Do you nurture your audience the same way you would like to be nurtured by your vendors? Probably not. We’ll explore the nurturing framework to ensure your team always considers the audience, not just this month’s MQL target. Learn about:
The Audience Centered Framework for Nurturing How to use the Framework in Marketo Engagements
Master Nurturing and Marketo Engagement ProgramsJosh Hill
Master lead nurturing with Marketo using Marketo's Engagement Programs and smart campaigns. Includes exclusive tips from marketing tech expert Josh Hill.
Marketo Engagements and Drip Nurturing - Boston User Group Dec 10 2013Josh Hill
Discuss of Marketo Engagement Nurturing system vs. Drip Nurturing programs. When should you use Engagements over Drip? Can they be used together and under which circumstances?
Marketo Engagements and Lead Nurturing - AdvancedJosh Hill
In this follow up to Nurture Your Audience the Way They Want to be Nurtured, I show in more detail how Marketo Engagements help you do this. Presented at the San Mateo Marketo User Group on August 10, 2016.
Marketo Revenue Cycle Model and Lead Lifecycle How ToJosh Hill
Join Marketo experts Josh Hill and Jeff Coveney to learn how to design and implement a Marketo Revenue Cycle Model and gain visibility into your sales funnel metrics.
See the video here: http://summit.marketo.com/2015/sessions/the-tale-of-two-lifecycles-simplify-your-funnel-analysis/
Building World Class MOPS Teams at MOPsCON by EtumosJosh Hill
Running a Marketing Operations or Automation Team? If so, you might be new to management or to the roles required to be successful. In this presentation from MOPSCON 2019, I talk about the 4 Pillars of MOPS, the roles and skills that your team will specialize in, and how to manage personal and team growth.
This is chapter 17 from the Marketing Rockstar's Guide to Marketo. Inside you'll find help on lead nurturing ideas, workflows, and tools that will help you drive revenue.
Lead scoring is a shared Sales and Marketing methodology for ranking leads to determine their sales-readiness. Our Marketo Marketing Operations expert, Jessica Kao, will equip you with helpful tips, step-by-step guide and customizable worksheets to get you started with lead scoring right away. Watch this recording to learn how to:
-Build a global automated lead scoring program with minimal effort
-Ensure success with a proven, standard scoring model used widely in the Marketo community
-Avoid common pitfalls that delay or prevent lead scoring success
Master Nurturing and Marketo Engagement ProgramsJosh Hill
Master lead nurturing with Marketo using Marketo's Engagement Programs and smart campaigns. Includes exclusive tips from marketing tech expert Josh Hill.
Marketo Engagements and Drip Nurturing - Boston User Group Dec 10 2013Josh Hill
Discuss of Marketo Engagement Nurturing system vs. Drip Nurturing programs. When should you use Engagements over Drip? Can they be used together and under which circumstances?
Marketo Engagements and Lead Nurturing - AdvancedJosh Hill
In this follow up to Nurture Your Audience the Way They Want to be Nurtured, I show in more detail how Marketo Engagements help you do this. Presented at the San Mateo Marketo User Group on August 10, 2016.
Marketo Revenue Cycle Model and Lead Lifecycle How ToJosh Hill
Join Marketo experts Josh Hill and Jeff Coveney to learn how to design and implement a Marketo Revenue Cycle Model and gain visibility into your sales funnel metrics.
See the video here: http://summit.marketo.com/2015/sessions/the-tale-of-two-lifecycles-simplify-your-funnel-analysis/
Building World Class MOPS Teams at MOPsCON by EtumosJosh Hill
Running a Marketing Operations or Automation Team? If so, you might be new to management or to the roles required to be successful. In this presentation from MOPSCON 2019, I talk about the 4 Pillars of MOPS, the roles and skills that your team will specialize in, and how to manage personal and team growth.
This is chapter 17 from the Marketing Rockstar's Guide to Marketo. Inside you'll find help on lead nurturing ideas, workflows, and tools that will help you drive revenue.
