This document outlines 7 growth hacks for skyrocketing a business in 2017 according to Neil Patel. The hacks include: 1) Focusing on converting visitors who say no initially, 2) Using webinars to sell with signup to follow up sequences, 3) Integrating location data to personalize the experience, 4) Optimizing checkout pages to reduce abandonment, 5) Asking customers to help market the business, 6) Increasing search rankings through branded keyword queries, and 7) Adding countdown timers to emails to create urgency. Implementing these hacks led to increased traffic, sales, and email conversions in Neil Patel's case studies.
Ali Noel is going to help you create your video strategy. Ali leads Wistia's customer success program, which aims to form delightful partnerships with customers and ensure they're achieving hardworking video goals through the optimization of Wistia's product. In addition to being users of the HubSpot Marketing product and CRM, Ali and her team work with customers to leverage both HubSpot and Wistia together in efforts throughout all stages of the funnel. She also leads teams on video marketing trainings, including HubSpot, and several of Wistia's agency partners.
The 30 Greatest Lead Generation Tips, Tricks & IdeasMarketing Genome
Check out these proven - yet often overlooked - lead generation strategies. Generating leads is a marketer's single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective.
That's why we've compiled the 30 greatest lead generation lessons in this brand new guide, so you can start reeling in those leads.
Download these 30 tips to learn:
• What makes the best lead-generating content
• What drives killer landing page performance
• How to create offers that are impossible to ignore
• Secret website optimization tips with A/B testing
Optimization Summer Games - Test Ideation Ella Quivooij
In this webinar, Hazjier will help you:
- Discover common challenges that keep visitors from converting
- Understand what tests will actually impact your revenue goals
- Learn how other businesses have used A/B testing to drive results
EMAIL GENERATION: AUTOMATING THE GROWTH OF YOUR LISTAndrew Maff
On May 31st Andrew Maff sat down with Josh Mendehlson of Privy.
We did a webinar on how to automate the growth of your email list and the benefits of using an email list to build revenue and community.
We went through everything from gated content to pop-ups and even what to offer to entice email submissions. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the big sellers are doing.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
Expert Tactics to Accelerate your Sales OnePageCRM
''How these two tactics generated $millions in B2B sales''. An expert webinar on inbound and outbound prospecting. Presented by VP of Growth at OnePageCRM, Alan O'Rourke and special guest Neil Patel, founder of Crazy Egg, Kissmetrics & Quicksprout.
How To Create Content That Helps You Nail Your Business Objectives. We hear it every day: How do we create engaging content? In reality, this is a problem that doesn’t deserve a solution. Why? Because content that simply garners engagement is unlikely to help your brand meet its business goals. The content you create should help your brand reach its goals, and for that to occur you must make loyalty a priority.
In this session marketers will walk away knowing…
- Why content loyalty is important and how it helps all areas of the business
- What types of content inspires loyalty
- How to create content that moves the needle for their brand
Ali Noel is going to help you create your video strategy. Ali leads Wistia's customer success program, which aims to form delightful partnerships with customers and ensure they're achieving hardworking video goals through the optimization of Wistia's product. In addition to being users of the HubSpot Marketing product and CRM, Ali and her team work with customers to leverage both HubSpot and Wistia together in efforts throughout all stages of the funnel. She also leads teams on video marketing trainings, including HubSpot, and several of Wistia's agency partners.
The 30 Greatest Lead Generation Tips, Tricks & IdeasMarketing Genome
Check out these proven - yet often overlooked - lead generation strategies. Generating leads is a marketer's single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective.
That's why we've compiled the 30 greatest lead generation lessons in this brand new guide, so you can start reeling in those leads.
Download these 30 tips to learn:
• What makes the best lead-generating content
• What drives killer landing page performance
• How to create offers that are impossible to ignore
• Secret website optimization tips with A/B testing
Optimization Summer Games - Test Ideation Ella Quivooij
In this webinar, Hazjier will help you:
- Discover common challenges that keep visitors from converting
- Understand what tests will actually impact your revenue goals
- Learn how other businesses have used A/B testing to drive results
EMAIL GENERATION: AUTOMATING THE GROWTH OF YOUR LISTAndrew Maff
On May 31st Andrew Maff sat down with Josh Mendehlson of Privy.
We did a webinar on how to automate the growth of your email list and the benefits of using an email list to build revenue and community.
We went through everything from gated content to pop-ups and even what to offer to entice email submissions. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the big sellers are doing.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
Expert Tactics to Accelerate your Sales OnePageCRM
''How these two tactics generated $millions in B2B sales''. An expert webinar on inbound and outbound prospecting. Presented by VP of Growth at OnePageCRM, Alan O'Rourke and special guest Neil Patel, founder of Crazy Egg, Kissmetrics & Quicksprout.
