IN THIS PRESENTATION, THE IMPACT OF MEDIA AND TECHNOLOGY ON SCHOOL AND CULTURE IS EXPLAINED.

2. P R E S E N T E D B Y
A M E N A H G O N D A L
S A M E E N F A T I M A
A M N A J A V E D
M I S B A H S E H A R
PRESENTED TO:
MA’AM SAMARA
SCHOOL,
COMMUNITY
AND TEACHER

3. OBJECTIVES:
At the end of the presentation, students will be able to :
identify 8-10 instructional aids of Technology
list out the types of media
write down three advantages and disadvantages of Technology and Media
explain the impact of media on culture

5. TECHNOLOGY
The word Technology is derived from
• Techno- means an art or skill,
• Logia- means science or study
Technologymeans systematictreatment of art or
study
The use of scientific knowledge for practical
purposes or applications, whether in
industry or in our everyday life.

6. MEDIA
Derived from Latin
plural 'medium'
“The term media refers to the
communication channels
through which we disseminate
news, music, movies,
education, promotional
messages and other data.”

7. SCHOOL
School is an institution fromwhich we
get knowledge, learn the skills and
alsolearn about culture under
supervision of teacher.

8. “Behaviors and beliefs characteristic of a
particular societyor country."
OR
“A way of living of people in any society.”
CULTURE

9. CHARACTERISTICS OF TECHNOLOGY
TECHNOLOGY
KEEP RECORDS DISTANCE
LEARNING
CONSTRUCT
KNOWLEGDE
PERFORM
SIMULATIONS TO
DEVELOP SKILLS
ABILITY TO
GATHER
INFORMATION
GLOBAL COLLABORATION
FOR LIFELONG LEARNING
AND WORK

10. NEED OF TECHNOLOGY IN SCHOOL
Integrating technologyin education helps students stay engaged.
The traditional passive learning model is broken. Withtechnologyin the
classroomthe teacher becomes the encourager, adviser, and coach.
Integrating technologyinto the classroomis an effective way to connect with
students of all learning styles.
Using technologyin the classroomgives teachers and other facultymembers the
opportunityto developtheir student's digital citizenship skills.

11. Combining new technologywith traditional classroominstruction is one example of
how the introduction of newtechnologycan enhance the learning experience and
createnew opportunities.
Technologyhelps students be more responsible.
It gives students the opportunity to enhance the interaction with their
classmates and instructors by encouraging collaboration.
Technology transforms the learningexperience.

12. IMPACT OF TECHNOLOGY ON SCHOOL
Improved
Student
Engagement
Improved
access to
Education
Learner-
Centered
Education
Reduced Cost
of
Instructional
Operation
Local Learning,
Global Reach
Distance
Learning,
Made Modern

13. EFFECTS OF TECHNOLOGY ON CLASSROOMS
AND STUDENTS
Self Esteem
Improved Design Sk
ills
Attention to Audience
Increased Use
of Outside Resources
More Collaboration
with Peers
Accomplishment
of More Complex Tasks
Technical Skills
Increased Motivation
Change in Student
and Teacher Roles

14. USE OF TECHNOLOGY
Formative
assessment
Working groups
Online Discussion
Simulationand
modeling
Use of real-world
issues
Active engagement with
the learning material

16. INSTRUCTIONAL AIDS

17. COMPUTER

18. LAPTOPS

19. TABL
ETS

20. INTERACTIVESMARTBOARD

21. FLIPPEDCLASSROOM

22. MULTIMEDIA

23. PROJECTOR

24. DIGITAL/ELECTRONIC
BOOKS

25. TELEVISION

26. CAMERAS

27. AUDIO
ENHANCEMENT

29. FUNCTIONS OF MEDIA
To Inform
To Educate
To Entertain

30. MEDIA EDUCATION
“Media education is the process of teaching students to
interpret, evaluate, and think critically about media systems
and the content they produce.”
Media is used for educational purpose is called Educational Media
or academic communication.

31. TYPES OF MEDIA
There are three types of media:
 Print Media
 Electronic Media
 Social Media

32. PRINT MEDIA
“Meansof masscommunicationin theformof printedpublications.”
Books, newspapers ,
magazines,
brochure, posters,
leaflets etc.
For Example

33. BOOKS, NEWSPAPERS , MAGAZINES, BROCHURE,
POSTERS, LEAFLETS ETC.

34. Throughnewspapers, we can get
news, information, and we can learn
our National Language, and
English Newspapers are very helpful
to learnthe Englishlanguage.
NEWSPAPERS
POSTERS
Posters canhelp learners to focus on
a certain idea, fact, event or process.
They help students to absorb the
material faster.

