Growth is not accidental. The Growth Engine Series is a program of 12 meetups that focus on helping you accelerate your career and/or company by developing a systematic approach to think, solve and act on growth opportunities. The series is led by actual practitioners Adam Wesołowski (ex-Googler), Arek Morawski (TheMasters) and Tomek Duda (intive). You will learn practical frameworks, be inspired with real stories and examples and meet with other growth practitioners.

1. Growth Hacking
- about managing Growth

2. Who are we?

3. Why are we here?

4. Why are
we doing this?

5. How long
will it take?

6. Next meetings will focus on:
◉ Pirate Metrics
◉ Growth Process
◉ Pirate Metrics Workshop
◉ Tests and Experiments

7. Ok, so what about
today?

8. Today:
◉ What is Growth Management?
◉ Growth Mindset
◉ Product Market Fit
◉ Customer Centric Development
◉ Word of Mouth
◉ Why need to measure everything
◉ Q&A
◉ Networking

10. What is the mythical
Growth Hacking?

11. Growth Hacking phrase searched in Google

14. What is more important,
product or distribution?

15. Product - 50%
Distribution (traction) - 50%

16. And this is Growth Hacking :)

17. A mix of marketing and product
management with sales and
customer service…
... with conversion optimization, data
analysis etc. all having in mind one
thing - business growth.

18. What is it all about?

19. Achieving exponential growth

20. Why do businesses
fail?

21. Definitely not because of lack of
product!
They fail because they can’t find
customers and a working
business model.

22. Market
Customers’
needs
Your
solution
They focus on the wrong things
or wrong clients

23. What is key for businesses?

24. Product Market Fit (aka people
want to buy your shit!) –
Being on the right market, with
the right product that can satisfy
the market’s needs (Mark
Anderssen)

25. Find a product the market
wants (product work +
customer development)
Optimize the product for the
market (marketing, growth)
Phase 1 Phase 2 Phase 3

26. How many of you are startups in
the 1st phase?

28. What is key in achieving
PMF quickly?

29. Customer Centric Organization!

30. Why is focusing on the
customer crucial for
business (and growth
hackers?)

31. Because it quickly allows us to
understand what and for whom are
we doing, what to fix, what to
enforce
“make things people want”

32. Customer Centric
Development/Organization

33. Customer Centric = positive
customer experience before
and after sale, more than a
good service;

34. Case study - Amazon &
Zappos

36. How to check if we have
PMF?

37. Ask your customers/users!
“How would you feel if you could no
longer use the product”
If >40% will be very disappointed then we
have PMF!

38. Brian Balfour Trifecta - to
have PMF you need to have
top line, retention and real
usage

40. What are the two key elements
in the work on growth?

41. Strategy (what do we want to
do) and process (how are we
doing it), because...

42. … the most important sentence
of the day...

43. There are no silver bullets!
aka ”Can you tell me 3 growth
hacks so that we will grow 3x
faster…”

44. Work on Growth demands
consistency, constant analysis,
tests and drawing conclusions.

45. Growth is not accidental.
Dedicated teams that have a
clear focus on Growth.
Proof?

47. Focus is key

48. Growth Study on the example
of a Facebook game

49. Test for a Facebook game name by
James Currier
‘Thing’ of ‘Place’ - like Battle of Realms

50. ◉Egypt
◉Xanadu
◉Paris
◉Shangri-La
◉Heaven
◉Atlantis
◉China
◉Planet X
◉Mars
Place

51. ◉Egypt
◉Xanadu
◉Paris
◉Shangri-La
◉Heaven
◉Atlantis
◉China
◉Planet X
◉Mars
$800 later
Place

52. ◉Egypt
◉Xanadu
◉Paris
◉Shangri-La
◉Heaven
◉Atlantis
◉China
◉Planet X
◉Mars
$800 later
Place

53. ◉Amazons
◉Dragons
◉Realms
◉Wars
◉Battles
◉Trolls
◉Warlocks
◉Wizards
Thing

54. ◉Amazons
◉Dragons
◉Realms
◉Wars
◉Battles
◉Trolls
◉Warlocks
◉Wizards
Thing
Again
$800 later

55. ◉Amazons
◉Dragons
◉Realms
◉Wars
◉Battles
◉Trolls
◉Warlocks
◉Wizards
Thing
Again
$800 later

56. Then they came to their senses and used some
intelligence and realized people clicked Amazons
just to see naked breasts

57. ◉Amazons
◉Dragons
◉Realms
◉Wars
◉Battles
◉Trolls
◉Warlocks
◉Wizards
Thing
Number 2
Was

58. ◉Amazons
◉Dragons
◉Realms
◉Wars
◉Battles
◉Trolls
◉Warlocks
◉Wizards
Thing
Number 2
Was

59. They launched Dragons of Atlantis 5 months later
Second year brought $120M revenue

60. What is the Holy Grail of
Growth?

61. How many of you
bought something
because a friend
recommended it?

62. Why did you buy it? Because
you trust their judgement or
you get something in return

63. K-factor = invites by users x
conversions from these invites

64. Best examples

65. My referral code:
atbe5wggue

66. What made them so successful?
Both parties benefit in the
referral process!

67. Remember to
facilitate sharing!

68. So how to achieve the Holy
Grail?

69. Measure everything!

70. How many of you have some
sort of analytics installed on
your site/app?

71. There is a purpose for
gathering data

72. Data does not lie!

73. Leave nothing to chance, base
your decisions on data

74. Today’s takeaways:
1. Develop Growth Mindset
2. Achieve Product Market Fit
3. Always listen to your customer
4. There are no Silver Bullets
5. Strategy and Process are key!
6. Measure everything

76. Next time
Framework for Growth
Pirate Metrics

77. Q&A

78. Grand Finale!

79. Thanks for coming!
Let’s have a beer together now!

80. Got questions?
a.p.wesolowski(at)gmail.com
Arek(at)themasters.io
Tomzduda(at)gmail.com