Social Media Outreach Communicating in the Online World to Enhance Planning in the Real World
Power to the people. They’re now the publishers. Social Media Overview
Expensive & Unidirectional Old Media T.V., radio, newspapers & magazines require significant  infrastructure for productio...
Inexpensive & bi-directional (social) New Media Internet, blogs & social media services provide infrastructure,  making en...
via text, audio & video Anyone can publish (Whether or not they have something meaningful to say.)
News, announcements, best practices, reviews, tutorials...anything can be shared. They Do Have Something to Say  Some of i...
Web-based services, blogs and applications. Social Media Tools
Friends, old school chums, causes, organizations, businesses & more. Facebook
Not just for job searches. Connect with peers & professionals. LinkedIn
140 characters is not as limiting as you might think. Twitter
Monitor mentions (replies) & share lists Twitter
Tweetdeck: Making sense of your Twitter stream. Twitter
Photosharing - Archiving - Events/Places/People Flickr
Channels, playlists, subscriptions, comments...link to your site. YouTube/Vimeo
Publish & promote via social media & embed on your site. YouTube/Vimeo
Crowdsourcing what’s important (or not) Digg
A salvation for insomniacs & a place to share interesting sites StumbleUpon
Bookmark sites by tags - easier to find later - from any computer Delicious
Social bookmarking & organization Delicious
Monitor responses & mentions - following related news Google Reader
Skim feeds & read articles in reader or  click through to article on site. Google Reader & Feedly
Niche networks for organizations, clubs & topical groups.  Ning
Measurable Goals • Clear Strategies • Audience Specific Tactics Goal Planning Create useful conversations.
How to have new conversations
Intentional Model from  Instructions from the Cook Conversations that have the power to reveal, inspire & engage our stren...
Seven  Habits 7
Using social media to connect with your peers. Collaboration
Create Public or Private Communities - Discussion Boards, File Sharing & More Ning Networks
Real-time Twitter chats - when you can’t meet in person, meet in real time. Twitter • Google Docs
Private Beta  Google Wave Threaded discussions let you add people to conversations, share documents, etc.
More than just conference calls Skype Chat boards & screen sharing make it easier to meet online (small groups only)
Connecting with constituents. Outreach
Blogs <ul><li>Backbone for social media strategy. </li></ul><ul><li>Plans, documents, surveys, visitor comments, RSS feeds...
Blogs <ul><li>Conversation is archived on blog and may spread to other sites. </li></ul>
Facebook <ul><li>Augment your blog with a Facebook Page </li></ul>
Facebook <ul><li>Using pages to connect with constituents & promote events </li></ul>
Twitter Chats <ul><li>Real-time meetings via Twitter. Simply set a time, hashtag and moderator. </li></ul>
LinkedIn Groups <ul><li>Create a group for your community. </li></ul>
Social Media Press Release <ul><li>Mainstream media is listening. (They’re also following you on Twitter & Facebook.) </li...
Integrated Communication <ul><li>Coordinate your blog with social media efforts as part of comprehensive plan. </li></ul>
<ul><li>social media consultants </li></ul>Google “Heidi Cool” or “George Nemeth” to find us online, or visit: http://geor...
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Social Media Outreach

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Communicating in the Online World to Enhance
Planning in the Real World - Presented to American Planning Association Cleveland Planning and Zoning Workshop - Nov. 13, 2009.

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Social Media Outreach

  1. 1. Social Media Outreach Communicating in the Online World to Enhance Planning in the Real World
  2. 2. Power to the people. They’re now the publishers. Social Media Overview
  3. 3. Expensive & Unidirectional Old Media T.V., radio, newspapers & magazines require significant infrastructure for production and distribution.
  4. 4. Inexpensive & bi-directional (social) New Media Internet, blogs & social media services provide infrastructure, making entry costs affordable for individuals and organizations.
  5. 5. via text, audio & video Anyone can publish (Whether or not they have something meaningful to say.)
  6. 6. News, announcements, best practices, reviews, tutorials...anything can be shared. They Do Have Something to Say Some of it is quite useful.
  7. 7. Web-based services, blogs and applications. Social Media Tools
  8. 8. Friends, old school chums, causes, organizations, businesses & more. Facebook
  9. 9. Not just for job searches. Connect with peers & professionals. LinkedIn
  10. 10. 140 characters is not as limiting as you might think. Twitter
  11. 11. Monitor mentions (replies) & share lists Twitter
  12. 12. Tweetdeck: Making sense of your Twitter stream. Twitter
  13. 13. Photosharing - Archiving - Events/Places/People Flickr
  14. 14. Channels, playlists, subscriptions, comments...link to your site. YouTube/Vimeo
  15. 15. Publish & promote via social media & embed on your site. YouTube/Vimeo
  16. 16. Crowdsourcing what’s important (or not) Digg
  17. 17. A salvation for insomniacs & a place to share interesting sites StumbleUpon
  18. 18. Bookmark sites by tags - easier to find later - from any computer Delicious
  19. 19. Social bookmarking & organization Delicious
  20. 20. Monitor responses & mentions - following related news Google Reader
  21. 21. Skim feeds & read articles in reader or click through to article on site. Google Reader & Feedly
  22. 22. Niche networks for organizations, clubs & topical groups. Ning
  23. 23. Measurable Goals • Clear Strategies • Audience Specific Tactics Goal Planning Create useful conversations.
  24. 24. How to have new conversations
  25. 25. Intentional Model from Instructions from the Cook Conversations that have the power to reveal, inspire & engage our strengths New Conversations Conversations that have no power to reveal, inspire & engage our strengths Old (Shadow) Conversations
  26. 26. Seven Habits 7
  27. 27. Using social media to connect with your peers. Collaboration
  28. 28. Create Public or Private Communities - Discussion Boards, File Sharing & More Ning Networks
  29. 29. Real-time Twitter chats - when you can’t meet in person, meet in real time. Twitter • Google Docs
  30. 30. Private Beta Google Wave Threaded discussions let you add people to conversations, share documents, etc.
  31. 31. More than just conference calls Skype Chat boards & screen sharing make it easier to meet online (small groups only)
  32. 32. Connecting with constituents. Outreach
  33. 33. Blogs <ul><li>Backbone for social media strategy. </li></ul><ul><li>Plans, documents, surveys, visitor comments, RSS feeds, social media sharing, SEO. </li></ul>
  34. 34. Blogs <ul><li>Conversation is archived on blog and may spread to other sites. </li></ul>
  35. 35. Facebook <ul><li>Augment your blog with a Facebook Page </li></ul>
  36. 36. Facebook <ul><li>Using pages to connect with constituents & promote events </li></ul>
  37. 37. Twitter Chats <ul><li>Real-time meetings via Twitter. Simply set a time, hashtag and moderator. </li></ul>
  38. 38. LinkedIn Groups <ul><li>Create a group for your community. </li></ul>
  39. 39. Social Media Press Release <ul><li>Mainstream media is listening. (They’re also following you on Twitter & Facebook.) </li></ul>
  40. 40. Integrated Communication <ul><li>Coordinate your blog with social media efforts as part of comprehensive plan. </li></ul>
  41. 41. <ul><li>social media consultants </li></ul>Google “Heidi Cool” or “George Nemeth” to find us online, or visit: http://georgenemeth.com / http://www.heidicool.co m Many of the resources mentioned can be found online at: http://delicious.com/hacool/APAClevelandMeeting Heidi Cool & George Nemeth

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