Social Fundraising for Schools

Tuesday, May 25, 2010                                    1
What is Social Fundraising?

  Social Fundraising is the intersection of
  social networking and online fundraising.
     ...
The Donate Button hasn’t worked

                                                              • Online donations = online...
So - what has worked?
         Be specific - show impact
                                                                  ...
So - what has worked?
         Be specific - show impact
                                                                  ...
So - what has worked?
          Empowering people...

                                                                • Em...
So - what has worked?
          Empowering people...

                                                                • Em...
Introducing givezooks!



                        “Big organization” style fundraising
                                   ...
givezooks! - your online fundraising platform


                        Campaign   Wish List                        Grassr...
Personalize your message with Campaigns




                                givezooks! confidential 2010
Tuesday, May 25, 2...
Personalize your message with Campaigns




                                givezooks! confidential 2010
Tuesday, May 25, 2...
Link Impact to Action with Wish Lists




                                  givezooks! confidential 2010
Tuesday, May 25, 2...
Link Impact to Action with Wish Lists




                                  givezooks! confidential 2010
Tuesday, May 25, 2...
Empower your supporters with Grassroots




                                givezooks! confidential 2010
Tuesday, May 25, 2...
Empower your supporters with Grassroots




                                givezooks! confidential 2010
Tuesday, May 25, 2...
Empower your supporters with Grassroots




                                givezooks! confidential 2010
Tuesday, May 25, 2...
Involve your supporters with online Events




                                  givezooks! confidential 2010
Tuesday, May ...
Involve your supporters with online Events




                                  givezooks! confidential 2010
Tuesday, May ...
Promoting your story...
     Use the web - not just your website...




                                    Wish List     ...
Collecting and analyzing donations

                        Giving Options                                   Thank You Let...
How it Works




Tuesday, May 25, 2010                  21
How it Works...



          1                                     2                            3
                        ...
1   Create




                        Creating your Fundraisers

Tuesday, May 25, 2010                               23
Fundraiser Information




Tuesday, May 25, 2010          24
Thank You Notes




Tuesday, May 25, 2010   25
Layout




Tuesday, May 25, 2010   26
The Finished Product




Tuesday, May 25, 2010        27
2   Connect




                  Connecting Donors to your Fundraisers

Tuesday, May 25, 2010                            ...
Promotion on your website
      Add a widget to any of your website pages
   • Customize your widget
            •       C...
Promotion on your website
      Add a widget to any of your website pages



                                             ...
Promotion via Facebook




                                   givezooks! confidential 2010
Tuesday, May 25, 2010           ...
Promotion via Twitter
                        Your Supporters                                 Your Organization




      ...
Promotion via Email
      For your more traditional donors...




        • Integrated with VerticalResponse
        • 10,...
Promotion via givezooks! local




Tuesday, May 25, 2010                  34
3   Fundraise




                        Collecting and Analyzing Donations

Tuesday, May 25, 2010                       ...
More choices = More Donations
                   Give your donors choice...
                                              ...
Analyze your Fundraising Success!




Tuesday, May 25, 2010                     37
Success Stories




Tuesday, May 25, 2010                     38
Customer Success

           Serving Public and Private Schools...   Average Online
                                      ...
givezooks! Case Study - Marymount
           Marymount of Santa Barbara
           Marymount is a K-8 co-educational day s...
Pricing




Tuesday, May 25, 2010             41
Pricing




                                        $129/mo. ($1419/yr. )
                                        $249/mo....
Credit Card Processing


              ‣If you already accept credit cards, chances are we can integrate
                 ...
Optional Service Packs




                        Event Setup            JumpStart                       Social Media Jum...
Summary

              • It’s not just for the ‘big guys’ anymore....
              • Impact and empowerment moves people ...
Questions
                        About givezooks!                Contact us
                            www.givezooks.com...
Upcoming SlideShare
Loading in …5
×

Social Fundraising for Schools (no audio)

699 views

Published on

Published in: Technology, Education
  • Be the first to comment

  • Be the first to like this

Social Fundraising for Schools (no audio)