Lead scoring is a shared Sales and Marketing methodology for ranking leads to determine their sales-readiness. Our Marketo Marketing Operations expert, Jessica Kao, will equip you with helpful tips, step-by-step guide and customizable worksheets to get you started with lead scoring right away. Watch this recording to learn how to:
-Build a global automated lead scoring program with minimal effort
-Ensure success with a proven, standard scoring model used widely in the Marketo community
-Avoid common pitfalls that delay or prevent lead scoring success
Got leads? Know how they came in? Know where they are in your nurture process? Know how to score them?
If you answered yes, then bravo! But, it’s most likely that you aren’t quite clear on these answers and lead processes. We find, more times than not, that when it comes to lead management marketers face more questions than answers.
So, how do you get clarity on your process and determine where you can improve?
Top Tips include:
- Why lead management stumps marketers and is one of the most complex processes every business faces
- Tricks to uncovering your process based on lessons learned from Digital Pi Client projects
- How an assessment works and why, even if you did answer yes to the above, it’s always a good idea to direct, learn, and improve
Lead scoring is a shared sales and marketing process for identifying the hottest leads for sales-readiness. It is an invaluable tactic that most companies are struggling with. Watch this 30 minute, fast-paced webinar to get the latest and greatest tips on lead scoring whether you are setting up scoring for the first time or you are looking to optimize your current model.
How to Build a Sales Funnel - Marketo User Group LA - Dec 4, 2014Josh Hill
How to build a sales funnel system in Marketo to report on stage conversion rates. In this presentation, Josh Hill and Madhu Gulati discuss techniques for the revenue cycle model, success path analyzer, and revenue cycle explorer. Original presentation to the LA Marketo User Group
This sample chapter from the Marketing Rockstar's Guide to Marketo shows you how to use Marketo for list management and stellar deliverability.
Also remember to sign up for new chapters! Sign up here: http://eepurl.com/sR1EL
As demand for Marketo experts increases, we recognize the need for users to demonstrate their expertise and proficiency in Marketo. We have expanded our certification program offerings to meet this demand. In this webinar our experts will share tips on exam preparation and success.
The RevTech Stack Playbook: Going from $1M to $100M with SalesLoft's CMOsaastr
Gone are the days of Sales and Marketing building their own tech fiefdoms. In this session you’ll learn how and why to take a holistic approach to the technology that powers your revenue engine. What do you need when you’re starting? What is the next investment as you expand beyond $10M? How do you build teams and infrastructure to scale beyond $100M? Sydney Sloan will share examples of tech stacks, best practices, and org designs from successful companies at different growth stages.
Learn how to use storytelling techniques to build powerful account nurturing systems. Leverage age old techniques only master marketers use to lead people through to the new world of using your products instead of the old world and old products.
The annual email marketing report contains a detailed analysis with expert tips, industry stats, and data-driven forecasts for sending better emails in 2023.
It covers email marketing objectives, email deliverability, and email design insights for the year 2023.
Go-To-Market Strategy Presentation - Big Idea Ventures Accelerator Adrian M Odgers
This was a lecture I gave on Go-To-Market strategy for the Big Idea Ventures start
up accelerator.
It focuses on:
- What is a GTM
- Why is it so important
- How do you create one
- Tactics, strategies and best practices you can use to help develop your GTM
In this preview to the Marketing Rockstar's Guide to Marketo, you will find a series of key checklists to help you avoid mistakes when running campaigns.
Customer Experience is an evolution within many organizations. To improve your execution you need viable strategies which can enhance your operations from an interaction perspective. This will give you powerful insight and analytics to engage your customers differently and drive a seamless experience.
Three Cool Things You Can Do with Marketo WebhooksRingLead
Slides from a presentation given at the NYC Marketo User Group Meetup on 10/22 - download the full whitepaper at http://www.RingLead.com/MarketoWebhooks
Learn How to Use Data Management Techniques in Marketo - Smart Lists, Automatic Data Appending, Static List counts, Imports, and Segmentations for Dynamic Content.
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
Digital Marketing and Lead Generation for Startups. Focused on online lead generation, but also covering Outbound lead generation processes. Covers identifying target buyers; value proposition; website design for lead generation; content marketing; paid online ads; Search Engine Optimization, email marketing, social media marketing. Describes key steps in Outbound lead generation too - prospecting, prospecting tools, initial email contacts, follow-up and conversion.
