Twitter Presentation

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This is Twitter presentation put together by Amy Sample Ward and presented to TiE Boston as part of their Social Media usage for Non-Profits panel discussion on 4/8.

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Twitter Presentation

  1. 1. Twi$er.ORG:
 What,
why,
who
and
how
for
 Nonprofit
Organiza5ons
using
Twi9er
 AmySampleWard.org 
 
 




Amy
Sample
Ward 

 
 
 



NetSquared.org

  2. 2. Twi$er.ORG:
 What,
why,
who
and
how
for
 Nonprofit
Organiza5ons
using
Twi9er
 Road
Map:
 • 
What
is
Twi0er?
 • 
Why
use
Twi0er?
 • 
Who’s
using
Twi0er?
 • 
How
do
I
get
started?
 AmySampleWard.org 
 
 




Amy
Sample
Ward 

 
 
 



NetSquared.org

  3. 3. What
is
Twi$er?
 AmySampleWard.org 
 
 




Amy
Sample
Ward 

 
 
 



NetSquared.org

  4. 4. What
is
Twi$er?
 AmySampleWard.org 
 
 




Amy
Sample
Ward 

 
 
 



NetSquared.org

  5. 5. Why
use
Twi$er?
 To
LISTEN:
 • 
Find
conversa>ons
 • 
Find
who’s
having
the
 conversa>ons
 • 
Find
out
how
you/your
 organiza>on
can
 contribute
 • 
Iden>fy
what’s
missing
 from
the
conversa>ons
 (may
be
an
opportunity
 to
ramp
up
your
 resources
or
informa>on
 sec>on
on
your
website)
 AmySampleWard.org 
 
 




Amy
Sample
Ward 

 
 
 



NetSquared.org

  6. 6. Why
use
Twi$er?
 To
CONVERSE:
 • 
Ask
ques>ons
 • 
Answer
others’
 ques>ons
 • 
Pass
on
informa>on,
 links,
and
ideas
 • 
Connect
with
your
 community
members,
 poten>al
funders,
 volunteers,
and
those
 passionate
about
your
 organiza>ons’
work
 AmySampleWard.org 
 
 




Amy
Sample
Ward 

 
 
 



NetSquared.org

  7. 7. Who’s
using
Twi$er?
 3
Case
Studies
 
The
Women’s
Museum
 
Na>onal
Wildlife
Federa>on
 
AmnestyUK
 AmySampleWard.org 
 
 




Amy
Sample
Ward 

 
 
 



NetSquared.org

  8. 8. Who’s
using
Twi$er?
 What
they
are
doing
RIGHT:
 • 
Balanced
stream
 • 
Being
real
 • 
Mo>va>ng
the
community
 AmySampleWard.org 
 
 




Amy
Sample
Ward 

 
 
 



NetSquared.org

  9. 9. Who’s
using
Twi$er?
 @TheWomensMuseum
 Balanced
Stream:
 • 
link
to
your
website,
 and
link
to
others’
 • 
talk
about
campaigns,
 talk
about
news,
talk
 about
what
other
people
 are
interested
in,
too
 • 
Ask
ques>ons
and
offer
 answers
 • 
Say
“please”
and
 “thank
you”
always!
 AmySampleWard.org 
 
 




Amy
Sample
Ward 

 
 
 



NetSquared.org

  10. 10. Who’s
using
Twi$er?
 @TheWomensMuseum
 Being
Real:
 • 
link
to
your
website
 • 
Be
honest
about
who’s
 “behind
the
curtain”
 • 
Use
the
seVngs
to
 provide
more
 informa>on
 • 
Connect
back
to
 Twi0er
from
your
 website
 AmySampleWard.org 
 
 




Amy
Sample
Ward 

 
 
 



NetSquared.org

  11. 11. Who’s
using
Twi$er?
 @TheWomensMuseum
 MoJvaJng
the
 Community:
 • 
Create
campaign
 beyond
today
 • 
Know
the
audience
 • 
Know
the
tool
 • 
Find
allies
and
 promoters
 AmySampleWard.org 
 
