Research (mega) 3

Lip Sync: Creature Comforts (Original Short)
Studio/Location: The overall setting of the animation is based within a zoo
enclosure, which would have been constructed by Aardman Animations in Bristol
within the UK. The set would have been made by the setting producers at the
team as well as the characters and their unique features. The producers have
made the setting s out of arts and crafts materials where they also used sculpting
tools to make the setting and atmosphere seem real.
Angle: The angle of the camera is straight forward for the view of the microphone
when interviewing the characters, but the set and characters themselves are place
within a certain angle for effect as if there was no camera there. Scenes such as
the jaguar’s interview and the polar bears are quite straight in angle, which gives
the overall animation a nice equality in different views as if you were looking
through the glass screens of the enclosure.
Effects: The effects of the overall video such as the vocals and the sound effects
within the background will most likely have been recorded artificially such as
people making the noises or borrowed the effects, or naturally as if they actually
recored the natural environmental sound. The vocals would have been recorded
with improvisation with that the cast would be given a topic and they would say in
their own words about that topic.
Post Production: Within editing of the video, they would put all of the individual
frames together into different sections of the animation depending on what area
they are working on such as section with the jaguar or the gorilla and then use a
software to put the piece of the animation together. They will also use this
software to add sound effects and edit them to a more suitable liking.
Use of lighting: The use of lighting within this animation would be that there are
a variety of artificial lights to m are it look like a real zoo, but also the lights provide
a nice dimensional feeling as if it was real, which is good because it gives an
impression that the animals can talk in reality.
Composition: The composition of this animation is that it is done in a 3-D set
where in the foreground it would have the character on a stand so it wouldn't fall
or it could have the balance itself this also shows a good way of camera format
when looking at the video in post production.
Mise en scene: Within this scene, the setting seems to be very complex with
huge amounts of detail within to show the realistic setting overall. The lighting
seems to be special to make it look like a real enclosure. The costumes don’t
really show up because everything is made of clay. And finally, the movement of
characters seems to be very smooth and as well as mouth movement
corresponds well with the timing of the vocals.
Props: The props used in this production will most likely be a video camera to
take the frames, a software such as Dragonframe to put all of the pieces together,
a special light for lighting effects, and finally, the clay figures to create the comedy
and unique atmosphere.
https://www.youtube.com/watch?v=PCOWE
0EiCyo
Colours: the colours seems to be very urban and
based of really enclosure colours, this was probably
studied in order to accomplish a similar effect.
Fonts: The fonts at the credits and the beginning
seem to be a bold appearance, which would be a
nice and simple touch to the overall theme.
Audience Appeal: I would say the funny comments
made by the animals as well as the high talents put
within the work would be the reason for why the
audience would watch it. As for gender and age
appeal, it woulds be suitable fro all ages because
there is a range of young and old voices within, from
both genders and the humour is acceptable in terms
of age.

Morph - Bed Time
https://www.youtube.com/watch?v=If_YoySf80I
Studio/Location: The setting or location for where the episode
takes place is upon a desk, as for where it is being made, it
would be made at Aardman studios in Bristol.
Angle: The angle view of the picture seems to be tall in height,
but pointing down at the characters, so this would give a unique
view of the characters.
Effects: The effects used in this production such as the voices
and music and sound effects would have been recorded from
scratch to make it seem unique and intriguing.
Post production: Within this part of the process, they would
use a special software such as Dragonframe to put all of the
frames together, as well as the sound effects and music and
vocals in so that everything works out.
Use of lighting: The lighting within this animation would be
artificial lighting so that the brightness can give a good view of
the characters and props.
Composition: Within this animation, the composition is quite
simple. There is not much detail in the background and the
characters only have basic features for their structure.
Mise En Scene: Within the majority of the scenes, the setting is
based upon a desk surrounded by stationary. The costumes,
there is not costumes for this is a stop motion animation. The
lighting is based off artificial lighting, and the angel of the set
would make seem efficient. And finally, the movement of
characters is very smooth and even to give it a realistic
movement.
Props: The props used within this production would be a
camera to take the frames, a software such as Dragon frame to
assemble the pieces and the characters and props made from
scratch.
Colours: The Colours within this video seem bright and vibrant,
which gives the overall illusion of happiness and glee as this is
a kids show.
Font: The font at the beginning intro seems bouncy and
cartoon like. This gives the illusion that the c characters are
cheeky and happy all the time, and that they also reflect on real
people’s emotions.
Audience Appeal: The animation would appeal the audience
based on gender and age because the humour is suitable for
all ages and the characters create funny and hilarious
moments for everyone to enjoy.

