Bennett Riebe is exploring their personal brand as they seek to break into the music industry. Originally from Wisconsin, they have been a DJ for 5 years in Nashville. Their goal is to make their mark in the industry as a musician or employee. They are outlining their skills, education, networking plans, and goals to become an artist manager or work in A&R. Their promise is to help artists reach their full potential and dreams through a practical strategy as someone who has been in their position.

1. PERSONAL BRAND EXPLORATION
Bennett Riebe
Project & Portfolio I: Week 1
November 28, 2023

2. I’m a small-town kid from Green Bay, Wisconsin
who fell in love with music and moved to
Nashville, Tennessee. I’ve been a DJ for five
years and I want to break into the music
industry. I’m an outgoing person who loves
trying new things. My goal is to make my mark
on the industry, whether that’s as a musician or
as an employee for a company, it's my dream.
IDENTITY
Picture of You
Goes Here
DJ Set

3. PROFESSION
Potential Job Titles:
• Artist Manager
• A&R SVP
• Booking Agent
BRAND ARCHETYPE -
My archetype was the “CareGiver”
after taking the quiz. This means
that I look out for other’s well-being.
I’ve always been a leader and I
want people to be successful.
Music Industry
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Skyelor Anderson
Outreach Plan:
• I recently met Skyelor and got his contact information. I
plan on reaching out for advice on how to make
connections in the industry.
• A text message or email
• Within this next month
Artist at Big Machine Label
Joe Freel
Outreach Plan:
• Prepare an Elevator Pitch
• Use his email from LinkedIn page
• Reaching out before graduate as I would like to work for
his company
Director, A&R Administration
at Big Machine label
Antonio Meeks Outreach Plan:
• Prepare an Elevator Pitch
• Reach out via email to BMI, schedule a meeting
• Email to schedule another meeting, possibly for
employment help
PROFILE
PICTURE Director of Talent, BMI
Nashville

5. GOALS
Short Term: Job in Nashville, 2025
‣Working as an Associate for a music company
‣Increase my LinkedIn connections by 20% for
2026
Mid Term: Manager, 2030
• Working as a manager for a music company
‣Increase my LinkedIn connections by 40%,
have a 15% increase in artist contacts for 2030
Long Term: SVP, 2040
• Working as a Senior Vice President
‣Have a 60% increase in LinkedIn, Artist, and
World-Wide Connections for 2040

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
DJ
SOFT
HARD
Adept
Stage Hand/Stage Set up Adept
Leadership Expert
Creativity Adept
Digital Skills
SOFT
HARD
Novice
Organization Adept
Patience Novice
Time Management Novice

7. I help artists capture their dreams by
allowing them to find their full potential and
amount to it.
PROMISE

8. CREDENTIALS
Work Experience:
• Bartender, Delivery Driver
• DJ at weddings and bars
Education:
• Associate of Applied Science, SAE
Nashville(2023)
• Entertainment Business, B.S., Full Sail University (Exp. 2025)
Volunteer Work:
- Cancer benefit, 2021 and 2022, Raised
money for Door County Cancer
Association, Worked as the event
manager

9. COMPETITION
Chelsea Simmons
Industry Experience:
• None
Education:
• Bachelor’s in Entertainment Business, Full Sail, (exp.
2025)
Leadership Experience:
. None
Skills and Proficiencies:
• Adaptablity
• Creativity
• Communication
Bennett Riebe
Overall Online Presence:
• Score 60/100
Industry Experience:
• DJ
Education:
• Associate of Applied Science, SAE Nashville(2023)
• Bachelor’s in Entertainment Business, Full Sail, (exp.
2025)
Leadership Experience:
• Event manager Door County Cancer Benefit
Skills and Proficiencies:
• Music Talent
• Communication
• Confidence
Overall Online Presence:
• Score 60/100

10. COMPETITION
Joe Freel
Noteworthy Experience:
• Big Machine Label Group, full time
• Vocal Department Faculty
• Associate Director, A&R Administration at Sony Music
Bennett Riebe
Industry Experience:
• Big Machine Label Group, full time
• Vocal Department Faculty
• Associate Director, A&R
Administration at Sony Music
Education:
• University of South Carolina
• Berklee College of Music( 1991-1995)
Skills and Proficiencies:
• A&R Administration
• Training
• Union Compliance
Overall Online Presence:
• Score- 95/100
Industry Experience:
• DJ
Education:
• Associate of Applied Science, SAE Nashville(2023)
• Bachelor’s in Entertainment Business, Full Sail, (exp.
2025)
Leadership Experience:
• Event manager Door County Cancer Benefit
Skills and Proficiencies:
• Music Talent
• Communication
• Confidence
Overall Online Presence:
• 60/100

11. BRAND POSITION
For artists who want increased recognition and to
show their style, I provide a practical, unreserved
strategy because I’m an artist who’s been there
and I know the pain.
“BENNIE B”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Whiskey Jam
‣ Every Monday and Thursday | Nashville, TN
• Grand Ole Opry
‣ Monthly | Nashville, TN
• Nashville Songwriters Associate
‣ Nashville, TN
Digital Marketing
• Primary Content: My content will be about finding success as
an artist, what to do to make yourself stand out, attract new
audiences
• I will post on Instagram weekly with videos on how to be
successful as an artist and how to help others.
• Website: I will use my digital portfolio to make connections in
the industry. It will allow others to see the true me and what I
want to accomplish

13. PROFESSIONAL DEVELOPMENT
Mentor
• I want to find an artist and a manager who knows the
industry and that has ties to all the companies in
Nashville
Formal Education
• Associate of Applied Science in Music, SAE Institute of
Technology(2023)
• Bachelor’s in Entertainment Business(exp.2025)
Technical Skills
• Stagehand at large music show, October 2024
• DJ a Music Festival, July 2024
• Efficient Digital Skills, by Graduation in 2025
Soft Skills
• Work with an Artist and help he/she grow their brand,
July 2024
• Expand my Creativity, July 2024
• Become patient and have better time management, by
graduate, 2025

14. Bennett Riebe
You know it’s hard finding your brand and recognition? Well, what I do is
connect you with other artists and companies. In fact, being an artist myself,
I found my first DJ session after four months of living here and I will do the
same for you!

15. REFERENCES
11-2032.00 - public relations managers. O*NET OnLine. (n.d.).
https://www.onetonline.org/link/summary/11-2032.00
By. (2021, September 3). What skills are the most useful in the music industry.
Synergy For Music. https://synergyformusic.com/what-skills-are-the-
most-useful-in-the-music-industry/
Home. Big Machine Label Group. (2023, November 17).
https://www.bigmachinelabelgroup.com/
Joe Freel - Senior director, A&R administration - linkedin. (n.d.).
https://www.linkedin.com/in/joe-freel-11b39627
Nashville. BMI.com. (n.d.). https://www.bmi.com/offices/nashville