How To Create Content That Helps You Nail Your Business Objectives. We hear it every day: How do we create engaging content? In reality, this is a problem that doesn’t deserve a solution. Why? Because content that simply garners engagement is unlikely to help your brand meet its business goals. The content you create should help your brand reach its goals, and for that to occur you must make loyalty a priority.
In this session marketers will walk away knowing…
- Why content loyalty is important and how it helps all areas of the business
- What types of content inspires loyalty
- How to create content that moves the needle for their brand
Discover the 3 Key Elements of High Revenue-Generating Digital Marketing Cam...semrush_webinars
Building a Digital Marketing Campaign takes good planning and a precise execution which can take up a lot of your time and energy. And let’s face it…to be effective online you have to be fast at building these high converting campaigns, launching them, testing them and improving them without hassle.
Growth hacking: 5 growth tactics that you can try right now!Eveline Smet
Are you a growth hacker? Or do you want to learn the newest growth hacking tools & tactics? Here are 5 growth hacks that you can try today. We'll be talking about how to steal your competitors's strategy, how to build an e-mail list, how to use analytics for data driven growth, famous growth hacks from Airbnb, Spotify, Twitter etc!
Good content can engage your audience with you. A connection you make is essential for the success of any e-commerce business. Let me put a stat over here.
“A fully connected customer is 50% more valuable than of a highly satisfied customer.”
We all know the balance of power has shifted and the buyer now holds all the cards. What does this really mean for marketing? How can you sell to today's buyer? What's love got to do with it? This presentation will try to change your view of marketing and your mindset of how to approach generating more revenue through inbound marketing. Read it now, for the love of marketing!
Video marketing is the most effective form of online advertising and can be a powerful driver for your sales organization. In this webinar, Charlotte Broadbent, the Director of Marketing at Lemonlight, will demonstrate the tops ways to successfully use video to guide your consumers through the sales funnel and the analytics you need to pay attention to.
You'll learn:
Top three ingredients to include in your video to turn website visitors into customers
The KPIs you need to focus on to measure your success throughout your sales cycle
Average engagements rates when using a video instead of text
Which types of videos are most successful throughout your buyer's journey
Pairing B2B Content Marketing with Video - How to get customers fasterAli Schwanke
What if you could increase your customer acquisition AND speed up the rate of new sales? You can do both when video is an active part of your content marketing strategy.
In this session, you’ll learn proven secrets for building video into your inbound marketing campaigns. We’ll also cover the building blocks of trust through video, how human faces and familiarity done right can speed up the sales process, and the critical connection points you need to establish in your sales and marketing funnel in order to drive leads from video.
Bonus: This session features a real-life B2B case study from HubSpot Hacks, a popular B2B tutorial series for HubSpot users worldwide with more than 3.9M impressions and 500+ TOFU leads since its inception.
Hypnotic Content: What Direct Response Can Teach Software Companies - Susan S...Traction Conf
Susan shares techniques to generate an immediate response from prospects and compel them to take action. She'll cover the power of "trigger" words and soap-operatic storytelling for any type of business, even if you're selling enterprise software! June 22 & 23, 2016 at http://tractionconf.io.
SEO can be tricky when you’re just starting a brand. Learn from our top marketing experts on what it takes to make sure your products are easily found on the web.
In many ways, customer engagement has become the most important metric for any modern software business.
Not too long ago the software marketers job was to optimize the funnel for impression, traffic and pipeline generation and it usually ended when a sale closed. Corks were popped and parties were thrown. But to a modern software marketer, this old funnel looks like something out of Mad Men.
Today the modern marketer or growth hacker needs to optimize the funnel for lifetime value. And it requires a dramatically different process and approach to growing your business.
In this webinar, Sean Ellis and Brian Kelly will be showing you how to:
Find you North Star Metric, which will help you increase true value to your customers
Identify your greatest opportunities for sustainable growth
Set up a growth process based on experimentation
Analyze your customer behavior and increase customer engagement
Growth Marketing: Secrets for Fueling Bottom-Line RevenueLotus Growth
Growth marketing is the practice of using data and agility to drive revenue.
This prescriptive guide solves the most pressing growth challenges with proven B2B marketing and demand generation strategies. With it, you will connect the dots from current reality to future company vision.
We give you the direction and context to optimize the marketing and sales funnel, and explain how to make incremental changes to uncover areas where your company is losing money. Next, we explore the strategies to scale programs that are producing the most leads in target and impacting bottom-line revenue.
Generate Traffic and Conversions on Your Blog... Without Creating Another PostHubSpot
Wondering how many more blog posts you need to write in order to increase your search rank? Think again: there IS a way for you to increase blog conversions and traffic without publishing new content.
In this on-demand Google Hangout, Uberflip VP of Marketing Hana Abaza chats with HubSpot's Principle Optimization Marketing Manager on how to increase blog conversions... without creating another post!
Check out the page here: http://offers.hubspot.com/generate-traffic-and-conversions-on-your-blog-hangout
Email Marketing: Seven tips for writing (really) effective subject linesClose.io
According to MailChimp, the average open rate for marketing emails is 22%. At Close.io, we know that a good email marketing campaign has open rates up to 50%! If you want numbers like that, then you need to learn to write exceptional subject lines. Here's how.
GROWTH HACKING Neil Patel Join the KISSmetrics team! kissmetrics.com/careers
@neilpatel
“Growth is important, and most great companies take it seriously.” Adam Nash HTTP://KISS.LY/ANASHNOTES
WHO ARE YOUR Customers? HTTP://KISS.LY/SMBANALYSIS
HOW DO YOU REACH YOUR Customers? HTTP://KISS.LY/KISSBLUEGLASSLA2012
CHANNELS GET CROWDED Fast!
Google AdWords Cost per acquisition: $233$388 For a $99 product. Fail. HTTP://KISS.LY/DREWDROPBOX
Distribution Hacks
Five strategies for distribution: Integrations, Work Emails, Embeds, Powered By, Free Stuff
Integrations
Shopify has 30,000+ businesses
Salesforce has 100,000+ businesses
Box has 120,000+ businesses
37signals has 150,000+ businesses
Yammer has 200,000+ businesses
Constant Contact has 400,000+ businesses
Github has 1,900,000+ people
MailChimp has 2,000,000+ people
Google Apps has 4,000,000+ businesses
FreshBooks has 4,500,000+ people
Google Analytics has 30,000,000+ accounts
Evernote has 30,000,000+ people
Dropbox has 50,000,000+ people
How to optimize integrations. Integrations make your product better. Measure your conversions and revenue. Discover valuable integrations. Ask users about integrations. Make your partner pages awesome
Work Emails HTTP://PODIO.COM
Work Emails HTTP://YAMMER.COM
How to optimize “Work Emails” Optimize on-boarding Show people who they should follow Utilize invitations during on-boarding Measure # of people in every company Discover the engaging interactions
Embeds HTTP://KISS.LY/YTEMBED
Embeds HTTP://KISS.LY/SSEMBEDS
How to optimize embeds Why should people embed? Make it as easy as possible to embed. Track how well your embeds convert. Test relevant call to actions. Optimize for search but don’t obsess
Powered By
How to optimize “Powered By” What are you Powering? Test the copy of your call to action. Test and optimize your landing pages. Track views, clicks, conversions and LTV Measure individual effectiveness
Free Stuff HTTP://GRADER.COM
Free Stuff HTTP://NEWRELIC.COM/ASI
Free Stuff HTTP://WWW.HUBSPOT.COM/INBOUND-MARKETING-KIT/
How to optimize free tools. Map to customer decision making. Think about what you can repurpose. Educate your prospects. Test your ideas minimally (ghetto). Measure and optimize revenue
FIGURE OUT WHAT’S BEST FOR Your Product
YOU HAVE No Excuses
We’re hiring. Join our team! kissmetrics.com/careers Neil Patel npatel@kissmetrics.com
2015 was an exciting year for HubSpot. In addition to launching several new products, the HubSpot marketing platform expanded to five new languages and got a major facelift designed to make marketer's daily lives easier. For businesses not ready to buy a robust marketing platform, we also introduced Leadin, a freemium app that allows you to capture leads and get lead intelligence on any website. You’ll find all of this and more in our 2015 HubSpot INBOUND Keynote Address.
Mari Smith - Facebook Marketing 2017: What To Focus On For Maximum Results at...SD Inbound Marketing
"With the constantly moving Facebook landscape, it’s becoming increasingly challenging for small businesses to get solid results. What’s working today to increase awareness, reach and engagement? What are the proven best practices on Facebook that consistently attract your ideal prospective customers? How can you ensure your efforts convert into actual sales? In this dynamic session, internationally renowned social media thought leader and premier Facebook marketing expert, Mari Smith, will answer these questions and more. Get ready to take plenty notes; Mari’s session will be packed with specific tips that help you get measurable results faster.
