The presentation discusses the need for intelligent search solutions on e-commerce websites. It notes that over 55% of transactions occur through search functions, though search requests often result in no or irrelevant results. Key metrics like bounce rates above 30% and no-result pages over 20% indicate issues with current search. The presentation promotes FINDOLOGIC's intelligent search solution, claiming it can optimize search like a top sales representative by actively listening, understanding customers, and providing relevant results from the database. Integration is described as simple and customers are said to see increases in revenue, reductions in bounce rates, and an improved shopping experience.
Marketing Horror Stories: Unmeasured ROI (and What to Do Instead)imr_inbound
According to the recent 2014 CMO Survey, 37% of marketers do not quantitatively measure the return on their marketing spend, and 20% don't measure ROI at all. Those are the kind of statistics that could keep any CEO or company owner up at night (and should have marketers quaking in their booties).
This webinar discusses the current state of marketing analytics (data! analytics! ROI!), why some marketers aren't measuring ROI, and Do's and Dont's of measuring ROI.
This 45 minute webinar covers:
* Why measuring ROI will make your CEO love you
* Why so many marketers are currently avoiding reporting on ROI quantitatively
* Best practies for measuring REAL ROI (no more vanity metrics allowed)
To access to the full webinar recording with audio, go here: http://www.imrcorp.com/innovative-marketing-blog/the-curse-of-the-unmeasured-roi
Uncover the B2B Marketing Trends That MatterUberflip
In this webinar, Matt Heinz will take you through the survey findings and help you determine where to focus your B2B marketing efforts and comprehend the changing content marketing landscape.
17 Stats on the Power of Proactive ProspectingOpenView
As if sales development reps didn’t have their jobs cut out for them already. Response rates are dropping, sales are becoming more complex, and as a result it’s getting more and more difficult to break through to the right person.
But does that mean prospecting is dead? Of course not. In fact, as the sales prospecting stats below show, smart SDRs are drawing on new skills and technology to help them develop a much-needed edge.
So don’t just sit there — jump on your leads, get to them first, leverage your network for referrals and connections, and above all, stay persistent and proactive!
Smart Reporting: How to Stop Wasting Time and Make Better Marketing DecisionsHubSpot
Check out these webinar slides to learn about how to create more impactful reports in less time. Learn about why reporting can be a challenge, which reports don't tell you the whole truth, which metrics to start tracking and which are a waste of time.
Your Email Marketing campaigns have a goal: to bring ROI. To reach this goal, Relevance is key. And Relevance comes from Data. Let’s look at the way to connect this Data to your campaigns, in order to perform better.
Marketing Horror Stories: Unmeasured ROI (and What to Do Instead)imr_inbound
According to the recent 2014 CMO Survey, 37% of marketers do not quantitatively measure the return on their marketing spend, and 20% don't measure ROI at all. Those are the kind of statistics that could keep any CEO or company owner up at night (and should have marketers quaking in their booties).
This webinar discusses the current state of marketing analytics (data! analytics! ROI!), why some marketers aren't measuring ROI, and Do's and Dont's of measuring ROI.
This 45 minute webinar covers:
* Why measuring ROI will make your CEO love you
* Why so many marketers are currently avoiding reporting on ROI quantitatively
* Best practies for measuring REAL ROI (no more vanity metrics allowed)
To access to the full webinar recording with audio, go here: http://www.imrcorp.com/innovative-marketing-blog/the-curse-of-the-unmeasured-roi
Uncover the B2B Marketing Trends That MatterUberflip
In this webinar, Matt Heinz will take you through the survey findings and help you determine where to focus your B2B marketing efforts and comprehend the changing content marketing landscape.
17 Stats on the Power of Proactive ProspectingOpenView
As if sales development reps didn’t have their jobs cut out for them already. Response rates are dropping, sales are becoming more complex, and as a result it’s getting more and more difficult to break through to the right person.
But does that mean prospecting is dead? Of course not. In fact, as the sales prospecting stats below show, smart SDRs are drawing on new skills and technology to help them develop a much-needed edge.
So don’t just sit there — jump on your leads, get to them first, leverage your network for referrals and connections, and above all, stay persistent and proactive!
Smart Reporting: How to Stop Wasting Time and Make Better Marketing DecisionsHubSpot
Check out these webinar slides to learn about how to create more impactful reports in less time. Learn about why reporting can be a challenge, which reports don't tell you the whole truth, which metrics to start tracking and which are a waste of time.