Wallace and Gromit: Npower (Old Boiler)
Studio/Location: Similar to the last two existing products, this animation
would have been made in Aardman animations ion Bristol, UK in one of their
high tech studios full of expensive equipment.
Angle: Based on the different locations of the film, the angles will be at
different angles such as the left or right of the set due to the perspective of
the characters and the timing of the scene when it comes to planning. Also,
the angle will provide a more interesting view of the setting and not just one
overall angle, it wouldn’t look as interring and eye catching.
Effects and Post Production: The effects of the video would include the
lighting, special effects and post production of parts. When it comes to
lighting, the lighting of the video such as the front door for when the Npower
man comes through would be a bright artificial light in order to make it a
successful overdramatic moment for everyone to laugh at. The special
effects would be like the ending where the car comes off the road, it would
have been on a rig from an armature, and then earned from the shot to add
the special effect. Another good example is the very last scene with Gromit
waiting outside the bathroom and there’s steam coming from the door, that
would have been don by adding a 2D special effect to the door to make it
look like real steam. And finally, within post production, they would have had
the characters of rigs so that they don’t fall over etc, so similar to the car
coming off the rod, they would have erased the rig with an erasing tool
during post production.
Use of lighting: As explained before, the lighting would be used for
dramatic moments such as stepping through the door in a God like fashion,
as well as acting as natural lighting as if it was real lighting in reality.
Composition: The composition of the different scenes within the film would
be hand crafted backgrounds to make it look like a real Yorkshire home, as
for the characters, they would’ve been made out of clay with added material
to make the ash and sudsy like appearances.
Mise en scene: The setting of the film would take place in the front door, the
bathroom and the attic where Wallace keeps all his inventions. As for the
costumes, there isn’t really much costumes as all the characters are made
out of clay and material. For the lighting, it would be based around the
setting of the scene so that it would produce an effect that would make it
look like real natural light from outside. And finally, the movement of
character would be very smooth as the animators would lake a lot a frames
in order to obtain a smooth animation.
Props: The props used within this production would be that of camera and
softwares, to take the pictures of the frames and to upload and edit them.
Also, the props would mainly consist of the character and setting with little
details such as the baths and telephone neatly crafted by prop makers.
Colours: The colours within this films seem bright and urban, they are
colours based on reality as Wallace and Gromit is set in a world similar to
ours.
https://www.youtube.com/watch?v=ADAeM3LbXb0
Font: The font used in this film are fonts based off real companies, in
this case it’s Npower. The majority of the font style used is the style that
is used in Npower’s logo, which gives it an overall jovial feeling as they
are a team of confidence.
Audience appeal: The audience would like this film for both the slightly
adult humour as well as the bright colour used to promote a well known
company. Also, the world has known Wallace and Gromit for years, and
they are legends of animation, so it’s nice to see them present a highly
recommendable company in their own unique way.

Peter Gabriel - Sledgehammer
Studio/Location: Similar to the last three products, this video would
have been filmed at Aardman animations in Bristol, UK with Peter
Gabriel himself to record the video.
Angle: Through the video, the majority of the clips are biased on Peter
Gabriel in the foreground with the stop motion by Aardman animations
in the background, and within those shots, the camera is straight
forward in order to show the animation surrounding Gabriel to make it
look like a real life animation.
Effects: The effects of the video would be likely that Gabriel would be
in front off a green screen doing his actions, and then the team would
animate the scenes where Gabriel filmed so it looks like the animation
such as the bumper cars are surrounding him, also the surrounding
objects like the figure made out of sledgehammers.
Post Production: As explained before, they would have had Gabriel
perform his moves in front of a green screen, and then when they
animated the parts, they would have added the parts to the spaces
around where Gabriel was standing to make it seem realistic.
Use of lighting: The lighting used within this music video would be
the result of both artificial lighting to begin with, and added lighting
within post production. The artificial lighting to begin with because they
probably want a good backup shade of light for the backup of the
added lighting, and then the added lighting for after effect so that the
lighting on Gabriel matches perfectly with the lighting of the animation
characters.
Composition: The composition here is that the aground of the video
will be animated by Aardman, with Gabriel in the foreground to make it
seem realistic.
Mise en scene: The setting here is all bright and colours surrounding
Gabriel, as well as the patterns such as the fruit face are all bright
which gives the illusion of jovial happiness: The costumes used in this
video would be that Gabriel would be dressed up in his casual attire to
look smart in the video, and also the ladies at the end would all have
different clothes to make up a unique pattern for the video. As for the
lighting, the lighting would have come from artifice lights, and then
added on by lighting in post production. And finally, the movement of
characters here is that they would have been taught a dance routine
and actions for the video in order to make it perfect and in time with
the beat.
Colours: The colours seen in this video are all bright, which gives the
feeling of happiness and glee, as the lyrics describe a jive and get a
bear on.
https://www.youtube.com/watch?v=OJWJE0x7T4Q
Font: The font used within the beginning of the video would be something of
a fancy font like Baskerville as it seems more mature as the video does
contain some more mature contents.
Audience appeal: The video would seem appealing to more older audience
as there are some more mature contents within the video such as the video,
and there is more grown up parts such as the beginning of the video with the
instrumental.

