Welcome to  TECH1002 Studies in Media Technology Introduction: Studying Media Technology Module Team:  Andrew Clay Mike Ho...
 
Personalised Online Radio (POR) https://www.spotify.com/en/get-started
#tech1002 Comments, questions, suggestions for next week’s ‘track of the week’
Old Media, New Media
1939 General Electric Sales Brochure
from audience to user
media history
On 25 th  March 1983 Michael Jackson performed his iconic version of ‘Billie Jean’ live on American television debuting th...
On 4 th  May 2007, the White Glove Tracking Project was launched online to ask internet users to help isolate Michael Jack...
frame number, x centre point, y centre point, height, width
Essay <ul><li>Technological change is dramatic, but not totally disconnected from what has come before. Discuss the contin...
 
Introduction: studying media technology PART ONE Expectations What we are going to do How we are going to do it Why we are...
Expectations <ul><li>Attendance </li></ul><ul><li>Reading </li></ul><ul><li>Thinking creatively </li></ul><ul><li>Academic...
Module Learning Environment
Lecture Etiquette  <ul><li>Make your mobile phone silent </li></ul><ul><li>Excessive or disruptive chatter is not acceptab...
What we are going to do <ul><li>Study of media technology: </li></ul><ul><li>From ‘old media’ to ‘new media’ </li></ul><ul...
<ul><li>Key words  –  technology  and  culture </li></ul><ul><ul><li>mediation </li></ul></ul><ul><ul><li>convergence </li...
<ul><li>Library Sessions weeks 18 and 19 </li></ul><ul><li>Finding information and information control </li></ul><ul><li>B...
Lecture Summary Theme Introduction to the module Key Words Media Technology Culture Mediation Social media Ideas Digital t...
How we are going to do it <ul><li>Lectures – key themes, terms and approaches, knowledge </li></ul><ul><li>Computer Labs/P...
TECH1002 Directed Study <ul><li>‘ Directed Study’ is a programme of one-hour tasks that should be carried out every teachi...
Blackboard :  virtual learning environment
 
 
Technology as Experience <ul><li>McCarthy and Wright (2004) </li></ul><ul><li>Four threads of experience of everyday life ...
My Media Use Diary <ul><li>Tues 6 Oct </li></ul><ul><li>7-8am 12 mins / bathroom / radio R4  Today </li></ul><ul><li>8-9am...
Participation
Assessment
Group Work <ul><li>The lab report and essay assignments are produced in groups, but you will be evaluating your personal c...
Module Strands <ul><li>New media and digital technology </li></ul><ul><li>Mass media and broadcast technology </li></ul><u...
Why we are doing this module <ul><li>Foundation studies </li></ul><ul><li>Transferable skills </li></ul><ul><li>Academic w...
Studying Media Technology <ul><li>media </li></ul><ul><li>plural of medium (mediums?) </li></ul><ul><li>media (singular) –...
Technology (Flew, 2002, p.37) <ul><li>technology </li></ul><ul><li>a complex term </li></ul><ul><li>tools, things </li></u...
Cultural technologies <ul><li>culture </li></ul><ul><li>a complex term </li></ul><ul><li>one definition is ‘whole way of l...
<ul><li>more specifically, culture is a meaning-producing process: </li></ul><ul><li>culture can be defined as  </li></ul>...
Traditional media production process INDUSTRY TEXT AUDIENCE PRODUCTION-REPRESENTATION-CONSUMPTION  PROCESS
text industry audience
 
<ul><li>Cultural technologies </li></ul><ul><li>Technoid existence –technical life </li></ul>technoculture
Electronically mediated communication (telephones, mobile phones, the internet) don’t study media in isolation, but study ...
The Concept of Mediation <ul><li>Mediation – the way that we experience the world ‘second-hand’ through media </li></ul><u...
Mediation <ul><li>why is the concept of mediation important? </li></ul><ul><li>it makes you think about media technology a...
Social Media <ul><li>‘ What's changed is that where once tools for media creation and publishing were controlled by an eli...
<ul><li>(Mayfield, 2007, p.5) </li></ul>
Open source crowdsourcing: connected, communal, open
 
 
Lecture Summary Theme Introduction to the module Key Words Media Technology Culture Mediation Social media Ideas Digital t...
Your  contribution <ul><li>Don’t just be a receiver of module information, participate </li></ul><ul><li>Take control of y...
Bibliography Flew, T. (2002)  New Media: An Introduction , South Melbourne, Oxford University Press. Lax, S. (2009) Media ...
Upcoming SlideShare
Loading in …5
×

TECH1002 Lecture 1: Module Introduction

1,464 views

Published on

Week 1 Lecture for TECH1002 module

Published in: Education
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total views
1,464
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
8
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