This session includes:
How to maximize 2017 Facebook trends and opportunities
Proven high-ROI methods
Step-by-step processes
Specific tactics for success
Your strategic action plan"
Jenn Herman - Building Your Brand with Instagram at HUG 2017SD Inbound Marketing
Learn the tactics and strategies that will set your brand apart on Instagram. From well-crafted bios, to content strategies and effective captions, as well as hashtag strategies and analytics, you'll walk away with actionable practices you can implement immediately for Instagram success.
Discover the 3 Key Elements of High Revenue-Generating Digital Marketing Cam...semrush_webinars
Building a Digital Marketing Campaign takes good planning and a precise execution which can take up a lot of your time and energy. And let’s face it…to be effective online you have to be fast at building these high converting campaigns, launching them, testing them and improving them without hassle.
Growth hacking: 5 growth tactics that you can try right now!Eveline Smet
Are you a growth hacker? Or do you want to learn the newest growth hacking tools & tactics? Here are 5 growth hacks that you can try today. We'll be talking about how to steal your competitors's strategy, how to build an e-mail list, how to use analytics for data driven growth, famous growth hacks from Airbnb, Spotify, Twitter etc!
Good content can engage your audience with you. A connection you make is essential for the success of any e-commerce business. Let me put a stat over here.
“A fully connected customer is 50% more valuable than of a highly satisfied customer.”
We all know the balance of power has shifted and the buyer now holds all the cards. What does this really mean for marketing? How can you sell to today's buyer? What's love got to do with it? This presentation will try to change your view of marketing and your mindset of how to approach generating more revenue through inbound marketing. Read it now, for the love of marketing!
Video marketing is the most effective form of online advertising and can be a powerful driver for your sales organization. In this webinar, Charlotte Broadbent, the Director of Marketing at Lemonlight, will demonstrate the tops ways to successfully use video to guide your consumers through the sales funnel and the analytics you need to pay attention to.
You'll learn:
Top three ingredients to include in your video to turn website visitors into customers
The KPIs you need to focus on to measure your success throughout your sales cycle
Average engagements rates when using a video instead of text
Which types of videos are most successful throughout your buyer's journey
Pairing B2B Content Marketing with Video - How to get customers fasterAli Schwanke
What if you could increase your customer acquisition AND speed up the rate of new sales? You can do both when video is an active part of your content marketing strategy.
In this session, you’ll learn proven secrets for building video into your inbound marketing campaigns. We’ll also cover the building blocks of trust through video, how human faces and familiarity done right can speed up the sales process, and the critical connection points you need to establish in your sales and marketing funnel in order to drive leads from video.
Bonus: This session features a real-life B2B case study from HubSpot Hacks, a popular B2B tutorial series for HubSpot users worldwide with more than 3.9M impressions and 500+ TOFU leads since its inception.
Hypnotic Content: What Direct Response Can Teach Software Companies - Susan S...Traction Conf
Susan shares techniques to generate an immediate response from prospects and compel them to take action. She'll cover the power of "trigger" words and soap-operatic storytelling for any type of business, even if you're selling enterprise software! June 22 & 23, 2016 at http://tractionconf.io.
SEO can be tricky when you’re just starting a brand. Learn from our top marketing experts on what it takes to make sure your products are easily found on the web.
In many ways, customer engagement has become the most important metric for any modern software business.
Not too long ago the software marketers job was to optimize the funnel for impression, traffic and pipeline generation and it usually ended when a sale closed. Corks were popped and parties were thrown. But to a modern software marketer, this old funnel looks like something out of Mad Men.
Today the modern marketer or growth hacker needs to optimize the funnel for lifetime value. And it requires a dramatically different process and approach to growing your business.
In this webinar, Sean Ellis and Brian Kelly will be showing you how to:
Find you North Star Metric, which will help you increase true value to your customers
Identify your greatest opportunities for sustainable growth
Set up a growth process based on experimentation
Analyze your customer behavior and increase customer engagement
Growth Marketing: Secrets for Fueling Bottom-Line RevenueLotus Growth
Growth marketing is the practice of using data and agility to drive revenue.
This prescriptive guide solves the most pressing growth challenges with proven B2B marketing and demand generation strategies. With it, you will connect the dots from current reality to future company vision.
We give you the direction and context to optimize the marketing and sales funnel, and explain how to make incremental changes to uncover areas where your company is losing money. Next, we explore the strategies to scale programs that are producing the most leads in target and impacting bottom-line revenue.
Generate Traffic and Conversions on Your Blog... Without Creating Another PostHubSpot
Wondering how many more blog posts you need to write in order to increase your search rank? Think again: there IS a way for you to increase blog conversions and traffic without publishing new content.