Your Email Marketing campaigns have a goal: to bring ROI. To reach this goal, Relevance is key. And Relevance comes from Data. Let’s look at the way to connect this Data to your campaigns, in order to perform better.
Social media analytics is... not terribly inspiring, unless you love analytics. Here's the analytics walkthru for people who are NOT inspired by analytics.
Susannah Morris - How to Run Marketing as a Team of OneINBOUND
If you’re working on a small team with limited resources, you know you need to work smarter, not harder. But there are a lot of moving parts across the marketing funnel, from lead generation to sales enablement and brand building. This session will cover tips, tricks, and best practices for running a small team with big goals. Plus, you’ll walk away with actionable ideas for developing your own plan for when you get back to your desk.
Ready, Aim, Flip! Flipping Your Funnels for Account-Based Marketing at ScaleUberflip
Account-based marketing is laser-focused B2B marketing. Once you've made the decision to flip the old lead-based sales funnel on its head with ABM and identify your best-fit accounts, your sales & marketing (or "smarketing") team will be aligned like never before.
In this ABM Hacks session with Terminus' Sangram Vajre, you will learn:
- How to identify best-fit accounts and expand your reach within an account
- How to engage contacts on their terms
- How to execute an ABM playbook
- How to accelerate sales pipeline velocity and grow new revenue
Smarketing - Sales and Marketing Cooperation is Doable and PowerfulJay Baer
Smarketing is when sales and marketing departments work together harmoniously. Companies that implement a smarketing approach achieve 400% higher revenue growth than companies that do not. Critical for B2B, the Smarketing concept was popularized by Hubspot. This presentation was created by Jay Baer and originally delivered for the Cisco 2016 Partner Summit. B2B marketers and B2B sales people should find this information of interest.
Rand's presentation on how to select strategic, digital marketing investments for your brand. Advice: step back, stop doing what you're good at or what you've been hired/asked to do in order to figure out what channels and tactics might work even better.
Actionable Voice Search SEO Recommendations to Optimize for Position VJohn Morabito
In this presentation you'll learn:
• Actionable insights for how to rank in “Position V” (voice search)
• How Google indexes/ranks app content for voice assistants, and how to leverage it for brands
• How the landscape on mobile and with home assistants is evolving
• Why doing local listing management is key for brick and mortar voice search success
• How brands can create an effective and affordable voice presence for their customers
Planning your 2020 Digital Marketing BudgetMilestone Inc
Q4 2019 approaches, which means it’s time to start thinking about your 2020 budget. This slide presentation is from a Milestone Inc. webinar discussion about the trends impacting the hotel industry in 2020 and the technologies and strategies that will be critical for digital marketing success in the coming year. Use this as a starting point to build your digital marketing plan for next year.
86 Revealing Charts From the 2013 State of Inbound Marketing ReportHubSpot
86 insightful charts -- straight from the 2013 State of Inbound Marketing Report -- to use in your own content and presentations. Download the full report here (http://offers.hubspot.com/2013-state-of-inbound-marketing), or access our blog post of 150+ stats from the report here (http://blog.hubspot.com/2013-inbound-marketing-stats-charts). Enjoy!
Michael Rejmaniak - 23 1/2 Tips to Master Lead ScoringINBOUND
So, you’re executing campaigns and winning at INBOUND marketing. Leads are flowing and you’re sending them to sales, but sales doesn’t know how good the leads are and who to follow up with first. If you want sales to feel more confident about lead quality and expedite their follow-up, or if you’re in sales and you want to better understand what marketing is giving you, then it’s time to get epic with Lead Scoring.
In this presentation, you’ll learn 23 1/2 tips that you’ll need to know in order to master lead scoring. From strategy to hands-on in HubSpot to your CRM integration, attendees will walk away with both great ideas and practical knowledge on building their own lead scoring model in HubSpot that makes sales and marketing happy.
How You Can Use Content To Slay the ABM Game (FlipMyFunnel Festival)Uberflip
Account-based marketing and content go hand-in-hand, but what exactly do you need to do to effectively use content for ABM?
The secret: Considering the content experience.
In this presentation, Uberflip and Everstring share their strategy for aligning content and optimizing the content experience to key target accounts. You’ll learn actionable tips for how to create, distribute, and measure content for ABM, as well as how to build a tailored content experience to boost your ABM results.
