Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Building Blocks


Published on

Building Blocks of Social Media - part of the Storytelling & Social Media webinar series by NTEN and TechSoup Global

Presented by: Amy Sample Ward

Is sharing really caring? Well, it can at least boost your internal staff knowledge and your positioning as a resource in the community!

In this webinar we'll discuss the fundamentals of sharing information with social media tools. You don't have to know how to do this already to take part—this is for those just starting out! We'll cover social bookmarking, tagging, RSS and more, plus the tools you can start using for free to do it all.

Published in: Technology

Social Media Building Blocks

  1. 1. Building Blocks of Social Media Amy Sample Ward Community Builder, NetSquared January 21, 2009
  2. 2. Using ReadyTalk <ul><li>Chat & raise hand </li></ul><ul><li>Mute = *6, Unmute = *7 </li></ul><ul><li>If you lose your internet connection, reconnect using the link emailed to you. </li></ul><ul><li>If you lose your phone connection, r e-dial the phone number and re-join. </li></ul>
  3. 3. You are being recorded <ul><li>This seminar will be available on the TechSoup & NTEN websites: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>You will receive a link to this presentation, material and links. </li></ul><ul><li>After the webinar, you can ask follow-up questions in the Emerging Technologies Forum: </li></ul><ul><ul><li> </li></ul></ul>
  4. 4. Building Blocks of Social Media Amy Sample Ward Community Builder, NetSquared January 21, 2009
  5. 5. Road Map: <ul><li>Overview of Tools </li></ul><ul><li>How They Work Together </li></ul><ul><li>Case Studies </li></ul><ul><li>How-To (live web) </li></ul><ul><li>Questions & Conversation </li></ul>
  6. 6. Overview of Tools: <ul><li>Tools for Listening </li></ul><ul><li>Tools for Aggregating </li></ul><ul><li>Tools for Sharing </li></ul>
  7. 7. Tools for Listening: <ul><li>What are people saying already? </li></ul><ul><li>Is your work relevant? </li></ul><ul><li>Are your services relevant? </li></ul><ul><li>What information is needed? </li></ul>
  8. 8. Tools for Listening: <ul><li>Google Alerts </li></ul><ul><li>Technorati </li></ul><ul><li>Google Blog Search </li></ul>
  9. 9. Tools for Listening: <ul><li>Google Alerts </li></ul>
  10. 10. Tools for Listening: <ul><li>Technorati </li></ul>
  11. 11. Tools for Listening: <ul><li>Google Blog Search </li></ul>
  12. 12. Tools for Listening: <ul><li>Google Blog Search </li></ul>
  13. 13. Tools for Aggregating: <ul><li>What can you do when you pull your resources together? </li></ul><ul><li>How do you bring different streams of information together? </li></ul>
  14. 14. Tools for Aggregating: <ul><li>RSS </li></ul><ul><li>Google Reader </li></ul><ul><li>NetVibes </li></ul>
  15. 15. Tools for Aggregating:
  16. 16. Tools for Aggregating: <ul><li>Google Reader </li></ul>
  17. 17. Tools for Aggregating:
  18. 18. Tools for Aggregating: <ul><li>NetVibes </li></ul>
  19. 19. Tools for Aggregating:
  20. 20. Tools for Sharing: <ul><li>How do you share news and articles in the office now? </li></ul><ul><li>How do you post interesting material or news on your website? </li></ul><ul><li>How do you find information that should be shared? </li></ul>
  21. 21. Tools for Sharing: <ul><li>Tags </li></ul><ul><li>Delicious </li></ul><ul><li>FriendFeed </li></ul>
  22. 22. Tools for Sharing:
  23. 23. Tools for Sharing: <ul><li>Delicious </li></ul>
  24. 24. Tools for Sharing:
  25. 25. Tools for Sharing: <ul><li>Tags of this session: </li></ul><ul><ul><li>Social media </li></ul></ul><ul><ul><li>Webinar </li></ul></ul><ul><ul><li>Learning </li></ul></ul><ul><ul><li>RSS </li></ul></ul><ul><ul><li>Tools </li></ul></ul><ul><ul><li>Introduction </li></ul></ul><ul><ul><li>NTEN </li></ul></ul><ul><ul><li>TechSoup </li></ul></ul><ul><ul><li>Delicious </li></ul></ul><ul><ul><li>Tagging </li></ul></ul><ul><ul><li>Online Tools </li></ul></ul><ul><ul><li>How-To </li></ul></ul>
  26. 26. Tools for Sharing: <ul><li>FriendFeed </li></ul>
  27. 27. Tools for Sharing:
  28. 28. Tools for Sharing:
  29. 29. Tools for Sharing: <ul><li>Other tools for sharing content: </li></ul><ul><ul><li>StumpleUpon </li></ul></ul><ul><ul><li>Digg </li></ul></ul><ul><ul><li>Reddit </li></ul></ul><ul><ul><li>SlideShare </li></ul></ul>
  30. 30. How Tools Work Together: <ul><li>You’ve probably </li></ul><ul><li>already noticed </li></ul><ul><li>from this discussion </li></ul><ul><li>that these tools </li></ul><ul><li>often support </li></ul><ul><li>each other and are drawn to each other. </li></ul>
  31. 31. How Tools Work Together: <ul><li>RSS of a tag </li></ul>
  32. 32. How Tools Work Together: <ul><li>Twitter updates Facebook </li></ul>
  33. 33. How Tools Work Together: <ul><li>RSS updates Website </li></ul>
  34. 34. How Tools Work Together: <ul><li>RSS updates Website </li></ul>
  35. 35. Case Study: Me
  36. 36. Case Study: Me
  37. 37. Case Study: Me
  38. 38. Case Study: Me
  39. 39. Case Study: Me
  40. 40. Case Study: Me
  41. 41. Case Study: Me
  42. 42. Case Study: Me
  43. 43. How Tos: <ul><li>Google Alerts </li></ul><ul><li>Technorati </li></ul><ul><li>Google Blog Search </li></ul><ul><li>Google Reader </li></ul><ul><li>NetVibes </li></ul><ul><li>Delicious </li></ul><ul><li>FriendFeed </li></ul><ul><li>Other tools </li></ul>
  44. 44. Questions & Conversations <ul><li>How to continue the conversation: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>We Are Media </li></ul><ul><ul><li> </li></ul></ul>
  45. 45. Questions & Conversations <ul><li>NTEN </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>TechSoup </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>NetSquared </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  46. 46. Join us at the NTC!