TECH1002 Lecture 1: Module Introduction

  1. 1. Welcome to TECH1002 Studies in Media Technology Introduction: Studying Media Technology Module Team: Andrew Clay Mike Howkins week 1
  2. 3. Personalised Online Radio (POR) https://www.spotify.com/en/get-started
  3. 4. #tech1002 Comments, questions, suggestions for next week’s ‘track of the week’
  4. 5. Old Media, New Media
  5. 6. 1939 General Electric Sales Brochure
  6. 7. from audience to user
  7. 8. media history
  8. 9. On 25 th March 1983 Michael Jackson performed his iconic version of ‘Billie Jean’ live on American television debuting the ‘moonwalk’.
  9. 10. On 4 th May 2007, the White Glove Tracking Project was launched online to ask internet users to help isolate Michael Jackson's white glove in all 10,060 frames of the ‘Billie Jean’ video.
  10. 11. frame number, x centre point, y centre point, height, width
  11. 12. Essay <ul><li>Technological change is dramatic, but not totally disconnected from what has come before. Discuss the continuities and transformations of media and communication developments with reference to social and technical aspects and specific examples. </li></ul>
  12. 14. Introduction: studying media technology PART ONE Expectations What we are going to do How we are going to do it Why we are doing it PART TWO Studying Media Technology Mediation and Social Media
  13. 15. Expectations <ul><li>Attendance </li></ul><ul><li>Reading </li></ul><ul><li>Thinking creatively </li></ul><ul><li>Academic writing – writing to learn and learning to write </li></ul><ul><li>Take control of your learning and participate </li></ul><ul><li>Module learning environment </li></ul>PART ONE
  14. 16. Module Learning Environment
  15. 17. Lecture Etiquette <ul><li>Make your mobile phone silent </li></ul><ul><li>Excessive or disruptive chatter is not acceptable </li></ul><ul><li>Take notes and listen attentively </li></ul><ul><li>Be on time </li></ul>
  16. 18. What we are going to do <ul><li>Study of media technology: </li></ul><ul><li>From ‘old media’ to ‘new media’ </li></ul><ul><li>From analogue to digital technology </li></ul><ul><li>With continuity and transformation </li></ul>
  17. 19. <ul><li>Key words – technology and culture </li></ul><ul><ul><li>mediation </li></ul></ul><ul><ul><li>convergence </li></ul></ul><ul><ul><li>social media </li></ul></ul><ul><li>Thinking about media technology </li></ul><ul><li>Making media technology </li></ul><ul><ul><li>Radio electronics </li></ul></ul><ul><li>Writing about media technology </li></ul><ul><li>Report </li></ul><ul><li>Essay </li></ul><ul><li>Exam </li></ul>
  18. 20. <ul><li>Library Sessions weeks 18 and 19 </li></ul><ul><li>Finding information and information control </li></ul><ul><li>Bibliography </li></ul><ul><li>Referencing system </li></ul>
  19. 21. Lecture Summary Theme Introduction to the module Key Words Media Technology Culture Mediation Social media Ideas Digital technology contributes to a significant shift from audiences to users/producers of media texts Technoid existence – technical life is an important object of social study Media plays a central part in the conduct and communication of everyday life (culture)
  20. 22. How we are going to do it <ul><li>Lectures – key themes, terms and approaches, knowledge </li></ul><ul><li>Computer Labs/Practical Labs/ Library Sessions </li></ul><ul><li>Directed study – one hour/week </li></ul><ul><li>Independent learning – reading and research </li></ul>
  21. 23. TECH1002 Directed Study <ul><li>‘ Directed Study’ is a programme of one-hour tasks that should be carried out every teaching week </li></ul><ul><li>a non-timetabled one hour per week that is part of the four teaching and learning programme hours allocated to first year modules - it is not optional 'homework', but an integral part of the module </li></ul><ul><li>Week One ‘Our Media Experience Group Blog </li></ul>
  22. 24. Blackboard : virtual learning environment
  23. 27. Technology as Experience <ul><li>McCarthy and Wright (2004) </li></ul><ul><li>Four threads of experience of everyday life with technology </li></ul><ul><li>Sensual </li></ul><ul><li>Emotional </li></ul><ul><li>Compositional </li></ul><ul><li>Spatio-Temporal </li></ul>
  24. 28. My Media Use Diary <ul><li>Tues 6 Oct </li></ul><ul><li>7-8am 12 mins / bathroom / radio R4 Today </li></ul><ul><li>8-9am 40 mins / car / radio R1 Chris Moyles Show </li></ul><ul><li>9-10am 60 mins / work office / internet, laptop, email, Twitter , Blackboard </li></ul><ul><li>Routines, accompaniment, connection to the outside world, work tools, social networking </li></ul>
  25. 29. Participation
  26. 30. Assessment
  27. 31. Group Work <ul><li>The lab report and essay assignments are produced in groups, but you will be evaluating your personal contribution and those of the other members of the group </li></ul>
  28. 32. Module Strands <ul><li>New media and digital technology </li></ul><ul><li>Mass media and broadcast technology </li></ul><ul><li>Media and modernity, science and innovation </li></ul><ul><li>Conclusion and revision </li></ul>
