The document discusses how non-profit organizations can use Twitter. It covers what Twitter is, why non-profits should use it, examples of how some organizations are using it successfully, and advice on getting started. Specific tips included balancing conversations with your own content, being transparent about your organization, and connecting Twitter discussions to your website. Case studies highlighted personalizing content, shining light on issues, and motivating communities. The overall message is that Twitter can help non-profits engage audiences and spread their message when used authentically.
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Â
Twitter.Org: Twitter for Nonprofit Organizations
1. Twitter.ORG:
What, why, who and how for
Nonprofit Organizations using Twitter
AmySampleWard.orgAmy Sample WardNetSquared.org
2. Twitter.ORG:
What, why, who and how for
Nonprofit Organizations using Twitter
Road Map:
⢠What is Twitter?
⢠Why use Twitter?
⢠Whoâs using Twitter?
⢠How do I get started?
AmySampleWard.orgAmy Sample WardNetSquared.org
5. Why use Twitter?
To LISTEN:
⢠Find conversations
⢠Find whoâs having the
conversations
⢠Find out how you/your
organization can
contribute
⢠Identify whatâs missing
from the conversations
(may be an opportunity
to ramp up your
resources or information
section on your website)
AmySampleWard.orgAmy Sample WardNetSquared.org
6. Why use Twitter?
To CONVERSE:
⢠Ask questions
⢠Answer othersâ
questions
⢠Pass on information,
links, and ideas
⢠Connect with your
community members,
potential funders,
volunteers, and those
passionate about your
organizationsâ work
AmySampleWard.orgAmy Sample WardNetSquared.org
7. Whoâs using Twitter?
3 Case Studies
The Womenâs Museum
National Wildlife Federation
AmnestyUK
AmySampleWard.orgAmy Sample WardNetSquared.org
8. Whoâs using Twitter?
What they are doing RIGHT:
⢠Balanced stream
⢠Being real
⢠Motivating the community
AmySampleWard.orgAmy Sample WardNetSquared.org
9. Whoâs using Twitter?
@TheWomensMuseum
Balanced Stream:
⢠link to your
website, and link to
othersâ
⢠talk about
campaigns, talk about
news, talk about what
other people are
interested in, too
⢠Ask questions and offer
answers
⢠Say âpleaseâ and
âthank youâ always!
AmySampleWard.orgAmy Sample WardNetSquared.org
10. Whoâs using Twitter?
@TheWomensMuseum
Being Real:
⢠link to your website
⢠Be honest about whoâs
âbehind the curtainâ
⢠Use the settings to
provide more
information
⢠Connect back to
Twitter from your
website
AmySampleWard.orgAmy Sample WardNetSquared.org
11. Whoâs using Twitter?
@TheWomensMuseum
Motivating the
Community:
⢠Create campaign
beyond today
⢠Know the audience
⢠Know the tool
⢠Find allies and
promoters
AmySampleWard.orgAmy Sample WardNetSquared.org
12. Whoâs using Twitter?
What they are doing RIGHT:
⢠Amplifying the message
⢠Being real
⢠Connecting the community
AmySampleWard.orgAmy Sample WardNetSquared.org
13. Whoâs using Twitter?
@NWF
Amplifying Message:
⢠Diverse content
⢠Include links
⢠Call to action
⢠Recognize participants
(and say âthank youâ)
AmySampleWard.orgAmy Sample WardNetSquared.org
14. Whoâs using Twitter?
@NWF
Being Real:
⢠link to your website
⢠Be honest about whoâs
âbehind the curtainâ
⢠Use the settings to
provide more
information
⢠Connect back to
Twitter from your
website
AmySampleWard.orgAmy Sample WardNetSquared.org
15. Whoâs using Twitter?
@NWF
Connecting the
Community:
⢠Create campaign
beyond today
⢠Know the audience
⢠Know the tool
⢠Find allies and
promoters
⢠Connect it in real-time
with your website
AmySampleWard.orgAmy Sample WardNetSquared.org
16. Whoâs using Twitter?
What they are doing RIGHT:
⢠Personalizing the organization
⢠Being real
⢠Shining light on real issues
AmySampleWard.orgAmy Sample WardNetSquared.org
17. Whoâs using Twitter?
@AmnestyUK
Personalizing the
Organization:
⢠Talk like people, not
press releases
⢠Include links
⢠Use the tools
⢠Invite the community
at large to join you!
AmySampleWard.orgAmy Sample WardNetSquared.org
18. Whoâs using Twitter?
@AmnestyUK
Being Real:
⢠link to your website
⢠Be honest about whoâs
âbehind the curtainâ
⢠Use the settings to
provide more
information
⢠Connect back to
Twitter from your
website
AmySampleWard.orgAmy Sample WardNetSquared.org
19. Whoâs using Twitter?
@AmnestyUK
Shining Light on Real
Issues:
⢠Integrate with other
platforms
⢠Create options specific
to tools
⢠Provide all the tools
supporters need
⢠Recognize participants
(and say âthank youâ)
AmySampleWard.orgAmy Sample WardNetSquared.org
20. How do I get started?
AmySampleWard.orgAmy Sample WardNetSquared.org
21. How do I get started?
AmySampleWard.orgAmy Sample WardNetSquared.org
22. How do I get started?
AmySampleWard.orgAmy Sample WardNetSquared.org
23. Twitter me!
Thank you so much!
Looking forward to continuing the conversation
with you online:
⢠@amyrsward
⢠amysampleward.org
⢠amy@amysampleward.org
AmySampleWard.orgAmy Sample WardNetSquared.org