In this on-demand Google Hangout, Uberflip VP of Marketing Hana Abaza chats with HubSpot's Principle Optimization Marketing Manager on how to increase blog conversions... without creating another post!
Check out the page here: http://offers.hubspot.com/generate-traffic-and-conversions-on-your-blog-hangout
Email Marketing: Seven tips for writing (really) effective subject linesClose.io
According to MailChimp, the average open rate for marketing emails is 22%. At Close.io, we know that a good email marketing campaign has open rates up to 50%! If you want numbers like that, then you need to learn to write exceptional subject lines. Here's how.
GROWTH HACKING Neil Patel Join the KISSmetrics team! kissmetrics.com/careers
@neilpatel
“Growth is important, and most great companies take it seriously.” Adam Nash HTTP://KISS.LY/ANASHNOTES
WHO ARE YOUR Customers? HTTP://KISS.LY/SMBANALYSIS
HOW DO YOU REACH YOUR Customers? HTTP://KISS.LY/KISSBLUEGLASSLA2012
CHANNELS GET CROWDED Fast!
Google AdWords Cost per acquisition: $233$388 For a $99 product. Fail. HTTP://KISS.LY/DREWDROPBOX
Distribution Hacks
Five strategies for distribution: Integrations, Work Emails, Embeds, Powered By, Free Stuff
Integrations
Shopify has 30,000+ businesses
Salesforce has 100,000+ businesses
Box has 120,000+ businesses
37signals has 150,000+ businesses
Yammer has 200,000+ businesses
Constant Contact has 400,000+ businesses
Github has 1,900,000+ people
MailChimp has 2,000,000+ people
Google Apps has 4,000,000+ businesses
FreshBooks has 4,500,000+ people
Google Analytics has 30,000,000+ accounts
Evernote has 30,000,000+ people
Dropbox has 50,000,000+ people
How to optimize integrations. Integrations make your product better. Measure your conversions and revenue. Discover valuable integrations. Ask users about integrations. Make your partner pages awesome
Work Emails HTTP://PODIO.COM
Work Emails HTTP://YAMMER.COM
How to optimize “Work Emails” Optimize on-boarding Show people who they should follow Utilize invitations during on-boarding Measure # of people in every company Discover the engaging interactions
Embeds HTTP://KISS.LY/YTEMBED
Embeds HTTP://KISS.LY/SSEMBEDS
How to optimize embeds Why should people embed? Make it as easy as possible to embed. Track how well your embeds convert. Test relevant call to actions. Optimize for search but don’t obsess
Powered By
How to optimize “Powered By” What are you Powering? Test the copy of your call to action. Test and optimize your landing pages. Track views, clicks, conversions and LTV Measure individual effectiveness
Free Stuff HTTP://GRADER.COM
Free Stuff HTTP://NEWRELIC.COM/ASI
Free Stuff HTTP://WWW.HUBSPOT.COM/INBOUND-MARKETING-KIT/
How to optimize free tools. Map to customer decision making. Think about what you can repurpose. Educate your prospects. Test your ideas minimally (ghetto). Measure and optimize revenue
FIGURE OUT WHAT’S BEST FOR Your Product
YOU HAVE No Excuses
We’re hiring. Join our team! kissmetrics.com/careers Neil Patel npatel@kissmetrics.com
2015 was an exciting year for HubSpot. In addition to launching several new products, the HubSpot marketing platform expanded to five new languages and got a major facelift designed to make marketer's daily lives easier. For businesses not ready to buy a robust marketing platform, we also introduced Leadin, a freemium app that allows you to capture leads and get lead intelligence on any website. You’ll find all of this and more in our 2015 HubSpot INBOUND Keynote Address.
Mari Smith - Facebook Marketing 2017: What To Focus On For Maximum Results at...SD Inbound Marketing
"With the constantly moving Facebook landscape, it’s becoming increasingly challenging for small businesses to get solid results. What’s working today to increase awareness, reach and engagement? What are the proven best practices on Facebook that consistently attract your ideal prospective customers? How can you ensure your efforts convert into actual sales? In this dynamic session, internationally renowned social media thought leader and premier Facebook marketing expert, Mari Smith, will answer these questions and more. Get ready to take plenty notes; Mari’s session will be packed with specific tips that help you get measurable results faster.
This session includes:
How to maximize 2017 Facebook trends and opportunities
Proven high-ROI methods
Step-by-step processes
Specific tactics for success
Your strategic action plan"
Jenn Herman - Building Your Brand with Instagram at HUG 2017SD Inbound Marketing
Learn the tactics and strategies that will set your brand apart on Instagram. From well-crafted bios, to content strategies and effective captions, as well as hashtag strategies and analytics, you'll walk away with actionable practices you can implement immediately for Instagram success.
