1. Proposal
1
Centre Name and Number:
York College 48357
Student Name and Unique Learner Number:
Amy Clare Watson/1994317859
Project proposal title and date:
Desktop Diaries (Feb-May 2021)
Main area of activity:
The initial and primary area of activity for which my production belongs in is Stop Motion Animation,
where real or constructed object are rendered and moved around in individual frames to make it
seem like they are moving by themselves.
Rationale:
Over the last 2 years, I have been developing my skills based on animation, graphics and mostly
everything to do with the world of creating a new story. From when I did my ghost story project, I
worked on getting my vocals right for the characters I was playing as, and as for drawing
characters, the video game project helped me develop on characters that could play a potential
intriguing part. My previous project was the factual project, which didn’t have any spout of
animation within the final result, but my acting was key into building a unique overall character. I am
hoping to amplify these skills into further use and hopefully, in the mailing of my future characters,
these skills will be key in the constructing of this production. And only with hope, I will be able to
create a piece of animation that has both comedy and happiness.
Project Concept:
The main concept of my work is mainly revolving around the life of stationary on my desk. Has
anyone wondered what stationary do when the person of the room is not there, well this stop
motion animation gives us an insight into what really happens behind closed doors. But to put it
plain, the stationary comes to life, with iconic characters such as Stan: a stapler with a speech
problem due to the silver part of his mouth, and Ross Rubbington, who believes he is the boss of
the table and talks and a rough, hard man voice. Each of the characters have their own uniques
style based on stereotypical performances of those from the outside world, and hopefully, the
differences each character has will all make up into one simple friendship. In terms of research, I
will be composing a mass amount of research to get different opinions, because really the only way
to get a complete result is a variety of different answers, so I am hoping to create a mixture of
research ways to get different but reliable answers that will help me find a certain satisfaction
answer for the production to make everyone happy who views it. My main influence for this work is
Creature Comforts and Morph, both made by Aardman Animations. The reason being is the style
and the character designs are similar to what I have in mind for my animation, such as the eyes
and setting layout of the video. I will analyse these more within my research in order to get a better
idea of what to include within my work. In terms of audience appeal, starting with age, the age
appeal for my video will be that it will be a family friendly video, therefore, people of all ages can
watch it whenever they want, as well as enjoying it at the same time of course. In terms of gender, I
will make it gender equal by adding equal amount of characters for each gender so that no one will
have to feel better than the other. We don’t want any fights. In terms of psychographics, I am keen
that my video will appeal those of the Balanced and Totally Integrated group because some of my
characters portray similar traits to this group like being an achiever, so it would appealing to them
most. And finally, I am hoping that my video will benefit the working class area of the audience
(C2DE). This is because they work for the money and if a product is free, then this would be ideal
in terms of my video. Also, people in working classes don’t get to earn luxury items, so there is
another point of why my video is aimed at these people, because my video will be free to watch.
2. Proposal
2
How will the project be evaluated and reviewed:
In most like conclusions, similar to past projects, the work will be evaluated and reviewed by my
fellow students, to obtain their opinions would be great because it will give me some idea on how to
improve my skills in the foreseeable futures as well as help continue to build my legacy in stop
motion animation. I hope that this feed back will also proved with guidelines on how to build the
legacy into something that everyone will like and that I can provide my skills to the world so that the
animation industry will live for a long time. I will also explore the technical and aesthetic qualities
that have been embedded within the work as it progressed throughout the weeks, and hopefully, I
can outline the pros and cons of the product to see what could really have been improved and what
went well in the overall result.
Bibliography:
1. Art Clokey (1921-2010) Gumby (1955)
2. Ray Harryhausen (1920-2013) Mysterious Island (1961)
3. Peter Lord (1953) Morph (1977)
4. David Sproxton (1954) Down and Out (1979)
5. Nick Park (1958) Creature Comforts (2003)
6. Jerry Beck (1955) Animation Art (2004)
7. PostMagazine (N/A) Cover Story - The Corpse Bride (2005)
8. Kirsten Lepore (N/A) Hi Stranger (2016)
9. Max Porter (1981) Negative Space (2017)
10. Animation Express (N/A) Aardman Productions expands into CGI to meet rising global demand for
animated content (2021)
Week Tasks to be Completed: Specific Tasks
1 Pre-production Proposal and background research (Delving into
key inspirations and think about what I will
construct)
2 Pre-production Research- primary(Looking at existing products
and start to build my survey, as well as forum)
3 Pre-production Research- secondary (Analyse survey results and
conduct interviews)
4 Pre-production Experiments (Early individual test animations of
main characters such as Stan)
5 Pre-production Experiments (Continue tests and analyse
outcomes)
6 Pre-production Pre-Production and planning (Compose an initial
layout for the film and more development and
alternations to characters if necessary.
7 Pre-production Pre-Production and planning (Cover essentials
such as health and safety essential
considerations)
3. Proposal
3
8 Production Production (Begin to film the production in
separate sections so that one character is filmed
at a time)
9 Production Continue to develop the film with the different
variety of characters, time can be a challenge due
to this being stop motion which means the
expressions made from plasticine may take time
to get the timing right.
10 Production Finalise the film with effects and score (music) for
the film if needed, then proceed to the main
reflection which entails what I did and how I felt
when making to it.
11 Production Continue reflection
12 Production Upload film and reflection to website
13 Production Check if everything is in place.
14 Evaluation Start evaluation, analyse qualities and appeal of
audience
15 Evaluation Evaluation: Peer feedback collecting and upload
16 Evaluation Presentation of work
17 Moderation N/A
18 Show Preparation N/A
19 Show N/A
