Integrated Content Strategy for CompassPoint

Principal at LightBox Collaborative
Oct. 19, 2011
 Integrated Content Strategy for CompassPoint
 Integrated Content Strategy for CompassPoint
 Integrated Content Strategy for CompassPoint
 Integrated Content Strategy for CompassPoint
 Integrated Content Strategy for CompassPoint
 Integrated Content Strategy for CompassPoint
 Integrated Content Strategy for CompassPoint
 Integrated Content Strategy for CompassPoint
 Integrated Content Strategy for CompassPoint
 Integrated Content Strategy for CompassPoint
 Integrated Content Strategy for CompassPoint
 Integrated Content Strategy for CompassPoint
 Integrated Content Strategy for CompassPoint
 Integrated Content Strategy for CompassPoint
 Integrated Content Strategy for CompassPoint
 Integrated Content Strategy for CompassPoint
 Integrated Content Strategy for CompassPoint
 Integrated Content Strategy for CompassPoint
 Integrated Content Strategy for CompassPoint
 Integrated Content Strategy for CompassPoint
 Integrated Content Strategy for CompassPoint
 Integrated Content Strategy for CompassPoint
 Integrated Content Strategy for CompassPoint
 Integrated Content Strategy for CompassPoint
 Integrated Content Strategy for CompassPoint
 Integrated Content Strategy for CompassPoint
 Integrated Content Strategy for CompassPoint
 Integrated Content Strategy for CompassPoint
1 of 28

More Related Content

What's hot

Vermont Connected - Mission Critical: Evaluating & Optimizing Digital Tools f...Vermont Connected - Mission Critical: Evaluating & Optimizing Digital Tools f...
Vermont Connected - Mission Critical: Evaluating & Optimizing Digital Tools f...vtrural
Social media  action plan (2010 update)Social media  action plan (2010 update)
Social media action plan (2010 update)Ian Farmer
Leading on Social PlatformsLeading on Social Platforms
Leading on Social PlatformsBeth Kanter
Nonprofit Social Media Learning Series - Marketing CommunicationNonprofit Social Media Learning Series - Marketing Communication
Nonprofit Social Media Learning Series - Marketing CommunicationChad Norman
Leveraging Social Media: Becoming A Networked Arts OrganizationLeveraging Social Media: Becoming A Networked Arts Organization
Leveraging Social Media: Becoming A Networked Arts OrganizationBeth Kanter
Measurement is Not Counting: Social Media & Return on Investment, presented b...Measurement is Not Counting: Social Media & Return on Investment, presented b...
Measurement is Not Counting: Social Media & Return on Investment, presented b...craigslist_fndn

Similar to Integrated Content Strategy for CompassPoint

Global Content Strategy: Preparing the Content Banquet by James V. RomanoGlobal Content Strategy: Preparing the Content Banquet by James V. Romano
Global Content Strategy: Preparing the Content Banquet by James V. RomanoContent Strategy Workshops
NIHR Trainees Comms masterclass   9am thur 5th julyNIHR Trainees Comms masterclass   9am thur 5th july
NIHR Trainees Comms masterclass 9am thur 5th julySimon Denegri
WP Engaging Through Story WorkshopsWP Engaging Through Story Workshops
WP Engaging Through Story WorkshopsMary Beth Hazeldine
Rtf2012Rtf2012
Rtf2012Daniel Edelshaim
Art and Design for Advocacy: Introduction to Advocacy, Structure of a MessageArt and Design for Advocacy: Introduction to Advocacy, Structure of a Message
Art and Design for Advocacy: Introduction to Advocacy, Structure of a MessageInternational Debate Education Association
Audience AnalysisAudience Analysis
Audience AnalysisBhavya Shah

Similar to Integrated Content Strategy for CompassPoint(20)

Integrated Content Strategy for CompassPoint

Editor's Notes

  1. Content Strategy is "the practice of planning for content creation, delivery and governance."Ja-Naé Duane, artist, creative economist, social media strategist and a faculty member at Northeastern University. Ja-Naé is also CEO of Wild Woman Entrepreneurs, Ja-Naé Ventures, Co-founder of the Massachusetts Artist Leaders Coalition, Founder of The Leaders and author of "How to Start Your Business with $100."http://www.wildapricot.com/blogs/newsblog/2011/01/13/using-a-content-strategy-to-promote-your-organizationIntro idea – name org and key question on this topic
  2. These 4 currents from a prism that help people see our or in new light, help us see work in new lightImpact = (Intention + Illumination + Inspiration) x Insightin other words...  your organization’s impact is the sum of shared goals, knowledge and passion, multiplied by fresh insights that lead to effective approaches. The most compelling organizations crackle with electricity, as if a current was coursing through them. At the LightBox Collaborative, we believe there are four currents that flow through compelling causes…Working together, these four currents can supercharge your impact. The most effective organizations are hard-wired for success as these currents course through programs and operations alike.
  3. Take out a piece of paper and fold it in half lengthwise. On the left hand side,List your channels -- web site, newsletter, social media platforms, etc On the right, List the types of content you typically offer (stories, data, photos, video, breaking news, lists, how-to’s, reviews, tips, opinion, interviews) Draw a line to link the content to the channel where you might share it.  
  4. Editorial calendar tool – can organize by audience, channel, program Show the Google editorial calendar model -- live linkImage source: http://www.howtobeking.com/blog/wp-content/uploads/2011/07/editorial-calendar.jpgTIP: Categorize your Facebook and Twitter posts to make sure you’re not overly highlighting one aspect of your work while neglecting other programs
  5. Image based on http://www.weidert.com/whole_brain_marketing_blog/bid/70143/Developing-a-Content-Strategy-for-Inbound-Marketing-Success
  6. You need a way keep track of your ideasGrab ideas when and where you find them– bookmarks, tags, screenshots, photosTools to try: all are free or have free versions - evernote, delicious, spiderscribe (mind mapping, more: http://www.tripwiremagazine.com/2011/06/online-mind-mapping-and-brainstorming-tools.html)
  7. For blogs, some formats are popular with readers – meaning people are likely to click – lists especially (best of lists, resource lists, tips) Be sure to add either your [organization’s] point of view or some other context that makes it meaningful to your audience
  8. Tips: Engage your team – Tips for harvesting content across your org Open staff/board meetings by asking folks to share a report out/highlights of their work via a Twitter-sized updateAsk key folks to guest star -- board leaders/members/volunteers/partners/clients and others can all contribute (with support) Streamline your approvals process
  9. Change it up and recycle Change the length, the format, the perspective, the lead, the quotes. Example of an org that remixed content across multiple channels 
  10. Listen to your audience and follow their lead on topics of interest – shape your content around the conversation that’s already happening.
  11. These 4 currents from a prism that help people see our or in new light, help us see work in new lightImpact = (Intention + Illumination + Inspiration) x Insightin other words...  your organization’s impact is the sum of shared goals, knowledge and passion, multiplied by fresh insights that lead to effective approaches. The most compelling organizations crackle with electricity, as if a current was coursing through them. At the LightBox Collaborative, we believe there are four currents that flow through compelling causes…Working together, these four currents can supercharge your impact. The most effective organizations are hard-wired for success as these currents course through programs and operations alike.
  12. HM give credentials