SMCFW - SXSW Downloaded

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Couldn’t make it to SxSW Interactive this year? Don’t worry, the Social Media Club of Fort Worth has you covered! For our April speaker event, several SMCFW members who attended SxSW served as the presenters. Each speaker took five minutes to give their own mini presentation and talk to the group about their favorite SxSW session, speaker or conference experience.

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  • Hello my dear
    I am Modester by name good day. i just went to your profile this time true this site (www.slideshare.net) and i got your detail and your explanation in fact the way you explain your self shows me that you are innocent and maturity and also understand person i decided to have a contact with you so that we can explain to our self each other because God great everyone to make a friend with each other and from that we know that we are from thism planet God great for us ok my dear please try and reach me through my email address (modester4life4@yahoo.c/o/m) so that i can send you my picture true your reply we can know each other ok have a nice day and God bless you yours Modester
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  • - Sprinter pushes to the limits 90 minutes at 100%; then takes a break and recovers energy\n- Marathoner goes all day, conserving some energy for the end; exhausting themselves trying to run the marathon\n- In 12 hours, who is going to be more sustainable?\n
  • - Sprinter pushes to the limits 90 minutes at 100%; then takes a break and recovers energy\n- Marathoner goes all day, conserving some energy for the end; exhausting themselves trying to run the marathon\n- In 12 hours, who is going to be more sustainable?\n
  • - Sprinter pushes to the limits 90 minutes at 100%; then takes a break and recovers energy\n- Marathoner goes all day, conserving some energy for the end; exhausting themselves trying to run the marathon\n- In 12 hours, who is going to be more sustainable?\n
  • Sleep is the most undervalued thing in our lives.\nMyth: One hour less of sleep will add more hour of productivity\nReality: Even small amounts of sleep deprivation have a profound affect on your productivity and health\nSLEEP OR DIE!\n
  • Sleep is the most undervalued thing in our lives.\nMyth: One hour less of sleep will add more hour of productivity\nReality: Even small amounts of sleep deprivation have a profound affect on your productivity and health\nSLEEP OR DIE!\n
  • Sleep is the most undervalued thing in our lives.\nMyth: One hour less of sleep will add more hour of productivity\nReality: Even small amounts of sleep deprivation have a profound affect on your productivity and health\nSLEEP OR DIE!\n
  • Sleep is the most undervalued thing in our lives.\nMyth: One hour less of sleep will add more hour of productivity\nReality: Even small amounts of sleep deprivation have a profound affect on your productivity and health\nSLEEP OR DIE!\n
  • Sleep is the most undervalued thing in our lives.\nMyth: One hour less of sleep will add more hour of productivity\nReality: Even small amounts of sleep deprivation have a profound affect on your productivity and health\nSLEEP OR DIE!\n
  • -How much sleep do you need?\n-95% of human beings require 7-8 hours of sleep to be fully rested\n-2.5% need more\n-2.5% need less\n
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  • “… a wealth of information creates a poverty of attention” - Herbert Simon\nWhen you move your attention from one task to another, it takes an average of 25% longer to complete the first task you were working on\nIt is inefficient to multitask\n
  • -Shift your paradigm!\n-Life as a sprinter, not a marathoner\nA marathoner can never be fully engaged; conserving energy\nwe’ve lost the stopping points; we need to reinsert the finish lines in our lvies\n
  • -Shift your paradigm!\n-Life as a sprinter, not a marathoner\nA marathoner can never be fully engaged; conserving energy\nwe’ve lost the stopping points; we need to reinsert the finish lines in our lvies\n
  • -Shift your paradigm!\n-Life as a sprinter, not a marathoner\nA marathoner can never be fully engaged; conserving energy\nwe’ve lost the stopping points; we need to reinsert the finish lines in our lvies\n
  • -Shift your paradigm!\n-Life as a sprinter, not a marathoner\nA marathoner can never be fully engaged; conserving energy\nwe’ve lost the stopping points; we need to reinsert the finish lines in our lvies\n
  • Seize back your life…\nit belongs to you!\n
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  • Today I’m going to talk about social media FAILS.\n
  • At SXSW, Corey and I had the opportunity to hear Marla Erwin speak. Marla is an Interactive Art Director at Whole Foods Market. \nMarla describes social media FAILS as: A long term erosion of trust among a significant group of customers or fans due to the misuse or failure to use the power of social media.\n
  • One of my favorite social media FAILs is the Chipotle Cat story, and not just because I love Chipotle burritos and kittens.\n
  • In December of 2010, a Chipotle employee \n
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  • \nTell the truth.\n
  • \nTell the truth.\n
  • \nOn February 3, 2011, Kenneth Cole sent a tweet from his corporate account stating…\n#Cairo was being used as a hashtag to discuss the protests in Egypt.\nPeople responded negatively immediately on Facebook and Twitter.\n
  • \nWithin an hour, Cole deleted the tweet and apologized on Facebook and Twitter.\n
  • \nTell the truth.\n
  • \nSoon after, a Kenneth Cole parady account called @KennethColePR was created that tweets even more offensive comments. \n
  • The same effect that gets a positive message out so quickly via the popular social networks serves to accelerate and compound a negative message, but even more so. \n
  • \nThink before you tweet. \nThe company could have made a financial contribution to relief efforts in the region, but as far as I know, did not.\n
  • \nTell the truth.\n
  • \n10.3 million views and counting.\nGuitar cost $3,500.\nCarroll only asked for $1,200 in flight vouchers. \nCosts of damage control are far greater than the cost of reimbursing for guitar.\n
  • \nTell the truth.\n
  • \nTell the truth.\n
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  • SMCFW - SXSW Downloaded