  1. 1. Social Fundraising for Schools Tuesday, May 25, 2010 1
  2. 2. What is Social Fundraising? Social Fundraising is the intersection of social networking and online fundraising. Co-Workers Otherwise known as the Obama model, peer‐to‐peer  Family fundraising or people to people fundraising, social  fundraising is the evolution of online fundraising to  encompass web 2.0 techniques.   Individuals are 100x more likely to give when  asked by someone they know, according to a  Friends Nonprofit report About Microphilanthropy.  Tuesday, May 25, 2010 2
  3. 3. The Donate Button hasn’t worked • Online donations = online fundraising • Why only 10% online? • Donors want choice • How do new donors find you? • Donate buttons are static • Treats donors like a transaction versus engaging a supporter • One-way engagement model • ‘Hidden’ on your website • To find new donors outreach needs to go to where people are... givezooks! confidential 2010 Tuesday, May 25, 2010 3
  4. 4. So - what has worked? Be specific - show impact • Personal Storytelling • People are moved to action by the stories of your organization’s accomplishments • Linking impact to action • Show how even a small donation can have an impact • Show Progress • Let people know the goal and how they can help close the gap givezooks! confidential 2010 Tuesday, May 25, 2010 4
  5. 5. So - what has worked? Be specific - show impact • Personal Storytelling • People are moved to action by the stories of your organization’s accomplishments • Linking impact to action • Show how even a small donation can have an impact • Show Progress • Let people know the goal and how they can help close the gap givezooks! confidential 2010 Tuesday, May 25, 2010 5
  6. 6. So - what has worked? Empowering people... • Empower your supporters • Let them tell others why they are involved • Allow your supporters to do more than donate -- promote, fundraise • Expanding your donor base • Allow supporters to reach out to their personal networks • People are 100 times more likely to give when asked by someone they know (About MicroPhilanthropy) givezooks! confidential 2010 Tuesday, May 25, 2010 6
  7. 7. So - what has worked? Empowering people... • Empower your supporters • Let them tell others why they are involved • Allow your supporters to do more than donate -- promote, fundraise • Expanding your donor base • Allow supporters to reach out to their personal networks • People are 100 times more likely to give when asked by someone they know (About MicroPhilanthropy) givezooks! confidential 2010 Tuesday, May 25, 2010 7
  8. 8. Introducing givezooks! “Big organization” style fundraising for Schools Tuesday, May 25, 2010 8
  9. 9. givezooks! - your online fundraising platform Campaign Wish List Grassroots Events Sponsors Personalize Link Impact Empower Involve to Action givezooks! confidential 2010 Tuesday, May 25, 2010 9
  10. 10. Personalize your message with Campaigns givezooks! confidential 2010 Tuesday, May 25, 2010 10
  11. 11. Personalize your message with Campaigns givezooks! confidential 2010 Tuesday, May 25, 2010 11
  12. 12. Link Impact to Action with Wish Lists givezooks! confidential 2010 Tuesday, May 25, 2010 12
  13. 13. Link Impact to Action with Wish Lists givezooks! confidential 2010 Tuesday, May 25, 2010 13
  14. 14. Empower your supporters with Grassroots givezooks! confidential 2010 Tuesday, May 25, 2010 14
  15. 15. Empower your supporters with Grassroots givezooks! confidential 2010 Tuesday, May 25, 2010 15
  16. 16. Empower your supporters with Grassroots givezooks! confidential 2010 Tuesday, May 25, 2010 16
  17. 17. Involve your supporters with online Events givezooks! confidential 2010 Tuesday, May 25, 2010 17
  18. 18. Involve your supporters with online Events givezooks! confidential 2010 Tuesday, May 25, 2010 18
  19. 19. Promoting your story... Use the web - not just your website... Wish List Events Campaign Grassroots Sponsors givezooks! confidential 2010 Tuesday, May 25, 2010 19
  20. 20. Collecting and analyzing donations Giving Options Thank You Letter Analytics Wire Transfers Stock Transfers Mailed Donations Pledges Gift Cards Recurring Donations Wish List Events Campaign Grassroots Sponsors givezooks! confidential 2010 Tuesday, May 25, 2010 20
  21. 21. How it Works Tuesday, May 25, 2010 21
