy Dakshin). Hunk-a-day was the most successful consumer promotion in
AP in terms of the number of responses. Worked closely with the bottler to
create a customized long term plan for revival in TN including consumer
activation plans, focused trade marketing initiatives, special brand/pack
initiatives & New Product launches. Managed Budgetary Process - DME
monitoring, vendor management, Execution of PO's.
Nov 2005 - Jun 2007 Trade Marketing Manager (Coimbatore Branch)
Sony India Pvt Ltd
Joined Sony's newly setup branch in Coimbatore to handle the entire branch ATL
and BTL activities of a critical upcountry belt comprising of 15 districts. All
media planning, agency handling and marketing related budgeting was handled
by me. Developed a highly effective vendor base within a short span for all
M Mark T itus

2. kinds of projects right from shop interiors and inshop branding to all types of
signage, printing solutions and events. Organized vendor setup in a manner to
maximize efficiency and speed of delivery. Regular promotions with special
focus on brand stores (Sony World's) to increase their profitability. Monthly
small scale exhibitions in semi-urban areas to increase brand awareness in the
region. Regular training programs organized for ISD's, dealers and staff. The
state of the art "Sony World" showrooms at Salem & Madurai
were opened by me. The Sony World at Coimbatore which was the largest all
India, was also handled by me. Effectively increased awareness and overall
sales of products like HIFi's, handycams and cyber-shots in the region through a
series of road shows and shop in shop promos.
Jan 2005 - Nov 2005 Marketing Manager (Chennai Branch)
LG Electronics India Pvt Ltd
Performance was recognized by the company and was given a crucial metro
market to handle. Handled retail signage initiatives as well as regional outdoors.
All regional advertising (newspapers and other media) and promotions were
also handled by me. Handled all interaction with local agencies
(Media/Advertising/BTL). Was in charge of more than 100 ISD's (In Shop
Demonstrators) Effectively executed LG's major national campaigns at the
ground level in Chennai and the upcountry region. Started a direct marketing
wing for customer education about products like microwaves and vacuum
cleaners Conducted many activities and promotions with a focus on premium
products like LCD & plasma display panels.
Mar 2004 - Dec 2004 Marketing Manager
LG Electronics India Pvt Ltd
In charge of all below the line activities for LG in an area of 14 districts of Tamil
Nadu and Pondicherry. Regularly conducted activities in the region to drive
secondary sales. Successfully negotiated lowest rates for signage in the whole
of the southern region for LG. Controlled a network of 51 ISD's (In Shop
Demonstrators) Effectively developed and increased the visibility and brand
recall in the virgin territory I handled through large scale signage drives in retail
outlets coupled with strategic BTL activation.
Jun 2003 - Feb 2004 Territory Sales Manager
Duncans Tea Limited
Was based out of Madurai handling South and Central TN. Was given a new
product launch to handle (No.1 dust tea), launched the product successfully in
southern and central Tamil Nadu. Thrust area was expansion, appointed 12 new
distributors within the first 6 months and successfully opened up markets where
Duncans had not been able to enter earlier. Developed and implemented
dealer schemes to drive volumes. Increased sale in area handled from 2 to 6
tons. Was in charge of 3 sales representatives with a total area coverage of 12
districts.
Education
2001 - 2003 Marketing & IT
PGDM
Balaji Institute of Modern Management
1997 - 2001 electronics and Power
B.E
KDK College of Engineering Nagpur
1997 - 2001 (Electronics & Power)
BE
Nagpur University
Head line
Director - Marketing (Nippon Paint) | Brand Builder | Disruptive Marketer | Innovation Catalyst
Summary
Experienced Marketing Director with a demonstrated history of working in a cross-section of industries ranging from
FMCG and Beverages to Consumer Electronics and Paints & Coatings. Skilled in Critical Thinking, Emotional
Intelligence, Leadership, Decision-Making, Team Management and Personal Development.
Certifications
Critical Thinking
Leading Yourself
Leading with Emotional Intelligence
Making Quick Decisions