Social Media is changing faster than ever before. This change is fueling new types of ways for people to engage with each other and businesses. From Bots, Virtual Reality, Live Video and Much more learn how to win in the next generation of social media.
Sujan walks through the 9 step content creation process he uses to create 300+ articles that generated 8.5+ Million views in 2016 alone. The process covers everything from competitor analysis, research & ideation to design & promotion. This rigorous process weeds out bad ideas and maximizes success rate.
In far too many organizations, inbound culture starts and stops at the doors of the marketing office. While a solid inbound strategy might help you generate leads and establish your brand, the true power of inbound lies in its ability to transcend marketing and help guide other functions of your business, including sales, operations, customer success and product development. In her session, Jen Spencer will share how Allbound went about embracing a culture of inbound and the impact this decision has made on the rapidly-growing early-stage SaaS startup.
Improve your Retention with this One Change - David Cancel, CEO at DriftSaaStock
David Cancel, CEO at Drift presented "Improve your Retention with this One Change" on the Operator Stage at SaaStock 2016 in Dublin on September 22nd 2016
Watch the Video here: https://www.saastock.com/blog/view/improve-your-retention-with-this-one-change-david-cancel-ceo-at-drift
Content Strategy Summit 2014: Polishing Your Content Publishing ProcessLisa Maria Martin
Presented at the Content Strategy Summit, August 19, 2014.
You're starting to incorporate content strategy into your organization, building up (or elbowing your way into) a process that shepherds content from concept to implementation.
And yet: there are bottlenecks and broken tools, slowdowns and workarounds. Despite the big ideas and deliverables, the process of producing and publishing content is still awfully messy.
Luckily, you've got the skills to improve it. The content strategy work you're already doing can help identify and untangle the knots in your team and workflow, and lead to a more sustainable content production process.
Facebook Features 2017 - Ouali & DopplerFromDoppler
Lo ideal para que tus acciones en Facebook tengan éxito es entender la plataforma, conocer a sus usuarios y saber aprovecha las herramientas que tienes a mano. Descubre los mejores consejos para lograr todos tus objetivos
The State of The Facebook Performance Marketing Landscape in 2017Tinuiti
The Story: Advertising on Facebook presents a unique opportunity because it’s a channel that can address every stage of the ecommerce conversion funnel—from brand awareness to generating revenue to creating loyal customer relationships.
But as we head into 2017, many questions remain unanswered – How do we capitalize on our Facebook marketing efforts for the new year? What should we expect? Where should we invest?
Facebook Marketing 2017: What To Focus On For Maximum Results by Mari SmithMari Smith
Presented at #HUG17 HubSpot User Group San Diego Inbound Marketing event on February 2nd, 2017. Mari Smith keynote, along with Neil Patel, HubSpot CMO Kipp Bodnar.
Chaque début d’année sonne l’heure des bilans et des (tentatives de) prédictions. Quelles nouveautés social media marqueront l'année 2017 ?
Vidéo : https://www.youtube.com/watch?v=9ioVDTE44M8&t=2s
Etude complète : http://www.kantarmedia.com/fr/blog-et-ressources/downloads/tendances-social-media-2017
By 2017 the Internet of Things market will be bigger than the PC, tablet and phone market combined. This report explains what the Internet of Things actually is and the impact it will have on social.
A closer look at the trends that will shape Digital Marketing in 2017 – and how you can leverage them to outperform your peers. Read more in this blogpost series: https://webrepublic.com/en/blog/2016/11/18/digital-marketing-trends-2017-en/.
This companion report to We Are Social's comprehensive new Digital in 2016 report presents headline internet, social and mobile data for 232 countries around the world. Each country snapshot is presented as its own infographic, ready to be copy-pasted direct into your own presentations or web content. For a more insightful analysis of the numbers in this report, please visit http://bit.ly/DSM2016ES.
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Neil Patel
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
Neil Patel breaks down where digital marketing is headed and what you need to do to ensure your success.
5 marketing breakthroughs to Amplify Your BusinessTom McLelland
5 critical marketing breakthroughs to drive more leads, sales and customers.
You'll discover how we generate $10 for every $1 we spend on Facebook. And exactly how to apply these breakthroughs to drive wallet out, ready to buy customers.
We explore the secret weapons of online marketing and how to translate them into success for your own business.
[Webinar] The growth playbook from $0 to $1 billion - with Mike VolpeUserTesting
Mike Volpe, former CMO and founding team member at HubSpot shares what he learned growing the company from zero to over 15,000 customers and a $1 billion valuation.
