Vote for Me!*
* Why Ignoring Social Media Could Be the
Biggest Mistake You Ever Made


Caroline Chambers – May 2009
What is Social Media?
• Social Media is information content…
  intended to facilitate communications, and
  influence inte...
“Social media
is people having
  conversations
     online.”
•   Blogs
                                    •   Micro Blogs
                                    •   Online Chat
        ...
Key Tools of the Trade




  Blogging          Micro-Blogging       Social Networking




Crowdsourcing       Content Shar...
It’s not a fad
• Social media has created a fundamental
  shift in the way we communicate
• The old communication model wa...
Baby Boomer born 1946-1961
Generation X – Born 1961-1981
Generation Y – Born 1982-2000
And say hello to Generation C – The Millennial - Born 2000 onwards

                                                  Comm...
The new communication model is a dialogue
Which means it IS….   NOT…

Transparent           Organized
Inclusive             Exclusive
Authentic             “On Mess...
So what does that mean – and why
                    should I care?
Obama’s Online Campaign
• 3 million online donors
• 6.5m online donations – of $500M, - 6m were less than $100
• 13m addre...
What Did Obama Use it For?
• Getting the message out
• Keeping the message fresh
• Sticking to the story
• Tracking and st...
Fbook
You Tube
Other Local Sites
• Over 15 million
                       registered
12,000,000
                       accounts
articles
                  ...
Is Everyone Doing It?
• On-line shoppers in the UK over
  Christmas 2008 spent £4.6 billion*
• 273,0000 DVLA car tax discs...
So what's all the fuss about Twitter
• 10 million people – visited Twitter
  worldwide in Feb 09
• Drawing and Tracking At...
What Can You Use Twitter For?

•   Personal Branding         •   Notify Your Voters
•   Canvass Voters            •   Take...
Just Like Off-Line Campaigning?
• Dress Your Best           • “You Can’t Take It
• Do Your Research On         Back”
  Who...
The Mechanics of using Twitter
• Go to www.youtube.com
• Type “how to use Twitter” into the
  search box
• Watch the video...
Connect With Me

carolinechamber


http://www.linkedin.com/in/carolinechambers


http://channelchamber.blogspot.com/


Car...
Social Networking To Win Votes   A Presentation To Shepway Lib Dems
Social Networking To Win Votes   A Presentation To Shepway Lib Dems
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Social Networking To Win Votes A Presentation To Shepway Lib Dems

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Social Networking To Win Votes A Presentation To Shepway Lib Dems

  1. 1. Vote for Me!* * Why Ignoring Social Media Could Be the Biggest Mistake You Ever Made Caroline Chambers – May 2009
  2. 2. What is Social Media? • Social Media is information content… intended to facilitate communications, and influence interaction between peers and with public audiences. • This is typically done via the internet and mobile communications networks. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. http://www.wikipedia.org
  3. 3. “Social media is people having conversations online.”
  4. 4. • Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis The conversations are powered by… (…to name just a few!)
  5. 5. Key Tools of the Trade Blogging Micro-Blogging Social Networking Crowdsourcing Content Sharing Web Applications
  6. 6. It’s not a fad • Social media has created a fundamental shift in the way we communicate • The old communication model was a monologue
  7. 7. Baby Boomer born 1946-1961
  8. 8. Generation X – Born 1961-1981
  9. 9. Generation Y – Born 1982-2000
  10. 10. And say hello to Generation C – The Millennial - Born 2000 onwards Communicators Creators Cash not credit Connected Control Creative “Consumer 2.0” Channelled Community Charted
  11. 11. The new communication model is a dialogue
  12. 12. Which means it IS…. NOT… Transparent Organized Inclusive Exclusive Authentic “On Message” Vibrant Controlled Consumer-driven Product-driven
  13. 13. So what does that mean – and why should I care?
  14. 14. Obama’s Online Campaign • 3 million online donors • 6.5m online donations – of $500M, - 6m were less than $100 • 13m addresses captured • 1Billion email sent during campaign • 1m mobile phone numbers • 2m profiles created on MyBarackObama.com – his own social network • 5m supporters on other social sites, like Facebook, Myspace, You Tube etc
  15. 15. What Did Obama Use it For? • Getting the message out • Keeping the message fresh • Sticking to the story • Tracking and staying in touch with interested visitor • Development of a worthwhile engaging relationship with those who can support you and your concerns
  16. 16. Fbook
  17. 17. You Tube
  18. 18. Other Local Sites
  19. 19. • Over 15 million registered 12,000,000 accounts articles • Almost 40,000 people logged in at any moment • 200,000,000 blogs • >100,000,000 video • 73% of active online views per day users have read a • 10 hours of video blog uploaded per minute • 45% have started their own blog • 39% subscribe 67% have joined to an RSS feed a social network • Almost 450,000 RSS feeds
  20. 20. Is Everyone Doing It? • On-line shoppers in the UK over Christmas 2008 spent £4.6 billion* • 273,0000 DVLA car tax discs sold every week • mySociety.org – 9 million signatures on petitions • 93% of graduates under 70 are on line * Source – Cap Gemini E-Retail Sales Data Index
  21. 21. So what's all the fuss about Twitter • 10 million people – visited Twitter worldwide in Feb 09 • Drawing and Tracking Attention • Increase Brand awareness • 2 way process – not advertising
  22. 22. What Can You Use Twitter For? • Personal Branding • Notify Your Voters • Canvass Voters • Take Notes • Recruit Volunteers • Event Updates • Direct traffic • Find Voters • Read News • Provide Live coverage • Make New Friends • Set Up Meetings. • Campaign on Issues • Network for benefits. • Get the Vote Out – • Use it as a To Do list. could replace knocking up?
  23. 23. Just Like Off-Line Campaigning? • Dress Your Best • “You Can’t Take It • Do Your Research On Back” Who You Want To • Be A Giver Not A Taker Know • Take A Long Term • Decide On How Much Perspective Time A Week • Advertise You’re On • Break The Ice By Being Twitter Personable • Always Mind Your • Build Rapport But Don’t Manners Over Do It • Have Goals For • Be Transparent Contacts And Conversion
  24. 24. The Mechanics of using Twitter • Go to www.youtube.com • Type “how to use Twitter” into the search box • Watch the videos • “how to use twitter” results 1 - 20 of about 7,980
  25. 25. Connect With Me carolinechamber http://www.linkedin.com/in/carolinechambers http://channelchamber.blogspot.com/ Caroline Chambers – Leas Cliff Lift Group

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