  29. 33. Why we are doing this module <ul><li>Foundation studies </li></ul><ul><li>Transferable skills </li></ul><ul><li>Academic writing </li></ul><ul><li>Knowledge </li></ul>
  30. 34. Studying Media Technology <ul><li>media </li></ul><ul><li>plural of medium (mediums?) </li></ul><ul><li>media (singular) – the media, the mass media (all the possible channels of communication) </li></ul><ul><li>a medium is a single channel of communication governed by technological constraints? </li></ul>PART TWO
  31. 35. Technology (Flew, 2002, p.37) <ul><li>technology </li></ul><ul><li>a complex term </li></ul><ul><li>tools, things </li></ul><ul><li>processes, ways of doing things </li></ul><ul><li>ideas and meanings, what we think about technology </li></ul>
  32. 36. Cultural technologies <ul><li>culture </li></ul><ul><li>a complex term </li></ul><ul><li>one definition is ‘whole way of life’ </li></ul><ul><li>the conflicted way that we live, know, and act as groups of people </li></ul><ul><li>media culture refers to the way that audio/visual activities contribute to the daily lives of most people </li></ul>
  33. 37. <ul><li>more specifically, culture is a meaning-producing process: </li></ul><ul><li>culture can be defined as </li></ul><ul><li>the shared practices of a group, </li></ul><ul><li>community or society, through which </li></ul><ul><li>meaning is made out of the visual, </li></ul><ul><li>aural, and textual world of </li></ul><ul><li>representations </li></ul><ul><li>(Sturken and Cartwright, 2001, p.3) </li></ul>
  34. 38. Traditional media production process INDUSTRY TEXT AUDIENCE PRODUCTION-REPRESENTATION-CONSUMPTION PROCESS
  35. 39. text industry audience
  36. 41. <ul><li>Cultural technologies </li></ul><ul><li>Technoid existence –technical life </li></ul>technoculture
  37. 42. Electronically mediated communication (telephones, mobile phones, the internet) don’t study media in isolation, but study the social and cultural context of which the media is a part (Moores, 2005) time-space relations, interactions and sociabilities, meanings, and experiences
  38. 43. The Concept of Mediation <ul><li>Mediation – the way that we experience the world ‘second-hand’ through media </li></ul><ul><li>We live a world where so much of everyday life is mediated </li></ul><ul><li>‘ circulation of meaning’ (Silverstone, 1999, p.13) </li></ul><ul><li>‘ the way media structure our experience’ (Tolson, 1996, ix) </li></ul>
  39. 44. Mediation <ul><li>why is the concept of mediation important? </li></ul><ul><li>it makes you think about media technology as a process of production and consumption </li></ul><ul><li>Media have different technological characteristics allowing life to be conducted in different ways </li></ul>
  40. 45. Social Media <ul><li>‘ What's changed is that where once tools for media creation and publishing were controlled by an elite, digital technology is increasingly putting them into our hands. We can consume, interact with, create and share media more freely than ever - and this changes the power relationship between us and the mainstream media. We are entering the age of social media’. </li></ul><ul><li>Anthony Lilley </li></ul><ul><li>The Royal Television Society Huw Wheldon Memorial Lecture 2007 </li></ul>
  41. 46. <ul><li>(Mayfield, 2007, p.5) </li></ul>
  42. 47. Open source crowdsourcing: connected, communal, open
  43. 50. Lecture Summary Theme Introduction to the module Key Words Media Technology Culture Mediation Social media Ideas Digital technology contributes to a significant shift from audiences to users/producers of media texts Technoid existence – technical life is an important object of social study Media plays a central part in the conduct and communication of everyday life (culture)
  44. 51. Your contribution <ul><li>Don’t just be a receiver of module information, participate </li></ul><ul><li>Take control of your learning </li></ul><ul><li>Put yourself at the centre of the module </li></ul><ul><li>Be a user of a learning community not just an audience for knowledge transfer </li></ul>
  45. 52. Bibliography Flew, T. (2002) New Media: An Introduction , South Melbourne, Oxford University Press. Lax, S. (2009) Media and Communication Technologies: A Critical Introduction, Basingstoke, Palgrave Macmillan. Lilley, A. (2007) ‘The Me in Media: Participation, Interactivity and the Rise of the People formerly known as the audience’, The Royal Television Society Huw Wheldon Memorial Lecture 2007. McCarthy, J. and Wright, P. (2004) Technology as Experience , Cambridge MA, MIT Press. Mayfield, A. (2007) What is social media? [WWW] Available from: http://www.icrossing.co.uk/fileadmin/uploads/eBooks/ What_is_social_media_Nov_2007.pdf (24/09/08). Moores, S. (2005) Media/Theory: Thinking About Media and Communications , London and New York, Routledge. Silverstone, R. (1999) Why Study the Media? , London, Thousand Oaks, New Delhi, Sage. Sturken, M. and Cartwright, L. (2001) Practices of Looking: An Introduction to Visual Culture , Oxford, Oxford University Press. Tolson, A. (1996) Mediations , London, Arnold.

×