Want more website traffic? Don't we all! Just because you have a great WordPress website it doesn't mean the traffic is automatically going to come your way Check out this presentation where we discuss a handful of proven brand awareness and quality website traffic tactics. WordCamp Atlanta 208
Case Study -- Email Ads Served in Real Time Will Cut Through the ClutterMediaPost
Hotel Chain La Qunita Inns & Suites will reveal how display ads within emails are outperforming super-premium publishers for targeted reach and frequency.
PRESENTER
Amy Bartle, Director, Media & Digital Marketing, La Quinta Inns & Suites @ajbartle
Social media analytics is... not terribly inspiring, unless you love analytics. Here's the analytics walkthru for people who are NOT inspired by analytics.
Susannah Morris - How to Run Marketing as a Team of OneINBOUND
If you’re working on a small team with limited resources, you know you need to work smarter, not harder. But there are a lot of moving parts across the marketing funnel, from lead generation to sales enablement and brand building. This session will cover tips, tricks, and best practices for running a small team with big goals. Plus, you’ll walk away with actionable ideas for developing your own plan for when you get back to your desk.
Ready, Aim, Flip! Flipping Your Funnels for Account-Based Marketing at ScaleUberflip
Account-based marketing is laser-focused B2B marketing. Once you've made the decision to flip the old lead-based sales funnel on its head with ABM and identify your best-fit accounts, your sales & marketing (or "smarketing") team will be aligned like never before.
In this ABM Hacks session with Terminus' Sangram Vajre, you will learn:
- How to identify best-fit accounts and expand your reach within an account
- How to engage contacts on their terms
- How to execute an ABM playbook
- How to accelerate sales pipeline velocity and grow new revenue
Smarketing - Sales and Marketing Cooperation is Doable and PowerfulJay Baer
Smarketing is when sales and marketing departments work together harmoniously. Companies that implement a smarketing approach achieve 400% higher revenue growth than companies that do not. Critical for B2B, the Smarketing concept was popularized by Hubspot. This presentation was created by Jay Baer and originally delivered for the Cisco 2016 Partner Summit. B2B marketers and B2B sales people should find this information of interest.
Rand's presentation on how to select strategic, digital marketing investments for your brand. Advice: step back, stop doing what you're good at or what you've been hired/asked to do in order to figure out what channels and tactics might work even better.
Actionable Voice Search SEO Recommendations to Optimize for Position VJohn Morabito
In this presentation you'll learn:
• Actionable insights for how to rank in “Position V” (voice search)
• How Google indexes/ranks app content for voice assistants, and how to leverage it for brands
• How the landscape on mobile and with home assistants is evolving
• Why doing local listing management is key for brick and mortar voice search success
• How brands can create an effective and affordable voice presence for their customers
Planning your 2020 Digital Marketing BudgetMilestone Inc
Q4 2019 approaches, which means it’s time to start thinking about your 2020 budget. This slide presentation is from a Milestone Inc. webinar discussion about the trends impacting the hotel industry in 2020 and the technologies and strategies that will be critical for digital marketing success in the coming year. Use this as a starting point to build your digital marketing plan for next year.
86 Revealing Charts From the 2013 State of Inbound Marketing ReportHubSpot
86 insightful charts -- straight from the 2013 State of Inbound Marketing Report -- to use in your own content and presentations. Download the full report here (http://offers.hubspot.com/2013-state-of-inbound-marketing), or access our blog post of 150+ stats from the report here (http://blog.hubspot.com/2013-inbound-marketing-stats-charts). Enjoy!
Michael Rejmaniak - 23 1/2 Tips to Master Lead ScoringINBOUND
So, you’re executing campaigns and winning at INBOUND marketing. Leads are flowing and you’re sending them to sales, but sales doesn’t know how good the leads are and who to follow up with first. If you want sales to feel more confident about lead quality and expedite their follow-up, or if you’re in sales and you want to better understand what marketing is giving you, then it’s time to get epic with Lead Scoring.
In this presentation, you’ll learn 23 1/2 tips that you’ll need to know in order to master lead scoring. From strategy to hands-on in HubSpot to your CRM integration, attendees will walk away with both great ideas and practical knowledge on building their own lead scoring model in HubSpot that makes sales and marketing happy.
