Muhammad Shahid has over 20 years of experience in sales, marketing, and supply chain management. He has worked at Abudawood Pakistan, International Brands, and Pakistan Beverages. Currently, he is a Section Manager at Abudawood Pakistan managing a sales team and portfolio including P&G, Gillette, and Cornish Foods. Throughout his career, he has exceeded sales targets through innovative marketing strategies and established efficient distribution networks.
More than 6 years in managing retail staff within a business and coordinates the shipping of goods, sets up displays, and assists customers and staff during business hours.
More than 6 years in managing retail staff within a business and coordinates the shipping of goods, sets up displays, and assists customers and staff during business hours.
1. MUHAMMAD SHAHID
Flat # 02, firstfloorBadrunisacentre
KhokharMohallaHyderabad.
Email ID. muhammadshahid@atcopk.com
Tel#: 022-2721289 Cell #: 0300-8378783 0324-2284005
PROFESSIONAL SUMMARY
Creative,passionateand dynamicprofessional,with a broad based skill setandexpertiseinsales,marketingand supply chain,with outstanding
interpersonal,communication,negotiation andpeoplemanagementskills.Consistentlyexceeds sales targetusinginnovativema rketing
strategieswith a key focuson productportfolio strength.
WORK EXPERIENCE
ABUDAWOOD PAKISTAN (ADP) SECTION MANAGER (September 2014 ‐ TODATE)
Managingprincipals’businessportfolio of P&G, Gillette and Cornish Foods of given territories,comprisingof Retail,Wholesaleand
Modern Retail channels,whereby, lookingafter the coverage, distribution,productivity, TDP, Volume and trade marketing objectives of
the company.
CORE RESPONSIBILITIES:
Leading and coaching a sales team of 4 SUB-D Supervisors responsible for Quetta Belt, Rahim Yar khan Belt, Khairpur Belt, and
Dharki Belt of ADP.
Ensuring customer business development by establishing in-store fundamentals and ‘Shopper Based Value’ via
implementation of “Shopper Based Design Standards”
Collaborating with sales, supply chain and logistic teams to ensure timely shipments.
Analyzing and strategically planning business results of monthly initiatives for top management’s review
Achieving brand wise targets keeping in view all key sales fundamentals of the company
Establishing efficient distribution network for the company portfolio.
Hiring of Sales team (Sub-D supervisor) in section.
ACHIEVEMENTS:
o Implementation of HFS-Large and MM3 programme in Large SDs.
o Trainingand Development of Sub-D Supervisor for next level, assign differentreports and records as section SPOC.
o Appoint 03 SDs for Vicks product and achieveIYA 212% in 09 months.
o Analyzing and strategically planning business results of monthly initiatives for top management’s review
o Achieving brand wise targets keeping in view all key sales fundamentals of the company
o Establishing efficient distribution network for the company portfolio.
ABUDAWOOD PAKISTAN (ADP) SECTION SUPERVISOR (JUNE 2008 ‐ Till Sept 2014)
Managingprincipals’business portfolio of P&G, Gillette and Millac Foods of given territories,comprisingof Retail,Wholesa leand
Modern Retail channels,whereby, lookingafter the coverage, distribution,productivity,volumeand trade marketing objectives of the
company.
CORE RESPONSIBILITIES:
Leading and coaching a sales team of 4 SUB-D Supervisors responsible for Coastal Belt, Mirpur khas Belt, Tando Muhammad Khan
Belt, and Sanghar Belt of ADP
Ensuring customer business development by establishing in-store fundamentals and ‘Shopper Based Value’ via
implementation of “Shopper Based Design Standards”
Collaborating with sales, supply chain and logistic teams to ensure timely shipments.
Analyzing and strategically planning business results of monthly initiatives for top management’s review
Achieving brand wise targets keeping in view all key sales fundamentals of the company
Establishing efficient distribution network for the company portfolio.
ACHIEVEMENTS:
o Upgraded Sub-Ds to OracleSoftware and its successful implementation on ground level for Business related Processes.
o 125 % IYA in the Fiscal year 12’13.Company objective 122%.
o Trainingand Development of Sub-D Supervisor for next level, two Sub-d supervisor promoted as Section supervisor.
o Preparing and Implementing SD shipment module with CS&L Team.
o Successfully completed rural coveragepilotproject.
2. INTERNATIONAL BRANDS (PVT) LTD FIELD MANAGER (1ST MARCH 2005 TILL 10TH JUNE 2008)
CORE RESPONSIBILITIES:
To achievedistribution,visibility,productivity,coverage,volume objectives in assigned territory & provide on Job Sales Trainingto
Sales Team.
Achieve long/ short term and new brands volumetargets.
Achieve brand wisetarget.
Run successfully display contest.
ACHIEVEMENTS:
Successful launch of Wella Haircolour in RahimYar Khan.
IncreaseCoverage of Hyderabad City 2100 shops to 2400 Shops.
INTERNATIONAL BRANDS (PVT) LTD FIELD SUPERVISOR (APRIL1, 2004 TO 28TH FEBRUARY 2005)
CORE RESPONSIBILITIES:
Responsible for all sales related activities Distribution, Coverage, Visibility, Sales Target, Training of TSOs, ASOs, & Merc handiser.
ACHIEVEMENTS:
Successful Launch of Pure Water Purifier sachets in Hyderabad.
Achieved 88% Distribution.
Increase coverage of Hyderabad City 2100 Shops to 3000 shops.
Hyderabad city got title of model town for Pur sachets products in Sindh.
INTERNATIONAL BRANDS (PVT) LTD AREA SALES OFFICER: (JUNE 15, 2002 TO APRIL 18, 2004)
CORE RESPONSIBILITIES:
Achieve Sales fundamentals set by the company Distribution, Coverage, visibility, Pricing and Volume. Target.
Appointing of Sub Distributors town of IBL, Recruitment of Sales man for Sds town and give them trainingon sellingskillsan d
merchandising.
ACHIEVEMENTS
Achieved 113% growth vs. last year in 2003-2004.
Took Individual sales man for P&G Business in 05 towns.
Increase ROI of Sds by the establishing of market discount.
Decrease SDs creditin market and increasethe volume by the help of increasingcoverage.
INTERNATIONAL BRANDS (PVT) LTD TERRITORY SALES OFFICER: (APRIL 7, 1996 TO JUNE 14, 2002)
CORE RESPONSIBILITIES:
Achieve sales fundamentals set by the company Distribution, coverage, Pricing, visibility and volume target.
Deliver agreed short and long term objectives.
Prepare competitors activity reports.
PAKISTAN BEVERAGES (PVT) LTD. (PEPSI COLA) SALES OFFICER (JANUARY 12, 1994 TO MARCH 30, 1996)
CORE RESPONSIBILITIES:
Achieved 120% growth Vs last year in 1995.
Develop new area G.O.R Colony and Hussainabad.
Increased 30 Shops.
TRAININGS
Successful completion of CBD College one organized by P&G.
Successful completion of Train the Trainer course.
Successful completion of Sales Supervision program organized by Pepsi Cola International.
Successful completion of Sales execution training program organized by Pepsi Cola International
EDUCATION
BACHELOR OF COMMERCE (B.Com) FROM SINDH UNIVERSITY JAMSHORO (1994-96)
SKILLS AND INTERESTS
- Proficiency in SAP SD module - Proficiency in MS Word, PowerPoint, EXCEL.
- Reading Newspapers.