Research Analysis
•What common features do the researched products have?
What they have in common is that they are all stop motion
animations, all made by the same company (Aardman). They also
have their own unique plots and stories to tell, and all haver their
own unique way of doing it. Also, they all share clear quality of the
video, as well providing unique and bright colours.
•What aspects of the research will you include within your on
work?
I will include the methods on how they animate smoothly, as well as
include unique and different characters, all contrasting with different
personalities to make one whole unique story. Also, will include
different colours to make my work look bright and interesting for the
audience, therefore it would be appealing to the family friendly idea.

Primary Research:
Animation Techniques

Lighting
https://www.youtube.com/watch?v=8H_4Ko3vszA
Observation: Within this video, it shows you how they made certain episode of Morph called Bin it to win it, but more importantly, I
was focusing on what kind of light they use to create the overall atmosphere of the video in the outcome. I could see that they use
artificial lights such as lamps for the lighting of the set they use for Morph as it gives the illusion that is on the desktop of someone’s
studio.
Also, the lighting from the lamps is pointed at different angles, this is probably to help produce an even and balanced lighting for the
overall result.
How will this effect my work? It will not be influencing my work that much because I will be using natural lighting from my shed
window to create the overall lighting for the setting of my video.

Vocal Recording
https://www.youtube.com/watch?v=1jbOnh-jjnc
Observation: In this behind the scenes video of Morph, the director of the series Merlin Crossingham describes how Morph and Chas’
voices are made. Before they do the voices, they first animate so that they can get a good idea of how they would want the mouth
movement first. They record the voices first, but to do this they slow down the animation to half speed, and then record the voices. After that,
they then bring it back to normal speed, and the overall speed of the voices at that speed is double speed. However, what I was focusing on
more was the area of where the voices where being recorded, it seems to be in a recording studio with sound proof walls so that the voices
are the only things heard.
How will this influence my work: I am intending to use a similar area to record the voices for my characters: a small room with sound proof
walls so that the definition of the voices comes out clear in the overall result. Also, I will animate my scenes first similar to what Aardman
have done here so that I can get a good idea for the mouth movement of my characters

Movement https://www.youtube.com/watch?v=IfgdDaaexwY
Observation: Whilst watching this episode of Morph, I noticed how smooth the movements of the
characters were. This is most likely because of how the animators move the characters about an inch
from their last position in every frame in order to sustain a smooth animation.
How will this influence my work? I will study more on this smoothness, and hopefully use the exact
same technique to make my characters move smooth and freely.

Built via Survey Monkey
Primary
Research:
Survey

Survey Question Draft
This is a draft of my
questionnaire questions for
the audience, I wrote them
down so that I have a good
idea of what to ask and
what qualitative options I
could give them.