How You Can Use Content To Slay the ABM Game (FlipMyFunnel Festival)Uberflip
Account-based marketing and content go hand-in-hand, but what exactly do you need to do to effectively use content for ABM?
The secret: Considering the content experience.
In this presentation, Uberflip and Everstring share their strategy for aligning content and optimizing the content experience to key target accounts. You’ll learn actionable tips for how to create, distribute, and measure content for ABM, as well as how to build a tailored content experience to boost your ABM results.
Want more website traffic? Don't we all! Just because you have a great WordPress website it doesn't mean the traffic is automatically going to come your way Check out this presentation where we discuss a handful of proven brand awareness and quality website traffic tactics. WordCamp Atlanta 208
Case Study -- Email Ads Served in Real Time Will Cut Through the ClutterMediaPost
Hotel Chain La Qunita Inns & Suites will reveal how display ads within emails are outperforming super-premium publishers for targeted reach and frequency.
PRESENTER
Amy Bartle, Director, Media & Digital Marketing, La Quinta Inns & Suites @ajbartle
This is the first part of a series of presentations on marketing strategy and deals with improving marketing ROI.
It's full of colorful slides to make points simply and clearly.
This 70-slide PowerPoint presentation will:
1. Give you a comfort level with Social Media and its place in your marketing program.
2. Introduce a systematic approach to marketing that will ensure your plans are effective and efficient.
3. Provide 3 worksheets to help you improve ROI.
4. Show you the full business upside when the Bottom Line process is used.
For more, please
For small, community-based service businesses it is often hard to know what business development approaches are best.
Which activities and programs produce the best bang for your buck - word of mouth, direct advertising, e-mail and online marketing, participation in community events, or street-based “guerilla marketing?”
This webinar addresses best practices in the industry and offers practical advice on choosing the right and most cost effective strategy for your venture.
Joining the conversation are three experts with extensive experience in business development.
They discussed the latest and most cost effective strategies for winning over small business and nonprofit customers.
VAR102: Web Presence - Optimizing for Online Lead GenerationSimon Poulton
Do you want to reach your prospects online? Simon Poulton, Manager of Inbound Marketing at Laserfiche and recently named by IBM & the Economist as one of 2014's top 25 Social Business Leaders shares insights and discusses best practices for online engagement. From quick wins to practical advice for the long term optimization of your organization’s online presence, this session will cover everything you need to know about modern creating a website that is aligned with the needs and concerns of your target audience.
Are you looking to double the size of your company? Have your sales been stalled or even declining for the last year and a half?
Then "Building the Big Sale Factory" may be just what you need to kick start your sales and put you on the path to landing your biggest deal ever!
Hunt Big Sales founder and CEO Tom Searcy has helped companies around the world unlock explosive growth through large-account selling. Check out his presentation to learn how!
Rethink the way your inside sales teams are building customer trust and loyalty. See how Trust is the driving force in success selling and why it is the most important measure of sales success. Understand how timelines in response is not alway the beast indicator of success.
It’s getting harder to reach and market to potential event attendees; traditional marketing channels are getting more crowded and customers more discerning about how they spend their time and money.
Learn how to leverage facebook and LinkedIn marketing, your own website, and other online channels to efficiently sell out your next event.
Pro tip: facebook can work for corporate events, it's just about getting your targeting strategy right.
Growth Hacking, Growth Marketing, Technical Marketing... whatever you want to call it. I presented this deck at 2016's Digital Elite Camp in Tallinn, Estonia. In my talk, I covered the definition of growth hacking, or technical marketing (if you're sick of hearing that word), went through all the attributes that technical marketing is compiled of and shared some low hanging fruit so that your company or startup reaches growth as quickly as possible.
Marketers should be held to the same level of quality as developers. That's why we must teach more technical growth skills.
Check out growthtribe.io for crash courses, no-bullshit workshops and a free email course.
Technical Marketing and Growth Hacking Low Hanging FruitGrowth Tribe
Growth Hacking, Growth Marketing, Technical Marketing... whatever you want to call it. This deck was presented by our head of growth, David Arnoux, at 2016's Digital Elite Camp in Tallinn, Estonia. In his talk, David covered the definition of growth hacking, or technical marketing (if you're sick of hearing that word), went through all the attributes that technical marketing is compiled of and shared some low hanging fruit so that your company or startup reaches growth as quickly as possible.
