2. JOSS STONE
LP1
Award winning, shows outside
recommendation and success
of the artist/album.
Purple colour scheme used
throughout, in background and font
upon the actual digipak, to keep a
sense of consistency and create a
style/brand.
The artists name is
featured in a much
larger font size
than the rest of the
text, showing its
importance and
drawing the ye
towards the name.
Blurb highlights the
young age of the
artist, suggesting a
fresh or new sound.
Also stating the
producers and origin
of the track for
background
information and
depth.
The CD itself is
pictured, to familiarise
the viewer with the
product and create
an image that will be
recognised within a
store or purchasing
situation.
The
photograph
takes up the
entire frame of
this side of the
advertisement,
to create
impact and
display the
image of the
artist increasing
awareness.
Photograph
shows the
artists face
very close up,
so that some
of her face is
hidden. This
could suggest
a sense of
mystery and
secrecy,
leading the
viewer to want
to investigate.
Website stated to reference another publishing
format for the audience to use. The website
could also provide an opportunity or link for
purchasing the album. Also a particular single is
highlighted which has prior success and could
be a selling point.
The album cover highlights the
nose ring that the viewer is instantly
drawn to within the image due to
the bright silver. This could also be
a ‘signature’ part of the artists look
and could help distinguish them.
HMV logo
offers another
place to buy
the album.
3. MUMFORD & SONS- SIGH
NO MORE
The placement of the artists
name immediately grabs the
viewers attention by the
natural tendency to read from
top to bottom.
The photograph shows the
album cover itself and is almost
true to size of the CD. This aids
the viewer in being able to
establish the album in the shop
and familiarises the audience
with this new product the artist
has created. The photograph
shows a shop front which pays
reference to Mumford & Sons
strong clothing styling that
helps differentiate them.
“Prize winning” “ Mercury
album of the year” shows
outside recommendation and
a persuasive angle for
purchasing the album.
Font style is uses serifs, showing
authentic and sophisticated
styling that could suggest age
and embellishing. This more
detailed font can also draw the
eye more to the words as oppose
to a clean font. The capitalisation
also shows the importance of the
title and clearly establishes the
artist to the audience.
The font is carried on
throughout the advertisement,
creating a uniform consistency.
This consistency allows the
poster to develop a style or
brand that will be followed
through within other aspects
e.g. Digipak and enable the
audience to recognise the
artist via the style.
The calligraphic cartouches
add a gilded and embellished
touch and further evokes this
style.
“Gentlemen of the road”
reference to the 2013 festival
stopovers that Mumford and
Sons featured in. Second
advertisement for the artist and
also the festival. Encouraging
fans to see the band live.
4. ADELE- 21
Aged or old film look could
suggest authentic, original,
traditional or vintage style/sound.
Large photograph takes up most
of the advert, showing the
importance of the artist and the
nature of the single songwriter as
oppose to a collective (band).
The font is kept consistent
throughout the poster, along with
the colour scheme of white, grey
and a vibrant green. The order of
the colours within the text is also
kept the same, to avoid two
colours following each other
(white, then green). This
uniformed approach allows the
poster to develop a style or brand
that will be followed through
within other aspects e.g. Digipak
and enable the audience to
recognise the artist via the style.
The use of two colours highlights
and differentiates separate
pieces of information as well as
create a more dynamic and ‘3D’
design.
The photograph depicts the
artist, immediately identifying
the audience with who this
magazine is advertising. The
photograph is black and
white which fits with the
theme of the advert and also
helps the coloured words to
stand out. A this artist is a soul
singer which is a genre often
focusing on emotions within
lyrics. This photograph shows
this through the emotional
stance of the artist, eyes cast
down and head resting upon
hand she seems to be in a
state of thought and or upset.
Capitalisation and clean font
create a simplistic style
without clutter or mess upon
the page. Enabling the
advertisement to stand out
amongst a busy magazine.
5. KINGS OF
LEON- COME
AROUND
SUNDOWN
Simplistic and yet striking
graphic/photograph covers
the whole of the
advertisement. The
photograph depicts a sunshine
filled scene that silhouettes a
palm or fern draping across the
frame. This shows connotations
of nature, being outside,
summer and is a generally very
positive and summery image.
The colour scheme of purple,
reds, oranges and whites
evokes a very warm and
inviting image that could
suggest an upbeat or warmsounding album with positive
lyrics.
“PLAY.COM” advertisement
as to where to buy the
album, encouraging the
viewer to purchase the
product and increasing
ease of access.
Bold yet detailed font is
very eye-catching and
contrasting in clean white
capitals that contrast with
the somewhat murky and
dark background. The
shadowing helps the
letters stand out and the
alternative curving font
matches the sunny
image.
Font is kept consistent at
the base of the
advertisement where the
title of the album is
placed. Below the
release time is again in
the same font but in
slightly fainter colouring,
to help the album title
stand out and contrast
against the darker
background.
Website at the base of
the advertisement, to
reference another
publishing format for the
audience to use. The
website could also
provide an opportunity or
link for purchasing the
album.
6. BEN HOWARDEVERY
KINGDOM
Title in a clean cut white font at the top of the
advertisement. This teamed with the simplistic
background image helps to create a simplistic style
without clutter or mess upon the page. Enabling the
advertisement to stand out amongst a busy
magazine.
Album cover is not in bold, but
still retains the capitalisation
and clean font. This helps the
artist name to stand out and
be the most important piece
of text.
“Featuring”
mentions single
tracks that have
been popular and
successful already,
as a persuasive
selling point to
purchase the
album.
Sunday Times
culture review, links
with the
photograph and is
an established and
trusted source of
recommendation
Makes a reference
to the artists young
age, showing there
is potential for even
more success as
well as fresh and
new sound/take on
the music genre.
The image using nature is
very typical of this genre
(acoustic pop) and could
be something I could relate
to in my own music video as
it shares this genre.
The release date is shown to
make the viewer aware of
when this album is available,
this increases awareness and
publicity.
The
background
image shows
a figure we
assume is the
artist diving
amongst a
sunlit blue
watery abyss.
This is a very
peaceful
image and
although it
does suggest
an element
of danger,
the expanse
of water is
not
threatening
due to the
light colours
and streaks
of sunlight
protruding
from the
surface.