Question 1
Observation: After analysing these results, I can easily
say that the majority of the audience like the different
personalities of different characters from animations by
62.96%. This would make sense considering that
different personalities in a story would make the
animation seem more interesting and exciting. Homing
in second is that there is an average for funny
narratives, with a percentage of 18.75%. This would
make sense because they act on a similar scale, in
other words, they would have a similar impact of their
success on the audience such as funny punchlines.
Next was the idea of colours, with a score of 14.81%.
This is understandable considering colours can be
seen as a background resource for animation, and are
only there to show the beauty and excitement of
characters and settings. And finally, only one voted for
the soundtracks with a score of 3.70%, which is
understandable because they play an ‘instrumental’
role in the story, however they do bring unique
moments such as dramatic scores and moments of
extraordinary feelings.
What does this say about my audience: The most
obvious implication here is that the audience crave for
exciting contrasts of different elements that combine
within the world of animation, the key elements that
make up these products such as colours and
characters are all combining within to create a
memorable masterpiece, and this is what the audience
would want. Also, they seem to like personalities of
characters more because they are reflections of
everyday characteristics that everyone can easily
identify in most cases.
How will my product appeal my audience:
Based on these findings, I will create a variety of
colours and character traits that all combine into
one harmony, in other words, into one whole
animation, that has a different variety of funny and
serious traits that is sure guaranteed to make the
audience laugh. I will do this by looking at
character expressions and vocal flexibility in order
to achieve this.

Question 2
liked animation from these options is Wallace and Gromit, with a
score of 48.15%. This is most likely because it has more exciting
elements and tense moments such as the score having dramatic
moments such a uprise in dynamics and volume. Also, the different
storylines within the franchise all contrast very nicely as the
adventures all have interesting plots that all build up unique climaxes
that have the audience on the edge of their seats. Next on the chart
is Morph, with a score of 25.93%. Ever since his creation back in
1977, he has been a child and adult favourite for years, including his
wacky adventures with his best friends and the late but great Tony
Hart. But also, people may like morph because he isn’t a complex
and confusing character, but more a simple and straight forward
character, someone that everyone can understand clearly, even
though his language is not entirely english, he still makes a good
impression though his words and actions. Next after Morph with a
score of 18.52% is flushed away, which is a CGI animated film with
characters that look just like plasticine characters, but all done on
computer. This is mostly likely in 3rd place because people would
think it look like stop motion, but really its not, and they would
applause the cleverness of the production. Also, the plot is very
action packed and full of exciting twists, so I would understand why
some of there audience would like this. In 4th position, we have
Creature Comforts, with a score of 7.41%. This could be
understandable because this animation series seems to be a
documentary based series, and not much action or excitement is
involved within, just animals talking, but it is very good and skilled all
the same, in fact, Creature comforts won an Oscar for best animated
film in 1990. And finally, no one voted for Early Man, which I guess
isn understandable because it is a modern time film, and has only
existed for only a few years, whilst the other options have lasted
longer than that. So in the overall observation, it’s easy to say that
Wallace and Gromit are more well known than an animation like
Creature Comforts and Early Man, because Wallace and Gromit
represent everyday life in the modern world.
What does this say about my audience: This shows that the
audience likes the idea that animation such as Wallace and grommet
are more relatable and identifiable based on the contents and the
plots of the stories. Their everyday stories are based on people
people do such as one man and his dog, and that dogs are
supposed to be man’s best friend ,so the general thought and idea is
that converting theses terms into an idea would be good because it
How would my product appeal the
audience: I will include similar graphics
and comedy moments and catchphrases to
my work in order to help boost my work to
the next level and make it as funny as these
animations are.

Question 3 Observation: From this graph, it’s fair to say
that the majority of the audience chose the
option of 5 mins + with a score of 77.78%.
This is most likely because if the length is
longer, that means there its more exciting
elements and more twists to be found, such
as films like Curse of the were rabbit, a full
length feature film, that includes complex
animations and graphics, which is what
ideally is what the audience would want.
However all of the remaining scores except
for one minute is shown to have a score of
7.41%. This is most likely because of how
much detail is put in in that certain amount of
time, as for one minute, it may be hard to
add in a lot of detail.
What does this say about my audience:
This says that my audience is very exact on
how much detail there is for a single
animation to contain. This also says that the
audience is very keen on having a lot of
action and excitement with in the animation
in order to accumulate the thrill and drama
along the way.
How will this influence my work to appeal
my audience: I will include a good time lengths
which does not compact my work but rather
spaces it out nicely so that it is not all compact
in one small space. This way it will not be a

