2. Digipak are the packaging used to market CDs and promote the album/artist. Many types
of digipak have been designed in order to draw the attention of potential consumers -
designs have usually been designed and refined through extensive market research that
targets what the demographic buying the CD find interesting. Digipaks usually comprise of
a gatefold or 'book-style' paperboard outer binding and plastic trays capable of holding a
CD or even a DVD. Digipaks have become popular as they are far less abrasive than the old
style record cases which used to biodegrade more easily.
3.
4. Front cover
This is the front cover of Two Door Cinema
Club's Album 'Beacon' and I chose to analyse
this album cover because Two Door Cinema
Club are an indie pop band the same as Ellie
Goulding. This album cover is all black and has
the writing in white. These colours are
contrasting and stand out well on the front.
Two door cinema club kept this theme running
through the whole beacon Album promotional
series. This is so people created a visual image
in there head and instantly could link it to the
album
5. Back Cover
This is the back cover to the Two Door Cinema
album. It again is keeping in with the old, retro
scheme that Two Door Cinema Club have been
following with this album. The dark washed out
background follows on from the front cover. The
writing on the back displaying all of the song
names is in white to stand out against the dark
background picture. In the bottom left hand
corner there is a barcode which is a common
feature to CD albums. Towards the bottom of the
back cover there is a logo and a lot of
information such as copyrights and ownership.
6. Inside Front cover
This is the inside of the album case, the
inside front cover is styles a bit differently to
the album cover. It is a shiny red colour, this
makes the inside more eye catching and
interesting to look at maybe representing the
dark outside of the album concealing a bright
and happy inside. Throughout the whole
album this is the only really bright colour
making it noticeable and recognisable. The
writing is in capitals and in red to also make
it stand out.
7. Digipak 2 - INSIDE OUT - THE KOOKS
The front cover shows the Kooks, an indie band rehearsing in a very
squashed tightly packed shot trying to fit them all in as the photo
needs to fit on a square, creating intimacy and a sense of close
relations which instantly connects the band to the viewer, and
almost giving a promotion of the album as a personal concert for
the. The photo fills the entire cover, however the top half of the
photo is simply bare wall, creating a feeling of emptiness which links
to the title ‘Inside In Inside Out’. The title of the album is fairly small
and quick to the point, therefore creating a more chilled out mood
reflecting upon their indie rock genre, appealing to an audience that
appreciate slower, more mellow songs within the indie rock genre.
The simple design portrays the band in a quiet self entertained
manner, showing they don’t feel the need to boast about their fame
through elaborate graphic design.
8. Rear
Cover
The inside panels have a black, red and white colour scheme.
The kooks are normally associated with these colours as their
promotional campaign and album artwork all only use these
colours. This genre characteristic of rock attracts the rock
crowd who would enjoy the band’s music. This colour scheme
helps to portray the band’s alternative style of music. The low-
key lighting alongside the faded black and white creates an
almost dirty looking style, which appeals to their more
masculine side of the audience. The chilled out postures and
facial expressions of the band create a sense of comfortability,
which tells us their careless attitude, reflects their chilled indie-
rock genre.
9. Inside front
cover
The inside front panel consists of the old strips from
a camera film, this is a very retro/indie thing to do as
these people often refer to polaroids etc in there
music. This is showing a progressive still image of the
band fooling around with their instruments, which
shows us the young group carry a very energetic and
reckless, carefree manner. This can be seen as
entertaining and therefore appeals this young adult
audience. The red, black and white colour scheme is
maintained, creating fluency within their brand
image, and therefore building a recognisable
trademark for the band, which helps to build a fan
base and increase demand.
10. Back Cover
On the back cover of the CD, the same white studio setting seen
on the front cover is used again. This maintains the idea of
emptiness, and potential for the band’s future success that will fill
up the clear white space. A similar photo to the front cover fills up
the the back cover, only the shot is taken further back, letting
more room for the band members by using a medium long shot,
giving this idea of freedom. In the top right hand corner is the
copyright information, this is very important on ny album release.
Announcing the licenses to the material within the album to
ensure no one can steal their material. Located underneath is The
Kook’s website, which gives the fans a referral on where to go to
find out more about the band and get involved with the
community, whilst providing a mail list which acts as a method of
promotion for the band’s products and tours.
11. Stone Roses
Digipak for their album
The Stone Roses
This is their debut studio album released in 1989.
12. Stone Roses
This album shows incredibly abstract features that are
appealing, easy and pleasant on the eye. The art is actually a
product of John Squire's who is the Stone Roses lead guitarist,
painting, the backdrop in conjunction with the bold gold
typography embosses the band's name to ensure it is clear
and visible. Squire's piece was influenced by Jackson Pollock's
artwork a famous painter. By fans buying the album, they are
giving their artwork their own meaning. The nature of the
painting makes the consumer interested just by looking at it,
forcing them to further analyse and look into the albums
imagery. The cover is thought provoking, which encourages
the consumer to pick the album up and contemplate buying it
without even giving it any thought.
13. Back Cover
The back cover to the The Stone Roses shows the band
covered in paint in a similar way to the front cover. The page
layout is organised and simple which contradicts the messy
and boisterous images. Including the band is a conventional
feature of an album cover. Below the image is a list of the
songs on the album against a white background.
14. CD
The theme of this weird paint design being splattered is also
used and continued onto the CD. This also boosts the
relationship between the band and the theme. This is good
because it means that the band is greater associated with this
design. The fact their is no label or mark of ownership proves
how powerful a style is in giving a band an image. It may also
show that the band concentrate on their music and everything
else is thought about briefly or just thrown together, a lot like
the paint.
