This document provides 11 tips for creating a company-wide growth culture from Adobe Spark's Head of Growth. The tips are: 1) start with organic retention and product-market fit; 2) start small with early wins; 3) get executive sponsorship for a long-term growth strategy; 4) hire people with the right mindset over skills; 5) test value through third parties before building features; 6) differentiate your efforts from competitors; 7) form a growth squad of cross-functional engineers and PMs; 8) look for activation opportunities from data; 9) combine quantitative and qualitative research; 10) establish an experiment pipeline process; and 11) evangelize your growth team and process.
Knowing when is the right time to invest in growth, what should be the team size and structure can be overwhelming. I am sharing a few pieces of advice in this presentation that I hope you will find useful to build your first growth team.
* Strategies for startup success
* Major reasons for startup failures and how to avoid them
* Company's culture - a key ingredient for a great business
* 5 most important ingredients for a successful fund raising
Navigabiz - Strategies for startup successJeff Safovich
Strategies for startup success; or how to build a Billion Dollar startup?
• 7 key steps for building an efficient business plan
• How to bring together the corner-stones of a startup: market, product, go-to-market, business model?
• Is it possible to validate your startup idea immediately - even before the product is ready?
• How to align a product roadmap with business goals / market feedback?
• 5 most important ingredients for a successful fund raising
A lecture from the course "Entrepreneurship" at the Goethe University in Frankfurt am Main, Germany. The lecture covers how to get customers for your company, which marketing channels you should choose and how to use behavioral science to get ahead.
How Startups Can Build a Recruiting MachineDavid Skok
Something important has changed in the recruiting process: the best people are almost never on the market, and you have to develop recruiting processes to find and sell passive candidates. In many cases, it will take months or years of relationship building with these candidates to find the right moment when they are open to considering a change. Closing them takes greater selling efforts than in the past due to the intense competition over the good candidates. This leads me to believe that there is now a third crucial startup skill that needs to be developed: recruiting.
[GrowthHacker Conference '16] Willix Halim, SVP Growth at Freelancer.com: Cre...GrowthHackers
In this presentation, Willix Halim, SVP Growth at Freelancer.com, talks about how to create A Full Company Growth Culture.
Watch the full video at: www.Growthhackers.com
Knowing when is the right time to invest in growth, what should be the team size and structure can be overwhelming. I am sharing a few pieces of advice in this presentation that I hope you will find useful to build your first growth team.
* Strategies for startup success
* Major reasons for startup failures and how to avoid them
* Company's culture - a key ingredient for a great business
* 5 most important ingredients for a successful fund raising
Navigabiz - Strategies for startup successJeff Safovich
Strategies for startup success; or how to build a Billion Dollar startup?
• 7 key steps for building an efficient business plan
• How to bring together the corner-stones of a startup: market, product, go-to-market, business model?
• Is it possible to validate your startup idea immediately - even before the product is ready?
• How to align a product roadmap with business goals / market feedback?
• 5 most important ingredients for a successful fund raising
A lecture from the course "Entrepreneurship" at the Goethe University in Frankfurt am Main, Germany. The lecture covers how to get customers for your company, which marketing channels you should choose and how to use behavioral science to get ahead.
How Startups Can Build a Recruiting MachineDavid Skok
Something important has changed in the recruiting process: the best people are almost never on the market, and you have to develop recruiting processes to find and sell passive candidates. In many cases, it will take months or years of relationship building with these candidates to find the right moment when they are open to considering a change. Closing them takes greater selling efforts than in the past due to the intense competition over the good candidates. This leads me to believe that there is now a third crucial startup skill that needs to be developed: recruiting.
[GrowthHacker Conference '16] Willix Halim, SVP Growth at Freelancer.com: Cre...GrowthHackers
In this presentation, Willix Halim, SVP Growth at Freelancer.com, talks about how to create A Full Company Growth Culture.