[Webinar] How To Build A Predictable ABM EngineMintigo1
To view the full webinar replay, please visit:
http://www.mintigo.com/webinar-how-to-build-a-predictable-abm-engine/
Description:
If you are one of the 60% of marketers exploring how to deploy Account-Based Marketing, then you may be wondering where and how to start. Which tactics work and how can your martech stack and marketing database support your ambitious ABM efforts?
In this session, you will hear from ABM practitioners Josh Hill (author of MarketingRockstarGuides.com), Tony Yang (VP of Marketing at Mintigo), and Charlie Liang (Director of Marketing at Engagio) discuss the steps they took to build a martech stack and infrastructure that’s optimized for an ABM strategy. This hands-on session will cover:
- How predictive marketing enables ABM
- Building a martech infrastructure for ABM
- How to structure the right ABM programs
- Understanding how analytics change with ABM
- Achieving marketing and sales alignment
Speakers:
- Josh Hill, Marketing Technologist & Demand Generation Expert
- Charlie Liang, Director of Marketing at Engagio
- Tony Yang, VP of Demand at Mintigo
Got leads? Know how they came in? Know where they are in your nurture process? Know how to score them?
If you answered yes, then bravo! But, it’s most likely that you aren’t quite clear on these answers and lead processes. We find, more times than not, that when it comes to lead management marketers face more questions than answers.
So, how do you get clarity on your process and determine where you can improve?
Top Tips include:
- Why lead management stumps marketers and is one of the most complex processes every business faces
- Tricks to uncovering your process based on lessons learned from Digital Pi Client projects
- How an assessment works and why, even if you did answer yes to the above, it’s always a good idea to direct, learn, and improve
Lead scoring is a shared sales and marketing process for identifying the hottest leads for sales-readiness. It is an invaluable tactic that most companies are struggling with. Watch this 30 minute, fast-paced webinar to get the latest and greatest tips on lead scoring whether you are setting up scoring for the first time or you are looking to optimize your current model.
How to Build a Sales Funnel - Marketo User Group LA - Dec 4, 2014Josh Hill
How to build a sales funnel system in Marketo to report on stage conversion rates. In this presentation, Josh Hill and Madhu Gulati discuss techniques for the revenue cycle model, success path analyzer, and revenue cycle explorer. Original presentation to the LA Marketo User Group
This sample chapter from the Marketing Rockstar's Guide to Marketo shows you how to use Marketo for list management and stellar deliverability.
Also remember to sign up for new chapters! Sign up here: http://eepurl.com/sR1EL
As demand for Marketo experts increases, we recognize the need for users to demonstrate their expertise and proficiency in Marketo. We have expanded our certification program offerings to meet this demand. In this webinar our experts will share tips on exam preparation and success.
The RevTech Stack Playbook: Going from $1M to $100M with SalesLoft's CMOsaastr
Gone are the days of Sales and Marketing building their own tech fiefdoms. In this session you’ll learn how and why to take a holistic approach to the technology that powers your revenue engine. What do you need when you’re starting? What is the next investment as you expand beyond $10M? How do you build teams and infrastructure to scale beyond $100M? Sydney Sloan will share examples of tech stacks, best practices, and org designs from successful companies at different growth stages.
Learn how to use storytelling techniques to build powerful account nurturing systems. Leverage age old techniques only master marketers use to lead people through to the new world of using your products instead of the old world and old products.
The annual email marketing report contains a detailed analysis with expert tips, industry stats, and data-driven forecasts for sending better emails in 2023.
It covers email marketing objectives, email deliverability, and email design insights for the year 2023.
Go-To-Market Strategy Presentation - Big Idea Ventures Accelerator Adrian M Odgers
This was a lecture I gave on Go-To-Market strategy for the Big Idea Ventures start
up accelerator.
It focuses on:
- What is a GTM
- Why is it so important
- How do you create one
- Tactics, strategies and best practices you can use to help develop your GTM
In this preview to the Marketing Rockstar's Guide to Marketo, you will find a series of key checklists to help you avoid mistakes when running campaigns.
Customer Experience is an evolution within many organizations. To improve your execution you need viable strategies which can enhance your operations from an interaction perspective. This will give you powerful insight and analytics to engage your customers differently and drive a seamless experience.
