1. AFFAN AHMAD.
Contact No: 09873309558
E-Mail id: affan2309@hotmail.com
_______________________________________________________________________
Career Objective:
My objective is to be engaged with an organization, which can endow me with a
symbiotic relationship in which I can give my best to the company, in addition to which I
can also gain a substantial experience through the journey.
Key Skills & Specialities
Production Operations
 Managing the entire work force operations & accountable for increasing production.
 Organizing and conducting innovative production promotional activities.
 Tracking competitor’s activities and conducting a detailed market study to analyze
the latest market trends and providing valuable inputs to the top management for fine
tuning in the production strategies.
 Forecasting the demand & managing the inventory pipeline, ensuring ready
availability of products as per the market demand.
Business Development & Administration
 Implementing production & penetration strategies/ plans to achieve business targets.
 Conceptualizing/implementing new development strategies to enhance profitability.
 Ensuring maximum customer satisfaction by quick, efficient and quality service
norms.
Team Management/MIS
 Recruiting, leading and motivating the work force through target setting and
reviewing measures.
 Monitoring, supervising and training the work force for enhancing their soft skills and
ensure optimum performance.
 Generating and maintaining MIS for tracking performance.
Skills & Achievements
 Issue clear & concise instructions to suppliers, chairing meetings & dealing with
customers tactfully and diplomatically.
 Advising and instructing customers and counseling to our subordinates.
 Working on team projects during my course has involved different roles, which have
developed negotiation and persuasion skills.
 Experience of working with in a team based cultures involved planning, organizing,
co-ordination and commitments.
 Development of strong analytic and dynastic skills as a part of organization.
 Running the office taught me to find solutions to customers in a claim and efficient
manner.

2. Work History
Paytm.com (One97.net)
Profile- Category manager (Footwear)
May 2015 – Till date
 Managing Entire workforce and making better optimization of role provided to
me, with all my exposure of online industry and under the guidance of my
supervisors.
 Working on Google Analytics to have better insight on channels from where the
traffic is been diverted to the category.
Jabong.com (Jade EServices Pvt Ltd)
Profile- Senior Buyer (Footwear)
January 2011 – April 2015
 Devising business plan in terms of sales turnover & volume to deliver the required
rupee gross margin.
 Merchandise planning based on the budget, price points, width & depth of
assortment.
 Negotiating and finalizing on commercial terms with brands to achieve targeted
average margin and control the cash flow.
 Range selection considering the price, season, usage, USP of the product to provide
the best mix.
 Regular replenishment and maintenance of base stock of core articles.
 Continuous planning and devising promotional and markdown strategies to control
STR and sales growth.
 Handling the business of more than 100cr from brands like Adidas, Reebok, Fila,
Catwalk, Inc.5, Tresmode, Mango, Carlton London, Dorothy perkins, Timberland,
Steve Madden, DC shoes, , Converse, Aldo, River Island, Newlook, Hype etc.
 Responsible for starting and handling all the company owned Pvt. Label of women
footwear.
 Participating with marketing and supply chain to enhance category performance.
 Competitor analysis and monitoring their regular activities and react accordingly.
 Creating delightful experience for customers by proper representation of products
with complete details.
 Market research, trend analysis and forecast.
Achievements:
 Over achieved revenue target by 21% with 53 Cr of sales in year ending dec’13.

3.  Increased the margin from brands by 3% by better negotiations of commercials and
finalizing TOD.
 Delivering volume growth of 150% YOY for 2 consecutive years.
 Special acknowledgement from the organization on completion of 2 years of the
company (Part of core member team from startup).
Yebhi.com (Earlier Bigshoebazaar.com)
Profile- Buyer (Footwear)
February 2010 - January 2011
Responsibilities:
 Budget planning for the category, OTB working for all formats of business (Online &
Offline).
 Assortment Planning based on actual sales & past performance.
 Handling more than 50 accounts including all the major accounts of women footwear
and all started the concept of Pvt label and opportunity buying for better optimization
of margins.
 Monitor and improve vendors’ performance on Delivery, Quality & Service
 Stock Optimization, Inventory management – maintain a minimum stock cover in
core articles.
 Analyzing sales trend, fast and slow movers analysis and taking action accordingly.
 Sourcing- Identifying suppliers, sampling, ordering and cost negotiating.
 Introducing new development as per market trend and forecast.
 Identifying new opportunities under private label and develop to enhance the
category performance.
 Conduct Supplier Audit/Visits and performance reviews to develop and continuously
improve supply base.
 Planning of EOSS and seasonal markdowns.
 Collaboration with Marketing and Operation to improving category performance.
Rahman Industries Ltd. (Footwear Company)
Profile- Merchandising Executive
April 04 till September 06
Responsibilities:
 To manage & train the work force for best performance.
 Needs assessments for client’s satisfaction and deliver services to ensure client’s
satisfaction.
 To insure the delivery of products in time with co-ordination of factory manager.
 To precede the sampling & to get customer approval for bulk order.
 To make proper coordination between factory & buyers.

4.  Weekly & monthly scheduling of goods delivery plan and to ensure timely
delivery of goods as on date committed to buyer.
 To manage Inventory and procurement system with the coordination of Purchase
Manager.
Professional Qualification
Master’s in Business Administration (MBA), completed from The NIS Academy, div
of NIS Sparta Ltd, a Reliance ADA Group Co. Kanpur, Uttar Pradesh in 2009 with
Marketing Management as specialization.
Diploma in Secretarial Application (D.S.A.) from CII (Computer Information
Institute) Computer Education.
Educational Qualification
2006 Bachelors in Commerce from Kanpur University.
2003 Class 12th
from Kendriya Vidyalaya, Kanpur.
2001 Class 10th
from St. Joseph’s sr. sec. school, Kanpur affiliated to C.B.S.E
Board.
Personal Details:
DOB- 23-09-1985
Areas of interest- Surfing net, sports, travelling.
(AFFAN AHMAD) Date: