Successfully reported this slideshow.
Be More Connected
Be Part of the Conversation

Effective Use of Social Media




                       Julia Gorzka
     ...
•    Who uses it?
•    What is it?
•    Where do they do it?
•    When?
•    Why?
•    How you can be part of it?
Social networking is a conversation
People are connecting with people, places and brands online
Anyone can
participate!
The Basics
Robert Scobel
People are talking with or without you
•  Listen and Learn to drive marketing
   strategies and community outreach
  –  Who’s talking about you?
  –  Where?
  – ...
Be relevant
Be authentic
Be real
Use the same conversational
language as your audience

Relevancy = Value
39 frien
                  ds
        8 comm
                ents
What d
       o they r
               eveal?
119 Me
       mbers
 716 pho
         tos
Opportunities to connect
            •  Social networking is social!
            •  People are connecting around things
  ...
e.”
               tim .”
            ave how
        ’t h ow
     don kn
“We don’t
 “ We




Hire a Consultant to develop...
Cost for entry is low
                  • Social Media tools are free!
                  • Re-evaluate line items for
    ...
Everyone needs to be responsible for
building relationships for future success


Re-evaluating and re-writing
job descript...
What does
 Success
Look Like?
What are your goals?
       •    Build awareness?
       •    Increase visitors?
       •    Drive membership?
       •   ...
r you
                               ht fo
                   that ’s rig
              path
        e the
    rmin
Dete
Give your fans the opportunity to tell the world
           how much they love you!
•  Social networks connect people with
      shared interests and passions
   •  Connect them around your organization
   ...
Julia Gorzka
 President and Founder
     City_Linkage
   www.CityLinkage.com
  www.BrandTampa.com
julia@BrandTampa.com
   ...
Effective Use of Social Media
Effective Use of Social Media
Effective Use of Social Media
Effective Use of Social Media
Effective Use of Social Media
Upcoming SlideShare
Loading in …5
×

Effective Use of Social Media

1,604 views

Published on

This presentation was given at the WEDU Be More Workshop to inspire non-profit organizations to harness the power of social media to build relationships, develop community advocates and drive revenues.

I presented this on Sept 17, 2008 at WEDU's Be More Effective Workshop to over 200 non-profit leaders in Tampa Bay.

Published in: Technology, Economy & Finance
  • Be the first to comment

Effective Use of Social Media

  1. 1. Be More Connected Be Part of the Conversation Effective Use of Social Media Julia Gorzka twitter.com/dtowner
  2. 2. •  Who uses it? •  What is it? •  Where do they do it? •  When? •  Why? •  How you can be part of it?
  3. 3. Social networking is a conversation
  4. 4. People are connecting with people, places and brands online
  5. 5. Anyone can participate!
  6. 6. The Basics
  7. 7. Robert Scobel
  8. 8. People are talking with or without you
  9. 9. •  Listen and Learn to drive marketing strategies and community outreach –  Who’s talking about you? –  Where? –  What are they saying? –  What’s the context? Put insights into action
  10. 10. Be relevant Be authentic Be real Use the same conversational language as your audience Relevancy = Value
  11. 11. 39 frien ds 8 comm ents What d o they r eveal?
  12. 12. 119 Me mbers 716 pho tos
  13. 13. Opportunities to connect •  Social networking is social! •  People are connecting around things they enjoy and have meaning for them. •  Help people connect around their interest in what you offer. Listen, learn, engage, participate, build relationships
  14. 14. e.” tim .” ave how ’t h ow don kn “We don’t “ We Hire a Consultant to develop your roadmap and strategies
  15. 15. Cost for entry is low • Social Media tools are free! • Re-evaluate line items for marketing & advertising Benefits are high • Generate interest in what you are doing • Raise awareness • Attract new visitors • Get people coming back • Raise money • Develop your next generation audience
  16. 16. Everyone needs to be responsible for building relationships for future success Re-evaluating and re-writing job descriptions may be required
  17. 17. What does Success Look Like?
  18. 18. What are your goals? •  Build awareness? •  Increase visitors? •  Drive membership? •  Volunteer appreciation? •  Add value to sponsor opportunities? •  Develop community advocates? Embrace how social media allows you to connect with your audience
  19. 19. r you ht fo that ’s rig path e the rmin Dete
  20. 20. Give your fans the opportunity to tell the world how much they love you!
  21. 21. •  Social networks connect people with shared interests and passions •  Connect them around your organization •  Build relationships for future clients, visitors, members, volunteers, donors, patrons and sponsors Investing in social networking is investing in your future
  22. 22. Julia Gorzka President and Founder City_Linkage www.CityLinkage.com www.BrandTampa.com julia@BrandTampa.com (813) 690-2100

×