35. Books is the best source of
education. A lot of material of
formal and informal education is
available in the books. In spite of
technology, still this medium is
popular for the learning.
Through magazines, we can learn
by articles, features, interviews,
short stories, and we can get very
nice literature by magazines.
Different types of magazines
having different and versatile
knowledge of all overthe world.
MAGAZINES
BOOKS

36. ELECTRONIC MEDIA
“Electronic media is the media that one can share on any
electronic device for the audiences viewing, unlike static media
(Printing) electronic media is broadcasted to the wider
community.”
For Example
Television, radio,
computer and
mobiledevices etc.

37. TELEVISION, RADI O, COMPUTER AND MOBILE DEVICES ETC.

38. Community radio system had made for education.
Used in education for dissemination
information and giving entertainment.
The power to bring the world to the classroom and
program could be presented as textbooks on the air.
RADIO

39. Television can be powerful teacher.
Shaping a person’s life, both professionally and personality.
Tv provide to learn so many things like politics, business, finance, nature,
different languages learn through dramas and movies, cooking etc.
Different News Channels help to update our knowledge.
TELEVISION

40. Students store all
their notes in
mobiles and study
from it because
it’s easy and
convenient.
MOBILE DEVICES
The students and
researchers can
effectively use
mobile services to
get accurate data,
clarify the data
and make thesis
more credible.

41. For learning different
languages.
Many historical films tell us the old history of the
nations.
Film delivers a moral lesson to the
viewers.
A source of informal
education.
FILM

42. SOCIAL MEDIA
“Social media is the collective of online communications channels
dedicated to community-based input, interaction, content-sharing
and collaboration.”
For Example
Facebook, Twitter,
WhatsApp,
Instagram, Wikipedia
and Pinterest etc.

43. .
FACEBOOK, TWI TTER, WHATSAPP, GOOGLE+ I NSTAGRAM,
WI KI PEDIA AND PI NTEREST ETC.

44. INERNET
For providing children and youth with access to educational
information, and can be compared with a huge home library.
Large number of people depend on the Internet to collect information,
read news, play games and also for searching process and business work.
Around the World students are being globally connected
with one another via internet.

45. ONLINE LEARNING
We can get knowledge and information through charts, maps, graph, moving image,
slide, and video clippings and even audio recordings via Internet.
It helps to understand the entire syllabus
without the help of a teacher.
The availability of online libraries with their huge collection of books has also made the
learning process easier and worthwhile.

46. WHATSAPP FACEBOOK
YOUTUBEGOOGLE

47. STUDENTS AND SOCIAL MEDIA

48. THE INEVITAABLE NEGATIVE SIDE

49.  Media is a gift givento humanity.
 Transmit messages to receiver.
 Not only informbut persuade.
 Without media there would be no social, economicand political system.
 Distributeit over distances to reach the student wherever he happens to be, instead of bringing
himto the teacher.
 Present the informationto the student through various senses and in many modes.
 Give the student the opportunity to reachthematerial and respond in many ways.
IMPACT OF MEDIA ON EDUCATION

50. USE OF MEDIA IN SCHOOLS
 Media could raise the students’ interest of the lesson and media is
important to lead students’ attention.
 The students had to find all-important information including the map,
flag, landmark, famous buildings, mountains, traditions, etc.
 By using media in teaching, students’ improvement can be seen clearly.
 Media increase students’ responsibility to control their own learning.
 The use of media in teaching- learning activity is good.

51. MEDIA IN FORMAL EDUCATIONIS MOSTLY
USED BY PEOPLE BETWEENAGE GROUP

52. PROS AND CONS
Data Reporting
Adaptive Learning
Increased Participation
Make Learning Fun
One-to-one interaction
Freedom to experiment with
different options
Distracting
Too Much Screen Time
Fewer Social Interactions
More Cheating
Learning becomes too
mechanical
Lack of computer skills of
many students
PROS CONS

54. RELATION BETWEEN TECHNOLOGY AND
CULTURE
The relationship is cyclical.
 A culture will develop technologies based on the needs or desires of the
people.
As the technology spreads and is absorbed into the people’s lives, it affects
their culture and way of life.
This change in lifestyle can also occur when a technology developed outside a
culture is introduced into the culture, providing an external influence.

