This is a project I have completed for my course Project and Portfolio 1: Personal Branding at Full Sail University, completed June 1, 2022.

1. PERSONAL BRAND EXPLORATION
Andrea Byers
Project & Portfolio I: Week 1
June 1, 2022

2. IDENTITY

3. PROFESSION
Potential Job Titles:
• Production Assistant
• Music Events Coordinator
• Manager, Content Acquisitions
BRAND ARCHETYPE - I approach my work life as a caregiver. I
give my knowledge and know how to everyone around me to be
sure we are on the same page. I am sure to help the people around
because I love seeing everyone succeed. I am also the lover type,
and I am very affectionate and caring to those around me. I put a lot
of passion into the things I do, and I am passionate about helping
those
Event Coordinator for Music Business

4. TARGET AUDIENCE
Christine Black-
Reimel
Outreach Plan:
• Attain Bachelors Degree
• The first method I will try to attain contact is email.
• I will allow a week for a response to my email then I will
contact by phone if no response.
Sr. Manager, Music Administration/Music
Supervisor - National Football League
Brian Thompson
Outreach Plan:
• Attain Bachelors Degree
• The first method I will try to attain contact is email.
• I will allow a week for a response to my email then I will
contact by phone if no response.
OFILE
PICTURE
Live Event & Entertainment Professional
Rip Micheals Outreach Plan:
• Attain Bachelors Degree
• The first method I will try to reach Rip is social media.
• If I get no response within a week, I will try email.
Event Coordinator at MTV

5. GOALS
Short Term: (Immediately After Graduation, 2024)
Mid Term: (2029)
Long Term: (2034)

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills Required in Event Coordinating & Current
Proficiencies:
Adaptability
SOFT
HARD
Novice / Adept / Expert
Clear Communication Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Word Processing Software
SOFT
HARD
Novice / Adept / Expert
Project Management Software Novice / Adept / Expert
Creativity Novice / Adept / Expert
Multitasking Novice / Adept / Expert

7. I help everyone do the things in event planning never, before done, by being an innovator in the field, who
bring fresh new ideas.
PROMISE

8. CREDENTIALS
Work Experience:
• Food Service Worker, Rapid Improvement Team,
Team Lead
• Customer Service Representative, Team Lead
Education:
• Music Business, B.S., Full Sail University 2024
Awards:
• Innovator Award, Employee of the Month, Team
Builder Award

9. COMPETITION
Diamond Turner
Industry Experience:
• 2 years, 7 months
Education:
• Bachelor of Arts – BA, Music Business
Leadership Experience:
• Project Manager
• Event Planning
• Dean List
Skills and Proficiencies:
• Recording Music
• Piano Proficiency
• Customer Service
• Communication
Andrea Byers
Overall Online Presence:
She has somewhat of an online presence. She was on the deans
list so her grades must be good.
Industry Experience:
• None
Education:
• Bachelor of Arts- BA, Music Business-2024
Leadership Experience:
• Team Lead
• Honor Society
Skills and Proficiencies:
• Customer Service
• Communication
• Organization Skills
• Time Management
Overall Online Presence:
• I have a slight online presence and I have a 3.5 GPA.

10. COMPETITION
Attique Iqbal
Noteworthy Experience:
• Production Support for CBS sports
• Music Coordinator NFL
Andrea Byers
HEADSHOT
Industry Experience:
15 years, 11 months
Education:
• BA, Liberal Studies, Fresno Sta
Skills and Proficiencies:
• Critical Thinker
• Problem Solver
• Video Production
• Media Production
Overall Online Presence:
• He has a lot online presence and he has worked in the
field for a long time.
Industry Experience:
• None
Education:
• Bachelors of Arts, Music Business,2024
Leadership Experience:
• Team Lead
• Honor Society
Skills and Proficiencies:
• Customer Service
• Communication
• Organization Skills
Overall Online Presence:
I have a slight online presence and I have a 3.5 GPA.

11. BRAND POSITION
For anyone who works in the music event coordinating industry, I provide a fresh new outlook on putting music events
together because the entertainment industry is changing and so is the way people take in music.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Broadcast Music(BMI)
Join June 2022
• Music Business Association
Join June 2022
• Launch Music Conference
April 13th-16th, 2023-Historic Downtown Lancaster, PA
Digital Marketing
• Primary Content: I plan to publish the events I coordinate and the
plans of events I want to coordinate.
• Primary Tools: I will use Instagram, Facebook, and Twitter. I plan to
post twice a week.
• Website: I also plan to link these accounts to my digital portfolio and
direct anyone who I want to work or wants to work with me to this
website.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor who has been in the industry for
years, someone who is very established in all things
music. I want to have this relationship established six
month before I graduate.
Formal Education
• Full Sail University, Bachelors of Art, BA Music
Business
Technical Skills
• Critical Thinking
• Project Management
• Media Production
Soft Skills
• Problem Solver
• Customer Service

14. Andrea Byers
Musical Events now and days lack creativity, and they all seem to be the
same. It’s like all events follow the same exact model and have for some
years now. I plan to bring fresh new ideas, that think outside of the box that
these events have been put in. In fact, I know my ideas will bring in the
younger generation and give them an experience that they have been
missing.
“

15. REFERENCES
Onetonline, Customer Service
Representative,
https://www.onetonline.org/link/summary
/43-4051.00
NFL, Music Event Coordinator, Linkedin,
https://www.linkedin.com/jobs/view/3109
550484/
Thompson, Brian (2022), Linkedin Profile,
https://www.linkedin.com/in/thompsonbri
and
Micheals, Rip, (2022), Event Coordinator at
MTV, Linked Profile,
https://www.linkedin.com/in/rip-micheals-
8722bb153/?trk=public-profile-join-page
(2022), Launch Music Conference and
Festival,
http://www.launchmusicconference.com/
Turner, Diamond (2022), Student at Full
Sail University, Music Business,
https://www.linkedin.com/in/diamond-
turner-11a5841a9/
Iqbal, Attique, Music Coordinator at NFL
Network, Linkedin Profile,
https://www.linkedin.com/in/attique-
iqbal-74206712/