Question 4 Observation: Looking at this graph, it
would seem that the majority of the
audience’s age is between 45 and 54
years old, with a score of 40.74%. This
most likely because that the majority who
answered this survey was in this age range
anyway. Next on the graph was the age of
18 to 24, with a score of 29.62%. Similar to
the last reason, this is probably because of
the number of audience who answered this
survey was in that age range. After that
was the ages of 55-64 years, with a score
of 14.81%. This is similar to the previous
tow reasons: it’s based on the number of
audience. And finally, with both a score of
7.41% is the age range of 65+ and 35 - 44
years. It is the same reason as the last
ones: based on the quantity.
What does this say about my audience:
This clearly says that all my audience,
except of under 18, are fond of animation,
and that over the years, they have become
more fond due to new productions.
How will my product appeal my audience: I
will appeal my audience by making my
character’s vocals all have acceptable quotes
for all ages, so that there is no wrong maturity
for younger ages.

Question 5 Observation: The most striking
observation here is that most of
the audience were female than
male, with 85.19% over
14.81%. Similar to the last
questions, this is probably
because of that most of the
answers came from women
because they answered the
survey more, but the male also
gave a really good response.
What does this say about my
audience?
This says that both genders like
animation and that animation
can be appealing to both
genders with unique characters.
How will I appeal my audience?
I will appeal my audience by making
an equal number of characters so
that the numbers of both genders is
equal and that there is not anyone
having more advantage than the
other gender.

Question 6 Observation: From looking at the score, it would
seem that most of the audience choose the topic of
being the best, with a score of 51.85%. This is
understandable because everyone would want to
be the best and also, it would be stereotypical for
one to think that. Next, some of the audience chose
the topic of being an artist, with a score of 18.52%.
This would also be understandable because a lot of
the audience would love to be an artist or already
are one, and that being an artist means that you
can be creative in many ways. After that, some
other parts of the audience chose the idea of quick
thinking, with that of a score of 14.81%. This is very
interesting because this is a stereotypical
personality, and seeing this in an animation show
the world that this is what some people would
behave like. Next, a small portion of the audience
said that they would prefer the idea of leadership,
with a score of 11.11%. This would make sense
considering a lot of people would love to take
charge because nearly everyone would want feel
the best, but that always isn’t the case, they should
be careful with leadership. And finally, the least of
the audience chose the idea of feeling important,
with a score of 3.70%. This would make a lot of
sense, with the fact that when you feel important,
you don’t get a lot of positive responses, but when
you treat others like they’re important too,
everything goes right.
What does this say about my audience? This clearly show
that the audience are keen of characters that think they are the
best because when you see that character on screen, their
over-confidence cause a little comedy in most cases, but the
contrast of all traits combined would make a unique story in
total.
How will I appeal my audience? I will appeal my audience by
including different personalties for the characters such as
these traits in order to create a unique video with different
characteristics that make up a whole.

Question 7
Observation: When looking at the results, it would
seem that most of the audience would like the idea
of donating their payments to charity instead of
directly to the film company, with a score of
33.33%. This would be generous considering that
there are so many people out there who need our
help, so by funding and sponsoring a charity rather
than giving it directly to the company would be so
much better because there are innocent people
who are in desperate need of support. Next on the
chart, some other parts of the audience has said
that they would pay £5.00 or more, with a score of
29.63%. This would also make sense, considering
that most of the existing products of animation all
have a similar price to this, since it would make a
lot of money, the price would be fitting. Next,
surprisingly was the fact that people wouldn’t pay at
all for the animation. This is shocking because a lot
of people would see sense and buy to see the
animation. After that, there was data on the option
of £3.00, with a score of 7.41%. This is good
because there are a different variety of opinions,
and each opinions shows their thoughts on how
much it should cost. Next, with a score of of 3.70%
is both the prices of £2.00 and £4.00. This is quite
interesting because these are good prices but they
might also both serve the fact that this are good
prices for a simple animation. Finally, with no score
at all is the price of only £1.00. This is
understandable because since this is a full 2 minute
animation, they would need/ to pay more due to the
quality
What does this say about my audience? This clearly shows that
the audience are generous in their offerings, and that they would
rather help someone in need rather than giving the price to the
animation, which is completely understandable.
How will my product appeal my audience? I will not include any
prices for the animation, as it is free to watch on YouTube, so no
one has to worry.