    1. 1. SXSW Downloaded:The Highlights & Experiences of SMCFW @smcfortworth #smcfw
    2. 2. How to rock SXSW.
    3. 3. 1Don’t be these guys. (Or girls.)
    4. 4. - Look the part.- Don’t act like you’re important. You probably aren’t.
    5. 5. 2Plan the work. Work the plan.
    6. 6. - Decide who you want to meet before the conference.- Email/DM to plan Breakfast/Lunch/Dinner.- Attend their panels.- Create Twitter lists to keep track of them.
    7. 7. 3Don’t be a whore.
    8. 8. You wanna know what’s cool?Not being a whore.
    9. 9. - “Celebrities” can’t do much for you.- Boost the ego of someone that deserves it.- Find a company you admire and meet someone unknown.
    10. 10. 4SXSW is like speed dating.
    11. 11. - Everyone is there for the same reason: to have a good time and learn.- Who can you learn from?- Who can learn from you?- How can you have fun with?
    12. 12. 5Follow up like a mofo.
    13. 13. - Collect business cards.- Follow up with something from the conversation.
    14. 14. THE 90 MINUTE SOLUTION: LIVE LIKE A SPRINTER Corey Lark, Open Channels Group @CoreyLark @OpenChannelsPR #SprinterLife Originally presented by: Tony Schwartz, @tonyschwartz President & CEO, The Energy Project
    15. 15. SURVEY
    16. 16. SURVEYHow many would say that over the past 2-3years the demand in your life has increasedsignificantly?
    17. 17. SURVEYHow many would say that over the past 2-3 years the demand in your life has increased significantly?Looking forward over the next few years, how many think the demand will get still higher?
    18. 18. SURVEYHow many would say that over the past 2-3 years the demand in your life has increased significantly?Looking forward over the next few years, how many think the demand will get still higher?How many people think your capacity to meet that demand will rise right along with the demand?
    19. 19. INNER/OUTER IMBALANCE Capacity is something inside of us Time is finite; 168 hours/week Systematically expand, regularly renew Energy: the capacity to do work More energy = more capacity
    20. 20. FOUR SOURCES OF ENERGY
    21. 21. FOUR SOURCES OF ENERGY1) Physical (Quantity)• Fitness• Nutrition• Sleep• Rest/Renewal
    22. 22. FOUR SOURCES OF ENERGY1) Physical (Quantity)• Fitness• Nutrition• Sleep• Rest/Renewal2) Emotional (Quality)
    23. 23. FOUR SOURCES OF ENERGY1) Physical (Quantity)• Fitness• Nutrition• Sleep• Rest/Renewal2) Emotional (Quality)3) Mental (Focus)
    24. 24. FOUR SOURCES OF ENERGY1) Physical (Quantity)• Fitness• Nutrition• Sleep• Rest/Renewal2) Emotional (Quality)3) Mental (Focus)4) The Human Spirit (Purpose)
    25. 25. Where have we gone wrong?Human
beings
are
not
 meant
to
operate
like
 a
computer!
    26. 26. Myth: The best way to get more work done is to work more hoursReality: We’re more productive when we build in intermittent renewal along the way
    27. 27. Will you listen to your body ortry to override your body?
    28. 28. It’s not about the hours you work,it’s about the value you create!
    29. 29. Sprinter vs. MarathonerIn hour 6,8, 10, 12, who is going to be more sustainable?
    30. 30. Sprinter vs. MarathonerIn hour 6,8, 10, 12, who is going to be more sustainable? Move like this throughout the day
    31. 31. SLEEP ISCRITICAL!
    32. 32. SLEEP IS CRITICAL!Myth: One hour less of sleep will add more hour of productivity
    33. 33. SLEEP IS CRITICAL!Myth: One hour less of sleep will add more hour of productivity
    34. 34. SLEEP IS CRITICAL!Myth: One hour less of sleep will add more hour of productivityReality: Even small amounts of sleep deprivation have a profound affect on your productivity and health
    35. 35. SLEEP IS CRITICAL!Myth: One hour less of sleep will add more hour of productivityReality: Even small amounts of sleep deprivation have a profound affect on your productivity and health
    36. 36. SLEEP IS CRITICAL!Myth: One hour less of sleep will add more hour of productivityReality: Even small amounts of sleep deprivation have a profound affect on your productivity and health SLEEP OR DIE!
    37. 37. HOW MUCH SLEEP DO95%
of
human
beings
require


