Technology and Media

1. “I can do all things
through Christ who
strengthens me”
-Philippians 4:13
Members: Norlyn B. Julian
Kenneth Mie Itao
Pritty Joy Lapiz
Kervy Riel Leparto
Section: 3D3
Subject: Ed.Tech 2
Instructor: Mizpahgen Moralla

2. TECHNOLOGY
AND
MEDIA

3. WHAT IS TECHNOLOGY?
 Technology is a body of knowledge devoted to
creating tools, processing actions and extracting
of materials.
 The term ‘Technology” is wide and everyone has
their own way of understanding the meaning of
technology.
 . We use technology to accomplish various tasks
in our daily lives, in brief; we can describe
technology as products, processes or
organizations.

4. Technology is a useful servant but a
dangerous master.

5. We use technology to extend our
abilities, and that makes people as the
most important part of any
technological system.

6. INFORMATION TECHNOLOGY
 a set of hardware and software
tools used to store information.
Information technology tools help
in providing the right people with
the right information at the right
time.

7. Radio, Tablet

8. Laptop

9. Computers, Tablets, Laptops,
Smartphones etc….

10. Youtube, Facebook, Blogs, etc….

11. WHAT IS MEDIA ?
 is the plural of medium (middle, center,
intermediary).
 is an intermediary in order to transport
information used to communicate (like the
press, radio, television).
 Medias let to disseminate information to a
large number of people without
customization of the message.

12. IN AUDIO, VIDEO AND COMPUTER, MEDIA SUPPORT IS PHYSICALLY
STORED CONTENT (IN THE CASE OF A SINGLE FILE) OR TRANSFERRED CONTENT
(IN THE CASE OF A MESSAGE), MUSIC, FILM, PHOTOS OR MORE GENERALLY OF
DATA.

13. OTHER VARIOUS MEDIA
 News Paper
 Radio
 Internet
 Cenima
 Magazines
 TV

14. WHY IS THE MEDIA IMPORTANT?
 One of the most significant powers the media has is
that of being able to shape opinions.
 building relationships with the media, preparing
information and releases for them, being willing to
speak to them or be interviewed by them, etc.
 It can sway opinions.
 For your community group or organisation, this
presents great opportunities to get more people
thinking positively about you after hearing positive
news coverage of your group and what it is doing.

15.  It gets your message across to a
wider audience.
 primarily television, newspapers and
radio – spread and disseminate
information.
And then there's the Internet, which
continues to emerge as a component of
the media.
 It provides free publicity and
exposure for not only your news,
announcement, event or request –
but for your group or organisation as
well.

16. Media of course depend on technology, but
technology is only one element of media. Thus
we can think of the Internet as merely a
technological system, or as a medium that
contains unique formats and symbol systems
that help convey meaning and knowledge.

17. Media is broader and refers to the industries or
significant areas of human activity that are organized
around particular technologies, for instance film and
movies, television, publishing, and the Internet.

18. ADVANTAGES OF MEDIA
 It educates people
 People get the latest news in a very
short time. Distance is not a barrier.
 People get to bring out their hidden
talents.
 Children’s knowledge increases.
 Radio is convenient as people do get
short news and with a mobile phone
one can access it.

19.  Great in promoting mass consumer
product
 Serves as a good source of
entertainment
 Television allows electronic
duplication of information
 Media leads to diffusion of different
cultures

20. Disadvantages of Technology
 Job loss – replacing humans;
 World destruction weapons – increasing
endless wars;
 Increased loneliness – social isolation;
 Competency – increased dependency on
modern tools that reduces our creativity and
intelligence.
 It leads to individualism

21. DISADVANTAGES OF MEDIA
 It leads to individualism.
 Some media contents are not
suitable for children.
 Newspaper is geographically
selective.
 Increase in advertisements in
television and radio is making
them less attractive.
 Internet as a form of media opens
up possibilities of imposters, fraud
and hacking.

22. If we are interested in selecting appropriate technologies
for teaching and learning, we should not just look at the
technical features of a technology, nor even the wider
technology system in which it is located, nor even the
educational beliefs we bring as a classroom teacher.
We also need to examine the unique features of
different media, in terms of their formats, symbols
systems, and cultural values. These unique features are
increasingly referred to as the affordances of media or
technology.
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23. REFERENCES :
http://www.useoftechnology.com/what-is-technology/
 Bates, A. (1985) Broadcasting in Education: An
Evaluation London: Constables (out of print – try a good
library)
 Bates, A. (2012) Pedagogical roles for video in online
learning, Online Learning and Distance Education Resources
 Clark, R. (1983) ‘Reconsidering research on learning from
media’ Review of Educational Research, Vol. 53, pp. 445-459
 Kozma, R. (1994) ‘Will Media Influence Learning? Reframing
the Debate’, Educational Technology Research and
Development, Vol. 42, No. 2, pp. 7-19
 Means, B. et al. (2009) Evaluation of Evidence-Based
Practices in Online Learning: A Meta-Analysis and Review of
Online Learning Studies Washington, DC: US

24.  Department of Education
(http://www.ed.gov/rschstat/eval/tech/evidence-based-
practices/finalreport.pdf)
 Russell, T. L. (1999) The No Significant Difference
Phenomenon Raleigh, NC: North Carolina State University,
Office of Instructional Telecommunication
 Schramm, W. (1972) Quality in Instructional
Television Honolulu HA: University Press of Hawaii
 If you want to go deeper into the definitions of and
differences between media and technology, you might want
to read any of the following:
 Bates, A. (2011) Marshall McLuhan and his relevance to
teaching with technology, Online learning and distance
education resources, July 20 (for a list of McLuhan
references as well as a discussion of his relevance)
 Guhlin, M. (2011) Education Experiment Ends, Around the
Corner – MGuhlin.org, September 22
 LinkedIn: Media and Learning Discussion Group
 Salomon, G. (1979) Interaction of Media, Cognition and
Learning San Francisco: Jossey Bass

25. “The strongest people are
those who can handle
things with a smile on their
lips and who can hold on
firmly to GOD even if they
experience the worst things
in life” 

26. Thank You 