This document analyzes the target audience for a gaming magazine. It would target males ages 16-20 who enjoy action and visually stimulating games with battles. This demographic tends to be in social classes C2-A, meaning they can afford gaming PCs or consoles. The magazine would appeal to their sense of competition, roleplaying identity in games, need for entertainment, and desire to be part of the gaming community. Features from researched magazines that would be included are multi-page game spreads with large central images and overlapping titles.

1. Research
Your Name

2. Existing Product1. Provide information
on the review games
within the magazine 2. Bold title which is
easy to distinguish from
other magazines
3. Intriguing information
being told inside with
the name of the game.
4. Funny moments that
the community have
created
5. Uses the buzz word
exclusive content
within the magazine
with a large photo over
the entire magazine
6. Clarity of the desert
surrounding with the
dust in the background
blowing the characters
coat is a good layout.
8. The age range would be around 17-20 since the displayed games are 18’s and 16’s whilst mostly being
mature, as well it would mostly be for men with all the violence .
7. This sub image allows
the reader to see what
hardware will be shows
inside.

3. Existing Product
Bright, large and bold title
that attracts the reader
towards the shelf the
magazine would be on
Information of smaller
games inside the magazine
and the consoles all the
games inside are on.
Unbiased reviews make the reader anticipate
what a plethora of different comment that will
help build opinion of the games
Black and red picture brings
mystery to the game and
wondering why he’s
shooting the gun
Shows new types of game
and what they’ve done to
find it
Main game with the buzz
word so you want to find
out what makes it so
exclusive. Additionally,
having the main character in
the middle of the page so it
stands out to the reader

4. Existing Product
Large title taking a 5th of
the magazine to show and
tell you it’s the best.
Information on
tournaments and previews
of upcoming games
Corner of the page shows
games that would
dominate the pc genre
until a new large game
comes out.
The bold title and the buzz
word makes you wonder
how this magazine is more
exclusive than another one

5. Research Analysis
• What common features do the researched
products have?
– They all use their main game with main characters
whilst also having other games on the top of the page
• What aspects of the research will you include
within your on work?
– Ill use the different circle formats where they have put
the smaller games within. Whilst also using the large
photo in the middle overlapping the title.

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16-20 • The content that would appeal to this
audience would be the action, visual games
that always have a battle waiting to happen.
Gender
Male • The reason it appeals to males be for all the
violence and gore.
Psychographic
The overall psychographic
profile for my magazine
would be a mixture of
belonger, achiever,
emulator, needs driven, and
balanced.
• B, game identity. A, competitive side. E,
Roleplay. ND, entertainment/part of a tribe.
B, community
Social Status
C2-A • The reason the magazine would be in this
demographic is because people interested
in the games would have computers strong
enough to play them or consoles. Which are
expensive.