Question 8 Observation: The most clear observation
here is that most of the audience chose the
idea to watch animations on television, with
a score of 74.07%. This is understandable
because the audience would want the best
quality of animation possible, and when you
look at a television and a small piece of
technology such as a phone or tablet, the
quality of the small piece wouldn’t be as
better in quality compared to a television.
Also, most programmes such as Sky Kids
and other television services may not need
payment requirements, so it would be easier
for people to access. Next, in second place
is the idea of watching the animations online
such as Youtube, Vimeo etc, with a score of
14.81%. This is also understandable
because this way of showing of the world is
a portable one, because when someone is
on the go and just wants to watch some
animation while they're out somewhere, they
can just upload it to their portable devices
such as a phone. Finally, with a score of
11.11% is the idea of watching the
animations on social media. This could work
because people would love to show their
work to the world, however they would need
to be cautious about negative comments and
cyber bullying, so that is probably why it has
What does this say about my audience? This shows that the
audience is passionate about the quality of animation because
without better quality, it wouldn’t be enjoyable. Also, this graph
shows that the audience is cautious with their choice, because if an
animation were to post on social media, and receive bad comments
and bullying, then they would be worried.
How will my product appeal my audience? I will make sure the
quality of my video is good by uploading to Youtube, as it has the
best quality options and it would act as a worldwide appeal.

Question 9 Observation: the most obvious observation to see is
that the audience would want to see the genre of
entertainment and comedy within animation, with a
score of 88.89%. This is understandable because a
lot of people would want to see the light hearted side
of entertainment such as comedy because it’s not as
gruesome as that of a horror genre. Plus the majority
of animation for all ages is that of comedy and light
heart in order to appeal the audience of all ages and
genders. Next, some of the audience have said of
the idea of love and romance, with a score of 7.41%.
This is once again understandable because some of
the audience may be of a higher age, and therefore
some love and romance animations may have more
mature content that cannot be seen by younger
audiences. Also, the genre of love and romance is
one of the more ‘attracting’ genres because love is
something that happens in reality, so it would be
understandable to go with this option for animation
genre. After that, a small portion of the audience
have chosen the idea of the drama genre, with a
score of 3.70%. This too is understandable because
some would crave for drama rather than the other
genres just because they like it, but also it would
appeal to them that it has more existing features
within unlike any other genre. Finally, with no score
at all is the genre of horror. This is understandable in
most cases because the majority of people may be
scared of horror films and animation, due to the
graphic content, but also the action and cryptic
elements as well.
What does this say about my audience? This clearly shows that the
audience are keen on the light hearted side of entertainment rather
than the more dark side such as horror, they would rather see
something more funny and less graphic and scary.
How will my product appeal my audience? As explained in my initial
plans, I will use the genre of comedy and entertainment for the genre
of my video to make everyone smile and laugh and they watch the
characters do their roles.

Question 10
Observation: For the final question, I asked do people think that animation is a good form of
entertainment, and all responded with the answer Yes. This is really helpful because this will hope me give
a boost of of confidence about what I’m making and having hopes on making people smile just as intended.
What does this say about my audience? This clearly shows that the audience prefer animation than
other types of entertainment such as film and music videos because the graphics and elements within
animation are so intriguing that the audience would love it.
How will my product appeal my audience? I will appeal my audience by making the graphic and comedy
timing within my video perfect and also, make the characters seem appealing to the audience liking by
giving them each a unique personality.

Primary Research:
Qualitative Forum

Forum Questions
These are the questions for my forum that I
have made using Word to construct the
layout. I have sent the format to my fellow
classmates and one of my teaching
assistants so that I can get a variety of
responses.
Once I have collected the responses, I will
then analyse them and see if there are any
similarities or differences, so that it would
help me figure out what to include within
my final piece.

