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Video Activism

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Rad Campaign and Women Who Tech
Rad Campaign and Women Who Tech

2009 Women Who Tech TeleSummit presentation on video activism.

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Video Activism Women Who Tech TeleSummit: May 12, ‘ 09 1pm PST, 3pm CDT, 4pm EDT, 9pm GMT Need Help? Press *7 to un-mute phone lines or call ReadyTalk Support at 1-800-843-9166 Panelists: Matisse Bustos Hawkes, WITNESS Erica Priggen, Free range Studios Ramya Raghavan, YouTube Moderator: Shirley Sexton, See3 Communications www.WomenWhoTech.com
Introductions www.WomenWhoTech.com
www.WomenWhoTech.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WITNESS
www.WomenWhoTech.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Free Range Studios
www.WomenWhoTech.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The YouTube Nonprofit Program
What impact does the widespread adoption of broadband have on social organizing via the Web? How does this vary globally? www.WomenWhoTech.com
www.WomenWhoTech.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Convergence of access and tools
www.WomenWhoTech.com Nonprofit Example: The Hub http://hub.witness.org/en/node/11889
How do you determine your goal(s) and what the role of video will be in reaching your goals? www.WomenWhoTech.com
www.WomenWhoTech.com ,[object Object],[object Object],[object Object],Strategic goal drives your tactics
www.WomenWhoTech.com   http://hub.witness.org/en/BoundByPromisesExcerpts Nonprofit Example: Advocacy
www.WomenWhoTech.com   http:// www.savesfbay.org/bayvsbag Nonprofit Example: Viral
How important is production value of online video vs. strong content and storytelling? www.WomenWhoTech.com
www.WomenWhoTech.com Core values which are communicated through stories.   Stories populated by archetypal characters different than those we find in “reality”: the hero, the wise old man, the nemesis, the trickster.   Clear information delivered in humorous, intelligent, and nuanced ways.   Complex issues simplified and made approachable through entertaining storytelling devices. What does make us act?
www.WomenWhoTech.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Storytelling DIY
www.WomenWhoTech.com Nonprofit Example: The Story of Stuff http://www.storyofstuff.com
How can you include interactivity in online video? www.WomenWhoTech.com
www.WomenWhoTech.com How to Add Call to Action ,[object Object],[object Object],[object Object]
www.WomenWhoTech.com Nonprofit Example: thatsnotcool.com www.thatsnotcool.com/TwoSidedStories.aspx?Title=TEXT+MONSTER
www.WomenWhoTech.com Nonprofit Example: charity:water ,[object Object],[object Object],[object Object],[object Object]

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