As David says, "Marketers should be held to the same level of quality as developers. That's why we must teach more technical growth skills."
Check out www.growthtribe.io for crash courses, no-bullshit workshops and a free email course.
Growth marketing for corporates - Intro session - ING innovation leadersGrowth Tribe
A recent talk give by Growth Tribe to the heads of innovation at ING... the talk covers growth hacking for corporates, growth marketing for corporates and how growth marketing fits within a digital transformation strategy,
How To Modernize Your Sales Approach To Drive Business Growth in Cyber SecurityJane Frankland
How to Modernize Your B2B Sales Approach to Drive Growth
This presentation is available as a 60-minute Master Class. It's right for you if you’re a business owner and want to increase your revenue. ONLY attend if you want to understand how to modernize your sales methods to drive growth, better communicate with your buyers and leave your competitors squabbling over your leftovers.
During the class we’ll be looking at how sales is transforming and why now is the time to use modern sales tools to gain an advantage. We’ll also be going through strategy and implementation, which most master classes don’t cover. By the end of this class I guarantee that you’ll be left hungry for more information and curious as to what more your missing!
REGISTER for the master class on business development here: https://jane-frankland.leadpages.net/modern-selling-master-class/
Culture Hacking with Data - front line experiences in Data Driven TransformationBarry Magee
UCC PGDip in Innovation Studies - Feb 2021 - Barry Magee
I'm an experienced senior business leader focused on how data-driven transformation creates organisational value with deep experience in sales, marketing, strategy, operations, and change management. I’m a recognized industry-leading specialist and academic on effective and systemic innovation using data and analytics to build competitive advantage and tangible results.
https://www.linkedin.com/in/barrymagee/
Hoe weet u wat de best mogelijke online marketingstrategie en e-commercekeuzes zijn als de bedrijfsstrategie niet helder is waar deze aan bij moeten dragen? Tijdens deze presentatie van ISM'er Sander ontdekt u of uw strategisch fundament sterk is, wat de impact is van de strategische keuzes op de uitvoering en het succes van uw online inspanningen.
Door telkens te vernieuwen en in te spelen op trends kun je als bedrijf voor blijven op de concurrenten. In deze workshop zullen we de social mediatrends en ontwikkelingen van 2020 belichten zodat uw bedrijf goed voorbereid kan starten aan het nieuwe kalenderjaar.
Bewust Bezorgd is een rekentool die je inzicht geeft in de CO2-impact van de bezorging van jouw pakketten. Zo weet je precies hoe je kunt reduceren. Hiermee blijf jij toekomstproof voor de consument die steeds bewuster wordt en duurzaamheid steeds belangrijker vindt. Wil jij weten hoe Bewust Bezorgd werkt en hoe je het kunt inzetten voor jouw webwinkel, kom dan naar deze presentatie!
The retail industry is very competitive. More and more companies are competing for smaller and smaller margins – red markets. The solution is to swim away from the competition, make the competition irrelevant and find a wide-open space and create: a blue ocean. Is an omnichannel experience the way to blue oceans?
Fietsenmerk VanMoof heeft haar rol als internationaal innovatieleider te danken aan haar tegendraadse aanpak op alle fronten: van ontwerp, tot productie tot retail. Het Nederlandse merk doet alles anders dan welk merk dan ook in de fietsindustrie. Zo ook haar online advertising strategie. Growth marketing outside of the box. Onconventionele keuzes die bijdragen aan de snelle groei die VanMoof met haar marketingstrategie heeft bereikt.
ANWB: Carolina van den Hoven & Margot van Leeuwenwebwinkelvakdag
Iris, de virtuele assistent van de ANWB, beantwoordt meer dan drie miljoen vragen per jaar en kent meer dan 100 dialogen. Margot en Carolina vertellen je graag over de weg hiernaartoe: pilot, usability onderzoek en de struggel met “hoe krijgen we prioriteit voor service én de chatbot”.
Ook delen ze een mooi succes: de klantgerichte en multidisciplinaire aanpak voor de periode van de vakantie -voorbereiding van de ANWB-leden: in 3 maanden tijd, 16 nieuwe conversational dialogen met uitzonderlijk goede waarderingen van de leden.
Nieuwe algoritmes, big data en de cloud hebben ervoor gezorgd dat kunstmatige intelligentie weer volop aandacht krijgt en belangrijker, volop toegepast wordt.