 7‐8
hours
of
sleep
to
be
fully
 rested2.5%
need
more2.5%
need
less
    38. 38. Functionally Intoxicated
    39. 39. “… a wealth of information creates a poverty of attention.” - Herbert Simon
    40. 40. Shift your paradigm!
    41. 41. Shift your paradigm!Life as a sprinter,
    42. 42. Shift your paradigm!Life as a sprinter,not a marathoner
    43. 43. Seize backyour life…it belongs to you!
    44. 44. General
sen)ment
at
the
conference:
    45. 45. The
Science
of
Influence• Dan
Zarrella 
Social
Media
Scien,st
,
Hubspot @danzarrella• Marshall
Kirkpatrick Co‐Editor
,
ReadWriteWeb TwiGer
 and
 Facebook
 are
 now
 tes,ng
 @marshallk grounds
 for
 quan,fying
 the
 world’s
• Ramya
Krishnamurthy leaders.
 But
 do
 we
 understand
 what
 Dir
Research
Engineering
,
Klout @ramyatkj
 influence
 means
and
what
 variables
 are
 really
at
play?
• Michael
Wu Principal
Scien,st
of
Analy,cs,
 Lithium
Technologies @Michaelwu We
 are
 here
 to
learn
,ps
 for
increasing
 influence,
 which
 variables
 really
 maGer
 and
 the
 types
 of
 influence
 they
 are
 discovering
across
the
web.

    46. 46. Influence
is……pulling
people
together
around
a
shared
interest.…a
chain
of
necessity:
includes
credibility,
bandwidth,
relevance,
 Influence
is
not…,ming,
channel
alignment,
and
trust.
…the
ability
to
change
someones
mind
 …about
popularityis
influence:
includes
all
levels
of
purchase
funnel,
4
instance
‐
not
just
 …measured
only
in
numbersthe
sale.
 …always
a
driver
of
success You
have
influence
when
you
can
help
your
 peers

{insert
ac+on
here}

something.
    47. 47. Measures
of
Influence• Sharing,
conversa,ons,
men,ons,
lists
 are
all
good
measurements
of
the
 influence
you
are
having
.
• The
fact
that
you
have
an
aGen,ve
 Keys
to
gaining
 following;
if
you
give
them
reason
to
 Influence come
back,
then
that
is
true
influence.• AYer
some
major
algorithms
 1. Focus
:
Concentrate
on
your
sphere
of
 improvements,
Klout
score
is
now
 relevance.
Don’t
try
to
be
all
things
to
all
 viewed
as
a
good
measurement
of
 people. influence.

Just
ask
Jus,n
Bieber. 2. Ac+on:
Entertain,
affect
opinions,
exchange
 info
and
learn
from
your
mistakes
to
gain
 influen,al
abili,es. 3. Pa+ence:
By
the
,me
most
companies
get
 bored
with
their
own
message
is
the
,me
 audiences
are
just
star,ng
to
get
it.

    48. 48. hFp://ogilvynotes.com
    49. 49. SXSW
2011
Takeaways Favorite
Lines@groupon
started
as
a
social
enterprise
for
good
with
the












 
 goal
of
saving
small
business. We
are
18
months
from
having
more
 mobile
users
of
the
web
than
desktop
 users
of
the
Web. Don’t
personalize
your
content
so
much
 as
to
prevent
’serendipity’
–
the
chance
 of
a
user
stumbling
upon
unexpected
 relevance.
    50. 50. #FAIL: Social Media PRDisasters Stephanie Scott Balcom Agency @schtebnay @balcomagency
    51. 51. Connect with Us.www.facebook.com/ balcomagency www.twitter.com/ balcomagency BalcomAgency.com 817-877-9933
    52. 52. Don’t Kill Your Community! Originally presented by: Patrick O’Keefe, @iFroggy #killcommunity SXSWi 2011
    53. 53. Kill Community – Patrick O’Keefe @iFroggy1. An administrator is never wrong.2. Define your audience as “everyone”3. Don’t have user guidelines4. Don’t document guideline violations5. Visit Infrequently6. Allow anyone to moderate7. Set the worst example you possibly can8. Post count is everything9. Make new people feel unwelcome10. Shame people who ask repetitive questions
    54. 54. Kill Community – Patrick O’Keefe @iFroggy11. Member feedback is stupid12. Receive a suggestion? Do it!13. Branding, schmanding14. Make all content private15. Don’t keep your software up to date16. Have an idea? Do it!17. Copyright? Who cares?18. Let your staff talk things to death19. Blame your staff20. Religious and political discussions are the best
    55. 55. Kill Community – Patrick O’Keefe @iFroggy21. Change things and tell no one22. Allow abuse through private messages23. Add as many advertisements as you can24. Don’t think about money at all25. Ignore members26. Allow freedom of speech27. Never thank anyone
    56. 56. “I Show Up to Work Drunk (and I bet you do too)” Functional Intoxication“Everybody Wants to be Norm At Cheers” Inclusive Ownership“Geeks Throw The Best Parties” Find Your Creative Soulmate“Its Lonely Out In Space. In Fact, Its Cold As Hell” Even the coldest brand can learn to be human again Susan Geisslers SXSW Takeaways @Zens7s @ascendconcepts

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