 




Amy
Sample
Ward 

 
 
 



NetSquared.org

  12. 12. Who’s
using
Twi$er?
 What
they
are
doing
RIGHT:
 • 
Amplifying
the
message
 • 
Being
real
 • 
Connec>ng
the
community
 AmySampleWard.org 
 
 




Amy
Sample
Ward 

 
 
 



NetSquared.org

  13. 13. Who’s
using
Twi$er?
 @NWF
 Amplifying
Message:
 • 
Diverse
content
 • 
Include
links
 • 
Call
to
ac>on
 • 
Recognize
par>cipants
 (and
say
“thank
you”)
 AmySampleWard.org 
 
 




Amy
Sample
Ward 

 
 
 



NetSquared.org

  14. 14. Who’s
using
Twi$er?
 @NWF
 Being
Real:
 • 

link
to
your
website
 • 
Be
honest
about
who’s
 “behind
the
curtain”
 • 
Use
the
seVngs
to
 provide
more
 informa>on
 • 
Connect
back
to
 Twi0er
from
your
 website
 AmySampleWard.org 
 
 




Amy
Sample
Ward 

 
 
 



NetSquared.org

  15. 15. Who’s
using
Twi$er?
 @NWF
 ConnecJng
the
 Community:
 • 


Create
campaign
 beyond
today
 • 
Know
the
audience
 • 
Know
the
tool
 • 
Find
allies
and
 promoters
 • 
Connect
it
in
real‐>me
 with
your
website
 AmySampleWard.org 
 
 




Amy
Sample
Ward 

 
 
 



NetSquared.org

  16. 16. Who’s
using
Twi$er?
 What
they
are
doing
RIGHT:
 • 
Personalizing
the
organiza>on
 • 
Being
real
 • 
Shining
light
on
real
issues
 AmySampleWard.org 
 
 




Amy
Sample
Ward 

 
 
 



NetSquared.org

  17. 17. Who’s
using
Twi$er?
 @AmnestyUK
 Personalizing
the
 OrganizaJon:
 • 
Talk
like
people,
not
 press
releases
 • 
Include
links
 • 
Use
the
tools
 • 
Invite
the
community
 at
large
to
join
you!
 AmySampleWard.org 
 
 




Amy
Sample
Ward 

 
 
 



NetSquared.org

  18. 18. Who’s
using
Twi$er?
 @AmnestyUK
 Being
Real:
 • 

link
to
your
website
 • 
Be
honest
about
who’s
 “behind
the
curtain”
 • 
Use
the
seVngs
to
 provide
more
 informa>on
 • 
Connect
back
to
 Twi0er
from
your
 website
 AmySampleWard.org 
 
 




Amy
Sample
Ward 

 
 
 



NetSquared.org

  19. 19. Who’s
using
Twi$er?
 @AmnestyUK
 Shining
Light
on
Real
 Issues:
 • 
Integrate
with
other
 plaZorms
 • 
Create
op>ons
specific
 to
tools
 • 
Provide
all
the
tools
 supporters
need
 • 
Recognize
par>cipants
 (and
say
“thank
you”)
 AmySampleWard.org 
 
 




Amy
Sample
Ward 

 
 
 



NetSquared.org

  20. 20. How
do
I
get
started?
 AmySampleWard.org 
 
 




Amy
Sample
Ward 

 
 
 



NetSquared.org

  21. 21. How
do
I
get
started?
 AmySampleWard.org 
 
 




Amy
Sample
Ward 

 
 
 



NetSquared.org

  22. 22. How
do
I
get
started?
 AmySampleWard.org 
 
 




Amy
Sample
Ward 

 
 
 



NetSquared.org

  23. 23. Twi$er
me!
 Thank
you
so
much!
 Looking
forward
to
con>nuing
the
conversa>on
 with
you
online:
 • 
@amyrsward
 • 
amysampleward.org
 • 
amy@amysampleward.org
 AmySampleWard.org 
 
 




Amy
Sample
Ward 

 
 
 



NetSquared.org


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