Maar hoe laat je een traditionele retailer het belang van kunstmatige intelligentie en data inzien, oftewel hoe kun je een 95-jaar oud merk transformeren naar een data gedreven organisatie.
Een inzicht in welke stappen door HEMA zijn genomen op het gebied van AI. Welke waren daarvan een succes? Maar ook een inzicht in de minder succesvolle en mislukte pogingen. Hoe wordt Artificial Intelligence ontvangen door de rest van het bedrijf? Wat merkt de klant ervan? En wat zijn de vervolgstappen?
Hoe achterhaal je de online behoeften van je doelgroep? Hoe vertaal je dit naar kansen en hoe prioriteer je online marketingacties voor je doelgroep en voor je bedrijf? ISM'er Kees laat zien hoe je in 5 stappen een online marketingstrategie en datagedreven roadmap ontwikkelt waarmee je het komende jaar je online doelstellingen behaalt
De transitie van een lineaire naar een circulaire economie is steeds relevanter aan het worden voor de retail sector. Klanten hebben een toenemende behoefte aan flexibel gebruik van producten en minder aan bezit. Hierbij speelt de relatie met spullen een belangrijke rol. We zijn sneller uitgekeken en willen vaker iets anders. Daarmee wordt huren interessant, bijv. in de vorm van een abonnement.
Met name de millennial generatie staat open voor het afsluiten van een abonnement. Deze consumentengroep heeft behoefte aan on-demand concepten en wil vooraf graag een product kunnen proberen. Bedrijven die abonnementen aanbieden spelen hier goed op in. Op basis van data kunnen zij hun klanten veel gerichter bedienen. Succesvolle betaalde lidmaatschapsmodellen begrijpen hoe de klantervaring verbeterd kan worden. Dergelijke lidmaatschappen bevredigen behoeften van consumenten waarvan ze zelf misschien niet eens afwisten.
De mogelijkheid tot huur van producten bestaat al, maar de retail kan hier meer op inzetten dan nu het geval is. In directe zin kan dit ten koste gaan van de verkopen en inkomsten, maar op langere termijn kan dit juist meer opleveren. Product-dienst-systemen zullen vaak een aanvullend verdienmodel zijn binnen de Retail. Een abonnementenmodel heeft voor ondernemers overigens veel voordelen: zij kunnen meer omzet genereren als ze toegevoegde waarde leveren met aanvullende diensten.
Succesvolle betaalde lidmaatschapsmodellen begrijpen hoe de klantervaring verbeterd kan worden. Dergelijke lidmaatschappen bevredigen behoeften van consumenten waarvan ze misschien niet eens afwisten en zijn veel transparanter dan gewone loyaliteitsprogramma’s. Het model dwingt de retailer waar voor de klanteneuro aan te bieden. Betalende leden zijn op hun beurt eerder bereid tot het delen van persoonlijke gegevens, omdat ze begrijpen dat dit een positief effect heeft op hun beleving met het merk.
Martijn Kozijn: Jessica van Haaster & Martijn Leclairewebwinkelvakdag
Een goed idee voor een bedrijf past op de achterkant van een bierviltje. Maar wist je dat het overgrote deel van deze viltjes aan het einde van de avond op de cafévloer eindigt? Hoe zorg je er nu voor dat jouw ondernemersidee niet bij dromen alleen blijft. Met Marktplaats kan je makkelijk de volgende stap zetten vanuit je idee.
Ondernemer Martijn Leclaire, eigenaar van Martijn Kozijn, neemt je mee op een ondernemersreis, die startte met een experiment op Marktplaats. Inmiddels is dit uitgegroeid naar een succesvol bedrijf.
Samen met Groeikansmanager Jessica van Haaster laat Martijn zien hoe ook jouw droom werkelijkheid kan worden. Door op je eigen manier en in je eigen tempo je idee uit te bouwen, je product te testen in de drukstbezochte “winkelstraat” van Nederland. En door jouw product te kunnen tonen aan de juiste potentiële kopers. Op Marktplaats heb je echt contact met klanten die je kunnen vertellen waarom ze voor jou kiezen.
Of het nu gaat om de start van je onderneming of beginnen met online verkoop. De eerste stap is altijd het lastigst, maar Marktplaats helpt je om in beweging te komen en vol vertrouwen te starten. Ga ervoor.