Three Cool Things You Can Do with Marketo WebhooksRingLead
Slides from a presentation given at the NYC Marketo User Group Meetup on 10/22 - download the full whitepaper at http://www.RingLead.com/MarketoWebhooks
Learn How to Use Data Management Techniques in Marketo - Smart Lists, Automatic Data Appending, Static List counts, Imports, and Segmentations for Dynamic Content.
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
Digital Marketing and Lead Generation for Startups. Focused on online lead generation, but also covering Outbound lead generation processes. Covers identifying target buyers; value proposition; website design for lead generation; content marketing; paid online ads; Search Engine Optimization, email marketing, social media marketing. Describes key steps in Outbound lead generation too - prospecting, prospecting tools, initial email contacts, follow-up and conversion.
[Webinar] How To Build A Predictable ABM EngineMintigo1
To view the full webinar replay, please visit:
http://www.mintigo.com/webinar-how-to-build-a-predictable-abm-engine/
Description:
If you are one of the 60% of marketers exploring how to deploy Account-Based Marketing, then you may be wondering where and how to start. Which tactics work and how can your martech stack and marketing database support your ambitious ABM efforts?
In this session, you will hear from ABM practitioners Josh Hill (author of MarketingRockstarGuides.com), Tony Yang (VP of Marketing at Mintigo), and Charlie Liang (Director of Marketing at Engagio) discuss the steps they took to build a martech stack and infrastructure that’s optimized for an ABM strategy. This hands-on session will cover:
- How predictive marketing enables ABM
- Building a martech infrastructure for ABM
- How to structure the right ABM programs
- Understanding how analytics change with ABM
- Achieving marketing and sales alignment
Speakers:
- Josh Hill, Marketing Technologist & Demand Generation Expert
- Charlie Liang, Director of Marketing at Engagio
- Tony Yang, VP of Demand at Mintigo
An overview of marketing automation today and what to consider when making an investment in this new technology. Includes top tips from leading marketers as well as highlighting common issues to be overcome
Account Based Marketing Success Path - Infrastructure and Campaign SecretsJosh Hill
Need to jumpstart your ABM efforts yesterday? Don’t struggle with your martech stack and database to support your ambitious efforts. Join this session to learn how two Marketo Champions do Account Based Marketing, including:
The Segmentation Framework you didn’t know you needed for targeting Accounts and Personas How to measure the performance of your ABM tactics in Marketo Real-life ABM campaigns you can deploy immediately. (May 2016).
Digital Marketing Strategy Seminar- PresentationRico Buraga
DIGITAL PLATFORM: Ways to Flood your Website with Traffic and Get Noticed in a Noisy World. This was a slideshow presentation given to a group of MBA students at the Asian Institute of Management. It’s an in-depth presentation on the digital marketing strategy formulation and implementation supported with concrete examples and E-marketing statistics.
This presentation goes through different strategies and tactics for getting visitors to your website or blog. There are various completely free strategies, and paid traffic strategies.
Not only do you get to hear about specific websites and strategies, but you also learn how to combine certain strategies to maximize your results. When you start to put everything together into one big super traffic strategy, you are able to drive traffic to your site(s) whenever you want.
This will give you an overview of the different types of strategies that work well, and focuses more on coming up with the best strategy for your e-commerce website or blog, and not just what worked on one guy's blog years ago. "Get Noticed in a Noisy World" -Rico Buraga
As presented during the Marketo Summit 2016 with Josh Hill. Whether you're just getting started in ABM or well on your way, here are the infrastructure and campaign tips and tricks to crush it.
What Should Marketers Really be Measuring?LinkedIn
There has never been more pressure on B2B marketers to demonstrate their impact on driving pipeline and revenue results. But are we measuring the right things? Does click-through rate even matter? And have we seen the end of last-click marketing attribution? Is the key to effective B2B lead generation… fewer leads?
These are all questions we’ll be exploring in this presentation.
Unleashing the Power of Modern MarketingDigital Vidya
Wish to know how can you be successful at 'Unleashing the Power of Modern Marketing'?. You will find this deck presented by Hitu Chawla, Director Enterprise Marketing, Microsoft India during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
How Blackbaud Boosted Lead Generation Through Their Content ExperienceUberflip
Blackbaud K-12 exclusively serves the philanthropic market. Through supporting foundations, to education institutions and nonprofits, Blackbaud provides a platform that allows these organization to connect all their core functions (fundraising, marketing, academics, learning etc.). Blackbaud K-12 connects key content and events with families to ensure they are always connected with the organization.
Given that their audience is very tech-savvy, Blackbaud needed to find a better way for schools to experience their content mix online and help them move into an engaged visitors and eventually a lead. By leveraging Uberflip, Blackbaud was able to increase the number of return visitors, improve lead nurturing, empower the marketing team to manage this experience and increase the number of downloads and page views
Lead Scoring & Content Marketing; squeezing more from your telemarketingMarketing Graham
Lead scoring tells you where a contact is within the sales process, content helps keep them engaged. Can the benefits be transferred to your telemarketing programme? Can telemarketing actually improve scoring and content?
Digital Marketing for Startups: a seminar on how to use web marketing to generate leads and acquire customers. Includes defining your Value Proposition; identifying your Ideal Customer Profile; revising your Website design to support lead generation; using Content Marketing, SEO, Social Media and paid online adds to generate traffic; using landing pages, content and downloads to convert that traffic to leads; and using lead nurturing to convert those leads to sales opportunities. Also discusses using Outbound Lead Generation campaigns in parallel with Online / Inbound Lead generation to maximize results for early stage tech firms.
Smarten up your social media & online marketing : 5 tips to improve your reach and engagement using automation and triggers
1) Get inspiration on how to plan, automate and measure your social media efforts
2) See how you effectively automate work processes for your online marketing
3) Get deep insight from a simple, yet successful use-case that anyone can implement today
Orador: Michael Leander - Markedu
Netwealth educational webinar: How a busy financial adviser can turn limited ...netwealthInvest
Andrew Braun, general manager of marketing at Netwealth, will discuss simple yet powerful techniques to help you develop a marketing strategy, key messages to help you differentiate your business, and tactics to grow and retain your customer base.
How to Create Sales & Marketing Tools that Sales & Customers Will Actually UseCompellingPM
According to the American Marketing Association (AMA), “Up to 90% of collateral created by marketing is never used by sales.” That is an astounding statistic which should be a wakeup call to those of us in Product Marketing that we need to be doing something different. Most of the time, sales doesn’t use our tools because the tools are ineffective, and the reasons for this include:
Too many companies create a standard checklist of marketing and sales tools based upon what someone used in a past company, without any consideration as to what is really needed in this company.
Too much content is about the company and their products with little discussion about the buyers and users and what they need.
In this webinar, you’ll learn:
A process for discovering and defining what sales & marketing tools are required for your target markets.
How to develop content that resonates with your target audiences.
How to use your marketing and sales tools to create alignment with the sales team.
Similar to Nurturing Your Audience the Way they Want to be Nurtured (20)
Five Steps to a Martech Power Stack (2021)Josh Hill
Josh Hill and Kelly Jo Horton update and enhance their popular 2019 Adobe stack management presentation.
What we will cover in this session. Five practical steps to creating a power stack.
Know where you are. What’s in your stack, who owns the technologies
Identifying Gaps & Overlaps. Do you really need everything you have? Streamlining, consolidating, adding to fill gaps
Making a case. How do you justify a new purchase?
Vetting vendors. How to control the vendor vetting process and negotiations
Change management. Change is hard. How to find your champions and foster adoption
Learn how to implement ABM by stepping back to achieve Sales-Marketing Alignment and workflow alignment. ABM is a new world and here's how to tackle it.
Account Based Marketing with Marketo - LA User Group Dec 4, 2015Josh Hill
The LA Marketo User Group discussed how to conduct Account Based Marketing (ABM) using existing Marketo features and LaunchPoint partners. With Josh Hill, Madhu Gulati (ShowMeLeads), and Prash Shenoy (Apigee).
How to Use LinkedIn as a College Student - Get Jobs and Internships FastJosh Hill
Learn how to use LinkedIn as a Student (and as a professional) to increase visibility, credibility, and calls from recruiters. Shape your profile to get that interview, internship, and more by following a few simple steps.
