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Building Products The Amazon Way

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This presentation describes Amazon's customer-centric and data-centric approach to building products. It provides real life examples of the working backwards approach.

Published in: Design
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Building Products The Amazon Way

  1. 1. @kintan brahmbhatt
  2. 2. what will we talk about?
  3. 3. approach of building products 1. start with the customer and work backwards
 2. role of the product manager learn build
  4. 4. amazon’s approach to build products 1. start with the customer and work backwards 2. listening posts
  5. 5. amazon’s approach to build products 1. start with the customer and work backwards 2. listening posts
  6. 6. amazon’s approach to build products 1. start with the customer and work backwards 2. listening posts
  7. 7. 1. start with the customer and work backwards
  8. 8. good intentions vs
  9. 9. good intentions vs
  10. 10. “Good intentions do not work, 
 good mechanisms do.” -Jeff Bezos
  11. 11. working backwards: a mechanism
  12. 12. AutoRip : buy a CD, get MP3 for free
  13. 13. (mock) press release customer-centric narrative include a customer quote six pages or under (with faq)
  14. 14. (mock) press release
  15. 15. press release
  16. 16. frequently asked questions consider all stakeholders add more throughout the lifecycle why, how, when, who and more
  17. 17. customer faq explain your idea to a friend who is not familiar with the product. what questions will she ask?how do I get started with AutoRip?is it free?does it work for old purchases?what happens if I return the CD?does it work outside the US?
  18. 18. press release
  19. 19. explain your idea to peers at work who are familiar with your business. what questions do they have? internal stakeholder faq do we need to get new licenses?what changes do we need to make to our existing product?when do we need to launch it?how much will it cost to the business?why now?
  20. 20. visuals low fidelity mocks data flow diagrams Invision, Pixate and other tools
  21. 21. visuals
  22. 22. why write a narrative? writing enforces 
 clarity of 
 thought
  23. 23. seek and give candid feedback respectfully challenge
 speak up if it is not benefiting the customer
  24. 24. 2. role of the product manager
  25. 25. The job of a product manager is to talk,
 but she gets paid to listen.
  26. 26. listening posts 1.customer feedback 2.usage metrics 3.usability research 4.competitive benchmarking 5.macro trends (military) a post or position, established for the purpose of listening to detect the enemy's movements. any source of data to inform a product decision
  27. 27. know when to use which tool learn build
  28. 28. “Start with the customers
 and work backwards.” 
 -Jeff Bezos Join the Amazon product team in San Francisco 
 amazon.jobs

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