1. I have visited three websites of recently released films as the website is often the social
hub of convergence. The websites I have visited are: www.thehobbit.com,
www.lesmiserablesfilm.com www.skyfall-movie.com/site.
The Hobbit
On the hobbit website there are options to follow "the hobbit" on Twitter, Face book and
their YouTube channel. This will increase convergency as these social sharing/network
sites are very popular and anyone who "shares" this to one of these sites will be sharing
to everyone they are in contact with.
The hobbit website also has a tab with changing options for different games/activities to
do and encourage the audience to be in contact with the film. These include:
By offering wallpaper for your mobile,
desktop etc, the website is promoting the
film as the images of the film are spread
around as anyone in contact with this
person will see their wallpaper.
This promotes the film as this interactive
game involves the audience as they
submit and resolve/attempt riddles. This
can also be easily passed on via email etc.
Anyone who is visiting the website is most
likely to be a fan already, and this fan
trivia challenge helps remind and keep the
audience focused on the film.
This is a genius piece of convergence, as it
is an interactive game with high quality
graphics that is enjoyable for the
audience. It could attract visitors to the
website that haven’t even seen the film!
There are many free hobbit-themed
recipes available that you can make at
home, this service is a nice touch and
again is a constant reminder of the film.
Here is another activity that will be easily
passed on and visited by people who
haven’t even seen the film. By
personalizing the game to yourself the
audience are instantly attracted, and
drawn into the world of the hobbit.

2. Les Miserable
One of the first things you notice on the Les Miserable website is the option to
download the soundtrack. A viewer who had seen the film, and would be familiar to
the songs, have seen the play or still have the tune as an “earworm” would be most
likely to download this. This would mean that money is fed back into the film, and
the music is spread- resulting in promotion of the film.
They also have the conventional option to like and send the website/film on face
book, and tweet or follow the film on twitter. This instant button click to share
method is a very quick and easy way to spread the film.
There is also a large banner which boasts the awards/nominations of the film, attracting
and “showing off” the film. This attracts the audience as it gains respect and notification
from the audience.
The option to view a story summary aids and attracts the audience as if they have not seen
the film before then they could be easily drawn into the story upon reading this summary. It
also provides an easy service to anyone considering the film to check out the plot and see if
they like the sound of it.
A collection of images shows off the beautiful cinematography of the film, as the visuals are
a big part of the films potential attraction. They give the audience a still snippet of the film.
Videos also act in this way, including the trailers which act as teasers and temptations to
the audience.

3. Skyfall
As has appeared on all the promotional websites I have visited, the options to visit,
follow, like and share to social networking sites such as Face book and Twitter are
available, as well as to share to the new “Google+1”.
There is also a large section on the awards that the film has gained. The viewer can view the
awards/nominations for all categories, the praising reviews, storylines etc.
By including the awards or
nominations the film has received,
the audience are impressed and more
inclined to see why they gained such
high awards.
A synopsis of the storyline acts as a tease for
the audience as well as informing anyone
interested in the film of a general summary of
the plotline. The way that they have worded
the plotline makes it also sound very exciting
which entices the viewer further.
These highly praising reviews are displayed in
a large font, immediately displaying the most
impacting lines of praise. The website will also
enlarge the praise from the most respected
reviewers as the viewer is most likely to trust
their judgement.
Upon clicking the music tab, a new window
opens that allows the visitor to listen to the
essential soundtrack of the film. By providing
this service for free, the viewer is likely to
download the songs after listening, and so
money will be fed back into the film.
There is also a gallery available on this multi-
media website. This allows the visitor to the
website to view a series of screenshot like
moments in the film that capture the film as a
whole. This is where the cinematography and
visulas come to tempt the audience.
A very helpful feature I found that did not appear
on other websites was the option to check the film
showing times and ticket prices for your area. This
easy to use addition would certainly aid a viewer
as they are more likely to see the film with such
quick and easy access to its availability.

4. Something that I have not found on
any other promotional website was the
addition of a “fan photo mosaic”. This
comment on range of medium buying platforms,
consisted of a singular photograph of
“James Bond” himself that is made up
benefit to audience, and producer of hundreds of fan photos that they
have sent in themselves. This I thought
was genius piece of convergence as the
marketing
audience really are involved in this, as
fans of the film they are grouped
finance together to create something linked to
the film. I would think that anyone who
sent in a photograph is almost certain
to go and see the film, so this almost
guarantees views from these people. If
not to see the film, the fans will most
certainly visit the website to see their
photograph in the mosaic and in doing
so will be bombarded with other
persuasive and attractive features and
reasons to go see the film.
The last bit of convergence I spotted was the option to view
videos and clips of the film. This is attractive to the viewer
as they are teased and tempted by these snippets of film.
The entireselection of clips end on a cliff-hanger, which is
guaranteed to leave the viewer hanging and itching to know
what happens next, e.g. to watch the film! However they film
company could risk giving away too much of the
film/particularly good scenes in this way.