55. TECHNOLOGY AND CULTURE
INFLUENCE EACH OTHER
 The technology that powered the industrial revolution created the industrial society.
 The mass production of automobiles created a culture of commuters, vacationers, and the
suburbs.
 Television created the culture of Hollywood , always-on news, and reality TV shows.
 The Internet is creating a culture that’s changing so fast.

56. THE EFFECT OF TECHNOLOGY ON TODAY’S
SOCIETY
• It kills people.
• It changes behavior/attitude
• It isolates people.
• It allows people to meet and communicate from distances.
• It makes people antisocial.
Physical effect:
Social effect:

58. “We shape our tools, and thereafter our tools shape us.”
(Maeshall Mc Luchan)

62. Relationship b/w MEDIA&CULTURE
“Our languages are our media. Our media are our metaphors. Our
metaphors manage the contents of our culture”
Interlinked
Media acts as a medium
Easy communicator
New ways involved
Media and culture are in correlation.

63. EFFECTS OF MEDIA ON CULTURE
The media affects culture in two ways:
Positive Negative

64. POSITIVE IMPACT:
 The media shows us constructive information.
 Media also help us engage with other people around the world
 Media provide news and information required by the people
 Media can educate the public
 Media can entertain people
 Media has brought people of the world closer the each other.
 Media promote trade and industry through advertisements.

65. NEGATIVE IMPACT
Bad impact on youth
Obesity is on the rise for kids who plant
themselves in front of the television.

66. NEW TRADITIONS
Clothing
Changing trends of Relationship
Music
Thinking
Social Interact

67. IMPORTANCE OF MEDIA IN PROMOTING
CULTURE
 Media reflects our culture norms andvalues.
 Media has the power to bring evolutionand revolutionin the hearts and minds of commonpeople.
 Today’smedia is providing a hugeplatformfor cultural expressionor dialogue among the people
of similar and different countries. Pakistanis a different country which is basedon the ideology of
Islam.
 It has its unique patternof values, ideas andbeliefs that is highly influencedby our religionof
Islam
 Islamsetsthe code of life andethics for the cultural life of people.

68. BUT THINGS ARE DIFFERENT
NOW!!!
• People have gained western and Indian culture in their nerves, and that
is due to the westernization and modernization.

69. Pakistan is getting a big time influencedby Indian culture through
 Drama serials
 Dresses
 Marriage ceremonies
 Language
 Trendon Indian movies

70. DRAMA SERIALS
• Indianmovies and dramashave
perilous impact on Pakistan’s media,
culture and public.
• They show more their culture in their
dramas rather than story.

71. DRESSES
• Pakistan has an impact of Indian dressing
culture as well.
• Now, people like to wear sari, Patiala shalwar,
chori pajama, sleevelessdressing, short shirts
and less use of chadar.

72. CEREMONIES
• The influences of Indianculture are quite visible on our marriage
ceremonies and festivals
• We haveleft our religious values and applying Hindu traditionin
our daily life
 Oil poring
Rice spreading
Dowry
Holy

73. LANGUAGE
• Today media plays an important role in promotion of
Hindi languagein Pakistan.
• Because of Indianmedia childrenmix Hindi words in
Urdu language and use it in their daily routine like
didi(sister), Shantii(sakoon), and jeej(brother in law)
etc

74. Trends of Indian Movies
• Pakistani cinemas shows Indian movies.
• India media always criticize Pakistan in formof dramas and filmor in reality.

75. TV SHOWS
• Many of our advertisements,
television programmes, films, cable
TV channels and evenwebsites have
adopted Indian and western styles
and themes.

76. FIRE WORK
• Indians throughout the world celebrate with
fireworks as part of their popular “festival of
lights” (Diwali) on new – moonday
• It is the festival of Hindureligion
• We use fire crackers even at Islamicoccasion
e.g. SHABE BARAT.

77. RECOMMENDATIONS
•Ban Indian channels.
•Develop Pakistani cinema.
•Not forget our own morals values and beliefs
•Promote and preserve our culture.
•Goodquality work.

78. o TECHNOLOGY
o MEDIA
o SCHOOL
o CULTURE
o IMACT OF TECHNOLOGY ON SCHOOL
o IMACT OF MEDIA ON SCHOOL
o IMACT OF TECHNOLOGY ON
CULTURE
o IMACT OF MEDIA ON SCHOOL