Data, marketing automation, A.I. en machine learning. De buzzwords die we allemaal kennen, maar die starten met een ding: een goede basis. Hoe zorg je ervoor dat je deze basis goed inricht? Marloes de Ruiter presenteert een case over de herinrichting van het marketingproces, data, processen en mensen.
Cemex Trescon is een groothandel voor de voedingsindustrie, schoonmaakbranche en facilitaire dienst. Het jaar 2019 stond in het teken van herinrichting van alle systemen, plus het complete marketingproces. Om een vernieuwde, schaalbare infrastructuur neer te zetten hadden we heel wat uitdagingen op het gebied van data. Tijdens deze presentatie presenteert Marloes een case over hoe ze dit gedaan hebben, waar ze tegenaan liepen en welke learnings zij hieruit gehaald hebben.
Marloes de RuiterMarloes de Ruiter
MARLOES DE RUITER
Manager E-Business A.I.
THEMA
LINDA.foundation geeft deze gezinnen een heel fijn steuntje in de rug: zij krijgen een set cadeaukaarten die zij naar eigen inzicht kunnen besteden bij een aantal landelijke winkelketens. Zodat zij even geen kassastress hebben in de dure decembermaand, toch Sinterklaas kunnen vieren, met kerst wat lekkers op tafel zetten en mensen uitnodigen, een nieuwe winterjas kopen. Het cadeau betekent meer dan even wat minder stress: ouders met geldzorgen moeten altijd nee zeggen en voelen zich schuldig dat zij hun kinderen zoveel moeten ontzeggen. Ze zijn ontroerd dat dit cadeau mogelijk is gemaakt door zoveel donateurs. Ze gaan met hoop het nieuwe jaar in.
Alle donaties aan LINDA.foundation komen ten goede aan de gezinnen. Dit is mogelijk omdat alle kosten van de stichting worden gedekt door Linda de Mol. En omdat de leveranciers van de cadeaukaarten ook een steentje bijdragen, kunnen wij van elke donatie van €10 zelfs €12 maken.
De gezinnen kiezen wij niet zelf maar daarin werken wij samen met hulpverleners door het hele land. Zij kennen de gezinnen, weten waar de nood het hoogst en het verdriet het grootst. Door het cadeaukaartenpakket van LINDA.foundation kunnen zij hun cliënten ook motiveren om bijvoorbeeld een schuldhulpverleningstraject vol te houden.
Retail Nederland kan de LINDA.foundation helpen, Hoe? Jocelyn vertelt je hier meer over!
About 6 years ago I started working for Maersk, the market leader in the shipping industry. At the time, a customer had to book a container via phone or email. That was and still is in some cases industry standard. I think it's safe to say that the shipping industry is one of the most traditional industries where digital is still not fully adopted and embraced.
A lot has changed in the past 6 years and Maersk has taken the lead by developing a professional e-commerce platform with all relevant features. It's been an interesting few years and I am happy to take you through our journey and tell you all about the challenges and developments.
China, een land dat volop in beweging is. Momenteel excelleert China op het gebied van retail. Spelers groot en klein zijn aan het experimenteren met verschillende nieuwe vormen van retail, waardoor de industrie dynamischer is dan ooit.
Brenda bezocht in november China. Tijdens deze sessie deelt zij haar belangrijkste lessen van die reis.
Aanhangwagendirect & PI Marketing: Merin Eggink & Mascha Soorswebwinkelvakdag
Advertentiekosten blijven ieder jaar stijgen en de organische resultaten krijgen steeds minder ruimte in de zoekresultaten. Het is daarom belangrijker dan ooit om je duurbetaalde bezoekers te laten converteren. Aanhangwagendirect.nl neemt je mee hoe zij de advertentiekosten opvangen met slimme gepersonaliseerde e-mail marketing.
Deze lezing wordt mogelijk gemaakt door Copernica Marketing Software.
Vanuit de online marketingstrategie is er een doelstelling voor SEA bepaald. Maar hoe vertaal je dit naar een roadmap met concrete actiepunten voor Google Ads? Ralph benoemt hoe je onderwerpen als personalisatie en mobile first toepast voor online advertising. Daarnaast vertelt hij hoe smart shopping en automatisering bijdragen aan het behalen van de Google Ads-doelstelling.