Response No.1: Eileen Connolly
Question 1:
Question 2
Question 3
Question 4
Question 5
Observation: It seem very clear from these responses that the person
likes films and animations similar to Shrek and Morph, and how the
films seem to be kid friendly, but with a tint of adult humour involved
too. They also describe about how these group of film reminds them of
an innocent age, but with sharp humour, which means that they like
the character for their own unique personalities. As for certain
animation to their liking, they have mentioned that they like the movie
Shrek, due to the humour in the script and that the original
stereotypical ideas of a princess and a prince being reversed, with
Shrek the ogre marrying Princess Fiona instead. This is interesting
because not all animations follow stereotypical statements or facts
such as a prince in love with a princess, but rather an alternative that
brings more entertainment and comedy. As for what makes the
animations successful, they have said that the personalities of
characters as well as the storylines are what make them shine through.
This would make sense considering that combining these two factors
together are the two primary ingredients for a good story, but also,
having a different variety of characteristics such as good and bad can
make whole harmony, in other words, one whole story. When they saw
the picture I supplied, they said that the colours and expressions would
bring a heart warming and funny experience. This would be expected
because when you look at the picture, there are obvious implications
due to the physical layout and poses that the characters are in. They
have also talked about how distinctive each character is based on their
gestures and looks, which is good because we need a variety of
different personalities from characters that make up a nice equal
feeling. Finally, they have talked about how the films have a lot of love
and feeling added within production and how the success is from the
characters coming to life. This would make sense due to the fact that
it’s all about the effort that people go to to make people smile and the
desperate lengths they go to in order to entertain the world.
What does this say about my audience: From what I have observed,
it’s pretty simple to say that the audience like how the animations have
interesting characters and stories to show, which would make up a
good animation. This is good to analyse because I will use this to some
extent within my work to provide everyone with a product on the same
level of entertainment. Also, it seems that the audience are also keen
on watching heartwarming and funny animations because it gives them
a sense of enjoyment and a good way for entertainment.
How does this effect/influence my work: I will use these thoughts to
help remind me of what people are asking for and will take into account
the difference elements of comedy and entertainment in order to make
the overall result look good.

Response No.2: Harriet Smith
Question 1
Question 2
Question 3
Question 4
Question 5
Observation: Looking at their response from
question 1, it seems that they like the idea of bright
colours that come famous animation companies.
Bright colours give an uplifting feeling rather than a
depressing feeling as well as the mood from the
surroundings and characters. Question 2 implicates
that they like hand drawn 2D animations rather than
3D because they seem more cartoon like, and
cartoons are said to have unique and funny stories
involved. Question 3 talks about how the audience
impacts the style of the animation. This is good
because you would need into be appealing and useful
towards the age group. Question 4’s response shows
that they have a typical view on the image, such as
the bright colours and and light hearted characters,
which it would give the impression of happiness. This
is useful to me because when you hear the word
animation, you would think about cartoons, which are
funny and full of comedy. Finally. for question 5, it’s
clear to say the person explains that it depends oil the
person if there like animation or not. This is a good
response because the question may have been too
broad to respond to, so they answered it the best they
can, which is good.
What does this say about my audience: From
these observations, I can tell that the audience is very
specific on certain elements of animation such as the
colours and style, which shows that these elements to
them are what makes them like animation. They are
also very discerning, mean that they acknowledge
their answers and say what they think personally,
they know what they like. These responses show that
animation can enlighten a wide range of audience.
How will this effect/influence my work: These
responses will influence my work by helping me think
of what to include in terms of elements and what their
personal response request of.

Response No.3: Fred Clayton
Observation: It seems here in Question 1 that the
person likes the idea that animation gives people many
opportunities to express ideas and creative visuals that
could not be possible in live action and the possibility of
abstract and experimental storytelling. This is interesting
because the majority of animation uses visuals and
bracts to tell clear and unclear stories, and whats more
is that everyone has their own liking to which animation
style they would prefer, which is great. Next, in question
2, they have said that they enjoy animations with
distinctive styles such as Harvey Birdman and Attorney
at law. They have the reason why is that they used
points of animation to describe themes as well as the
atmospheres of the films. This is good because this is
useful to consider when thinking about the themes and
atmosphere of my future product. In question 3, they
like how the story of the animations are what make them
successful. This is good because it is usually the plot of
the story that keeps the audience happy as well at the
elements hidden within the stories. In question 4, the
person has said that the picture would show child
friendly and lighthearted elements within, which is to be
expected because Morph is a child’s favourite. And
finally, in question 5, they would only recommend
specific like the ones they mentioned in question 2.
Once again, this is probably due to everyone having
different opinions on different animations.
What does this say about my audience? This clearly
shows that the audience are keen more on specific
animations rather than animations as a whole, which is
good because everyone has their own opinions, which is
useful for further work.
How will this influence/effect my work? This will effect
my work in a way as a guideline, to help everyone
understand the plot and theming of my video, although it
will be easy to point out.

