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2. I have a long history in music. My father has
been playing in bands since before I was born,
so music has always been a part of my life.
Because I have been around music for so long, I
can not imagine doing anything else with my life.
My creativity, passion, and go getter attitude
makes me confident I can be a valuable asset in
every part of the music industry.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Artist Manager
• Agent
• Social media Manager
BRAND ARCHETYPE - I am very
personable and have an easy time
getting along with people. I am also
confident in my ability to learn
quickly.
Manager in the music industry
4. Music Professionals
TARGET AUDIENCE
Jonas Brooks
Outreach Plan:
• I will research his clients and brush up on their
work.
• I will send him a formal letter on LinkedIn.
• I will follow up one week later.
Agent at Creative Artists
Agency
Aaron Sacks
Outreach Plan:
• I will research his clients and brush up on their
work.
• I will send him a formal letter on LinkedIn.
• I will follow up one week later.
Talent Manager at MGMT
Artists
Nathan Thomas Outreach Plan:
• I will research his clients and brush up on their
work.
• I will send him a formal letter on LinkedIn.
• I will follow up one week later.
A&R Representative at Sony
Music Entertainment
5. GOALS
Short Term: Graduate from Full Sail University, 2024
• Get an entry level job
‣Apply to jobs with room to grow.
Mid Term: Become an executive, 2029
• Work my way up in a company
Long Term: Own my own music agency 2034
• Build relationships that increase my value in the
music industry.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media
SOFT
HARD
Novice / Adept / Expert
Marketing Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Communication Novice / Adept / Expert
Social Media
SOFT
HARD
Novice / Adept / Expert
Marketing Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Communication Novice / Adept / Expert
7. I help artists make money by giving them
the best advice and providing
opportunities to be successful.
PROMISE
8. CREDENTIALS
Work Experience:
• Social Media Manager for the Northwest
Indiana Rugby Club (2023-present)
• Roadie (2015-present)
Education:
• Lincoln Way North/East (2015,2016-2019)
• University of South Carolina (2019-2021)
• Full Sail University (2022-present)
Volunteer Work:
• Junior football coach for the Frankfort Square
Wildcats (2015-2016)
• Assistant coach for the South Suburban
Cobras rugby Club (2022-present)
9. COMPETITION
Nia Rickman
Leadership Experience:
• Social Media Coordinator at Superman College (2016-
2018)
• Email Marketing Manager at Yonas Media (2019-2020)
Avery Laurencell
Industry Experience:
• A&R Coordinator at Sony Music
Entertainment (2022-present)
Education:
• Salesman College. Bachelor’s degree, Spanish and
International Studies (2014-2018
Skills and Proficiencies:
• Coordinating Meetings - 1 endorsements
• Expense Reports - 1 endorsement
• Social Media Marketing - 6 endorsements
Overall Online Presence:
• Very professional headshot and tasteful banner. Over
500 connections. Very detailed profile highlighting her
education, experience, and skills
• Grade: Superior. 100/100
Industry Experience:
• Social Media Coordinator at
Northwest Indiana Rugby Club (2023-
present)
Education:
• Full Sail University. Bachelor’s degree, Music Business
(2022-present)
Leadership Experience:
• Assistant Rugby Coach at South Suburban Rugby Club
(2022-present)
• Social Media Coordinator at Northwest Indiana Rugby
Club (2023-present)
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• Professional headshot but no banner. 95 connections.
Profile highlights skills and education.
• Grade: Average. 60/100
10. BRAND POSITION
For business professionals who work in the
music industry, I provide creative solutions to
problems because of my personal experience
with music.
11. NETWORKING &
MARKETING
Industry Events & Organizations
• Rawlings Sports Business Management Summer Institute
‣ Maryville University, 2018
Digital Marketing
• Primary Content: I will Create and publish my works online.
This includes personal projects as well as content I create
through my work.
• Primary Tools: I will use Facebook, Instagram, Tik Tok, and
Adobe to promote my content.
• Website: I will use my portfolio to promote my work and
market my brand.
12. PROFESSIONAL DEVELOPMENT
Mentor
• I will find a mentor that has 10+ years of experience in
the music industry who has a management role.
Formal Education
• Full Sail University B.S. in Music Business (2024)
Technical Skills
• Social media - Northwest Indiana Rugby Club, 2023
• Social media Marketing - Northwest Indiana Rugby
Club, 2023
• Coaching - South Suburban Rugby Club, 2022
Soft Skills
• Teamwork
• Interpersonal
• Communication
13. REFERENCES
Brooks, J. (n.d.). Jonas Brooks - Agent - Creative
artists agency | linkedin.
https://www.linkedin.com/in/jonas-brooks-
238365133
Pavlou, C. (2023, April 24). What are soft skills?
https://resources.workable.com/hr-terms/what-are-
soft-skills
Rickman, N. (n.d.). Nia Rickman - A&R coordinator -
sony music entertainment - linkedin.
https://www.linkedin.com/in/nia-rickman-
817a46143
Sacks, A. (n.d.). Aaron Sacks - Los Angeles, California,
United States | Professional ...
https://www.linkedin.com/in/aaron-sacks-
163643105
Thomas, N. (n.d.). LinkedIn.
https://www.linkedin.com/in/nathan-thomas1/
What are technical skills?. Coursera. (n.d.).
https://www.coursera.org/articles/what-are-
technical-
skills#:~:text=Technical%20skills%20are%20the%
20specialized,to%20health%20care%20and%20e
ducation
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