De eerste website van Lecot werd in huis gebouwd en deed enkel dienst voor de bestellingen. Om competitief te blijven in een snel veranderende verkoopomgeving, nam Lecot de stap naar een digitale transformatie om de B2B customer experience te optimaliseren en de online verkoop te boosten.
In samenwerking met Vaimo bouwden ze de website-omgeving op het e-commerceplatform Magento. Het B2B-bedrijf slaagde erin zijn online aanwezigheid met succes te transformeren.
Lecot optimaliseerde de visibiliteit van ruim 2 miljoen SKU's in een PIM-systeem dat de productinformatie verrijkt. Daarnaast werden andere functies zoals gebruikersstructuren, een verzendkalender, een zoekintegratie en een snelle bestellinglijst toegepast. Dat biedt de B2B-klanten een revolutionair model op het vlak van verkoop, accountmanagement en aankoop. Zo boekte het bouwbedrijf een enorme vooruitgang in verkoop en volgde de groei van het bedrijf in stijgende lijn.
Payment Service Provider PAY. schuift haar klant Lobbes naar voren voor een interessante presentatie die je niet wil missen. Lobbes bevindt zich als online speelgoedwinkel middenin in een continu veranderende speelgoedmarkt met partijen als Action, Intertoys, Kruidvat en Bol.com en ervaart zowel kansen als uitdagingen op dit speelterrein. Game on or game over?
Volgens Berry de Snoo (Manager Bedrijfsvoering) is omnichannel de manier om je als pure player te ontwikkelen in een disruptieve markt.
Moet je gaan verkopen via marktplaatsen als Bol.com, Zalando of Amazon? ISM'er Sander vertelt welke strategische en operationele afwegingen je moet maken als je overweegt ermee te starten, hoe het huidige landschap voor marktplaatsen eruitziet, hoe het zich de komende tijd gaat ontwikkelen en welke strategische afwegingen je moet maken om er succesvol mee te zijn.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
6. The most important: Search function
1. Good search function
2. Possibility to recheck
the order
3. Easy accessable
support
4. Possibility to contact
(hotline/ contact form)
5. …
9. The most important: Search function
55% transactions
with the search
function (these are
just 17,5% search
requests)!
6 times higher
Conversion Rate!
11. Higher Conversion Rate
What are the costs for traffic increase by 30%?
What are the costs for Conversion Rate increase by 30%?
(e.g.: Increase from 2,4% to 3,2%)
Traffic
Conversion Rate
Sales
Traffic
Sales
Intelligent FINDOLOGIC-Search
12. Agenda
• Is an intelligent search needed?
• Do I see & understand the issue?
• What do key figures show?
• How/what can I optimize?
✔
13. of online shop visitors use search function
Search requests with no or no relevant results
of visitors leave the online shop due to the inneffective search
1
2
3
Statistics in Online Shops
21. Incompatibility: Search request vs Database
Data about items Subject
Titel New collection bag
Handbag
…
Description … Leather …
Category Ladies
Search request: „Ladies leather bag“ Shop Database:
Problematic
22. Every third search request delivers no-result page
Search requests
unclear requests
clear requests
Problematic
23. Every third search request delivers no-result page
Search requests
unclear requests
clear requestsPotential
Problematic
24. Agenda
• Is an intelligent search needed?
• Do I see & understand the issue?
• What do key figures show?
• How/what can I optimize?
✔
✔
31. Key figures
Conversion Rate:
Average basket:
Bounce Rate: > 30%!
No-result: No-result pages >20%
Relevant Items: Top 20?
Completeness: All items delivered?
Session time:
32. The most important: Search function
55% transactions
with the search
function (these are
just 17,5% search
requests)!
6 times higher
Conversion Rate!
33. Agenda
• Is an intelligent search needed?
• Do I see & understand the issue?
• What do key figures show?
• How/what can I optimize?
✔
✔
✔
37. Top Sales Rep = Flexibility
Women
Pullover Jeans Jacket
Men
Pullover Jeans Jacket
Kids
Pullover Jeans Jacket
Pullover
Women Men Kids
Jeans
Women Men Kids
Jacket
Women Men Kids
?No obsolent hierarchical structures!
52. What we acutally do
> 30%
increase of
revenue
bounce rate
from 40% to
5%
more
recurring
customers
more usability
& better
shopping
experience
Simple!