  22. 22. How it Works... 1 2 3 Create Connect Fundraise Personal Fundraisers Email Social web Wish Lists Campaigns Wire Transfers Stock Transfers Mailed Donations Pledges Gift Cards Recurring Donations All in just hours... Tuesday, May 25, 2010 22
  23. 23. 1 Create Creating your Fundraisers Tuesday, May 25, 2010 23
  24. 24. Fundraiser Information Tuesday, May 25, 2010 24
  25. 25. Thank You Notes Tuesday, May 25, 2010 25
  26. 26. Layout Tuesday, May 25, 2010 26
  27. 27. The Finished Product Tuesday, May 25, 2010 27
  28. 28. 2 Connect Connecting Donors to your Fundraisers Tuesday, May 25, 2010 28
  29. 29. Promotion on your website Add a widget to any of your website pages • Customize your widget • Colors • Text • Donor List • Thermometer • Animation • Add it to your website or blog • Create one or many for any fundraiser • It’s always up-to-date • Give to corporate sponsors givezooks! confidential 2010 Tuesday, May 25, 2010 29
  30. 30. Promotion on your website Add a widget to any of your website pages Donate Tab • ‘Floats’ in view of you site visitor - even as they scroll down the page • Link to any fundraiser givezooks! confidential 2010 Tuesday, May 25, 2010 30
  31. 31. Promotion via Facebook givezooks! confidential 2010 Tuesday, May 25, 2010 31
  32. 32. Promotion via Twitter Your Supporters Your Organization Your Donors givezooks! confidential 2010 Tuesday, May 25, 2010 32
  33. 33. Promotion via Email For your more traditional donors... • Integrated with VerticalResponse • 10,000 email/month grant bundled in • Email analytics givezooks! confidential 2010 Tuesday, May 25, 2010 33
  34. 34. Promotion via givezooks! local Tuesday, May 25, 2010 34
  35. 35. 3 Fundraise Collecting and Analyzing Donations Tuesday, May 25, 2010 35
  36. 36. More choices = More Donations Give your donors choice... Non-credit card options increase average online donations Connect to YOUR payment provider(s). Funds flow directly to YOU. givezooks! confidential 2010 Tuesday, May 25, 2010 36
  37. 37. Analyze your Fundraising Success! Tuesday, May 25, 2010 37
  38. 38. Success Stories Tuesday, May 25, 2010 38
  39. 39. Customer Success Serving Public and Private Schools... Average Online Donation $400 $27,617,055 Tuesday, May 25, 2010 39
  40. 40. givezooks! Case Study - Marymount Marymount of Santa Barbara Marymount is a K-8 co-educational day school. Founded in 1938, Marymount has been raising funds for the past 70 years and has relied heavily on fundraising since becoming an independent school in 1972. Marymount’s 2007 Annual Fund was so successful utilizing givezooks! that they used it again for their 2008 and 2009 Annual Funds. “Marymount’s 2007-2008 Annual Fund was a huge success...I am certain that the campaign wouldn’t have been the huge success it was without the support of the givezooks! team, their software application, and their customer support. With givezooks! help, the Annual Fund raised $350,000, exceeding our goal of $265,000. ” -Andrea McFarling Director of Development Annual Fund 2008-2009 Annual Fund 2009-2010 •Goal: $265,000 •Goal: $265,000 •Total Raised: $325,000 •Total Raised: $214,255 (to date) Tuesday, May 25, 2010 40
  41. 41. Pricing Tuesday, May 25, 2010 41
  42. 42. Pricing $129/mo. ($1419/yr. ) $249/mo. ($2739/yr. ) $499/mo. ($5489/yr.) givezooks! confidential 2010 Tuesday, May 25, 2010 42
  43. 43. Credit Card Processing ‣If you already accept credit cards, chances are we can integrate with your existing solution * * * ‣If you do not accept credit cards, our partner Axia offers a turnkey solution * $15/month 2.2% Transaction Fee (Visa & MC) 3.0% Transaction Fee (AMEX) $0.30 per transaction * Supports recurring donations Tuesday, May 25, 2010 43
  44. 44. Optional Service Packs Event Setup JumpStart Social Media JumpStart Campaign, Event & Wish List or Event Grassroots $99 one-time fee $199 one-time fee $299 one-time fee Tuesday, May 25, 2010 44
  45. 45. Summary • It’s not just for the ‘big guys’ anymore.... • Impact and empowerment moves people to action • Find new donors via new promotion channels • Options increase the likelihood of increased donations • Increase your capacity by tapping supporters, corporations • It’s easy - no hardware - no software - or IT help required • We develop the software - you develop your donor base givezooks! confidential 2010 Tuesday, May 25, 2010 45
  46. 46. Questions About givezooks! Contact us www.givezooks.com 866-622-8817 or @givezooks sales@givezooks.com facebook.com/givezooks Tuesday, May 25, 2010 46

×