Conversion Optimization and Lead MagnetsBrant Bell
Measure, analyze, test and optimize your website to convert at a higher rate thanks to a focused sales funnel complete with attractive lead magnets.
Conversion optimization isn't an option in today's online world. Awareness is great, but what do you do after you get a visitor to your site? The answer can define whether your site successful turns visitors into customers or whether they turn to your competition.
Learn to step back from your website to get a better perspective of what you need to do in order to achieve the results you deserve.
Automate Your Business Or Die: The 6-Step Funnel Formula You Need To Create M...TheFunnelConsultants.Com
In this short presentation I show you how you can double or even triple your online business using a unique 6-step funnel formula that I've personally used to generate 8-figures in online sales.
I show you these very specific 6 strategies you need in order to create massive leverage in your business to create predictable results starting today. How does that sound so far?
10th Anniversary - The Butterfly Marketing ManuscriptJeremy Katz
http://bit.ly/BMMLR17 The Butterfly Marketing Manuscript is 10 years old. Here is a shot of the page in pdf form. However there is a banner up top commemorating this book. This document should be an in the Smithsonian due the historical significance. http://butterflymarketingmanuscriptlicensedreseller.funulz.com/
#INBOUND13 - Harnessing the Power of Segmentation for Marketing ResultsEllie Mirman
Email marketing isn’t dead, but unsegmented email is a tactic of the past. Segmentation has the power to transform your marketing results: delivering the right message to the right person at the right time is not only the right thing to do, it’s the smart thing to do. Segmentation brings higher click through rates, conversion rates, and close rates. This session will cover how to get the data you need for powerful segmentation and how to use it to get better results.
Presented at #INBOUND13 (www.inbound.com) on August 21, 2013
(3 day) the 7 Steps to Becoming a Super Affiliate and Make $10k/monthShivam Jaiswal
With this 2nd Guide you can setup and start running your new online business in 3 days!
Even if you are a NEWBIE and don't have any existing business of yours.
This is The "Leave Your Soul Sucking 9-5 Job" Blueprint
Step by Step Guide by Jonathan Montoya.
CASE STUDY: HOW AN E-COMMERCE STORE MADE $18,750 IN SALES FROM $114 FACEBOOK ...Daniel Daines-Hutt
This case study will show how a designer used the Facebook Fishing Formula to generate $18,750 in flash sales to a low traffic site in just 48 hours...
That's right, a designer not a marketer. And this was on a site with:
Relatively Low Traffic
Small Social Following
Low budget to test
Look at the slide show to learn how....
Or get more information at www.inboundascension.com
Similar to Neil Patel - 7 New Growth Hacks to Skyrocket Your Business in 2017 at HUG 2017 (20)
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
24. 1. Sign up for WebinarJam
2. Create a PowerPoint
3. Create a follow up
sequence
3 simple steps for selling through a webinar
25. • PowerPoint should be at least 1.5 hours long
• Spend 40 plus minutes educating
• Then sell for at least 20 minutes
• Have Q&A at the end
• Through WebinarJam you can show a buy
button right when you reveal the price.
PowerPoint tips
26. Let me show you examples from my
webinar presentation
Neil Patel
27. Presented By Neil Patel
How I built 4 Multi-Million Dollar
Companies From Free Traffic
Anyone Can Access…
30. Who Is Neil Patel ?
The Co-Founder of Crazy Egg,
KISSmetrics, Quick Sprout
& Hello Bar
I’ve helped companies like
Amazon, NBC, GM, HP and Viacom
grow their revenue
I’ve driven over 800,000,000
“wallet-out, ready-to-buy” visitors to
my clients’ websites
I also helped Cheezburger Media
reach 500 million page views
a month
I was recognized as a top 100
entrepreneur under the age of 30 by
President Obama
I’ve also worked with Facebook,
Microsoft, eBay, Yahoo, Sales Force
and Intuit
31. Neil’s never lets us down, he
always brings results.
You can’t say enough good
things about Neil.
Neil’s great at converting
visitors into customers.
Neil’s one of the few consul-
tants that’s worth his fee.
Neil always over delivers and
under promises.
Neil truly is a social media
rockstar.
32. See How Quick Neil Got
$15 Million
in Rev 26% More
Traffic
33. I Learned These Tactics The
Hard Way…
(You Get The Easy Way)
34. The 3 Secrets…
Secret #1 - You do not need to be a marketing or
copywriting expert to generate more leads and sales in
your business. In fact, copywriters typically try selling by
hyping up your offer which results in turning people OFF.