In this section, you will learn how to access the Marketo Community to find help from fellow users as well as Marketo staff. You will learn how to find experts and how to contact Marketo Support after doing some troubleshooting of your own.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Nurturing Your Audience the Way they Want to be Nurtured
1. Nurture Your Audience the Way
They Want to be Nurtured
A short guide
Josh Hill
Sr. Manager, Marketing Automation, Ring Central
MarketingRockstarGuides.com
2. “You are a low life spammer.”
- guy on internet
3. Page 3 #MKTGNATION
The one with the short bio
• Marketo User since 2010.
• Marketo Champ since 2012.
• Marketing technologist.
• Marketo Admin and campaign production
manager at RingCentral.
• Over 35 projects and implementations.
• Author of marketingrockstarguides.com
4. How many of you think you are in a
vendor’s nurturing track right now?
10. Ever consider how your audience would
like to be treated?
How would you like to be treated?
11. Let’s have a talk about Permission
Nurturing is not an excuse to avoid permission (opt-in)
12. Page 12 #MKTGNATION
Permission is the foundation of marketing…
Manage permission – so that
communications are Anticipated.
Use permission: ensure the content is
Relevant and Personal.
Collect permission – need a form and
content offer on your site.
13. Page 13 #MKTGNATION
…because permission is how you want
to be treated...
• Opt In or better!
• Communication limits help.
• Watch the Calendar to avoid
oversharing.
• Project manage content
creation with a tool like
Kapost or Marketing.ai
• Honor lead preferences!
21. Page 21 #MKTGNATION
Attention Interest Decision Action
Use storytelling, not one off content
AIDA Model – 4 stage
What You Want (Firm Centric)
Heroic Model
Audience Centric
Credit: Chris Vogler/Wikipedia
S1 S2 S3 S4
22. Page 22 #MKTGNATION
Pre-gaming: audience view
I have a problem, or
Why am I doing
this?
Where do I
want to be?
How do I get
there?
Irritated or overwhelmed. SPAM
Looks like they could help,
where’s the demo?
23. Page 23 #MKTGNATION
Pre-gaming: your view
Who enters and when?
What do we want them
to do?
How often will they hear
from us?
Why did they stop
engaging?
Engaged – let’s call them!
25. Page 25 #MKTGNATION
Goals and the nurturing waterfall
Goal: obtain enough data to select more specific
track. When X values exist, send to Y track
Goal: get to Account Track or
MQL
Goal: get to Account Track or
MQL
Goal: get to SQL or
Opp.
26. Page 26 #MKTGNATION
Use Engagements to solve the
nurture problem
• Drag and drop.
• No double sends. (same asset id)
• Will send asset at next cast if
Communication Limits reached.
• Asset attribution+story attribution.
28. Page 28 #MKTGNATION
Use streams like railroad tracks
Use Empty Streams to Pause
Leads at Goal or Exit. Empty
Streams send no content and
lose no data.
Consider using Smart
Campaigns to manage
complex transitions better.
What is the best cadence?
It’s what your audience
thinks it is. Don’t over send.
Transition in Stream 2 pulls
people into Stream 2 from
Stream 1
35. Page 35 #MKTGNATION
Content creation questions
• What does your audience want to learn about?
• What expertise do you offer?
• Are you allowing them to choose?
• Do your tracks make sense to THEM?
• They don’t care about the data profile, they care about
solving their problem and not getting calls yet.
36. Page 36 #MKTGNATION
Treat people well by listening first
What to decide How this works Example
Do the research Talk to customers, non buyers, prospective – what do they
say? How do they talk about this?
What is the story they tell themselves?
Understand them so you are write like THEY talk. They will
think you are reading their minds.
Opt In Always ask permission to place people into nurturing,
invitations, your blog, etc.
Opt In to Topic X or Webinar Invitations. Honor that. Strictly.
Do we know enough
about the lead to
send them the right
message?
Use progressive profiling after the first form fill.
Offers tailored to encourage sharing.
Use data appending tools to reduce friction.
What is the point of this nurture?
Cadence It’s hard to know how often to send w/o data analytics.
Make a guess based on frequency of Visits, Clicks, Score
Ask how often they want to hear from you.
Not just for unsubscribe forms – ask elsewhere too. Digesto
RSS and workflows can help you manage cadence as well.
Throttle Back Send less often if they stop responding. Did the lead unsubscribe, become invalid, or otherwise stop
communicating because of this?