Watch the full video at: www.Growthhackers.com
Pricing your consulting work - SLCSEM DMC2017John Doherty
This is a presentation I gave at SLCSEM's DMC2017 conference. It is the culmination of all that I have learned over the last two years selling consulting work, seeing over 1,000 marketing projects, and speaking with 250+ agencies and consultants as well as the Digital Marketing Pricing Survey released in February 2017 on GetCredo.com - https://www.getcredo.com/digital-marketing-industry-pricing-survey/
9 Steps to Repeatable, Scalable, & Profitable GrowthDavid Skok
In this slide deck, David Skok talks through his 9 step process for B2B startups to get through product/market fit, and to then find a repeatable, scalable, and profitable growth process.
In David's experience some of the most fatal and expensive mistakes founders make is trying to skip steps. Understanding this roadmap will save you countless hours and potentially millions of wasted dollars.
Idea creation & evaluation with Gagan BiyaniHengQiu
During the lecture, Gagan will walk you through his process for evaluating business ideas and getting initial traction using real-life examples from his own experiences.
Busting the Myth of Growth Hacking MagicSean Ellis
These are Sean Ellis's slides from Hubspot's 2014 Inbound Conference. The slides explain that growth hacking is not about silver bullets, but rather a rigorous process of generating ideas for experiments, prioritizing experiments, testing and analyzing them. The slides highlight key areas of exploration for generating your growth hacking ideas.
AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...Webspec Design
Many of us use Google every day, but do you know why it’s important to consider the impact that Google can have on your business and website? Alex Karei and Lindsey LaMair of Webspec Design discuss the basics of the search engine superpower, what you might not know about Google, and what you can do today, tomorrow and in 2016 to help optimize your position in the eyes of the largest influence of search.
14 Tips to Entrepreneurs to start the Right StuffPatrick Stähler
14 tips for Entrepreneurs how they can develop from an idea the Right Thing. The Right is being loved by your customers, gives meaning to you and employees and is profitable. Finding and later doing the Right Thing is an agile and iterative learning journey. With these 14 tips you can profit from the experience of successful entrepreneurs since you do not have to experience and fail by yourself. Hopefully, the slide deck helps other entrepreneurs.
What do people think about MVP? What does the experts say?
Here's our view for the Minimum Viable Product and the approach we are using to validate ideas and help startups reach Product-Market fit in the shortest period of time, without burning away all of their budget.
Lean Startup Analytics and MVP – Lecture and Workshop at Zeppelin UniversitySebastian Fittko
This lecture and workshop was held at E-Entrepreneurship Summer School at Zeppelin University, Friedrichshafen.
The first part explains the differences and challenges between of a new idea driven startup and proof of concept startup (aka copycat).
The first Workshop part is on the key assumptions and hypothesis of the business ideas in the course.
The second part of the lecture is about the validation of the problem/solution fit using interview techniques.
The third part is on the Minimum Viable Product concept and 6 different MVP cases.
The second workshop is on developing a MVP concept for each of the business ideas in the course.
Finally some fundamental quantitative analytics (split testing, cohort analysis) are explained.
The 8 Things Everyone Should Know About Startup FundingWilly Braun
Startup funding is not intuitive: you invest large amounts of money in companies that have proven very little, with a really high rate of failure.
At first glance, it is even total nonsense financially speaking: you put money in companies that have no profit AND don’t plan to pay dividends before *long* (hello Amazon) while not being liquid either (you can’t sell the stocks easily since they are not publicly listed).
So it is very normal that this topic raises questions. Our goal here is to share the underlying lessons and assumptions of VC when they look at a startup.
Lean Startup for Finance: Using Innovation Accounting for Valuation and Risk ...Lean Startup Co.
David Binetti, Dinadesa , @dbinetti
Whether you’re in Finance — or just report *to* Finance — you’ll want to catch David Binetti’s talk on Innovation Accounting. David will show how to calculate the ROI and Risk of innovation projects while avoiding common traps that can doom entrepreneurs before they begin.
Pricing your consulting work - SLCSEM DMC2017John Doherty
This is a presentation I gave at SLCSEM's DMC2017 conference. It is the culmination of all that I have learned over the last two years selling consulting work, seeing over 1,000 marketing projects, and speaking with 250+ agencies and consultants as well as the Digital Marketing Pricing Survey released in February 2017 on GetCredo.com - https://www.getcredo.com/digital-marketing-industry-pricing-survey/
9 Steps to Repeatable, Scalable, & Profitable GrowthDavid Skok
In this slide deck, David Skok talks through his 9 step process for B2B startups to get through product/market fit, and to then find a repeatable, scalable, and profitable growth process.
In David's experience some of the most fatal and expensive mistakes founders make is trying to skip steps. Understanding this roadmap will save you countless hours and potentially millions of wasted dollars.
Idea creation & evaluation with Gagan BiyaniHengQiu
During the lecture, Gagan will walk you through his process for evaluating business ideas and getting initial traction using real-life examples from his own experiences.
Busting the Myth of Growth Hacking MagicSean Ellis
These are Sean Ellis's slides from Hubspot's 2014 Inbound Conference. The slides explain that growth hacking is not about silver bullets, but rather a rigorous process of generating ideas for experiments, prioritizing experiments, testing and analyzing them. The slides highlight key areas of exploration for generating your growth hacking ideas.
AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...Webspec Design
Many of us use Google every day, but do you know why it’s important to consider the impact that Google can have on your business and website? Alex Karei and Lindsey LaMair of Webspec Design discuss the basics of the search engine superpower, what you might not know about Google, and what you can do today, tomorrow and in 2016 to help optimize your position in the eyes of the largest influence of search.
14 Tips to Entrepreneurs to start the Right StuffPatrick Stähler
14 tips for Entrepreneurs how they can develop from an idea the Right Thing. The Right is being loved by your customers, gives meaning to you and employees and is profitable. Finding and later doing the Right Thing is an agile and iterative learning journey. With these 14 tips you can profit from the experience of successful entrepreneurs since you do not have to experience and fail by yourself. Hopefully, the slide deck helps other entrepreneurs.
What do people think about MVP? What does the experts say?
Here's our view for the Minimum Viable Product and the approach we are using to validate ideas and help startups reach Product-Market fit in the shortest period of time, without burning away all of their budget.
Lean Startup Analytics and MVP – Lecture and Workshop at Zeppelin UniversitySebastian Fittko
This lecture and workshop was held at E-Entrepreneurship Summer School at Zeppelin University, Friedrichshafen.
The first part explains the differences and challenges between of a new idea driven startup and proof of concept startup (aka copycat).
The first Workshop part is on the key assumptions and hypothesis of the business ideas in the course.
The second part of the lecture is about the validation of the problem/solution fit using interview techniques.
The third part is on the Minimum Viable Product concept and 6 different MVP cases.
The second workshop is on developing a MVP concept for each of the business ideas in the course.
Finally some fundamental quantitative analytics (split testing, cohort analysis) are explained.
The 8 Things Everyone Should Know About Startup FundingWilly Braun
Startup funding is not intuitive: you invest large amounts of money in companies that have proven very little, with a really high rate of failure.
At first glance, it is even total nonsense financially speaking: you put money in companies that have no profit AND don’t plan to pay dividends before *long* (hello Amazon) while not being liquid either (you can’t sell the stocks easily since they are not publicly listed).
So it is very normal that this topic raises questions. Our goal here is to share the underlying lessons and assumptions of VC when they look at a startup.
Lean Startup for Finance: Using Innovation Accounting for Valuation and Risk ...Lean Startup Co.