Secret #2 - You only need a small budget to implement
these tactics. I’ve spent money on what doesn’t work so
you get to skip that cost.
Secret #3 - You don’t have to work more hours to increase
your sales. You can automate your business so many
elements are running on auto-pilot.
35. Secret # 1
Lead Magnet:
The One Critical Factor Your Business Needs
To Thrive(and survive)
42. In the past hour…
• How to collect way more emails without having to
increase traffic
• How to get more customers on the front end
• And how to increase the lifetime value of each customer
through improving your product and upselling
46. Surprise— Bonus #2!
Exclusive, private training video: “1,000,000 Visitors a
Month and Counting: How to Create a Blog That Doesn’t
Suck!”
Exact step-by-step plan for building a popular,
authoritative blog
All without spending a single dime on ads
($2,000 Value)
47. What You’re Getting…
• The Advanced Sales Process System ($5,000 Value)
• Reverse Engineering The Competition ($1,000 Value)
• Branding And Core Story ($1,000 Value)
• Writing Compelling Copy ($1,000 Value)
• Advanced Email Campaign Strategies ($1,000 Value)
• Auto-Pilot Automation And Scaling ($1,000 Value)
• The Profit Maximizing Formula ($997 Value)
• Implementation Plan ($500 Value)
• How To Create A Blog That Doesn’t Suck ($2,000 Value)
Total Value: $13,497
48. Surprise… Bonus #3
- 1 year access to my Secret Advanced Marketing Private
Facebook Group
($97/ mo Value)
50. 100% Money Back Guarantee
Sign Up Today, If You Don’t Like It For ANY REASON (I
Don’t Care If It’s On The 30th Day) We Will Rush Your
Money Back To You
52. Million Dollar Rolodex
So I’m going to let you in on a little secret…have you ever
wondered how I was able to grow KISSmetrics to over 1
million visitors per month?
53. What You’re Getting…
• The Advanced Sales Process System ($5,000 Value)
• Reverse Engineering The Competition ($1,000 Value)
• Branding And Core Story ($1,000 Value)
• Writing Compelling Copy ($1,000 Value)
• Advanced Email Campaign Strategies ($1,000 Value)
• Auto-Pilot Automation And Scaling ($1,000 Value)
• The Profit Maximizing Formula ($997 Value)
• Implementation Plan ($500 Value)
• How To Create A Blog That Doesn’t Suck ($2,000 Value)
• Advanced Marketing Private FB Group ($97/mo Value)
• Million Dollar Rolodex ($6,000 Value)
• Sales Funnel Blueprint ($2,000 Value)
Total Value: $22,661
55. But I’m Not Going To Make
You Pay
$5,000
Or Even
$3,000
56. Get Started NOW For Just
$997 Today
Enrollment is limited
Click The Button On Your Right To Join ->
57. Whether or not my site is successful, I’m
happy I took the course because I'm learning
marketing skills that apply to any business"
Sasha Koplewicz, owner of an LGBT blog
58. My husband and I just bought a new home, and we owe it all
to Neil Patel’s Advanced Marketing Program. Since joining,
we have learned how to increase our traffic and sales in
ways we never knew existed, increase them by over 30%.
Alana Mitchell, founder of SkincareByAlana.com
59. I’m really impressed by the program. As an advanced marketer I
learned a ton of new concepts that have helped me wrap my head
around marketing much better. The only thing I didn’t like was that the
first month was a bit slow for me since I’m a pretty seasoned marketer.
David Zheng, Marketer
60. Get Started NOW For Just
$997 Today
Enrollment is limited
Click The Button On Your Right To Join ->
62. Expect half of your sales to come from
the email sequence
Neil Patel
63. • We use Infusionsoft
• We have a 7 day email sequence
• Last 2 days of the sequence is about the product
expiring (this is where you get half of your sales)
• Through Infusionsoft you can make links expire -
PlusThis
• Segment your list
Email tips
70. 1. Incorporate the city within the copy… “Company
X is looking to help 5 people in [city] look
younger. The only question is, will it be you?”
2. You can use testimonials from people within the
same city
3. Incorporate localized page elements (design,
form fields, pre selected options, etc.)
Copy ideas
71. Tested this on 5 sites and
sales increased by an
additional 12.49% to 27.57%
97. • Direct messages people with over a million
followers
• Offers a few hundreds dollars to post an
image of him for 6 hours
• Ask them to post a picture saying “who is…”
or “what is…”
How to grow your brand on Instagram
101. • Infusionsoft combined with Plusthis
• Send one email each day during your
countdown sequence
• Have your countdown sequence last at least
2 days
How do you do it?