Let them control the
throttle
Offer leads the ability to throttle back or up.
37. Page 37 #MKTGNATION
Use a storytelling structure to make
content compelling
What to decide on How this works Example
Narrative
Structure
Are you using the AIDA model? The
three buying stage model?
How does your audience want to hear
your story?
We will have content for Attention,
Interest, Decision, Action
We will use heroic storytelling.
38. Page 38 #MKTGNATION
Pre-gaming: their view
What to decide on What is this?
Entry Why do I want to receive content from this vendor?
Goal What’s my goal? (hint: it’s not MQL) – buy? Solve problem?
Get information to manager?
Cadence/Timing Today I want to binge to learn all about it….
They seem cool, I’ll subscribe until they become irritating.
Exits - Bad They are irritating. I didn’t buy.
Exit – Good Ok, I need a sales demo…
Ok, I need to understand if this is what I was envisioning
39. Page 39 #MKTGNATION
Pre-gaming: your view
What to decide on What is this?
Entry Which current and future leads will enter, and when?
Goal What is the point of this nurture?
Cadence/Timing How often will you send? Will you accelerate or decelerate
depending on behaviors?
Exits - Bad Did the lead unsubscribe, become invalid, or otherwise stop
communicating because of this?
Exit – Good What happens when the Goal is reached?
Metrics We will count # of leads by Goal and Exited.
Pipeline attributed back to this Program
40. Page 40 #MKTGNATION
How the framework translates to
Marketo-speak
What to
decide
What is this? Example
Entry Trigger and batch campaigns to get this
working
Job Title = CMO or Chief Marketing Officer
Goal Status as well as a campaign (MQL? Next
Nurture?)
When Industry IS NOT EMPTY and Score >=20
Cadence/Ti
ming
How often? Every Wed at 2pm EST
accelerate to Every T/R at 8am if Lead Score >25 in Stream 2
Exits - Bad Did the lead unsubscribe, become invalid, or
otherwise stop communicating because of this?
Campaigns and Statuses to manage this. Never make a lead a
Non Member or you lose the data.
Exit – Good What happens when the Goal is reached? Goal count; campaign to move forward
41. Page 41 #MKTGNATION
How to structure the system
Entry point campaigns – Batch
for first Load
Trigger for new leads.
Exit points – Goal and other
ways to leave.
Assets
Complex Transition Rules must
be managed in Smart
Campaigns.
42. Page 42 #MKTGNATION
Enable multi-touch asset attribution
Track each Asset success with the Child Program method. Both the
Engagement and the sub-Program get credit to ensure multi-touch
attribution.
43. Page 43 #MKTGNATION
Exits – the plan
Goal Point What to do Triggered Exit Batch Exit
Get the lead to ask for a
trial
Good: Pause
Better: Move to Empty
Stream
Bad: Remove from
Program
Examples:
-Reaches Score
-Lifecycle=MQL, SQL
-Fills out Form x 2
-Fills out trial form
Lifecycle=MQL
• Non Customers Only
• Member of Program
• Change Engagement
Stream to Empty
• Add to Trial
Engagement Stream
44. Page 44 #MKTGNATION
Program Statuses for Engagement
Statuses Trigger
Member joins
Engaged Clicked at least once
Goal Reached depends
Bad Exit –
Unsubscribed
Unsubscribed
elsewhere
Bad Exit – Inactive Inactive or Invalid
Bad Exit –
Unsubscribed This
Unsubscribed from
one of these emails
This is recommended,
but up to you.
Helps count how well
this nurture does and
ensures Success
attribution.
Editor's Notes
Update with new cover from visual brand deck.
Actual response I received in 2009, well before I had heard of Marketo.
Show of hands.
https://sites.google.com/site/ucf2020/sources/student-pages/the-johnson-treatment
Is this how your marketing feels to others? Is this how you act online? Is this how other firms make you feel? Is this your version of ABM?
Or maybe you have a nurture track with some of your generic content?
…and opt-in is the only way to treat everyone.
All from our friend Seth Godin.
http://blog.hubspot.com/marketing/permission-marketing-automation
Collect – form and page icons
Manage – workflow image, sub mgmt image
Use – email send/email/
Add calendar image, opt in image, project tool images.
