Whirlwind Tour of Social Networking


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2006 Online Information (UK) conference presentation

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Whirlwind Tour of Social Networking

  1. 1. A Whirlwind Tour of Social Networking Dave Pollard Online Information 2006
  2. 2. The Social Networking Landscape
  3. 3. Current Usage of SN Tools wikis google writely and other online document sharing tools sophisticated collaboration & coordination tools and 'spaces' face-to-face meetings using Open Space or other advanced highly-effective conversation and collaboration techniques skype and other free global enhanced VOIP telephony tools discussion forums/groups weblogs face-to-face meetings with personal notes or mindmap documentation telephone group e-mail face-to-face meetings without any personal documentation of learnings or decisions Used by Power Internet Users Only  (say, 2%) Used by Those on the Right Side of the Digital Divide Only (say, 20%) Used by Most People
  4. 4. What’s Wrong with Today’s SN Tools <ul><li>Unfamiliarity </li></ul><ul><li>Unintuitiveness </li></ul><ul><li>Awkwardness </li></ul><ul><ul><li>Inflexible, tedious information architecture </li></ul></ul><ul><ul><li>Profile poverty </li></ul></ul><ul><ul><li>No separation between What I Have and What I Need personas </li></ul></ul><ul><ul><li>Lack of harvesting capability </li></ul></ul><ul><ul><li>Populated just in case instead of canvassed just in time </li></ul></ul><ul><ul><li>Over-engineered </li></ul></ul><ul><ul><li>Lack of scalability: Centralized instead of peer-to-peer </li></ul></ul><ul><ul><li>Socially awkward </li></ul></ul><ul><ul><li>Low signal-to-noise ratio because of dysfunctional information behaviours (blockages, disconnects, lack of trust) </li></ul></ul><ul><li>Ineffective Interpersonal Skills </li></ul><ul><li>Don’t Match How We Learn </li></ul><ul><li>Key Conversants Aren’t Online </li></ul><ul><li>Key Conversants Aren’t Known </li></ul>
  5. 5. Seven Principles of Social Networking <ul><li>Mutual trust, respect, context, and self-disclosure are all prerequisites to good relationships </li></ul><ul><li>Relationships require a conversational ice-breaking </li></ul><ul><li>First impressions matter </li></ul><ul><li>Information conveyed by observation counts more than that conveyed by language </li></ul><ul><li>Collaboration is the miracle glue of relationships </li></ul><ul><li>Every interaction carries the burden of our entire networks </li></ul><ul><ul><li>&quot;I appreciate what you're telling me, but how am I going to explain and work this out with A, B and C?&quot; </li></ul></ul><ul><li>Social networks are complex systems </li></ul>
  6. 6. What You Can Do Now: Weblogs <ul><li>Educate the project team </li></ul><ul><li>Identify the pilot group </li></ul><ul><li>Develop a starting personal taxonomy and starting personal content archive for each pilot group member </li></ul><ul><li>Select a blogging tool </li></ul><ul><li>Get the IT subteam to: </li></ul><ul><ul><li>Convert personal content archives to HTML & ‘bulk publish’ them </li></ul></ul><ul><ul><li>Create a personal TOC for each group member </li></ul></ul><ul><ul><li>Develop a password protection scheme </li></ul></ul><ul><li>Offer everyone a brief seminar on blog publishing & subscribing </li></ul><ul><li>Talk up blogs outside the organization </li></ul><ul><li>Set up a blog help/monitoring group </li></ul>
  7. 7. What You Can Do Now: Wikis <ul><li>Set up wikis in your organization as an experimental project tool </li></ul><ul><li>Provide DIY training material and allow self-management </li></ul><ul><li>Monitor take-up </li></ul>
  8. 8. SN Tools: What’s Working Flickr Del.icio.us
  9. 9. SN Tools: What’s Working MySpace DodgeBall BaseCamp
  10. 10. SN Tools: What’s Working Facebook Insider Pages
  11. 11. SN Tools: What’s Working <ul><li>MindMaps </li></ul><ul><li>Meme-Diggers (Digg, Reddit) </li></ul><ul><li>Mashups (e.g. Google Maps + Wikipedia) </li></ul><ul><li>SNA/Hardware Interfaces (e.g. IM + GPS + Medical Monitor) </li></ul><ul><li>Multimedia SN Tools: Podcasts, YouTube, Google Video </li></ul>
  12. 12. What Else You Can Do Now: Expertise Finders <ul><li>Don’t expect JIC directories to work </li></ul><ul><li>Set up a JIT canvassing system connected to e-mail groups, a with request form </li></ul><ul><li>Keep a close eye on Google </li></ul>
  13. 13. What Else You Can Do Now: Simple Virtual Presence <ul><li>Get everyone using Skype </li></ul><ul><li>For now, use an expert to design a custom, managed solution </li></ul>
  14. 14. What Else You Can Do Now: Collaboration <ul><li>Forget high-tech: To unearth the best ideas and creative solutions, use Open Space with MindMaps </li></ul><ul><li>To assess, forecast, decide among alternatives, tap the Wisdom of Crowds </li></ul><ul><li>If you have to use a tool, make it simple and accessible outside the firewall (e.g. wiki) </li></ul>
  15. 15. Social Network Mapping: Worth the Effort? <ul><li>Don’t just map quantity, map quality and value </li></ul><ul><li>Use it to support expertise finder canvassing </li></ul><ul><li>Look for bottlenecks and disconnects </li></ul>
  16. 16. The 5 Critical Apps and the Greatest Challenge of Social Networking: Finding People
  17. 17. Further Reading (1) <ul><li>Judith Meskill’s Social Networking Tools Meta-List </li></ul><ul><ul><li>http://socialsoftware.weblogsinc.com/entry/9817137581524458/ </li></ul></ul><ul><li>The Social Networking Landscape (blog article) </li></ul><ul><ul><li>http://blogs.salon.com/0002007/2005/11/02.html#a1327 </li></ul></ul><ul><li>Setting Up a Weblog Pilot (blog article) </li></ul><ul><ul><li>http://blogs.salon.com/0002007/2004/06/30.html#a794 </li></ul></ul><ul><li>Skype: skype.com </li></ul><ul><li>Robin Good Collaboration Consulting: http://www.kolabora.com/ </li></ul><ul><li>Open Space: http://www.chriscorrigan.com/openspace/ </li></ul><ul><li>MindMaps: http://wwww.innovationtools.com/resources/mindmapping.asp </li></ul><ul><li>Wisdom of Crowds: http://blogs.salon.com/0002007/2004/11/15.html#a952 </li></ul><ul><li>Wikis: http://en.wikipedia.org/wiki/Comparison_of_wiki_software </li></ul><ul><li>The Hidden Power of Social Networks by Rob Cross </li></ul><ul><ul><li>http://www.robcross.org/book_jacket.htm </li></ul></ul>
  18. 18. Further Reading (2) <ul><li>Del.icio.us: Del.icio.us </li></ul><ul><li>Flickr: Flickr.com </li></ul><ul><li>DodgeBall: Dodgeball.com </li></ul><ul><li>MySpace: Myspace.com </li></ul><ul><li>FaceBook: Facebook.com </li></ul><ul><li>InsiderPages: Insiderpages.com </li></ul><ul><li>Digg: Digg.com </li></ul><ul><li>Reddit: Reddit.com </li></ul>