1. KESHAVE K. GUPTA
Mobile: +91-9849285875 Tel. (Res.): +91-40-66685386 E-Mail: Keshave.K.Gupta@gmail.com
Present Address: K-2 II Floor, Lake View Apartment, Road No.-11, Banjara Hills, Hyderabad-500034
President, CEO & Board Director
Proven record of delivering outstanding results through exceptional strategic planning
combined with strong management and operational execution.
PROFILE:
 Seasoned executive with in-depth experience of over two decades in general management,
strategic planning, marketing, sales, and business development.
 Keen strategist and planner with ability to identify key trends and markets, and how to
leverage them for business growth.
 Result-oriented professional with demonstrated proficiency in translating strategy into
execution plans, recruiting and retaining the right talent, and implementing efficient
processes for profitable growth.
 Successful entrepreneur who started his own technology business at the age of twenty-four
and grew it successfully for a decade.
 Extensive experience of delivering compelling results at companies of varying sizes, from
large multi-billion dollar US-based high-tech company, to working with smaller companies
as well as starting and growing one’s own small business.
 Highly educated leader with excellent communication and strong negotiation skills that
leverage legal and technical educational background.
 Experienced board member of Indian subsidiaries of US companies
 Holder of Engineering, Law and MBA degrees. Six Sigma Green Belt certified.
PROFESSIONAL EXPERIENCE:
CEO
Lillia India Private Ltd: Jan 2013 to till date
CEO of the wholly owned subsidiary of Lillia Corporation USA which is an innovative
manufacturer of premium cosmetics. Defined the go-to-market strategy in India. Conducted
market research to quantify market opportunity, defined target demographics, and refined
product requirements for the Indian market including features, packaging and price points.
Actively worked with the CEO of the parent company on overall company strategy, fund raising
from investors, partner relationships and product design. Set up the India subsidiary, applied and
gained approval of import permits.
Collected and analyzed sourcing and procurement data for raw material costs and availability in
India. Sourced venders for the services such as finance and accounting, audit and compliance,
and custom house agent.
Executive Consultant Oct 2011 to Dec 2012
Provided consulting services to multinational companies interested in setting up operations in
India. Guided their efforts in all aspects of establishing a presence in India, including go-to-

2. market strategies, vendor sourcing, office setup, recruiting, and obtaining necessary permits and
approvals.

3. Chairman of the Board
FatWire Software India Private Ltd: June 2010 to July 2011
Founder, Director and Chairman of the Board of a wholly owned subsidiary of US-based
FatWire Corporation, a leading web management software company. Advised the company on
all matters related to India operation. Parent company was acquired by Oracle in July 2011 –
ensured a smooth transition and integration of the Indian subsidiary before ending tenure.
Senior Administration Executive, Member Leadership Team
CA Technologies India Private Ltd: April 2004 to Sept 2011
Headed administration, procurement, security, facilities operations, and government relations
functions for CA in India, a multi-billion dollar US software company. As member of the CA
India Leadership Team, defined the strategic direction of the company’s rapid expansion in
India, from less than 100 employees to over 2,000 employees in less than three years. Worked
with the Leadership Team to ensure frequent and transparent internal communications as well
as communications with all the stakeholders at the US corporate offices. Help build and drive a
culture of professionalism, innovation, quality and agility while rapidly growing the
organization.
Managed CA’s India campus construction project worth over US $50 million – a modern 30-
acre office complex with several buildings. All phases of the project were delivered on time and
under budget with final campus capacity of over 2,500 employees.
Analyzed CA’s procurement processes for inefficiencies and defined the strategic plan to
improve those processes using six sigma methodology and principles resulting in significant
improvement of quality of services. Led the project to automate procure-to-pay processes for
Asia, Pacific and Japan by implementing a new software system.
Responsible for overall budget of all support and administrative functions for the Indian
operations, delivering the highest level of customer satisfaction to the business units while
maintaining costs under planned budgets.
As CA’s in-house SOX and Audit compliance expert, trained all CA business units in India
about SOX and Audit compliance & ensured the operations to be audit & SOX compliant.
National Sales Manager
CA TCG Software Private Ltd: June 2003 to March
2004
Successfully set up the company’s sales operations at New Delhi as National Manager Sales for
Government and Public sector. Won several important and large customers and exceeded
revenue growth targets. Hired successful sales and technical staff, built and managed a team
with high morale and energy.
Advocate: Jan 2002 to May 2003
Private law practice specializing in tax matters for small businesses and individuals.
Chairman and CEO
Sheela Enterprises: May 1990 to May 2001

4. Founder and CEO of a technology distribution and services company serving the private and
public sector in Madhya Pradesh. Identified a market need for business technology and built a
successful business with an extensive product portfolio of commercial communications,
electrical and electronic equipment. Developed a strategic plan to distribute, sell and service
technology equipment including EPABX telephone exchanges, wireless communication
systems, clean-air equipment and electrical generators to businesses and government
organizations.
Created and managed relationships with several reputed firms including, Kirloskars, Escorts,
UPTRON, and Usha Electronics Ltd and others. Negotiated regional distributorship and
dealership contracts, with superior commercial terms and best rates to be competitive in the
market. Procured products from these companies on a regular basis, and distributed and sold the
same throughout the region.
Won customers such as Bharat Sanchar Nigam Ltd., Regional Research Laboratory, State Road
Transport Corporation, State Agro Industries Corporation, Municipal Corporation of Bhopal,
Hindustan Petroleum Corporation Ltd., IBP Company Ltd., South East Coal-fields Ltd., and
Meteorological Center. Built strong customer relationships by successfully deploying products,
delivering excellent services for the same, and delivering true value to the customers.
Employed and managed a strong team of dozen salesmen and technicians. Focused on rapid
profitable growth of the company while ensuring customer satisfaction. Outsourced civil and
electrical work to various suppliers and contractors. Continuously evaluated the performance of
contractors to ensure end customer satisfaction and business profitability.
Lecturer
Government Women’s Polytechnic: Jan 1988 to Dec 1988
Taught electrical and control system courses to the students.
ACADEMIC QUALIFICATIONS:
Degree Year Institute/Board Division
Bachelor of Engineering
(Electronics)
1987 Nagpur University First
Bachelor of Law 1999 Barkatullah University, Bhopal First
MBA 2014 Sikkim Manipal University First