Response No.4: Ben DixObservation: From question 1, it would seem that the
person likes the fact that there is a variety of
experiences that can be gained by viewing animation.
This is true because one could become inspired by an
animation and try to do their own, which is good
because a lot of companies would want to see
something new. In question 2, the person has said that
they like traditional 2D animations due to the stylisation
of them. This is good research because different
animations appeal different people, and believe or not,
the intro for my video will be 2D, so it could appeal this
person. Next, in question 3, they describe how they
believe the reason why the animations are success is
because of entertainment value and uniqueness. This is
interesting because a lot of critics value the animations
for their quality and interesting, and the more contrasting
genres within animation, the more unique the overall
topic becomes. In question 4, the person has said that
the atmosphere of the picture given would be bouncy,
and the animation wouldn’t have a traditional storyline.
This is true in some cases because some of Morph’s
stories are all based off fantasy, whilst some others are
based on reality. And finally, the person did not answer
the last question, which is ok.
What does this say about my audience? This clearly
shows that the audience is keen on the uniqueness of
animation for their own contest and plots, and how they
allow people to gain experience from watching them to
gain their own ideas.
How will this influence/effect my work? I will use this
feedback to help build a strong unique idea, that will
include both 2D and stop motion elements within the
appeal all those who have different taste in different
types of animation.

Secondary Research:
Reviews and Grossing Films

Review Articles (Creature Comforts)
Observation: From looking at these reviews of Creature Comforts, it would seem that to
the audience, the series was a success based of the hilarious and comedy moment
based on the character’s words. They also like the idea that they are delightful shorts and
that they the artistic value of the videos.
How will this influence my work? I will take the light hearted ands comedy elements
from these opinions, and try to incorporate something similar within my work.

Wallace & Gromit Comments
(The Wrong Trousers)
Observation: These comments on The Wrong Trousers seem to be positive,
especially on certain parts of the film. This is good because I can draw this and use
it as an influence for my own animation.

st (Top 50) grossing animated films from 1994
Source: Wikipedia

Analysis
Looking from this data, it would seem that the
2019 remake of The Lion King is the highest in
grossing films. This is mostly likely because the
audience liked the original film so much, that
the remake seemed a next level for the film, and
still heartwarming and entertaining all the same.
However, the lowest grossing film is Kung Fu
Panda 3. This is probably because the film was
a third chapter in the Kung Fu Panda story, and
that it didn’t have a lot of new features within
depending on reviews.

Secondary Research:
Grossing Films Part 2
& Appeal

Grossing films for all ages (2018)
Observation: From looking at this table, it seem that Frozen in 2013 was the top 1st film with a box office earning of 1.27 billion
dollars. This is most likely because it was a widely gossip film, and nearly all children grew to love Elsa, Anna and Olaf. Also, the
plot was so different than any other film, it became a Disney treasure for everyone to enjoy. The lowest grossing film turned out
to be Kung Fu Panda 3, with a box office earning of 517 million dollars. This is mostly likely because as it was a third in the
trilogy of the film series, there was the same characters and similar plots, so it may have not been so interesting.
How will this influence my work? I will use this resource to help boost the plot of my story, and hopefully use charm within the
characters to create unique personalities, just like what can be found within these films.

Age
The age appeal for my video will be that it will be a family friendly video, therefore, people
of all ages can watch it whenever they want, as well as a enjoying it at the same time of
course.

Gender
In terms of gender, I will make it gender equal by adding equal amount of
characters for each gender so that no one will have to feel better than the other.
We don’t want any fights.

Psychographics
In terms of psychographics, I am keen that my video will appeal those of the
Balanced and Totally Integrated group because some of my characters portray
similar traits to this group like being an achiever, so it would appealing to them
most.

Social Status
I am hoping that my video will benefit the working class area of the audience (C2DE). This is
because they work for the money and if a product is free, then this would be ideal in terms of
my video. Also, people in working classes don’t get to earn luxury items, so there is another
point of why my video is aimed at these people, because my video will be free to watch.

Hypodermic Needle Theory
Since this theory is all about ideology, it would be safe to assume that there are some
people out there who would think there is an ideology to successful animation, therefore,
my video would become highly appealing to them.

Bibliography
Nick Park (1958) Creature Comforts (1989-present)
Nick Park (1958) Wallace and Gromit (1989-present)
Peter Lord (1953) Morph (1977-present)
Peter Gabriel (1950) Sledgehammer (1986)

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