That’s it.
http://www.marketingrockstarguides.com/building-subscription-center-marketo-2127/
Put in resources as table. Put key What to Decide on Screen with images.
https://www.flickr.com/photos/mujitra/6245918909
https://www.flickr.com/photos/sergiodjt/3928105188
https://www.flickr.com/photos/decade_null/2096967187
http://www.marketingrockstarguides.com/building-subscription-center-marketo-2127/
Put in resources as table. Put key What to Decide on Screen with images.
https://www.flickr.com/photos/mujitra/6245918909
https://www.flickr.com/photos/sergiodjt/3928105188
https://www.flickr.com/photos/decade_null/2096967187
http://www.marketingrockstarguides.com/building-subscription-center-marketo-2127/
Put in resources as table. Put key What to Decide on Screen with images.
https://www.flickr.com/photos/mujitra/6245918909
https://www.flickr.com/photos/sergiodjt/3928105188
https://www.flickr.com/photos/decade_null/2096967187
http://www.marketingrockstarguides.com/building-subscription-center-marketo-2127/
Put in resources as table. Put key What to Decide on Screen with images.
https://www.flickr.com/photos/mujitra/6245918909
https://www.flickr.com/photos/sergiodjt/3928105188
https://www.flickr.com/photos/decade_null/2096967187
http://www.marketingrockstarguides.com/building-subscription-center-marketo-2127/
Put in resources as table. Put key What to Decide on Screen with images.
https://www.flickr.com/photos/mujitra/6245918909
https://www.flickr.com/photos/sergiodjt/3928105188
https://www.flickr.com/photos/decade_null/2096967187
Are you structuring your nurturing with your interests in mind, or theirs? What’s compelling to them? Do buyers think AIDA even if they are marketers? It’s a process model, but not really how things work in your mind.
https://en.wikipedia.org/wiki/Monomyth
http://contentmarketinginstitute.com/2013/03/brand-storytelling-content-marketing-heros-journey/
Can you turn your streams into the Hero’s Journey instead?
My goal isn’t to become an MQL for your 23 year old SDR to call with a script. They have a problem or were given a task. They just want to get the money or enjoy. They do research, maybe decide to subscribe or binge on your content, but do you irritate them or encourage them to get a demo?
Pre-gaming party mix
Do this on a whiteboard or table.
Need to make this graphical, put in resources. What are the takeaways? What is the checklist?
Yes, sirius decisions has a similar framework that I happened to have created at the same time. Srsly!
Do this on a whiteboard or table.
https://www.flickr.com/photos/sling_flickr/241253671
https://www.flickr.com/photos/vitofun/23049768442
https://www.flickr.com/photos/p_x_g/6806878361
https://www.flickr.com/photos/miggslives/8124052619
Traffic cop to manage the routing and entry – if immediately ready for ABM Matrix, then do that.
Always build Generic first so you get the hang of it and then build more and more specific tracks, using campaigns, scoring, and behaviors to move between. Demographics are important because the goal of Generic is to segment better, NOT SELL. Sure, use data appending as much as possible, but behaviors will determine how fast you send and streams as the lead goes forward with their interest.
If you have multiple tracks, you will need a set of campaigns to manage the overall entry and exits between tracks. Keep this in mind as you design it.
Communication Limits apply, but the Lead will get the missed Cast.
Member of Program and Stream is very important, esp if this is a Transition campaign
Exit – Unsubscribes from this story
Exit – unsubscribed=T
Exit – Invalid
Exit – Unengaged
Exit - Excluded
Update with new cover from visual brand deck.
http://www.marketingrockstarguides.com/building-subscription-center-marketo-2127/
Put in resources as table. Put key What to Decide on Screen with images.
http://www.marketingrockstarguides.com/building-subscription-center-marketo-2127/
Is this how your buyer thinks? This is all centered on YOU.
Yes, sirius decisions has a similar framework that I happened to have created at the same time. Srsly!
Pre-gaming party mix
Do this on a whiteboard or table.
Need to make this graphical, put in resources. What are the takeaways? What is the checklist?
Yes, sirius decisions has a similar framework that I happened to have created at the same time. Srsly!
Do this on a whiteboard or table.
Yes, sirius decisions has a similar framework that I happened to have created at the same time. Srsly!