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How to Use Visual Social Media to Tell Your Story

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This was a custom presentation created for a nonprofit organization focused on helping improved fisheries and the oceans.

Published in: Marketing, Technology, Business
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How to Use Visual Social Media to Tell Your Story

  1. 1. How to Use Visual Social Media to Tell Your Story Rebecca Corliss HubSpot
  2. 2. 3
  3. 3. Today’s Agenda 1 The Visual Shift 2 Using Visuals as a Story Telling Tool 3 Exercise: Examining Visual Stories 4 [10-Minute Break] Lead
  4. 4. Today’s Agenda 5 1 Overview of Social Tools 6 2 Exercise: Telling Oceans’ Stories 7 3 Discussion: Telling Oceans’ Stories 8 4 Wrap Up Lead
  5. 5. 1 THE VISUAL SHIFT
  6. 6. Averaging At 70% Pew Research 7
  7. 7. Pew Research 8
  8. 8. 9
  9. 9. 75% of American Fisheries Society members indicated that they use social media. Of those who use social media: • 87% use social media for networking • 76% communicate scientific findings with the public • 69% use it for constituent/public outreach 10
  10. 10. OPPORTUNITY: SOCIAL MEDIA SHIFT TOWARD VISUAL CONTENT.
  11. 11. Began with Facebook
  12. 12. 2012
  13. 13. ` Past Past
  14. 14. Present
  15. 15. Past
  16. 16. Present
  17. 17. Past
  18. 18. Present
  19. 19. Our Takeaways: Social networks are a vastly used communication tool, accessed by 70% of the adult world and 74% of Congress.
  20. 20. Our Takeaways: At the same time, technology is changing to feature images more highly than text.
  21. 21. Our Takeaways: The technology shift also is training users to contribute more photos in their own communications.
  22. 22. Next Step: Now let’s discuss how we we should use visuals specifically to amplify Oceans’ Story.
  23. 23. 2 USING VISUALS AS A STORY TELLING TOOL
  24. 24. FACT: Visuals are processed 60,000 times faster in the brain than text. Zabisco
  25. 25. Average Attention Span in 2013: 8 Seconds (It was 12 seconds in 2000.) National Center for Biotechnology Information, U.S. National Library of Medicine
  26. 26. Example Visuals Impact on Emotion
  27. 27. My father cried at my wedding. It was beautiful.
  28. 28. A couple pauses between salvaging through the remains of their home after a tornado devastated Moore, Oklahoma.
  29. 29. It’s a struggle to improve panda survival rate. A quarter of male pandas die in the first year.
  30. 30. Discussion Why do you think the visual had a different impact than the text?
  31. 31. Our Takeaways: The human brain process images faster than text.
  32. 32. Our Takeaways: Humans’ attention span on average is only eight seconds, and it is slowly shrinking.
  33. 33. Our Takeaways: Images have a unique power to convey a story and emotion with greater impact than text.
  34. 34. Next Step: Let’s review other other nonprofits’ stories and see how well we are able to understand their stories.
  35. 35. 3 EXERCISE: EXAMINING VISUAL STORIES
  36. 36. Exercise 1. Look at the image examples shared online. 1. Discussion: What story is the company hoping to tell?
  37. 37. `
  38. 38. `
  39. 39. Our Takeaways: Nonprofits can use visuals to evoke emotion with their target audiences.
  40. 40. Our Takeaways: Social images can help communicate key ideas to help organizations better accomplish their goals.
  41. 41. Next Step: We will review the different social networks and how you can use them to accomplish your goals.
  42. 42. 10-Minute Break
  43. 43. 4 OVERVIEW OF SOCIAL TOOLS
  44. 44. Social Networks For Review 1 Twitter 5 LinkedIn 2 Facebook 6 Mobile 3 Instagram 4 Google+ Lead
  45. 45. 1. Twitter
  46. 46. Charity:Water
  47. 47. Twitter & The Media
  48. 48. How to Post to Twitter Click camera icon.
  49. 49. How to Post to Twitter Select your image.
  50. 50. How to Post to Twitter Write your caption & share
  51. 51. 2. Facebook
  52. 52. The Breast Cancer Site
  53. 53. How to Share with Oceans’ Facebook Collect Images for Violet
  54. 54. 3. Instagram
  55. 55. National Wildlife Foundation
  56. 56. How to Post to Instagram Click camera & take photo.
  57. 57. How to Post to Instagram Add effects, caption, & share.
  58. 58. Google +
  59. 59. Kiva
  60. 60. Kiva on Google.com
  61. 61. Google+ Hangouts On Air
  62. 62. LinkedIn
  63. 63. Ashoka
  64. 64. Connecting on LinkedIn
  65. 65. How to Post to LinkedIn Click the paperclip.
  66. 66. How to Post to LinkedIn Select your image.
  67. 67. How to Post to LinkedIn Write caption & click share.
  68. 68. How to Email via Mobile Click share icon. Select mail.
  69. 69. How to Email via Mobile Write email & hit send.
  70. 70. Discussion How could you imagine using these tools on a regular basis?
  71. 71. 5 EXERCISE: TELLING OCEANS’ STORIES THROUGH SOCIAL
  72. 72. Exercise 1. Pair up with the person next to you. 2. Pick three ideas that relate to main Oceans’ story that want to tell. 1. Imagine two visuals you could use to tell each story.
  73. 73. 6 DISCUSSION: TELLING OCEANS’ STORIES THROUGH SOCIAL
  74. 74. Discussion 1. Please pick one visual to share. 2. Group: What other visuals could tell that story? 1. How could you imagine capturing this image considering your daily activities?
  75. 75. 7 GROUP WRAP UP
  76. 76. Use social media to communicate with your target audience.
  77. 77. Start thinking about the visuals you can capture each day.
  78. 78. Try integrating social into your weekly activities.
  79. 79. Take advantage of the emotional impact of visuals.
  80. 80. Use social to better educate your stakeholders.
  81. 81. Discussion What is one thing you are going to do differently to help impact Oceans’ story telling potential?
  82. 82. Thank You Rebecca Corliss HubSpot

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