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A L I A B B A S
OBJECTIVE
To be a part of successful & growing organization that would give me scope to apply my
knowledge, skills and practical in puts.I would relish being a part of the team that
dynamically work towards the growth of the organization and thereby gain satisfaction in
all inputs.
EDUCATION DEGREE INSTITUTE
B.COM Wafaqi Urdu University (Waiting for results).
Intermediate Govt. Degree College.
Matriculation Muhammadi Grammar School.
PERSONAL BIO-DATA
 Father Name : Atta Abbas
 CNIC Number : 42101-9071401-1
COMMNUICATION SKILL
 English and Urdu
COMPUTER SKILL
 Microsoft Office, Microsoft, SQL Server 2008 R2.
 Windows 98/2000/XP/Vista/Window 7.
 IIS 7 Installation & configure.
MANAGEMENT SKILL
 Excellent Organization & Time-Management Skills.
 Ability To Handle Project To Achieve Expected Results.
 Dedicated & Committed, Willing To Take On Challenging Roles, Tough Assignment
& Work in tight Schedules.
 Ability to perform multi task oriented
 Accept Assignments As Challenge For Growth & Development.
 Taking Initiatives & Accepting Responsibility.
 Ability to Meet Deadlines & Work under Pressure.
 Target Professionalism At All Times To Complete Necessary Assignments
 Eager To Learn & Accept New Challenges Very Willingly.
PROFESSIONAL EXPERIENCE
ISMAIL INDUSTRIES PVT (LTD)
(Bisconni, Candyland & Snackcity)
As Senior Officer MIS
[Feb 2014 to Continue]
 Support & implement SALES & DISTRIBUTION (S&D) project
nationally.
 Monitoring & maintain National Database.
 Implement Trade Offers, Discount on S&D.
 Open new products and its all hierarchy. (Price Structure, Price Mapping,
Brands, Flavors, Pack sizes)
 Check & verifying distributor’s data that import in national database properly.
 Release testing and after finalization roll out release deployment plan.

2.  Monitoring S&D implementation activities at all our branches in Pakistan.
 Nationally supports providing.
 Give training of S&D Software to various division staff, i.e. I.T, Finance, &
Sales Staff.
 Monitoring all S&D related issues & enhancement in S&D as required.
 Compile & Verifying national sales in S&D.
 Targets, Merchandising, Claims, Trade offers, ROI Module Implement,
Monitor, & Support provide to Pan Pakistan successfully.
 Complete Sales & Distribution software Support provide nationally
 DSS (Decision Support System) make & manage reports on Adhoc.
 Support S&D DSS to all users.
 Verify DSS Reports with S&D Sales.
 Provides reports and support to sales concerns.
 Managing user rights and controls.
 Lead Supporting team.
 Strong Follow up of implementation team.
 Communicate and Roll out plan and strategy of implementation to all concern.
 Coordination with Staff and Head office for S&D projects.
 Team Management & Team Leading.
 Consult with Management about crictical issuees.
 Responsible to Manage, Plan, and Execute the Marketing Strategy to achieve
the objectives.
 Understand, support, and comply with all company policies and procedures
 Support and guiding for the relevant sales person or S&D department.
 Discuss with team about trouble shouting in S&D.
 Report of the activity/progress to S&D Manager MIS.
 Implement S&D in Hyderabad & Karachi (40+ distributors).
Reportings & Analysis
 Make reports of different scenarios for Trade Marketing & Sales.
 Report gives to CEO as per requirment.
 Yearly comparison report (Brand wise, Product wise).
 Create different views in excel (pivot, Slicer) for better viewing.
 Understand, Pop Scheduling, Productivity Pops, Productivity Calls, Sales, Drop
Size, Un-productive, Drop Size, Sku Per Line.
PROJECTS
 Implementation of Andriod with S&D at Ismail Industries Ltd, Karachi.
03 Distributions in Lahore Region.
01 Distribution in Islamabad.
01 Distribution in Karachi.
 Implement of S&D at Ismail Industries LTD in following 2 well known Cities of
Pakistan.
1. Karachi
2. Hyderabad
CAREER HISTORY
City Traders Distributors Of Bisconni Buiscuits (LTD)
As System Administrator
[2010 to Jan 2014]
Divine Freight Forwarding (Pvt.) Ltd.

3. As Asst. Officer.
[1 Year]
Parley Cosmetics (Pvt.) Ltd (Khyber Chemical Company)
As Sales Officer
[1 Year]
ACHIEVEMENTS
 S&D Pro Application by Sidat Hyder Morshed Associates (Centegy Technologies).
 DSS (Decision Support System) BI Tool for Reporting Analysis by Sidat Hyder
Morshed Associates (Centegy Technologies).
REFERENCE
 Will be furnished if required