Aug 1989 Age: 27 Gender: Male
To obtain a position as an Ecommerce / Retail professional in the company where I can enhance my skills and become a
valued member of your team.
To leverage upon my qualifications acquired so far and to acquire a competitive edge and expertise in my functional area
for both professional and individual growth and a challenging work environment that would help hone my managerial
LANDMARKSHOPS.COM – LANDMARK GROUP February 2015 – Till date
Designation: Category Manager
Managing all the aspects of Brand management including Range building, Planning, Visual Merchandising,
Marketing Calendars, Promotional Campaigns, New Launches, and Trend Analysis & Sales Targets achievement.
Responsible for merchandise planning process to achieve department /category sales, margin, stockholding and
Maximizing sales and profitability for the Concepts/Brand through Omni-Channel retail strategies.
Forecasts, company order parameters, inventory management, forth coming events, replenishment needs.
Creation of merchandise/seasonal plans for the Concept/Brand based on insights gained from merchandise
analytics, customer preference, historical and current fashion trends.
Managing a team which includes- content specialist, Inventory controller and a coordinator. Ensuring that the
team is motivated, monitored and measured in line with company targets and performance standards.
Working closely with cross functional teams for business strategies.
Planning and executing email features that improves traffic and better conversion.
Merchandising the site well to maximize add to cart, average basket value and sales through the planning and
execution of product features, promotions and cross selling.
Analyzing the effectiveness of the promotions in achieving the targeted levels of sales and margins.
Plan marketing and merchandising strategies on the site, through Google and Facebook along with related
agency, SEO, Content enrichment for better customer experience.
FLIPKART.COM May 2014 - Jan 2015
Designation: Assistant Manager (9 Months)
Brands Management & Vendor development.
Managing more than 300 suppliers and over 30,000 SKUs.
Planning marketing campaigns with execution with the marketing team.
Responsible for Category Buying, Range planning & ensuring liquidation of aging stocks on time etc.
Negotiate outright buying as well as consignment deals with various prominent brands directly and through their
dealers while ensuring profitability for the website and offering great discounts to customers.
Ensuring a healthy offering across categories and price points on the website.
Maintain targeted margin and inventory.
Plan budgets and OTB.
Plan marketing and merchandising strategies on the site, Google and Facebook along with related department
VISHAL MEGA MART – TPG Capital March 2012- April 2014
Designation: Buyer (2 Year 2 Months)
Managing Top and Bottom line for the Category. Range Planning for the Categories and Competitive analysis.
Range Assortment looking into Traffic Builder / Core / Seasonal Products, along with the attributes of Profit
Generation and Image enhancement.
Vendor management and development.
Strong hold on Direct Sourcing of Products from CHINA.
Develop Implement and Achieve the Marketing and sales budget for all the channels like Retail Stores, Key
Accounts and Institution sales.
Planning at concept level – Sales and margin analysis, Merchandise financials, Star Category products, LFL
business and Budgeting.
Creation of Dynamic OTB, to track achievement, buying and stock turnover ratio for each merchandise range.
Executing the campaigns on old stocks and working out the liquidation process.
Working out the Top Selling articles, High STR (Stock Turnover Ratio) and Low STR articles, enable to create
Coordinating the in-store promotional activities for new releases & special products.
DIAMOND PRODUCTS LTD May 2011 – February 2012
Designation: Assistant Manager (10 Months)
Managing the complete product development cycle inclusive of assessing client requirements, sample
development & approval, pricing, final production and delivery of orders.
Assisting the sample department in developing samples keeping in view the customer requirements vis-à-vis
quality standards; Carrying out negotiations with customers and decide upon product Pricing.
Follow up with customers for sample approval and orders; order processing and scheduling according to material
availability and lead time.
Continuously exploring business potential, opportunities and clientele to secure profitable business volumes;
making business presentations to prospective customers, concluding negotiations and relationship building.
JASCH SHOES February 2010 – April 2011
Designation: Merchandiser (1 Year 3 Months)
Range development for brands like - Bata, Wal-Mart, Planet Sports, UCB, etc and based on selection deciding the
cost price and negotiation for finalizing the product and arranging production and timely delivery of the orders.
Regular development of new styles as per in season trend to improve business.
Qualification College / University Year
Diploma in Footwear Technology ( 3 Years ) FDDI, India 2010
Bachelor of Science in Zoology (BSC) Vinayaka Missions University, Tamil Nadu, India 2015
Launched 25 year old retail giant “SHOEMART” on online platform at “Landmarkshops.com”
Integrated 10 attributes for Shoes as a department which is maximum as compared to any website in UAE.
Have given a Growth of over 200% in majority of Product Category handled by me.
Successfully developed the range for Spalding.
Presented the complete range of sandals for men and women for BATA’S Range presentation.
Languages known – English, Hindi.
Hobbies and interests include Travelling, Watching Documentaries, and Music.
Computer Proficiency – Google Analytics, MS Office, Basic SAP, Power BI, Salesforce