David Binetti, Dinadesa , @dbinetti
Whether you’re in Finance — or just report *to* Finance — you’ll want to catch David Binetti’s talk on Innovation Accounting. David will show how to calculate the ROI and Risk of innovation projects while avoiding common traps that can doom entrepreneurs before they begin.
Gamebook for digital era – 4 cornerstones of successLoihde Advisory
Future is not anymore a simple extrapolation of the present situation and may bring many surprises due to disruptive technologies and innovations. Instead of Strategic Planning,
you need Strategic Thinking. From this Gamebook, you will learn the four cornerstones of success for digital era.
Some people call it better marketing, others better product management. This presentation is about what a Growth team is about, why you need one, how to set it up, and what it means for the future of product development.
FITC '14 Toronto - Technology, a means to an endThibault Imbert
Technology is fascinating, but should this be what drives us? What are the things you can do to differentiate yourself today? With all that noise, what are things you should be looking at?
In this talk, Thibault Imbert will look at the different technologies available today to build amazing experiences and what’s coming tomorrow. He will focus on the importance of learning, crafting and getting out of your comfort zone and most importantly, to never be religious about a technology.
University of arizona mobile matters - technology, a means to an endThibault Imbert
Technology is fascinating, but should this be what's driving us? What are the things you can do to differentiate yourself today? With all that noise, what are things you should be looking at? In this talk we will look at the different technologies available today to build amazing experiences and what's coming tomorrow. We will focus on the importance of learning, crafting and getting out of your comfort zone and most importantly, never be religious about a technology.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
29. What we saw
We all care about
Growth!
Release/Launch
Dammit, let’s
ship this!
30. What we saw
We all care about
Growth!
Release/Launch
Dammit, let’s
ship this!
Revenue
Activation
Retention
Acquisition
31. What we saw
We all care about
Growth!
Release/Launch
Dammit, let’s
ship this!
We all care about
Growth again!
Revenue
Activation
Retention
Acquisition
32. First attempt
Any ETA on the new
instrumentation?
PM/PMM
We have these
features for the June
release first
This will have to go on
the backlog
PM
EM
Product
36. Growth Product
Second attempt
We have code ready
we need to checkin
We have this
experiment we would like
to run!
PM
Engineer
Who are you? Let me
see your code
Great! Do you
have resources to make it
happen?
PM
Engineer
37. Why are you in my code base?
Why do you get to take short cuts?
We are already planning on doing this!
That’s not how we work!
46. Go back to the data
Focus on impact and ROI (ICE score)
If successful, what’s the projected impact?
Activation is a good place to start
47. Don’t bring more water to a leaky bucket
Improving Activation reduces CAC (Cost of Acquisition)
Better Activation drives retention and ultimately conversion to paid
When the right time, reinvest that money saved in Acquisition
55. Experiment Pipeline
(lever, hypothesis, ICE
prioritization)
Experiment Plan
(control vs variant, baseline,
metric)
Backlog
(sprint planning, link to
experiment)
56. Experiment Pipeline
(lever, hypothesis, ICE
prioritization)
Experiment Plan
(control vs variant, baseline,
metric)
Backlog
(sprint planning, link to
experiment)
Ship Meeting
(stakeholders signoff)
57. Experiment Pipeline
(lever, hypothesis, ICE
prioritization)
Experiment Plan
(control vs variant, baseline,
metric)
Backlog
(sprint planning, link to
experiment)
Ship Meeting
(stakeholders signoff)
Ship
(soft launched)
58. Experiment Pipeline
(lever, hypothesis, ICE
prioritization)
Experiment Plan
(control vs variant, baseline,
metric)
Backlog
(sprint planning, link to
experiment)
Ship Meeting
(stakeholders signoff)
Ship
(soft launched)
Experiment
Results Review
(what did we learn)
63. Start with organic retention
It’s not about hacking
Hire the right people
Buy before build
Get your own engineers
A squad, not a team
Don’t ideate, look for opportunities
Never forget qualitative research
Have a process
Sell your team and process